Ukwenza kahle ngokusetshenziswa kwe-SEO

I-SEO Suchmaschinenoptimierung inqubo yokuheha abavakashi bezinto eziphilayo, Mahhala. Izinjini zokusesha zikhetha imiphumela ngokusekelwe kwikhwalithi yewebhusayithi yakho. Imiphumela yosesho yemvelo isohlwini Lwemiphumela Yenjini Yokusesha (I-SERP).

Ukuthuthukisa Ikhasi

Ukuthuthukisa i-OnPage kuhilela inqwaba yamasu ahlukene ukuze uthuthukise ukubonakala kwewebhusayithi yakho. Umgomo uwukuqinisekisa ukuthi izinjini zokusesha zingakwazi ukukhomba futhi zibonise amakhasi afanelekile ewebhusayithi yakho phezulu ngangokunokwenzeka emakhasini wemiphumela yenjini yokusesha.. Ukusebenzisa ubuchwepheshe bamuva, lawa masu angakusiza ukuthi ufinyelele amazinga aphezulu futhi uthole ithrafikhi eyengeziwe kuwebhusayithi yakho. Ukhiye wokuzuza ukubekwa kwenjini yokusesha ephezulu wukulandela imikhuba emihle kakhulu ekuthuthukiseni ikhasi.

Ukwenza kahle ekhasini kuwumkhuba wokuthuthukisa ikhodi yomthombo wewebhusayithi ye-HTML nokuqukethwe ukuze kuthuthukiswe izinga emiphumeleni yenjini yokusesha.. Umgomo wokuthuthukisa ekhasini ukukhulisa ulwazi lomsebenzisi lapho uvakashela iwebhusayithi, ukuze injini yokusesha ikwazi ukuncoma amawebhusayithi angcono kakhulu kubavakashi. Ngenkathi i-SEO engaphandle kwekhasi isho izixhumanisi namasiginali atholwa yiwebhusayithi yakho, ukulungiselelwa okusekhasini kuncike ekuhlanganisweni kwezinto. Ukuthuthukiswa kwekhasi okuhlelekile kudinga ukuqapha nokuhlaziya njalo.

Ukwenza kahle ekhasini kugxile ekuthuthukiseni okuqukethwe kwekhasi lewebhusayithi namagama angukhiye. Ngokuhlanganisa lawa macebiso kuwebhusayithi yakho, izinjini zokusesha zizoqonda kangcono isayithi lakho futhi zinqume ukuhambisana kwayo. Amasu we-SEO angcono kakhulu ekhasini angenza umehluko phakathi kokubeka phezulu emiphumeleni yosesho nokulahlekelwa iwebhusayithi yakho emiphumeleni yosesho.. Nokho, kubalulekile ukuthatha isikhathi sokuzisebenzisa kuwebhusayithi yakho. Kufanele ulandele izinyathelo ezingezansi ukuze uthuthukise i-SEO yewebhusayithi yakho esekhasini.

Amagama angukhiye

Ukuthuthukisa injini yokusesha kunezinzuzo eziningi zewebhusayithi yakho. Uzothola ithrafikhi eyengeziwe evela ezinjinini zokusesha lapho iwebhusayithi yakho inokuqukethwe okufanele nokusha. Ngaphezu kokuthuthukisa amazinga enjini yokusesha, futhi kuyindlela enhle yokwandisa ukusetshenziswa kwesayithi lakho. Isazi esihle se-SEO sizothatha isikhathi sokuhlola amaphutha kuwebhusayithi yakho futhi sinikeze iziphakamiso zokuthuthukisa. Uzophinde akhumbule amagama angukhiye. Ukuthuthukisa injini yokusesha kuyinqubo eqhubekayo. Akufanele utshale imali kuyo uma unebhizinisi elincane kuphela.

Izindleko ze-SEO ziphansi, uma kuqhathaniswa ne-SEM ne-SEA. Ngenkathi uzodinga ukuchitha imali eningi ekusetheni kokuqala, I-SEO iyathengeka futhi iyasimama. Ungagcina amazinga akho kanye nethrafikhi isikhathi eside ngemuva kokutshalwa kwezimali kwakho kokuqala. Ngaphezu kwalokho, I-SEO isebenza kuwo wonke amamodeli ebhizinisi. Ngenkathi i-SEA ingadinga ukutshalwa kwezimali okukhulu kokuqala, kuwufanele isikhathi nemali etshalwe kuyo. Uzothola ithrafikhi eyengeziwe ezinjinini zokusesha uma isayithi lakho linokuqukethwe kwekhwalithi ephezulu.

Ngenkathi i-SEO igxile ekuthuthukiseni ukubonakala kwakho ezinjinini zokusesha, ingabuye iqondiswe kwezinye izinkundla. Ungakwazi ukuthuthukisa izincazelo zomkhiqizo wakho ku-Amazon nasezitolo zezinhlelo zokusebenza. I-Amazon SEO igxile ekwenzeni imikhiqizo yakho ibalwe emakhasini okuqala emiphumela yosesho. Futhi Ukuthuthukisa Isitolo Sohlelo Lokusebenza kuhlose ukuphusha izinhlelo zakho zokusebenza kubasebenzisi. Lena indlela enhle yokwandisa ukubonakala kwebhizinisi lakho kanye nemali engenayo. Kodwa ukwenza kanjani lokhu? Nawa amanye amathiphu we-SEO angakusiza uthuthukise ukubonakala kwakho.

Enye yezinto ezibaluleke kakhulu ze-SEO okuqukethwe. Izinjini zokusesha zibeka phambili amasayithi anokuqukethwe okuthokozisayo futhi alungiselelwe izinjini zokusesha. Ukufaka amagama angukhiye abalulekile kokuqukethwe kwakho nokudala okuqukethwe okuthakazelisayo kuyindlela enhle yokwandisa amathuba akho okufakwa ezinjinini zokusesha.. Ucwaningo lwamagama angukhiye, okuqukethwe okuthakazelisayo, kanye nokwenza kahle kwezobuchwepheshe konke kuyingxenye yenqubo ye-SEO. Ukuthi ufuna ithrafikhi eyengeziwe noma ukuthengisa okwengeziwe, I-SEO iwutshalomali olufanele kunoma yiliphi ibhizinisi.

Content-Marketing

I-Content-Marketing iyinqubo yokuqinisekisa ukuthi abasebenzisi bathola iwebhusayithi yakho nokuqukethwe kubalulekile. Emhlabeni lapho izinjini zokusesha ziklelisa yonke into kusukela kumawebhusayithi kuya kumabhulogi, okuqukethwe kubalulekile ukuze kuqashelwe izithameli eziqondiwe. Ngokwakha nokwabelana ngokuqukethwe okuhambisana nabasebenzisi, ungabandakanya izethameli zakho futhi udale isithombe esihle somkhiqizo. Kodwa ukudalwa kokuqukethwe nokuphromotha akukhona nje amagama angukhiye; kudinga futhi ukwakhiwa kwesu kanye nokulisabalalisa phakathi kwababukeli okuhlosiwe.

Ziningi izindlela zokusabalalisa okuqukethwe kwakho ku-inthanethi. Indlela enhle yokwenza lokho iwukutshala okuqukethwe kwakho ezindaweni ezimbalwa zamasu. Ngale ndlela, ungakha okuqukethwe yigciwane, isabalalise ezisekelweni ezahlukene, futhi ukhiqize ama-backlink abalulekile. Ngokwabelana ngokuqukethwe kwakho nezithameli ezifanele, ungakwazi futhi ukwandisa ithuba lokuqashelwa abezindaba bendabuko. Ungakwazi futhi ukuthumela ukukhishwa kwabezindaba noma izincwadi zezindaba ukuze uxhumane nabantu abanezintshisekelo ezifanayo.

Ngaphandle kokukhangisa kokuqukethwe, I-SEO ihlanganisa nokwenza kahle kwenjini yokusesha (I-SEO). Womabili amasu asebenzisa amagama angukhiye futhi enze amawebhusayithi abonakale ephezulu ezinjinini zokusesha. Ukusebenzisa amagama angukhiye kungenye yezindlela ezingcono kakhulu zokuheha izivakashi nokwenza izenzo ezinenzuzo. Ukumaketha okuqukethwe kungahlukaniswa njengokumaketha kwe-inthanethi, noma ukukhangisa ku-inthanethi. Ngenhloso yokuthuthukisa injini yokusesha, okuqukethwe kufanele kube ngokombhalo kanye nesithombe. Uma okuqukethwe kwakho kukuhle ngokwanele, ingakhuphula ithrafikhi yakho yezinto eziphilayo kanye nemali engenayo.

Ukuthengisa okuqukethwe kuyisu elihle lokuthuthukisa izinga lewebhusayithi yakho ezinjinini zokusesha nokuxhumana nabathengi. Ibeka ikhasimende kuqala, futhi akugcini ngokudala okuqukethwe, kusiza futhi ukwakha umkhiqizo futhi wabelane ngawo ngokusebenzisa izinkundla zokuxhumana. Ukuthengisa okuqukethwe nakho kukusiza ukuthi wakhe ubukhona ku-inthanethi, njengoba okuqukethwe okushicilelayo kunevelu yangempela kubasebenzisi bakho. Isu lokumaketha okuqukethwe lidinga ukwenziwa kahle kwe-SEO nokutshala kolwazi.

Google

I-SEO (Ukusebenza Kwezinjini Zokucinga) iwuhlobo lokumaketha olugxile ekwenzeni ngcono isimo samawebhusayithi ku-Internet-Suchmaschinen. Ngokungafani ne-PPC noma eminye imikhankaso yokukhangisa, I-SEO ithinta kuphela imiphumela ye-organic. Ukuqinisekisa ukuthi iwebhusayithi yakho ivelele ohlwini lwenjini yokusesha, kufanele uqale ngokufunda izisekelo ze-SEO. I-Startleitfaden yakwaGoogle kanye noMkhiqizi weZeta yizibonelo ezimbili ezinhle kakhulu zezici ze-SEO ezisebenziseka kalula.

Izinjini zokusesha ezifana ne-Google isebenzisa ngaphezulu 200 izici zokukala ukuze unqume izinga lewebhusayithi yakho. Izimboni ezahlukene zinikeza isisindo esihlukile kulezi zici. Ngokwesibonelo, ubuchwepheshe obuhlanzekile kanye nezikhathi zokulayisha ngokushesha yizici ezibalulekile kwezinye izimboni. Ukwengeza, kufanele ucabangele izinto ezingaqinisekisiwe ezifana nabasebenzisi namasignali omphakathi. Kafushane, I-SEO iyisikhathi eside futhi idinga isineke. Ukuze uthole imiphumela engcono kakhulu, kufanele wenze umgomo wokudala okuqukethwe okusha nokubalulekile njalo ezinyangeni ezimbalwa.

I-Google ibeka kuqala amawebhusayithi anezitifiketi ze-SSL nokusebenzisa okulungile kwe-HTTPS. Qinisekisa ukuthi i-URL yakho endala iqondiswe kabusha kweyakho entsha ukuze isiseshi se-Google singayithola kalula. Khumbula ukwenza 301 iqondisa kabusha. Lokhu kuqondisa kabusha kubalulekile kuzinga lakho le-Google. Nokho, inqubo ayigcini lapho. Kubalulekile ukulandela imihlahlandlela ye-Google yokufaka i-SEO esu lesayithi lakho. Okulandelayo yizici ze-SEO ezimbalwa ezingakusiza ukuzuza le miphumela.

I-SEA ne-SEO ziyahambisana. Ngenkathi i-SEA inikeza ukubonakala okusheshayo nedatha ebalulekile ekuqaleni komkhankaso, I-SEO izokwandisa ithrafikhi yezinto eziphilayo, ukuguqulwa, bese uchofoza amanani. I-SEO izosiza isayithi lakho ukuthi lihlale lifanelekile kuwo wonke umkhankaso, nalapho i-SEA idonsa kanzima. Ngakho, uma inhloso yakho kuwukwenza imali engenayo eningi kune-SEA, kufanele ucabangele zombili izindlela. Uzothola imiphumela emihle kakhulu kuzo zombili izindlela.

I-SEMrush

I-SEO suchmaschinenoptimierung ene-SESEMrush iyithuluzi elinamandla locwaningo lwamagama angukhiye. Inkundla ye-Semrush SaaS inikeza idatha yevolumu yokusesha namanye amamethrikhi ahlobene nezinga le-inthanethi. Lokhu kungaba usizo olukhulu lwesu lakho lokumaketha ku-inthanethi. Nokho, uma usaqala, ungase ufune ukusebenzisa izici ezithuthukile zesevisi ukuze uthuthukise iwebhusayithi yakho. Okubhalwe ngezansi ezinye zezici ezivame kakhulu zesikhulumi se-Semrush.

I-SEMrush iyithuluzi lamahhala ongalisebenzisa ukulandelela nokuhlaziya imizamo yakho ye-SEO. Ingakusiza ukuthi ubone izethameli zakho ozihlosile, amagama angukhiye best, kanye nezihloko. I-SEMrush izokusiza ukuthi unqume ukuthi yimaphi amagama angukhiye nezihloko ezifanele kakhulu ku-niche yakho. Ungaphinda ubuze amakhasimende akho ukuthi afunani. Uma usuzazi izethameli zakho ozihlosile, ungaqala ukuthuthukisa okuqukethwe kwakho. Lokhu kubalulekile ukuze uthuthukise ithrafikhi yakho yemvelo.

Enye yezindlela ezinhle kakhulu zokuthuthukisa i-SEO yakho ukuhlaziya ukuncintisana kwakho. I-SEMrush ihlaziya izimbangi zakho kanye nemakethe ukuthola ukuthi amakhasimende akho afuna kuphi imikhiqizo namasevisi athile.. Ngokuqonda lokhu, ungakwazi ukwandisa amathuba okutholakala ku-Google. Ngemva kwakho konke, 88 iphesenti lakho konke ukusesha kwesiNgisi kuphelela ku-Google. Kungakho i-SEMrush iyithuluzi elibaluleke kangaka le-SEO. Ithuluzi futhi likunikeza ukuhlaziywa okuningiliziwe kwezimbangi zakho kanye nemakethe yakho.

Lapho usebenzisa i-Semrush ukwenza iwebhusayithi yakho ibe ngcono, ungakwazi ukuhlaziya phezulu 10 imiphumela ku-Google. Ngaphandle kwemiphumela ephezulu, ingakusiza ukuthuthukisa okuqukethwe okungcono. Ngokulungiselela okuqukethwe kwakho, ungakwazi futhi ukuthuthukisa izihloko zekhasi lakho, izincazelo zemeta, izithombe, kanye nesakhiwo sokuxhumanisa sangaphakathi. Ngaphezu kwe-SEO, I-SEMrush futhi ihlinzeka ngedatha ngenani lezixhumanisi ezidingwa yikhasi kanye nekhwalithi yazo.