Ukuthuthukisa Injini Yokusesha kanye Nokuthuthukiswa Kwezinga Lokuguqulwa

I-SEO ingakhuphula ithrafikhi yewebhusayithi yakho, kodwa futhi udinga ukucabangela ukuthuthukiswa kwezinga lokuguqulwa. Ukuthuthukisa injini yokusesha akwanele uma iwebhusayithi yakho ingaguquli izivakashi zibe amakhasimende. Kuzodingeka ukhuphule izinga lakho lokuguqulwa uma ufuna ibhizinisi lakho likhule. Nazi ezinye izindlela ongathuthukisa ngazo izinga lakho lokuguqulwa. Ukwengeza isixhumanisi sangaphakathi kuwebhusayithi yakho kungakhuphula ithrafikhi yewebhusayithi yakho. Okuqukethwe okuthuthukisiwe kubalulekile ekuthuthukiseni injini yokusesha.

Ukuthuthukisa ekhasini

Kungenzeka ukuthi uzwile mayelana nokwenza kahle kwenjini yokusesha ekhasini (I-SEO), kodwa yini ngempela? Kuyinqubo yokudala amakhasi akhuthaza abasebenzisi ukuthi bahlale kuwebhusayithi yakho. Inhloso ye-SEO esekhasini ukukhuthaza, umhlahlandlela, futhi ufundise abasebenzisi, kuyilapho i-SEO engaphandle kwekhasi ifaka izixhumanisi zokwakha kanye nokwandisa igunya lesizinda. Uhlu olungezansi yizisekelo ze-SEO esekhasini. Ngethemba, lawa macebiso azosiza isayithi lakho ukuthi lithole ukunakwa okufanele!

Khomba amagama akho angukhiye. Amagama angukhiye amagama nemisho esetshenziswa abantu ukusesha ku-inthanethi. Amagama angukhiye akha isisekelo sesu lakho lokuthuthukisa ekhasini lakho. Ukuze uthole okuningi kumagama angukhiye, qiniseka ukuthi zibonisa ngokunembile okuqukethwe kwekhasi lakho. Ungakhohlwa ukufaka amagama angukhiye abalulekile ngaphakathi kwama-meta tags nezihloko. Lezi zici zizothuthukisa izinga lesayithi lakho emiphumeleni yosesho. Nokho, akwanele ukuba nezinga eliphezulu lekhasi; futhi udinga ukuba ne-SEO enhle ekhasini ukuze ukhulise ukuthandwa kwewebhusayithi yakho.

Kufanele futhi uhlole isakhiwo sakho se-URL. Ungasebenzisi ngokweqile ama-URL amade, njengoba lokhu kuzothinta kabi i-SEO yakho. Futhi, qiniseka ukuthi usebenzisa i-metatag yamarobhothi “noindex” emakhasini angenakho okuqukethwe. Ukusebenziseka kuyisici esikhulu ekwakhiweni kwewebhu kulezi zinsuku. Gwema ukusebenzisa ihluzo eziyinkimbinkimbi bese ukhetha imiklamo elula. Lokhu kuzothuthukisa ukusebenziseka jikelele kwekhasi. Ungakhohlwa ukusebenzisa amagama angukhiye ukuze wenze okuqukethwe kwakho kuhambisane kakhulu nezithameli zakho.

Izihloko ze-Meta nezincazelo kungenye ingxenye ebalulekile ye-SEO esekhasini. Azovela emiphumeleni yosesho ngaphansi kwesihloko sekhasi. Azihlobene ngokuqondile nezinga, kodwa zinomthelela kumazinga okuchofoza. Lapho sezithuthukisiwe, izincazelo zakho ze-meta nazo zizokwandisa izinga lokuchofoza (CTR) futhi ukhuphule izinga lekhasi lesayithi lakho. Okokugcina, izihloko ze-meta nezincazelo kufanele zihambisane nokuqukethwe ekhasini lakho.

I-SEO esekhasini ibalulekile kubasebenzisi beselula. I-Google inika umusa owengeziwe kumawebhusayithi eselula alayisha ngokushesha. Qiniseka ukuthi wenza okuqukethwe kuhambisane neselula ngokudala izindawo zokunqamuka ezifanele futhi ushintshe usayizi wemidiya njengoba kudingeka. Kufanele futhi uqinisekise ukuthi izinsiza zakho ziyacaca ngamabhothi enjini yokusesha. Okubhalwe ngezansi ezinye zezici ezibaluleke kakhulu ze-SEO esekhasini. Qhubeka ufunda ukuze ufunde kabanzi. Uzojabula ngokuthi ukwenzile.

Incazelo ye-Meta: Uma okuqukethwe kwakho kufaka inani elikhulu lezithombe, qiniseka ukuthi banomunye umbhalo ofanele. Lezi zincazelo azithuthukisi ulwazi lomsebenzisi kuphela, kodwa futhi usize izinjini zokusesha ukuze zikhombe amakhasi akho ewebhu. Ngaphezu kwalokho, futhi zisebenza njengemibhalo ye-anchor yezixhumanisi zangaphakathi, ezikhuthaza imizamo yakho ye-SEO esekhasini. Lesi yisisekelo esiyisisekelo sokukala emiphumeleni yosesho. Uma ulandela lezi zinyathelo ezilula, uzobe usendleleni eya empumelelweni ekukhuliseni ithrafikhi yesayithi lakho.

Idatha ehleliwe

When people search for information online, bafuna imiphumela ngokushesha, kwesokudla? Idatha ehleliwe ingasiza amabhizinisi aku-inthanethi ukuthi ahlangabezane nalezi zidingo. Ngaphezu kwalokho, idatha ehlelekile ivumela amabhizinisi endawo ukuthi avele emiphumeleni yosesho, lapho bengathola khona isiko lendawo. Ngokwesibonelo, uma umuntu efuna “ibhodwe lenkukhu,” imiphumela izofaka iresiphi, ulwazi lokudla okunempilo, kanye nemininingwane eyengeziwe mayelana nomkhiqizo. Lokhu kwaziwa njenge-SERP, futhi i-SERP ngayinye ihlukile. Ukwengeza idatha ehleliwe kuwebhusayithi kungenza lolo lwazi lubonakale lugqama futhi lusebenza ngempumelelo kuma-SERPs.

Ukuze uthole imiphumela engcono kakhulu, idatha ehleliwe kufanele icacise ikhasi eliqukethe. Uma ibhizinisi linamakhasi amaningi, kubalulekile ukuqinisekisa ukuthi ikhasi ngalinye linedatha efanayo. Ukwenza kanjalo, kungcono ukuqasha umthuthukisi wewebhu onolwazi oluhle lokubhala amakhodi nephrothokholi. Ngale ndlela, kuzoba lula ukuhambisana nezinguquko eziqhubekayo kuma-algorithms enjini yokusesha. Idatha ehleliwe ngeke nje ikhulise ukubonakala kwewebhusayithi yakho kodwa futhi izozuzisa abathengi.

Uma iwebhusayithi yakho isebenzisa idatha ehleliwe, izokwandisa ukubonakala kwewebhusayithi yakho phakathi kwamakhasimende futhi ithuthukise amanani okuchofoza 30%. Lokhu kungenxa yokuthi idatha ehleliwe ihlelekile futhi imakwe ngendlela elula ngekhompuyutha ukuyitolika. Le datha isiza izinjini zokusesha ziqonde umongo wokuqukethwe futhi zibuyisele imiphumela enembile. Akusona isixazululo esiphelele sawo wonke amawebhusayithi. Kodwa uma uzimisele ngokuthuthukisa izinga lenjini yokusesha yewebhusayithi yakho, idatha ehlelekile iyadingeka.

Idatha ehleliwe ikuvumela ukuthi ubonise ulwazi olwengeziwe kuma-SERP eduze kwencazelo yewebhusayithi yakho. Endaweni yokudlela, Ngokwesibonelo, idatha ehleliwe izobonisa ulwazi oluyisisekelo njengendawo, amahora okusebenza, amanani entengo, nezibuyekezo. Le datha ehlelekile ijwayele ukwaziwa ngele-schema markup. Okwabanikazi bewebhusayithi, kuyisu elihle kakhulu lokwenza amawebhusayithi abo agqame emqhudelwaneni futhi ahehe izivakashi eziningi. Ngakho, uqalisa kanjani ukusebenzisa idatha ehlelekile?

Idatha ehlelekile nayo iyasiza ku-SEO, kodwa akuseyona eye-SEO kuphela. Isetshenziswa kakhulu ezinkundleni zokuxhumana ngisho nangezinjini zokusesha ezifana ne-Google. Ngaphezu kokuthuthukisa i-SEO, idatha ehleliwe yenza okuqukethwe kwewebhusayithi yakho kube usizo kakhulu ezinjinini zokusesha, futhi bangabonisa lolu lwazi emiphumeleni enothe kakhulu futhi efanele. Kunezindlela eziningi zokusebenzisa idatha ehlelekile kuwebhusayithi yakho. Nazi ezinye izibonelo. Amathuba awapheli.

Idatha ehleliwe iyingxenye ebalulekile ye-SEO, njengoba isiza izinjini zokusesha ukuthi ziqonde okuqukethwe kwakho futhi ziklelise isayithi lakho ngokugqama kakhulu. Ngokocwaningo, 75% labasebenzisi hlala ekhasini lokuqala lemiphumela yosesho. Iqeda isidingo semibuzo mayelana nokuqukethwe noma isakhiwo sekhasi. Kunalokho, idatha ehlelekile ihumusha okuqukethwe ngefomethi efundeka kalula. Leyo imfihlo yangempela yempumelelo ye-SEO. Futhi manje njengoba usufundile ukusebenzisa idatha ehlelekile, usendleleni eya ezingeni eliphezulu kumaSERPs.

Indexing

When you optimize a website for search engine optimization, kufanele uthumele konke okuqukethwe kwakho ukuze kukhonjiswe. Ungasebenzisa amamephu esayithi e-XML, Ithuluzi Lokuthumela I-URL Yekhonsoli Yosesho lwe-Google, Amathuluzi we-Bing Webmaster, noma i-IndexNow ukuze uhambise okuqukethwe kwakho ezinjinini zokusesha. Uma isikhonjiwe, okuqukethwe kwakho kuqala uhambo lwakho lokuya phezulu emiphumeleni yosesho. Kodwa ngaphambi kokuthi uthumele okuqukethwe kwakho ukuze kukhonjwe, kufanele uqale uqonde ukuthi izinjini zokusesha zisebenza kanjani. Funda ukuthi Izinjini Zokusesha Zisebenza Kanjani ukuze uqonde kangcono le nqubo.

Ukwenza izinkomba ngokushesha ngangokunokwenzeka, izinjini zokusesha zihlela ulwazi ngenqubo ebizwa ngokuthi yi-indexing. Ngaphandle kokukhomba, izinjini zokusesha kuzomele zikhombe wonke amadokhumenti kukhopisi – okwakungathatha amahora. Ukwenza inkomba konga isikhathi ngoba izinjini zokusesha zingasesha isizindalwazi esikhundleni sokufaka kuhlu wonke amadokhumenti awaziwayo ngokumelene nawo wonke amagama angukhiye afanelekile. Ukusebenzisa inkomba ehlanekezelwe – eyaziwa nangokuthi i-reverse index – kwenza kube lula ezinjinini zokusesha ukubuyisa ulwazi kusizindalwazi esikhulu.

I-Indexing algorithms ishintsha njalo. Nakuba i-Google ingase ibe nombono ongcono wendlela yokukhomba okuqukethwe, lokhu akunjalo ngaso sonke isikhathi. Okunye okuqukethwe ku-inthanethi kusetshenziswa i-JavaScript, kubangela umuzwa ohlukile wokunikezela wenjini yokusesha. Uma ungabonisi i-JavaScript kusayithi lakho, injini yokusesha ingase ingakhombi okuqukethwe kwakho ngendlela efanele. Ngenxa yalokho, abaklami abaningi bekhasi lewebhu abayibonisi i-JavaScript futhi esikhundleni salokho basebenzisa i-noscript tag.

Inqubo yokwenza inkomba ibalulekile empumelelweni ye-SEO. Izinjini zokusesha zigcina ulwazi olumayelana namakhasi ewebhu kusizindalwazi esimaphakathi esibizwa ngokuthi inkomba. Ngaphandle kwenkomba, abakwazi ukuthola iwebhusayithi yakho. Basebenzisa ama-algorithms ukuze banqume inani lamagama angukhiye athile kanye namagama okusesha. Lawa ma-algorithms ahlola okuqukethwe kwewebhusayithi kanye nekhodi ye-HTML ukuze kulinganiswe amakhasi ewebhu ngokusekelwe kulezi zici.. Ulwazi oluthe xaxa abanalo, okungcono. Ngakho qiniseka ukuthi ufaka imephu yesayithi kuwebhusayithi yakho.

Nakuba ukuhambisa ama-URL kubalulekile ekukhombeni, akwanele. Ukukhasa nokukhomba kuxhumene eduze. Uma udala okuqukethwe okusha, isixhumanisi kuyo kusuka kusayithi lakho. Abaseshi beGoogle balandela izixhumanisi, futhi bazothola okuqukethwe. Ngokulandela lezo zixhumanisi, iwebhusayithi yakho izokwengezwa kunkomba. Esikhathini esizayo, lokhu kuzokwenza ukuthi kubaluleke nakakhulu ukuhambisa ama-URL nokuthuthukisa okuqukethwe kwezinjini zokusesha.

Ukukhasa iwebhusayithi kuyinqubo eyinkimbinkimbi eqala ngokukhomba. Njengoba izinjini zokusesha zithuthukisa ama-algorithms azo wokukhasa, iwebhusayithi yakho izothola amazinga aphezulu emiphumeleni yosesho. Ukuqonda lawa maqhinga kanye nokwenza isiqiniseko sokuthi iwebhusayithi yakho iyacaca kuyisinyathelo sokuqala sokuthuthukisa ukubonakala kokusesha kwakho. Wake wakhasa, ukufaka ohlwini kubandakanya ukuhlaziya okuqukethwe, abezindaba, amathegi, kanye nezigaba. Ngemva kokukhasa, indexing yilokho okulinganisa amawebhusayithi ekhasini lemiphumela yenjini yokusesha.