Isigaba: Ibhulogi

Ngenkathi i-SEO Selbstarbeit ingabonakala iwusizo kakhulu, kungase futhi kube ukuchitha isikhathi ngokuphelele. Umsebenzi ubanzi kunokufaka amagama angukhiye embhalweni. Kunalokho, uzochitha isikhathi sakho esiyigugu ufunda izindatshana ezimayelana nendlela yokukhulisa amazinga akho, kanye nokuziba ezinye izingxenye zenqubo. Ukuze ufunde kabanzi mayelana ne-SEO nama-nuances ayo, funda umhlahlandlela wethu. Sizochaza izingxenye ezahlukahlukene zesu le-SEO futhi sikunikeze umbono wokuthi ungalisebenzisa kanjani wena ngokwakho.

I-OffPage-SEO

I-OffPage-SEO inqubo yokwenza iwebhusayithi yakho ibe nezinjini zokusesha usebenzisa amasu adlula okuqukethwe yiwebhusayithi.. Ukusebenzisa inhlanganisela yezindlela ezitholakala ekhasini nezingaphandle kwekhasi, ungakhuphula izinga lakho ezinjinini zokusesha futhi ukhiqize ukubhuka okwengeziwe nempumelelo yemali. Okubhalwe ngezansi kunezibonelo ezimbalwa zokuthi ungawandisa kanjani umthelela wemizamo yakho ye-SEO engaphandle kwekhasi. Lawa maqhinga asebenza kahle kakhulu ekushayeleni ithrafikhi yewebhusayithi kanye nokwandisa amazinga okuguqulwa. Funda kabanzi

Uma ufuna ukwenza isayithi lakho libekwe ku-Google, udinga ukwazi izisekelo ze-SEO – Ukusebenza Kwezinjini Zokucinga. Lesi sihloko sizokwethula ekhasini le-Optimierung, ukuhlaziya igama elingukhiye, kanye nezinye izici ezibalulekile ze-SEO. Qhubeka ufunde ukuze uthole izici ezibaluleke kakhulu zewebhusayithi yakho. Khona-ke, ungaqala ngokwakho. Uma uqiniseka ngamakhono akho, ungazama ukukwenza ngokwakho, kodwa khumbula ukuthi kudinga izinga elithile lolwazi nokuqapha njalo izinguquko ukuze kuqinisekiswe izinga eliphezulu kakhulu. Ngaleso sizathu, ungase ufune ukuqasha i-SEO optimiser yangaphandle. Funda kabanzi

Kukhona ukuxhumana phakathi Kokuthuthukisa Ikhasi kanye Nokuthuthukiswa Kwesizindalwazi, futhi womabili amasu kufanele ahlanganiswe ukuze kuzuze ubuningi be-SEO. I-Google ihlakaniphe kakhulu, futhi uyazi uma umbhalo ungahlobani negama lawo elingukhiye. Kubalulekile ukusebenzisa amanye amagama amaningi kanye namagama angukhiye owakhethayo ukuze ukwandise ukubonakala kwesayithi lakho. Nazi izingxenye ezintathu ezibaluleke kakhulu zokwenziwa kahle kwenjini yokusesha.

Ukuthuthukisa Ikhasi

I-Onpage Optimierung iyingxenye ebalulekile Yokuthuthukisa Injini Yokusesha (I-SEO). I-OnPage optimization isethi yobuchwepheshe, okuqukethwe, kanye nokulungiswa kwesakhiwo kuwebhusayithi esiza ukuthuthukisa ukubonakala kwayo emiphumeleni yosesho. Kafushane, Ukuthuthukisa ekhasini kusiza ukudala umuzwa ongcono womsebenzisi futhi kukhuphule amazinga enjini yokusesha. Lesi sihloko sizobukeza kafushane izici ezibaluleke kakhulu zalo mkhuba. Funda kabanzi

I-SEO imele injini yokusesha nokwenza kahle. Inhloso yayo ukuthuthukisa ithrafikhi kuwebhusayithi yakho ngokusebenzisa izinjini zokusesha, kokubili okungakhokheliwe futhi kukhokhwe. Ukulungiselelwa kwenjini yokusesha kugxile emithonjeni yethrafikhi emithathu ehlukene: ngqo, ikhokhwe futhi ingakhokhelwa. Lapho kwenziwa ngendlela efanele, I-SEO ingakusiza ukukhulisa ithrafikhi yakho yewebhu ngamaphesenti angaphezu kwekhulu. Lesi sihloko sizoxoxa ngamasu, amathuluzi namamethrikhi ongawasebenzisa ukuze ukhuphule izinga lezinto eziphilayo zewebhusayithi yakho. Nazi izinto ezibalulekile ze-SEO:

Ukuthuthukisa injini yokusesha

Ukuthuthukisa injini yokusesha ye-Google imayelana nokuqukethwe. Lokhu kungaba ngendlela yombhalo, amavidiyo, izithombe, noma ngisho inhlanganisela yalokhu. Nakuba kubalulekile ukufaka amagama akho angukhiye emzimbeni wokuqukethwe kwakho, indlela owethula ngayo ibaluleke ngokufanayo. Khumbula ukuthi izinjini zokusesha zibheka igunya, ukwethembeka, nokufundeka. Khona-ke, gxila ekubekeni lawo magama angukhiye ezihlokweni ezifanele nezihlokwana. Funda kabanzi

I-SEO, noma ukuthuthukisa injini yokusesha, kuyinqubo yokuqinisekisa ukuthi iwebhusayithi isezingeni eliphezulu emiphumeleni yosesho yegama elingukhiye elithize noma ibinzana. Lokhu kwenziwa ngokunquma ukuthi abantu bafunani ku-inthanethi nokuqinisekisa ukuthi iwebhusayithi yakho iqukethe okuqukethwe okuyikhwalithi. Ingxenye ebalulekile ye-SEO ukuhlolwa kwe-A/B, noma ukuhlola umthelela wezinguquko ezenziwe kuwebhusayithi yakho. Abadayisi bokusesha abaphumelelayo bayazi ukuthi ithrafikhi ayanele; kufanele futhi uthuthukise ukuziphatha kwaleyo thrafikhi. Lokhu kungase kudle isikhathi futhi kube nzima ukukwenza, kodwa isofthiwe efana ne-Optimizely yenza kube lula kunangaphambili ngomhleli obonakalayo. Funda kabanzi

Ukuthuthukisa injini yokusesha akunzima njengoba kuzwakala. Kunamathuluzi amaningi ahlukene angakusiza ngalokhu. Lokhu kufaka phakathi igama elingukhiye-Recherche, Umbhalo we-anchor, I-XPath-Syntax, kanye nesivinini sesayithi. Lawa mathuluzi asetshenziselwa ukuthuthukisa iwebhusayithi yakho ngezinjini zokusesha. Nazi izibonelo ezimbalwa. Uma ungakaqiniseki, hlola yonke indatshana. Ngethemba, kuzokusiza uqonde ezinye zezisekelo.

Igama elingukhiye-Ucwaningo

Kunezindlela ezingenakubalwa zokwenza iwebhusayithi yakho ibe nezinjini zokusesha ngokugcwele. Ucwaningo lwamagama angukhiye luyingxenye ebalulekile ye-SEO. Ikusiza ukuthi uthole ukuthi amakhasimende akho afunani futhi ikunikeza isisekelo sokwakha okuqukethwe kwakho ngokufanele. Kukhona futhi amathuluzi ahlukahlukene atholakalayo ku-inthanethi azokusiza kulolu hlelo. Amathuluzi okucwaninga amagama angukhiye ayahluka ekusebenzeni, imboni nezwe, futhi bangase babe nezizinda zedatha ezihlukene noma isizindalwazi samagama angukhiye. Kufanele ukhethe ithuluzi elihambisana nezidingo zephrojekthi yakho. Funda kabanzi

Ukwenza ngcono kwe-SEO akukhona nje ukusebenzisa amagama angukhiye ukuthuthukisa ukubonakala kwewebhusayithi. Ukusebenzisa amagama ngendlela efanele ukuze ukhuphule izinga lakho nakho kubalulekile. Kuze kube muva nje, abantu babekholelwa ukuthi amagama angukhiye anele ukuthola amazinga amahle. Kodwa manje, kunomhlaba omusha wokusebenzisa injini yokusesha. Ukwehlisa igama elingukhiye, I-SEO Esekhasini, kanye ne-Screaming Frog's Log File Analyzer ingakusiza wenze lokho.

I-SEO Esekhasini

I-SEO esekhasini ingenye yezinto ezibalulekile okufanele uzicabangele ngaphambi kokuthuthukisa isayithi emiphumeleni yenjini yokusesha. Okuqukethwe okuhlobene kuzogcina abasebenzisi ekhasini lakho isikhathi eside futhi kukhiqize amanani aphansi wokugxuma – izimpawu ezimbili ezinkulu zezinga zanoma iyiphi iwebhusayithi. Inqubo ye-SEO esekhasini ibandakanya inhlanganisela yezinyathelo zobuchwepheshe ezahlukahlukene nokuhlaziya ngokucophelela okuqukethwe kwakho. Nawa amanye amathiphu okuthuthukisa i-SEO yesayithi lakho ekhasini. Ukuze uthuthukise ukusebenza kwesayithi lakho, kubalulekile ukuba nesisekelo esiqinile. Funda kabanzi

Kufanele wazi ukuthi kunezindlela ezahlukahlukene zokuthuthukisa i-SEO yewebhusayithi yakho. Lezi zindlela zihlanganisa i-On-Page SEO, Amagama angukhiye we-LSI, Ukuhlolwa kwe-A/B, kanye nokujwayela umbhalo. Uma unentshisekelo yokufunda okwengeziwe ngenqubo, funda uqhubeke. Lesi sihloko sinikeza ukubuka kabanzi kwamasu ahlukahlukene okuthuthukisa iwebhusayithi. Uma uhlela ukudala iwebhusayithi entsha, kufanele ucabange ukungeza izici ze-SEO-friendly ezizothuthukisa ubukhona bakho bewebhu.

I-SEO Esekhasini

Kunezinhlobo ezimbalwa ze-SEO optimization, kodwa enye ebaluleke kakhulu i-On-Page SEO. I-SEO Esekhasini isho izici zewebhusayithi ezilungiselelwe ukuhambisana. Ngokulungiselela lezi zakhi, isayithi lakho kuzoba lula ukuliqonda kubasebenzisi nakubaseshi. Lokhu kuzosiza i-Googlebot ithole iwebhusayithi yakho ekusesheni okuhlobene futhi ibonise ngokufanele. Ukuze ufunde kabanzi, funda lesi sihloko. Futhi khumbula: ayikho into ebizwa ngokuthi isu eliphelele le-SEO! Funda kabanzi

Ukuthuthukisa injini yokusesha, noma i-SEO, kuyindlela yokuthuthukisa iwebhusayithi engakusiza ufinyelele amazinga aphezulu ku-Google. Abantu abaningi abazi ukuthi ungasebenzisa kanjani i-SEO, kodwa kuyinqubo enenzuzo kakhulu kunoma ubani. Nawa amathiphu alula azokusiza ukuthi uqalise:

I-SEO agency ikhethekile kuyo, ukuthi i-Google ibilokhu ifuna ukuthuthukiswa kwenjini yokusesha

Inhloso yomkhankaso we-SEO ukukhulisa isibalo sabavakashela iwebhusayithi. Lokhu kwandisa isibalo sabathengi abangaba amakhasimende. Empeleni, amawebhusayithi amaningi enza okungaphezu kwalokho 50% yethrafikhi yabo evela ezinjinini zokusesha. Ukwenza ngcono ukuguqulwa nakho kuba yingxenye ye-SEO. Nakuba izimpendulo ezimfushane ngokuvamile zingatholakali kalula ku-inthanethi, izihloko ezinokuqukethwe okwengeziwe zinikeza iwebhusayithi yakho ithuba elikhulu lokubeka amagama angukhiye amaningana ngesikhathi esisodwa. Funda kabanzi