Izinzuzo Zokuqasha I-SEO Optimier

Umsebenzi we-SEO optimizer unezigaba ezimbalwa. Baqale banqume ukuthi amakhasimende afunani bese besebenzisa amagama angukhiye ukuwaqondisa ekhasini lewebhu. Ikhasi lewebhu kufanele livuselelwe njalo ngokuqukethwe okusha okungatholakali kwenye indawo. Ngemva kokunquma ukuthi iyini inhloso yekhasi lewebhu, Ama-SEO optimizers abheka ababhali abalungile abanolwazi esihlokweni. Bese behlela lezi zihloko ukuze bahlangabezane nemihlahlandlela ye-SEO. Kunezinzuzo eziningi zokuqasha i-SEO optimizer.

Ucwaningo lwamagama angukhiye

Ucwaningo lwamagama angukhiye luyingxenye ebalulekile ye-SEO. Ukuze uthole amagama angukhiye angcono kakhulu wewebhusayithi yakho noma okuqukethwe, sebenzisa isici sokuqedela ngokuzenzakalela se-Google ukuze uthole imigomo ehlobene. Uma ungazi ukuthi yimiphi imigomo ongayisebenzisa, ungazama i-LSIGraph ukuze uthole umbono wokuthi ungabhala ngani. Leli thuluzi limahhala futhi lizokusiza ukuthi uthole ithrafikhi eyengeziwe ngokwethula amagama afanayo afunwa ngabasebenzisi. Iphinde ikuvumela ukuthi uhlele amagama akho angukhiye ngendawo futhi uhlole amagama angukhiye afanayo ezifundeni ezahlukene.

I-SEMrush iyithuluzi lokucwaninga lamagama angukhiye elinikeza ukusebenza okuthile ngaphandle kokungena ngemvume. Nakuba udinga ukudala i-akhawunti, ungakwazi ukufinyelela kalula ucwaningo lwegama elingukhiye namagama angukhiye. Leli thuluzi futhi likunikeza idatha yegama elingukhiye futhi ligqamisa phezulu 10 imiphumela yethemu elithile. Iphinde ibe nombiko wamagama angukhiye ahlobene ongakusiza ukuthi uqhamuke namagama amasha. Elinye ithuluzi elihle ongalisebenzisa ocwaningweni lwamagama angukhiye ama-Ahrefs, enedatha yezigidigidi zezixhumanisi zewebhu.

Uma usuwakhethile amagama angukhiye owaqondisayo, udinga ukwenza ucwaningo ngazo. Ngokwesibonelo, ungasebenzisa i-Google AdWords ukuze ubone ukuthi yiziphi izihloko abantu abaseshayo. Ungasebenzisa futhi i-Google Analytics ukuze ubone ukuthi yimaphi amagama angukhiye abantu abawasebenzisayo ukuze baseshe ulwazi. Ukuze uxhumanise i-akhawunti yakho ye-Analytics ne-akhawunti yakho ye-Google Search Console, chofoza okuthi Ukuthola > Ikhonsoli yosesho. Uma usuwatholile amagama angukhiye onentshisekelo kuwo, ungazama ukuwangeza ohlwini lwakho oluqondiwe.

Ukuthuthukisa ekhasini

On-page optimization is the process of making the pages on your site optimized so that they will rank higher in search results. Ukwenza kahle ekhasini kuhilela ukusetshenziswa kwamagama angukhiye athile nama-meta-tag angabonakali ngeso lomuntu.. I-Google ifuna ukugqamisa okuqukethwe kwekhwalithi ephezulu okwangempela nokuhambisana nezidingo zoseshi. Ukwenza lokhu, basebenzisa inqubo ebizwa ngokuthi i-Quality Rater Guidelines ehlanganisa izici ezifana negunya, ukwethembeka, kanye nobuchwepheshe. Ngaphandle kwalokhu, aziyona into esezingeni ngokusemthethweni.

Isinyathelo sokuqala sokuthuthukisa ekhasini ukukhomba nokusebenzisa amagama angukhiye afanelekile. Inhloso yocwaningo lwamagama angukhiye ukukhetha amagama angukhiye afanelekile azosiza ibhizinisi lakho ukuthi lixhumane nezithameli ozama ukufinyelela kuzo.. Nakuba amagama angukhiye ehluka ngokubaluleka, ikhasi ngalinye kufanele libe nethuba lokukala amagama angukhiye ahambisana nesihloko salo. Amagama angukhiye angakhethwa ngokusekelwe kumthamo wokusesha, inani lokusesha igama elingukhiye elithile elitholwa nyanga zonke.

Uma usunqume amagama angukhiye owaqondisayo, isinyathelo esilandelayo siwukunquma ukuthi yimaphi kulawo magama angukhiye azoba nenzuzo kakhulu. Kubalulekile ukukhumbula ukuthi i-SEO yobuchwepheshe iyodwa ngeke yanele ukuqhubekisela phambili isayithi lakho phezulu kwemiphumela yosesho. Ngaphezu kocwaningo lwegama elingukhiye, ukulungiselelwa okusekhasini nakho kukusiza ukuthi uthuthukise ulwazi lomsebenzisi wesayithi lakho. Uma usebenzisa ithuluzi lokucwaninga elingukhiye elisebenzayo, uzokwazi ukwenza uhlu lwamagama angukhiye ekhwalithi ephezulu anama-CPC aphezulu kanye nevolumu yokusesha enengqondo.

Umgomo wethuluzi lokusebenzisa ikhasi ekhasini ukukhuphula izinga lekhasi lewebhu usebenzisa amagama angukhiye afanelekile. Ngokwesibonelo, iwebhusayithi yamapayipi kufanele ibekwe kahle ngamagama angukhiye ahlobene nemboni yamapayipi. Ithuluzi lekhwalithi ekhasini lokuthuthukisa lingasiza i-Google ifunde okuqukethwe kwakho futhi ikufanise nezithameli ezifanele. Isebenza ngokubambisana nokubhala kwekhwalithi ephezulu. Lapho isetshenziswe kahle, ukwenza kahle ekhasini kungakhuphula izinga lewebhusayithi yakho kanye nethrafikhi yezinto eziphilayo.

Izixhumanisi zangemuva

Backlinks are an important part of SEO. Ngaphandle kwabo, iwebhusayithi yakho ibingeke ibonakale ezinjinini zokusesha. I-algorithm ye-PageRank idalwe ngu-Larry Page ukuze anqume igunya lezixhumanisi ezihlukene. Uma Ikhasi A line 10 izikhathi eziningi izixhumanisi njengekhasi B, isixhumanisi sayo sizobaluleka kakhulu kunelinye ikhasi. Le-algorithm yabela inani kusixhumanisi ngasinye ngokusekelwe egunyeni laso. Isixhumanisi sibaluleke kakhulu futhi siwusizo, okungcono.

Ukuze unqume ukuthi i-backlink ingugaxekile yini, bheka umbhalo wayo wehange. Umbhalo we-anchor umushwana noma igama elisetshenziswa ukuxhuma kuwebhusayithi. Ukuze ugweme ama-backlinks ogaxekile, qiniseka ukuthi umbhalo we-anchor uhlobene nokuqukethwe kuwebhusayithi. Uma umbhalo we-anchor uluhlaza noma unenhlamba, mhlawumbe ugaxekile. Okunye ukuxhumana newebhusayithi futhi ucele ukuthi isuse isixhumanisi, kodwa leli yisu lesikhathi eside. Indlela enengqondo kakhulu ukunqamula isixhumanisi.

Ukuhambisana kungenye into ebalulekile ye-backlinks. I-Google ibheka isihloko nokuqukethwe kwekhasi lapho isixhumanisi sikhomba khona. Iwebhusayithi noma ikhasi elinokuqukethwe okuhlobene negama elingukhiye eliqondiswe kulo kungenzeka lithole izinga eliphezulu lekhasi. Ngokugunyazwa okwengeziwe iwebhusayithi noma ikhasi, izinga eliphezulu lesayithi. Lesi isici esibalulekile se-SEO. Kunezici ezimbalwa okufanele uzicabangele lapho udala isu le-backlink, kodwa zonke zidlala indima ebalulekile.

Ukucindezela kunzima ukukuthola, kodwa izintatheli zifuna izindaba. Uma unendaba ephoqayo ongayixoxa, bazobhala ngayo futhi baphinde bayishicilele. Lapho lokhu kwenzeka, izixhumanisi zilandela ngokwemvelo. Imibono engcono kakhulu izoletha inzuzo ebhizinisini ngaphandle kokukhiqiza noma yiziphi izixhumanisi ezingemuva. Kufanele ukhumbule ukugwema amawebhusayithi noma amasayithi ogaxekile. Ngaphezu kwalokho, zama ukuthola izindatshana ezithuthukisa imikhiqizo namasevisi akho. Zingaba yigugu ebhizinisini lakho ngisho nangaphandle kwama-backlink.

Analysis of a website

An SEO optimierer analysis of a website can reveal any SEO mistakes that are hampering your website’s success. Bazophakamisa ukulungiswa okusekelwe kumthelela wethrafikhi kanye nokusebenziseka kalula. Ngokusebenzisa umbiko onikezwe i-SEO optimizer, ungagxila ekuthuthukiseni amazinga ewebhusayithi yakho. Uma iwebhusayithi yakho inamazinga amaningi wokuqukethwe, umbiko uzophinde ukunikeze umbono wengqikithi kasayizi wokuqukethwe kuwebhusayithi yakho.

Ukuhlaziywa kwe-SEO optimizer kubalulekile kumkhiqizo ukuze uthole ukuqonda kokuthi ikhasi ngalinye lisebenza kanjani ekusesheni. Ngokwesibonelo, amazinga aphezulu ekhasi ahumushela kuthrafikhi eyengeziwe, ihola, kanye namakhasimende. Ukwandisa amazinga ekhasi, amabhrendi adinga ukwazi ukuthi okuqukethwe kwawo kusebenza kanjani nokuthi kufanele agxilise kuphi imizamo yawo. Ukuhlaziywa kwe-SEO yewebhusayithi kuzobandakanya ukuqoqa uhlu lokuqukethwe namakhasi, kanye nezinga labo lamanje lamagama angukhiye okuhlosiwe. Ukusebenzisa inkundla efana ne-BrightEdge, umkhiqizo ungaxhuma i-URL yawo futhi uthole umbiko onemininingwane wezinga legama elingukhiye lewebhusayithi yabo ngamagama angukhiye abawaqondise..

I-MozBar ingelinye ithuluzi eliwusizo lokwenza ngcono i-SEO. Isoftware inikela ngakho konke okudingwa yi-SEO optimizer ukwenza imizamo ye-SEO yewebhusayithi. Isebenziseka kalula nakubaqalayo. Ihlaziya okuqukethwe kwewebhusayithi futhi incoma amagama angukhiye futhi iwalungise ukuze kukhuliswe amazinga. Ngaphezu kwalokho, futhi ikuvumela ukuthi ubone ukuthi ikhasi lakho lilingana kanjani neselula nedeskithophu. Imiphumela iwusizo kakhulu ekuthuthukiseni ukubonakala kwewebhusayithi yakho kumaSERPs.

Budgeting for an SEO optimierer

When budgeting for an SEO optimierer, cabangela imbuyiselo engaba khona ekutshalweni kwezimali kwamasevisi. Nakuba izikhangiso ze-PPC zinganikeza imiphumela esheshayo, ukubonakala kwabo kuzokwehla uma bengasagijimi. Kungenjalo, iwebhusayithi ethuthukisiwe izoqhubeka nokushayela ithrafikhi isikhathi eside ngemuva kokuthi imikhankaso yakho yokukhangisa isiphelile. Ukubonisana kwamahhala kwe-SEO kuzokusiza ukuthi unqume ukuthi yimalini okufanele uyibekele umkhankaso we-SEO. Nokho, qaphela ukuthi i-SEO iyindlela ebiza kakhulu kunalokho ongacabanga, ngakho qiniseka ukuthi ucabangela izinzuzo zesikhathi eside.