Uyithuthukisa Kanjani Iwebhusayithi Yakho Ukuze Uthuthukise Injini Yokusesha
Ukuze ukhuphule izinga lenjini yokusesha yewebhusayithi yakho, udinga ukuyenza ifanele izethameli ezihlosiwe ngangokunokwenzeka. Uzodinga ukugxila ekuhlaziyeni igama elingukhiye, ukulungiselelwa ekhasini, ukwakha isixhumanisi nokuqalisa kabusha. Udinga futhi ukusebenzisa isu elisimeme. Funda i-SEO yethu 101 liqondise ukuze uthole ulwazi olwengeziwe. Ngaphezu kwalokho, ungafunda mayelana neminye imiqondo ebalulekile njenge-link-structuring kanye ne-off-page massnahmen. Sizophinde sikhulume ngokubaluleka kwe-ankertext.
Ukuhlaziya amagama angukhiye
Ukuhlaziywa kwegama elingukhiye kuyingxenye ebalulekile yokuthuthukisa injini yokusesha. Inhloso yocwaningo lwamagama angukhiye ukuhlonza amatemu asetshenziswa izethameli zakho ukuze zithole imikhiqizo namasevisi. Ngokuhlaziya amagama okusesha asetshenziswa ngabathengi, ungakhomba lawa magama angukhiye futhi ukhuphule izinga lewebhusayithi yakho kuma-SERPs. Ngaphandle kocwaningo lwegama elingukhiye, usengozini yokulahlekelwa amakhasimende angaba khona, futhi lokhu kungase kuphumele ezinkulungwaneni zamadola emali engenayo unyaka ngamunye. Ukuhlaziywa kwegama elingukhiye kuzokusiza ukuthi uqondise izethameli zakho ngendlela ephumelela kakhulu.
Inqubo yocwaningo lwamagama angukhiye idinga umsebenzi othile. Amagama angukhiye ayingxenye ebaluleke kakhulu yemizamo yakho yokumaketha. Ungasebenzisa lolu lwazi ukuthuthukisa okuqukethwe kuwebhusayithi yakho. Ngokwesibonelo, uma useshile “inkampani yezokuxhumana,” uzobona izinkampani eziyisikhombisa zangempela zokubonisana kwezokuxhumana. Nokho, uma useshile “iyini inkundla yezokuxhumana,” uzothola imiphumela yolwazi kuphela. Lokhu kungenxa yokuthi abantu abaningi bayasesha “iyini inkundla yezokuxhumana” ku-Google, futhi kunenani elikhulu lokuncintisana embonini.
Inqubo iqala ngokukhetha isethi encane yamagama angukhiye angasetshenziswa emakhasini amaningi ewebhusayithi yakho. Lawa magama aziwa njengamagama embewu, futhi ngokuvamile zihlobene nesayithi lonke. Khona-ke, ungathola amagama angukhiye aqondene nekhasi ngokuhamba kwesikhathi ohlelweni. Lawa magama angukhiye ahambisana nekhasi elilodwa futhi ngokuvamile awancintisani kunamagama angukhiye ayikhanda. Isinyathelo esilandelayo ukunquma ukuthi imaphi amagama abaluleke kakhulu ezithamelini zakho, okubalulekile ekwakheni iwebhusayithi eheha ithrafikhi efanelekile kanye nezivakashi ezisebenzayo.
Kunamathuluzi amaningana atholakalayo ocwaningo lwamagama angukhiye enza inqubo ibe lula. Ubunzima begama elingukhiye & Ithuluzi lokuhlaziya le-SERP elivela ku-Moz lingakusiza ukunquma ubunzima begama elingukhiye. Ikutshela ukuthi amagama angukhiye owakhethile asetshenziswa kangaki ezinjinini zokusesha inyanga ngayinye. Uma amagama angukhiye owakhethile kunzima ukuwakala, kufanele usebenzise ezidume kakhulu. Ngokwenza okuqukethwe kwakho kuhambisane kakhulu nezithameli zakho ozihlosile, uzokwazi ukuheha izivakashi eziningi kuwebhusayithi yakho.
Ukuthuthukisa Ikhasi
I-SEO esekhasini inqubo yokwenza okuqukethwe kwakho kubekwe phezulu emiphumeleni yosesho. Kudingeka kubhekwe izinto ezimbalwa lapho ulungiselela amakhasi akho ewebhu. Ukusetshenziswa ngendlela efanele kwezihloko, ukubekwa kwegama elingukhiye, futhi ikhwalithi yokuqukethwe imbalwa. Ngenkathi amanye ama-SEO abheka izindatshana ezenziwe nge-SEO njengezimbi, abanye bakholelwa ukuthi ziyadingeka emiphumeleni yosesho ephezulu. Kungakhathaliseki, awukwazi ukuziba ukubaluleka kokwenza kahle ekhasini. Ukunganaki i-SEO yisona sizathu esiyinhloko sezinga eliphansi.
Ngesikhathi senqubo ye-SEO esekhasini, khumbula ukuthi iningi labasebenzisi liyagxuma lisuka ekhasini lewebhu uma kuthatha imizuzwana engaphezu kwemithathu ukulayisha. Ngakho-ke, kubalulekile ukukhulisa isivinini sekhasi futhi ugcine ukuhambisana nezithameli zakho ozihlosile. Ngaphezu kwalokho, uma okuqukethwe kwakho kungahambisani nezithameli zakho ozihlosile, uzothola izinga eliphezulu lokugxuma, okuzogcina kuphumele emazingeni aphansi. Ngaphezu kwalokho, okuqukethwe okungabalulekile kungase kungatholakali kalula izinjini zokusesha, futhi lokhu kuzophinde kuthinte izinga lakho kumaSERPs.
Enye ingxenye ebalulekile ye-SEO optimization esekhasini isihloko sekhasi lewebhu. Isihloko sekhasi kufanele siqukathe amagama alo angukhiye ayinhloko futhi sifundeke kalula ngumfundi. Kufanele futhi ichaze okuqukethwe. Ithuluzi elihle lokuhlaziya i-URL iHeader Tag Analyzer ye-CoSchedule. Inikeza ulwazi olubalulekile mayelana newebhusayithi kanye nokuqukethwe kwayo. Leli thuluzi liphinde lithole izixhumanisi eziphukile, phinda okuqukethwe, kanye nesivinini sekhasi.
Esinye isici esibalulekile sokwenza kahle kwe-SEO ekhasini ukusetshenziswa kwezihloko. Ama-H1 ayizihloko ezisekhasini futhi athandwa izinjini zokusesha. Kuyasiza ukufaka amagama angukhiye kulaba bomaki njengoba ezothuthukisa ukuhlobana kwemishwana. Ama-H2 nama-H3 ayizihlokwana futhi anikeza ithuba lokumboza amagama angukhiye ahlukahlukene. Okokugcina, i-URL iyisici esibalulekile ekwenziweni kwe-SEO ekhasini. Uma ilungiselelwe i-SEO, isayithi lakho lizothola amazinga aphezulu enjini yokusesha.
Isixhumanisi-Isakhiwo
Isakhiwo sokuxhumanisa sewebhusayithi sinomthelela omkhulu ohambweni lomsebenzisi futhi singasiza ukuthuthukisa izinga lenjini yakho yosesho. Isakhiwo sesixhumanisi esihlanzekile sisiza i-Google ukuthi ibone ukuxhumana kwetimu ngaphakathi kwewebhusayithi. Iwebhusayithi enezixhumanisi eziningi kakhulu noma amakhasi amancane amaningi kakhulu inegrafu engcolile futhi cishe ngeke ikhonjwe izinjini zokusesha.. Ngakho-ke, kubalulekile ukuthuthukisa ukwakheka kokuxhumanisa kwewebhusayithi yakho. Nawa amanye amathiphu azokusiza ukuthi udale isakhiwo sesixhumanisi esingcono sesayithi lakho:
Okokuqala nokubalulekile, gcina ama-URL emfushane futhi ehlanzekile. Sebenzisa amagama angukhiye kuma-URL akho futhi ugweme ukusebenzisa izinhlamvu ezingaqondakali nama-hash tag. Izizinda ezingaphansi kwezinye zenza ama-URL ewebhusayithi yakho aqondeke kakhudlwana futhi zinikeze izinjini zokusesha ulwazi oluthe xaxa lombuzo wegama elingukhiye. Khumbula ukuthi izinjini zokusesha zisebenzisa amagama angukhiye kuma-URL ukukala iwebhusayithi yakho. Ngakho-ke, kufanele ucabange ukudala izizinda ezingaphansi lapho okuqukethwe okufanelekile kutholakala khona. Lena indlela enhle yokukhulisa ukubonakala kwekhasi lakho emiphumeleni yosesho.
Olandelayo, khumbula ukufaka amakhasi esigaba sakho namakhasi okuqala njengengxenye yesakhiwo sakho sangaphakathi sesixhumanisi. Ungakhohlwa ukufaka namakhasi emininingwane yomkhiqizo. Khumbula, izinjini zokusesha zivame ukukala imikhiqizo ngokuduma, ngakho-ke faka imikhiqizo yakho edume kakhulu kaningi. Lokhu kuzokwandisa amathuba okuthi imikhiqizo yakho ivele ekhasini lokuqala lemiphumela yosesho. Lokhu kuzokwenza iwebhusayithi yakho ibonakale kakhudlwana kumakhasimende akho futhi kwandise inzuzo yakho. Uma usuwazi kahle izinto eziyisisekelo zokwakha izixhumanisi, sekuyisikhathi sokuqala ukusebenzisa amasu azokhuphula izinga lakho lenjini yokusesha.
I-SEO iyinqubo eqhubekayo. Imibandela esetshenziselwa ukunquma amazinga ingashintsha ngokuhamba kwesikhathi. Njengoba izinjini zokusesha zithuthukisa ama-algorithms azo, amagama angukhiye angashintsha ekuhlobaneni. Ochwepheshe be-SEO kufanele balungise amasu abo ukuze bahambisane nalezi zinguquko. Ngaphezu kwesikhundla sewebhusayithi kumaSERPs, lawa maqhinga athinta izinga lekhasi. Ngenxa yalokho, udinga njalo ukuqapha futhi ucwenge isu lewebhusayithi yakho. Futhi khumbula ukuthi izinhloso zewebhusayithi yakho zihlukile.
Yethula kabusha
Icubungula ukwethulwa kabusha kwe-SEO? Awuwedwa. Abaningi bezimbangi zakho benze iphutha elifanayo. Inqubo ingaba nzima, kodwa ngokuqinisekile kuwufanele ekugcineni. Uma uhlela ukuqalisa kabusha iwebhusayithi, qiniseka ukuthi ulandela lezi zinyathelo. Khona-ke uzobe usendleleni eya empumelelweni! Lesi sihloko sizoxoxa ngezinye zezinto ezibaluleke kakhulu zokuqaliswa kabusha kwe-SEO.
Ukwethula kabusha iwebhusayithi kusho ukushintsha i-CMS yayo, ukuyiklama kusukela ekuqaleni, ukwenza izinguquko ezithile kokuqukethwe nokunye. Kubandakanya nesizinda esisha. Kufanele uqiniseke ukuthi wenza iwebhusayithi yakho ibe ngcono ku-SEO kanye nocwaningo lwezethameli ngesikhathi sokuqalisa kabusha. Ukusebenzisa amagama angukhiye alungile, idatha ye-meta, futhi ikhophi yewebhusayithi izokwenza wonke umehluko. Khumbula, isikhathi esiningi nemali oyisebenzisayo ulungiselela iwebhusayithi entsha, okungcono.
Esinye isici esibalulekile sokwethulwa kabusha kwe-SEO ukwakheka kwesixhumanisi esifanele. Konke ukuzulazula, Ama-CTA, futhi izixhumanisi zombhalo kufanele zibekwe ngendlela efanele. Futhi, izixhumanisi zangaphakathi kufanele zivikelwe – izixhumanisi eziphukile zizothumela abasebenzisi ekhasini le-404-Fehler futhi zidale izimpawu ezingezinhle ze-Google. Kufanele futhi ulungiselele izilungiselelo zewebhusayithi yakho ukuze zikhase. Uma ushintsha i-CMS, qiniseka ukuthi uhlola ukuthi inezilungiselelo ezifanele zeziseshi.
Ngesikhathi sokwethulwa kabusha, ukwakhiwa kabusha kwewebhusayithi kuhambisana nokuqaliswa kabusha kwe-SEO. Lesi yisikhathi esihle kakhulu sokuhlola isu lamagama angukhiye kanye nocwaningo lwamagama angukhiye. Ukuhlaziywa kwesimo se-quo kwamazinga akho adlule kungadalula amagama angukhiye afihliwe izimbangi zakho ezingakhulumi ngawo. Uma isu lakho legama elingukhiye liphelelwe yisikhathi, Ukuqaliswa kabusha kwe-SEO kungasiza ukuyibuyisela esimweni sangaphambilini. Noma kunjalo, le ndlela izobandakanya izinguquko eziningi futhi izodinga ukulungiswa kwezixhumanisi ezengeziwe.
Ngokushesha nje lapho usunqume ukuqalisa kabusha iwebhusayithi yakho, cabangela amasu akho e-SEO. Uma ungalungiseleli isayithi lakho le-SEO, uzolahlekelwa ithrafikhi, ukubonakala, kanye nemali engenayo. Okubi kakhulu, uzolahlekelwa amazinga lapho i-Google ibona iwebhusayithi yakho njengengasebenzi. Indlela engcono kakhulu yokubuyela endleleni yakho ukufaka amasu namaqhinga we-SEO ekuhleleni kwewebhusayithi yakho. Okubalulekile ukukhetha uchwepheshe we-SEO futhi ugxile kumagama angukhiye alungile kanye nemiphumela yosesho ye-organic.
