Wenn Sie die Mobile-First-Strategie mit anderen digitalen Marketingtaktiken kombinieren, ungaqiniseka, ukuzuza imiphumela emihle kakhulu. Uma ufuna ukubona impumelelo eqhubekayo ngesu lakho lokumaketha ku-inthanethi, kufanele I-SEO hlanganisa. Ukuwusebenzisa ngeke kukubize okuthile okwengeziwe futhi kungaba ukhiye, ukuze uhambisane nezibuyekezo zakamuva ezivela ku-Google esikhathini esizayo. Umgomo we-SEO esabelayo yeselula ngu, Ukunikeza amakhasimende akho umuzwa omuhle kakhulu, lapho besebenzisa ama-smartphones abo, Thenga amaphilisi nama-PC. Ukunikeza i-SEO yeselula kunomthelela kulokhu, ukuthi iwebhusayithi yakho ekhiqiza imali engenayo 3 uku 4 imizuzwana ukuze ulayishe futhi uhlangabezane nezidingo zabasebenzisi bakho ku-inthanethi. Lokhu kuzokusiza kuwo wonke amadivayisi.
Uyenza kanjani iwebhusayithi yakho i-SEO ibe nobungane?
Ubungane be-SEO ngokungangabazeki buyingxenye ebaluleke kakhulu yewebhusayithi, kungakhathaliseki ukuthi yayidalelwe yiphi injongo. Kubalulekile ukuqonda, ukuthi iwebhusayithi yakho ihlangabezana nezidingo, Ukuze ube ne-SEO friendly. Uma iwebhusayithi yakho ihlangabezana nemibandela futhi yenza konke okudingekayo, unethuba eliphezulu, ukuhlala phezulu emakhasini wemiphumela yenjini yokusesha. Futhi uma unesikhundla esihle, unamathuba aphezulu, ukuthola imikhondo emihle namakhasimende, lokho kukulethela inzuzo ephezulu. Ngosizo lwezinsizakalo ze-SEO, kulula, zuza ithrafikhi eyengeziwe nokuguqulwa, kunalokho obungakuthola.
Kungani I-Outsourcing SEO iyindlela engcono
Ukuqasha iqembu langaphakathi, uma uyibhizinisi elincane, kubonakala kunzima futhi kuyabiza. Njengoba lokhu kuyinkampani yokuqala, akunakwenzeka, isabelomali sokuqasha iqembu le-SEO, Hlela izikhangiso nokunye ukumaketha. Lokhu kungachaza, kungani abantu beyithanda, Izinsiza ze-SEO zangaphandle, ngoba uma ukhipha, ukhokha inani lephrojekthi yakho, esikhundleni sokukhokha amaholo. Kodwa-ke, uma ukhipha insizakalo yakho ye-SEO enkampanini, inselele enkulu, ukuqasha inkampani ethembekile, eletha inani kanye nekhwalithi. Ziningi kakhulu izinkampani ezingamanga ze-SEO laphaya, ngiyazama, Ukukhipha imali ezinkampanini ezingenacala, abathi, banikeze ngezinsizakalo ze-SEO ezisezingeni eliphezulu. Kodwa empeleni abakaze bakunikeze lokho.
Kungani udinga ukuthuthukisa ithegi ye-H1 ku-SEO?
Uyakholwa, ukuthi izinsiza ze-SEO zikufanele ukutshalwa kwezimali?
Amabhizinisi amaningi amancane nasekhaya analokhu kungabaza, ukuthi ngabe kufanele batshale imali ku-SEO nokuthi kungaba yisinqumo esiphusile, ukwenza lokho. Abantu bayakwazi ukwenza injini yokusesha kanye nezinzuzo, ukuthi akwazi ukunikeza inkampani yakhe. Kodwa ngawo wonke amathrendi amasha kanye nezinsizakalo zokumaketha kwedijithali, abantu basazibuza, kungakhathaliseki ukuthi kufanelekile, ukuchitha ku-SEO. Imboni igcwele i-jargon eningi, futhi ngezinye izikhathi kungase kubukeke kanje, njengamanye ama-ejensi we-SEO azihlukanisa njengama-gurus embonini.
Kanjani futhi kungani ukukala SEO simo?
Ukuthuthukisa injini yokusesha wukwenza kahle kwamakhasi akho nokuqukethwe, ukubeka iwebhusayithi phezulu emiphumeleni yenjini yokusesha. Ngokufanelekile, wonke umuntu angathanda, ukuthi iwebhusayithi yakhe ifinyelela phezulu kwe-SERP yamagama angukhiye ahlobene ahlobene nemikhiqizo noma izinsizakalo ezinikezwayo. Lokhu kuchaza isizathu, Kungani I-SEO esetshenziswa njengendlela, ukushayela ithrafikhi yekhwalithi kuwebhusayithi yakho.
Kunamathuluzi abalulekile, landelela amazinga enjini yokusesha, ukuqonda izigaba ze-SERP ngayinye, kuboniswe umbuzo othile wosesho. Nokho, ukulandelela amazinga akulula kangako, kubukeka kanjani. Amazinga abalulekile ekulandeleleni ukusebenza kwewebhusayithi. Kuyasikisela, ukuthi abasebenzisi abaningi benza usesho lwe-Google futhi bathole imiphumela yosesho efanayo naleyo oyenza ngayo yonke imibuzo. Ngenxa yalokho, ukulandelela izinga kuvame ukwenzeka.
Amaphuzu abalulekile, okufanele ucabangele lapho wenza ekhasini le-SEO
Kuvela phezulu ekhasini lokuqala lemiphumela yosesho lwe-Google, kungaba yithuba lokushintsha ibhizinisi lakho eliku-inthanethi, uma ukhomba izethameli ngamagama angukhiye alungile ngesikhathi esifanele nangesu elilungile. Izinjini zokusesha eziningi ezidumile, okuhlanganisa i-Google ne-Bing, phokophela, ukunikeza abasebenzisi bazo imiphumela engcono kakhulu, uma ufaka umbuzo wosesho ezinjinini zokusesha, futhi njengoba wazi, uzothola ithrafikhi eyengeziwe, izinga eliphezulu lenjini yakho yokusesha. Lokhu kuzoba yingxenye enzima kakhulu yemakethe ye-inthanethi yanamuhla, ukuze uthole indawo yokuqala emiphumeleni yosesho.
Amaphutha amabi kakhulu, ukugwema ku-SEO
I-SEO, noma ukwenza kahle kwenjini yokusesha, kungenye indlela yokuqaphela umkhiqizo, ongayinqoba ngempumelelo ngokuhamba kwesikhathi uma yenziwe ngendlela efanele. Uma ucabanga ukuthi kulula kakhulu, uthambekele kakhulu emaphutheni amancane. Kwe Ukusebenza kwe-injini yokusesha ungafunda, ukuthi i-Google iguqula ama-algorithms ayo wezinga kaningi ngokuhamba kwesikhathi. Uma ucabangela lokhu, wonke uchwepheshe we-SEO uyazi, ukuthi angathola kanjani indlela ngokusikisela okumbalwa, ukufinyelela isikhundla esiphezulu. Kunamaphutha amaningi amancane, okumele ukwenze uma uqhuba umkhankaso we-SEO, kodwa ungazigwema, ngokuphaphama nangokuthatha izinyathelo zokuphepha. Gcina lokho engqondweni, ukuthi kubalulekile ukuqinisekisa, ukuthi awulandeli indlela yokulinganisa konke bese ulandela indlela yokuzijwayeza.
Amaphuzu abalulekile, okufanele ucabangele lapho wenza ekhasini le-SEO
Kuvela phezulu ekhasini lokuqala lemiphumela yosesho lwe-Google, kungaba yithuba lokushintsha ibhizinisi lakho eliku-inthanethi, uma ukhomba izethameli ngamagama angukhiye alungile ngesikhathi esifanele nangesu elilungile. Izinjini zokusesha eziningi ezidumile, okuhlanganisa i-Google ne-Bing, phokophela, ukunikeza abasebenzisi bazo imiphumela engcono kakhulu, uma ufaka umbuzo wosesho ezinjinini zokusesha, futhi njengoba wazi, uzothola ithrafikhi eyengeziwe, izinga eliphezulu lenjini yakho yokusesha. Lokhu kuzoba yingxenye enzima kakhulu yemakethe ye-inthanethi yanamuhla, ukuze uthole indawo yokuqala emiphumeleni yosesho.
Izinzuzo zomhlinzeki wesevisi we-SEO
I-SEO iyathuthuka futhi iba yingxenye ebalulekile yanoma yiliphi isu lebhizinisi eliku-inthanethi. Amabhizinisi namuhla awakwazi ukulindela ukukhula esimweni sanamuhla sebhizinisi esincintisanayo ngaphandle kokumaketha okufanele. Izinsizakalo ze-SEO zingabonwa njengento eyodwa, ukusiza inkampani, ubukhona bayo ku-inthanethi ezinjinini zokusesha ezifana ne-Google, Yahoo, I-Bing njll. ukwenza ngcono. Ukusebenza kwe-injini yokusesha kuzokusiza, Yiba yisinyathelo esisodwa ngaphambi kwezimbangi zakho futhi ubonakale kakhudlwana kumakhasimende, ukuze bakwazi ukukulanda ngaso sonke isikhathi, uma befuna isevisi efana neyakho. Igcizelela kakhulu ukuthuthukisa nokugcina ukubonakala kwewebhusayithi phezulu. Uma ufuna, ukuthi ibhizinisi lakho eliku-inthanethi liyakhula, kubalulekile, ukuze ube phezulu emiphumeleni yosesho, uma umuntu efaka umbuzo wosesho mayelana nebhizinisi lakho. Kodwa uma miss it, ulahlekelwe inani elikhulu lamakhasimende. Ngakho-ke, phendukela kumhlinzeki wesevisi we-SEO ongcono kakhulu ukwandisa ukuthengisa nokuguqulwa, ukusebenzela ukukhangisa iwebhusayithi yakho.