I-SEO isho inqubo yokuthuthukisa ukubonakala kwewebhusayithi yakho ezinjinini zokusesha. Le nqubo ibandakanya ukuqinisekisa ukuthi ikhasi lakho lewebhu liqukethe amagama angukhiye afanelekile. Isignali eyisisekelo yokuhambisana ubukhona bamagama angukhiye ekhasini lakho lewebhu, okufanele kuvele kukhophi yomzimba wekhasi lakho nasezihlokweni zekhasi. Ngaphezu kwalokho, izinjini zokusesha futhi zisebenzisa idatha yosesho engaziwa kanye nedatha yokusebenzisana ehlanganisiwe evela kusesho lwangaphambilini ukuze kutholwe ukuhambisana. Ngenxa yalokho, udinga ukunaka ngokukhethekile okuqukethwe nesakhiwo sewebhusayithi yakho.
Uyithuthukisa Kanjani Iwebhusayithi Yakho Ukuze Uthuthukise Injini Yokusesha
Ukuze ukhuphule izinga lenjini yokusesha yewebhusayithi yakho, udinga ukuyenza ifanele izethameli ezihlosiwe ngangokunokwenzeka. Uzodinga ukugxila ekuhlaziyeni igama elingukhiye, ukulungiselelwa ekhasini, ukwakha isixhumanisi nokuqalisa kabusha. Udinga futhi ukusebenzisa isu elisimeme. Funda i-SEO yethu 101 liqondise ukuze uthole ulwazi olwengeziwe. Ngaphezu kwalokho, ungafunda mayelana neminye imiqondo ebalulekile njenge-link-structuring kanye ne-off-page massnahmen. Sizophinde sikhulume ngokubaluleka kwe-ankertext.
Ukuhlaziya amagama angukhiye
Ukuhlaziywa kwegama elingukhiye kuyingxenye ebalulekile yokuthuthukisa injini yokusesha. Inhloso yocwaningo lwamagama angukhiye ukuhlonza amatemu asetshenziswa izethameli zakho ukuze zithole imikhiqizo namasevisi. Ngokuhlaziya amagama okusesha asetshenziswa ngabathengi, ungakhomba lawa magama angukhiye futhi ukhuphule izinga lewebhusayithi yakho kuma-SERPs. Ngaphandle kocwaningo lwegama elingukhiye, usengozini yokulahlekelwa amakhasimende angaba khona, futhi lokhu kungase kuphumele ezinkulungwaneni zamadola emali engenayo unyaka ngamunye. Ukuhlaziywa kwegama elingukhiye kuzokusiza ukuthi uqondise izethameli zakho ngendlela ephumelela kakhulu.
Ukwenza ngcono kwe-SEO kwewebhusayithi
Uma unewebhusayithi, udinga ukwazi ukuthi ulinganisa kanjani ku-Google futhi ubonwe izivakashi eziningi ngangokunokwenzeka. Kulesi sihloko, sizokhuluma ngocwaningo lwegama elingukhiye, Ukuhlolwa kwesayithi, kanye nokwenza kahle kwewebhusayithi. Uzofunda futhi ukuthi ungazithola kanjani izixhumanisi kusayithi lakho. Lezi zinto ezintathu zibalulekile ekwenzeni iwebhusayithi yakho yaziwe. Ngemva kokufunda lesi sihloko, uzohlonyiswa kahle ukuze uthole isikhundla esiphezulu ku-Google!
Ucwaningo lwamagama angukhiye
Uma ufuna ukuthola amagama angukhiye amasha ewebhusayithi yakho, isinyathelo sokuqala ukwenza ucwaningo lwamagama angukhiye. Ungasebenzisa amathuluzi amahhala afana ne-Ahrefs Keywords Explorer, I-SEMrush, kanye ne-Keywordtool.io ukwenza lokhu. Lawa mathuluzi azokuvumela ukuthi useshe amagama angukhiye futhi ubone ubunzima bawo nezinga lokuncintisana. Ungakwazi futhi ukubuka ukusesha kwamagama angukhiye ahlobene futhi uthole ivolumu yabo yosesho. Lawa mathuluzi azokusiza ukuthi uthuthukise okuqukethwe kwakho ukuze kutholwe abangaba amakhasimende.
I-SEO Optimierung Ingathuthukisa Kanjani Amazinga Enjini Yakho Yokusesha
Ukusebenziseka kwe-SEO, eyaziwa nangokuthi i-Search Engine Optimization, inqubo yokwenza iwebhusayithi ithole amazinga aphezulu ezinjinini zokusesha. Kuhlanganisa izindlela ezahlukene ezifana nesakhiwo sesayithi, ukumaketha okuqukethwe, ucwaningo lwemakethe, isixhumanisi isakhiwo, kanye ne-PR eku-inthanethi. Nazi ezinye ezidume kakhulu:
ukusebenzisa igama elingukhiye
Ukuthuthukisa injini yokusesha kubalulekile uma ufuna iwebhusayithi yakho itholakale ku-inthanethi. Umgomo oyinhloko we-SEO Optimierung uwukuba iwebhusayithi yakho ibe phezulu emiphumeleni yosesho. Lokhu akukona ukubhalela amarobhothi, kodwa kunalokho kubafundi abangabantu. Esinye sezinyathelo ezibaluleke kakhulu ze-SEO ucwaningo lwamagama angukhiye. Lokhu kuzokusiza ukuthi unqume ukuthi yimaphi amagama angukhiye ongawafaka kokuqukethwe kwakho nokuthi ungawasebenzisa kanjani kokuqukethwe. Uma usebenzisa ucwaningo lwegama elingukhiye ngendlela efanele, iwebhusayithi yakho izoba phezulu futhi ithole ithrafikhi eyengeziwe.
Kungani okuqukethwe kubalulekile kwinqubo ye-SEO
Abadayisi abaningi bayakholelwa, ukuthi i-SEO nokumaketha kokuqukethwe kungamasu amabili ahlukene, kodwa akulungile, I-SEO nokumaketha kokuqukethwe kuxhumene futhi kuyahambisana. Okuqukethwe kubaluleke kakhulu kumasu we-SEO, ngoba izinjini zokusesha azinawo umongo owanele, ukuze ukhombe amakhasi akho ewebhu ngendlela efanele, futhi izinga lakho lenjini yokusesha ngeke likhuphuke. Uma ungalandeli isu le-SEO elichaziwe, amawebhusayithi awasoze athola ukubonakala okwanele. Uma iwebhusayithi yakho ingenakho okuqukethwe kwekhwalithi, ungathola izinzuzo ezinhle kakhulu ze I-SEO Angiqondi. Okuqukethwe okubalulekile kuwebhusayithi yakho kukhuthaza izivakashi zakho, ukuhlala isikhathi eside lapho, okunomthelela omkhulu ezingeni lakho losesho.
Ukulungiselela iwebhusayithi yakho izinjini zokusesha
Ukuthuthukisa injini yokusesha kungenziwa ngezindlela eziningi. Ngokwesibonelo, izixhumanisi zangaphandle zidlala indima ebalulekile ku-SEO. Ngaphezu kwalokho, imisebenzi yenkundla yezokuxhumana ingathinta imiphumela yenjini yokusesha ngendlela eyakhayo. Kafushane, ukulungiselelwa okungaphandle kwekhasi kukusiza ukuthi uthuthukise ukwethembeka kwenkampani yakho. Kepha yiziphi izindlela ze-SEO okufanele uzisebenzise? Ake sithole. Kulesi sihloko, sizohlola lezi zindawo ezintathu eziyinhloko zokuthuthukisa. Ngemva kokufunda lesi sihloko, uzohlonyiswa kahle ukuze wenze iwebhusayithi yakho ibe nezinjini ezinjalo.
Ukwenza kahle ngokusetshenziswa kwe-SEO
I-SEO Suchmaschinenoptimierung inqubo yokuheha abavakashi bezinto eziphilayo, Mahhala. Izinjini zokusesha zikhetha imiphumela ngokusekelwe kwikhwalithi yewebhusayithi yakho. Imiphumela yosesho yemvelo isohlwini Lwemiphumela Yenjini Yokusesha (I-SERP).
Ukuthuthukisa Ikhasi
Ukuthuthukisa i-OnPage kuhilela inqwaba yamasu ahlukene ukuze uthuthukise ukubonakala kwewebhusayithi yakho. Umgomo uwukuqinisekisa ukuthi izinjini zokusesha zingakwazi ukukhomba futhi zibonise amakhasi afanelekile ewebhusayithi yakho phezulu ngangokunokwenzeka emakhasini wemiphumela yenjini yokusesha.. Ukusebenzisa ubuchwepheshe bamuva, lawa masu angakusiza ukuthi ufinyelele amazinga aphezulu futhi uthole ithrafikhi eyengeziwe kuwebhusayithi yakho. Ukhiye wokuzuza ukubekwa kwenjini yokusesha ephezulu wukulandela imikhuba emihle kakhulu ekuthuthukiseni ikhasi.
Ukuthuthukisa Injini Yokusesha kanye Nokuthuthukiswa Kwezinga Lokuguqulwa
I-SEO ingakhuphula ithrafikhi yewebhusayithi yakho, kodwa futhi udinga ukucabangela ukuthuthukiswa kwezinga lokuguqulwa. Ukuthuthukisa injini yokusesha akwanele uma iwebhusayithi yakho ingaguquli izivakashi zibe amakhasimende. Kuzodingeka ukhuphule izinga lakho lokuguqulwa uma ufuna ibhizinisi lakho likhule. Nazi ezinye izindlela ongathuthukisa ngazo izinga lakho lokuguqulwa. Ukwengeza isixhumanisi sangaphakathi kuwebhusayithi yakho kungakhuphula ithrafikhi yewebhusayithi yakho. Okuqukethwe okuthuthukisiwe kubalulekile ekuthuthukiseni injini yokusesha.
Ukuthuthukisa ekhasini
Kungenzeka ukuthi uzwile mayelana nokwenza kahle kwenjini yokusesha ekhasini (I-SEO), kodwa yini ngempela? Kuyinqubo yokudala amakhasi akhuthaza abasebenzisi ukuthi bahlale kuwebhusayithi yakho. Inhloso ye-SEO esekhasini ukukhuthaza, umhlahlandlela, futhi ufundise abasebenzisi, kuyilapho i-SEO engaphandle kwekhasi ifaka izixhumanisi zokwakha kanye nokwandisa igunya lesizinda. Uhlu olungezansi yizisekelo ze-SEO esekhasini. Ngethemba, lawa macebiso azosiza isayithi lakho ukuthi lithole ukunakwa okufanele!
Amathuluzi Awusizo Okuthuthukisa I-SEO
Ukuthuthukisa injini yokusesha (I-SEO) kuhlanganisa ukusetshenziswa kwamagama angukhiye ukuze udonse ukunaka kusayithi lakho. Okubaluleke nakakhulu amagama angukhiye, lapho isayithi lakho lizobekwa phezulu ekhasini lomphumela wenjini yokusesha. Ukulungiselelwa kwenjini yokusesha kubandakanya kokubili ukulungiselelwa okusekhasini nangaphandle kwekhasi. Zombili izici zibalulekile empumelelweni yewebhusayithi yakho. Okubhalwe ngezansi amanye amathuluzi awusizo wokuthuthukisa i-SEO. Qhubeka ufunde ukuze ufunde kabanzi. (Kubuyekezwe Agasti, 2017:
I-SEO engaphandle kwekhasi iyingxenye yokwenza kahle kwenjini yokusesha
I-SEO engaphandle kwekhasi ibandakanya ukusebenzisa amasu angaphandle kwewebhusayithi ukukhulisa izinga layo. Lokhu kufaka phakathi i-backlink-building, ukumaketha kwezokuxhumana, ukubhuloga kwesivakashi, futhi nokuningi. Ngaphambi kokuqala imizamo ye-SEO engaphandle kwekhasi, qiniseka ukuthi unesu eliqinile lokuxhumanisa langaphakathi elikhona. Lokhu kuzodala umphumela wefaneli, ukuqondisa izivakashi emakhasini ahlukahlukene ngaphakathi kwewebhusayithi yakho. Enye ingxenye ye-SEO engaphandle kwekhasi ibandakanya ukususa izixhumanisi ezingezinhle kuwebhusayithi yakho. Izixhumanisi ezimbi zingalimaza izinga lakho ngoba i-Google iyazicabangela lapho inquma ukuthi isayithi lilingana kangakanani.
Izinzuzo Zokuqasha I-SEO Optimier
Umsebenzi we-SEO optimizer unezigaba ezimbalwa. Baqale banqume ukuthi amakhasimende afunani bese besebenzisa amagama angukhiye ukuwaqondisa ekhasini lewebhu. Ikhasi lewebhu kufanele livuselelwe njalo ngokuqukethwe okusha okungatholakali kwenye indawo. Ngemva kokunquma ukuthi iyini inhloso yekhasi lewebhu, Ama-SEO optimizers abheka ababhali abalungile abanolwazi esihlokweni. Bese behlela lezi zihloko ukuze bahlangabezane nemihlahlandlela ye-SEO. Kunezinzuzo eziningi zokuqasha i-SEO optimizer.
Ucwaningo lwamagama angukhiye
Ucwaningo lwamagama angukhiye luyingxenye ebalulekile ye-SEO. Ukuze uthole amagama angukhiye angcono kakhulu wewebhusayithi yakho noma okuqukethwe, sebenzisa isici sokuqedela ngokuzenzakalela se-Google ukuze uthole imigomo ehlobene. Uma ungazi ukuthi yimiphi imigomo ongayisebenzisa, ungazama i-LSIGraph ukuze uthole umbono wokuthi ungabhala ngani. Leli thuluzi limahhala futhi lizokusiza ukuthi uthole ithrafikhi eyengeziwe ngokwethula amagama afanayo afunwa ngabasebenzisi. Iphinde ikuvumela ukuthi uhlele amagama akho angukhiye ngendawo futhi uhlole amagama angukhiye afanayo ezifundeni ezahlukene.
