Ukwenza ngcono kwe-SEO kwewebhusayithi
Uma unewebhusayithi, udinga ukwazi ukuthi ulinganisa kanjani ku-Google futhi ubonwe izivakashi eziningi ngangokunokwenzeka. Kulesi sihloko, sizokhuluma ngocwaningo lwegama elingukhiye, Ukuhlolwa kwesayithi, kanye nokwenza kahle kwewebhusayithi. Uzofunda futhi ukuthi ungazithola kanjani izixhumanisi kusayithi lakho. Lezi zinto ezintathu zibalulekile ekwenzeni iwebhusayithi yakho yaziwe. Ngemva kokufunda lesi sihloko, uzohlonyiswa kahle ukuze uthole isikhundla esiphezulu ku-Google!
Ucwaningo lwamagama angukhiye
Uma ufuna ukuthola amagama angukhiye amasha ewebhusayithi yakho, isinyathelo sokuqala ukwenza ucwaningo lwamagama angukhiye. Ungasebenzisa amathuluzi amahhala afana ne-Ahrefs Keywords Explorer, I-SEMrush, kanye ne-Keywordtool.io ukwenza lokhu. Lawa mathuluzi azokuvumela ukuthi useshe amagama angukhiye futhi ubone ubunzima bawo nezinga lokuncintisana. Ungakwazi futhi ukubuka ukusesha kwamagama angukhiye ahlobene futhi uthole ivolumu yabo yosesho. Lawa mathuluzi azokusiza ukuthi uthuthukise okuqukethwe kwakho ukuze kutholwe abangaba amakhasimende.
Ungasebenzisa futhi ithebhu Yemibono Yeqembu Lesikhangiso ekhasini lemiphumela ukuze uthole izihloko ezibanzi zokuqukethwe. Le mibono izongezwa kumagama angukhiye okuqondiwe. Ungasebenzisa futhi i-Google Analytics ukuze uthole ukuthi yimaphi amagama angukhiye asetshenziswayo ukuthola isayithi lakho. Ungakwenza lokhu ngokuxhuma i-akhawunti yakho ye-Analytics ku-akhawunti yakho ye-Google Search Console. Ngaphansi Kokuthola > Sesha Imibuzo Yekhonsoli, ungathola ukuthi yimaphi amagama angukhiye ashayela ithrafikhi kakhulu. Uma usuwazi ukuthi yimaphi amagama angukhiye abantu abawasebenzisayo ukuthola isayithi lakho, ungasebenzisa le mibono ukuze udale okuqukethwe okuzungezile.
Ukuhlolwa kwesayithi
One of the most important aspects of any website is the technical SEO. Ukuhlolwa kwesayithi le-SEO optimierer kungakhomba izinkinga, bona izimbangela bese uncoma izinguquko ukuze uthole ukubonakala okuthuthukisiwe kosesho. Nazi ezinye zezinyathelo ongazithatha ukuze uqiniseke ukuthi iwebhusayithi yakho i-SEO-friendly ngangokunokwenzeka. Ukuqala, yenza uhlu lwezinsiza ozozidinga ukuze usebenzise ukuhlolwa kwesayithi lakho le-SEO. Khona-ke, qala. Kala ubuhle nobubi bethuluzi ngalinye ngaphambi kokunquma ukuthi uzolisebenzisa liphi.
Uma usunqume izinkinga ezinkulu ezikubambezela ekuzuzeni amazinga aphezulu, sekuyisikhathi sokuqalisa uhlelo lokuzilungisa. I-SEOptimizer inikeza izivivinyo zamahhala zezinhlelo zayo ezikhokhelwayo, eqala ku-$19/ngenyanga. Enye inketho yi-SEO Optimizer ye-HubSpot, okuwuhlelo lwewebhu oluhlola iwebhusayithi yakho kanye nenkundla yezokuxhumana. Uzoba nenketho yokubhalisela ukucwaninga okuphindaphindiwe ngenkokhelo encane.
Ithuluzi lokuhlola i-SEO lobuchwepheshe elifana ne-SEMrush lizokusiza ukuthi uthole amagama angukhiye angcono kakhulu ongawasebenzisa kuwebhusayithi yakho. Ngokuhlola amagama angukhiye kanye nezibalo zezethameli, ungathuthukisa okuqukethwe ukuze uhlangabezane nezidingo zabo. Ukwengeza, ukuhlolwa kokuthuthukisa iwebhusayithi kuzokukhombisa ukuthi amazinga akho kanye nethrafikhi kushintshe kanjani ngokuhamba kwesikhathi. I-Ahrefs iyithuluzi eliphelele le-SEO, eyakhelwe ngeDatha Enkulu, okuhlanganisa ukuhlolwa kwe-backlink, ukuhlaziya izimbangi kanye nocwaningo lwamagama angukhiye.
Optimierung of a website
An SEO optimierer optimizes a website to improve traffic, ulwazi lomsebenzisi, namazinga okuguqulwa. Abahlinzeki abaningi bezixazululo ze-SEO bagxila kumagama angukhiye ahlosiwe, okuyizinto ezibalulekile kodwa okungenzeka ukuthi azanele. Uma isivakashi singakutholi esikufunayo, bangase bakhononde ngolwazi lwabo. Ngokuthuthukisa ulwazi lomsebenzisi, iwebhusayithi ingathuthukisa ithrafikhi yayo, ihola, namazinga okuguqulwa. Nawa amathiphu ambalwa okuthuthukisa isayithi lakho.
Links to your website
If you want to increase your website’s ranking on the search engines, uzodinga ukwakha izixhumanisi zangaphandle nezangaphakathi. Nakuba lezi zingabalulekile njengezixhumanisi zangaphandle, bayakhuphula amandla we-SEO wewebhusayithi yakho. Ukwakha isixhumanisi kuyinqubo edla isikhathi, kodwa kuyokhokha ekugcineni. Ngaphezu kokuthuthukisa izinga lesayithi lakho, le nqubo izokwandisa ithrafikhi futhi isize ukukhulisa amandla akho e-SEO simo.
Izixhumanisi zangaphandle zizothuthukisa ukwethembeka kwewebhusayithi yakho uma zivela kokubalulekile, amawebhusayithi athembekile. Ukuxhumanisa namanye amawebhusayithi ngeke kulimaze izinga lekhasi lakho inqobo nje uma isixhumanisi sikhomba ekhasini elidumile eliqukethe okuqukethwe okuhlobene.. Izixhumanisi zangaphandle ziwumthombo omuhle kakhulu wethrafikhi yamahhala futhi zizothuthukisa igunya lesayithi lakho. Ukuze uthole okuningi kuzixhumanisi zangaphandle, sebenzisa ikhwalithi nokuqukethwe okufanele. Lezi ziyingxenye ebalulekile yezinjini zokusesha’ i-algorithm.
Lapho usebenzisa isevisi ye-SEO, kufanele uqiniseke ukuthi uhlola izixhumanisi abazisebenzisayo ukulinganisa isayithi lakho. Ukudala izixhumanisi ezivela kumawebhusayithi angabalulekile kungalimaza izinga losesho lwewebhusayithi yakho. Isetshenziswe ngokungalungile, izixhumanisi ze-nofollow zingenza iwebhusayithi yakho iwele esijezisweni futhi ingalimaza nesithunzi sakho. Ngaso sonke isikhathi qiniseka ukuthi inkampani yakho ye-SEO inegama eliqinile. Uma ungenaso isiqiniseko sokuthi uyayithola imiphumela oyifunayo, cabanga ukuqasha uchwepheshe ukuze wandise isayithi lakho.
Ukuthuthukisa injini yokusesha
I-SEO, noma ukuthuthukisa injini yokusesha, kuyinqubo yokwenza iwebhusayithi yakho ibonakale iphezulu emiphumeleni yenjini yokusesha. Kuyingxenye ebalulekile yokumaketha ku-inthanethi ngoba amazinga aphezulu asho ithrafikhi eyengeziwe nokuqashelwa komkhiqizo. I-Google iyinjini yokusesha ephezulu emhlabeni, futhi ine-algorithm eyinkimbinkimbi enquma indlela yokwenza isayithi lakho libonakale liphezulu ngangokunokwenzeka. Uma othile esesha igama elithile, I-algorithm ye-Google iletha imiphumela engcono kakhulu ngangokunokwenzeka.
Ukwenza umkhankaso we-SEO oyimpumelelo, uchwepheshe we-SEO kufanele aqale aqonde imigomo yeklayenti kanye ne-niche yebhizinisi. Uma lokhu kuqonda sekuqinisekisiwe, umcwaningi we-SEO kufanele agxile ekuthuthukiseni isu lokukhomba igama elingukhiye elinenzuzo kanye nokuncintisana okuphansi. Uma lokhu sekunqunyiwe, Abacwaningi be-SEO bangaqala ukusebenzisa amaqhinga afana nocwaningo lwamagama angukhiye, H-amathegi, isakhiwo sokuqukethwe, kanye nenhlangano yokuthuthukisa iwebhusayithi ukuze uthole imiphumela elungile yenjini yokusesha.
Ngaphandle kolwazi lobuchwepheshe oludingwa ukwenziwa ngcono kwenjini yokusesha, i-optimizer yenjini yokusesha kufanele futhi ibe namakhono okuxhumana aqinile. Kufanele bakwazi ukuxhumana namakhasimende futhi basebenzisane kumaphrojekthi. Amakhono abo okuxhumana azobavumela ukuba bachaze ubunkimbinkimbi bokwakheka kwewebhusayithi kanye nemininingwane yobuchwepheshe ngendlela ebenza baqonde kuklayenti.. Amakhono okuhlaziya azovumela ochwepheshe be-SEO ukuthi bahlaziye idatha futhi benze izinqumo ezinolwazi ngokusekelwe kuyo. Amakhono okuhlaziya abalulekile kochwepheshe bokuthuthukisa injini yokusesha ngoba kufanele bahlale beqapha imiphumela yemikhankaso yabo.
Analyse of a website
The basic method of implementing an SEO strategy is to analyze a website using the right tool. I-SEO optimierer ingasebenzisa amathuluzi ahlukahlukene ukuhlaziya iwebhusayithi, ezivame ukukhululeka. Lawa mathuluzi asiza ukunquma ukuthi yiziphi izici zewebhusayithi ezidinga ukuthuthukiswa. I-OneProSeo iyisibonelo esihle kakhulu sethuluzi lamahhala le-SEO optimizer. Ithuluzi lokuhlola isayithi le-OneProSeo lihlinzeka ngemininingwane enemininingwane mayelana nezinga kanye nesimo sokukhomba sewebhusayithi ku-Google. Elinye ithuluzi lokuhlaziya iwebhusayithi wukuhlolwa kwewebhusayithi yeScreaming Frog. Leli thuluzi liphinda lihlole isikhathi sokulayisha ikhasi, isithombe-sithombe-skrini, nezinye izici zewebhusayithi.
Elinye ithuluzi lamahhala ithuluzi lePingdom. Leli thuluzi lihlaziya ukusebenza kwewebhusayithi ngokubheka isikhathi sayo sokulayisha kanye nevolumu yokudlulisa. Iphinde inikeze umbiko ojulile wokuqukethwe kwekhasi ngalinye. I-Pingdom iyinsiza enhle yokunquma imbangela yezinkinga zokusebenza. Uma iwebhusayithi yakho ilayisha kancane, I-Pingdom ingabona imbangela. Uma iwebhusayithi yakho inamaphuzu aphezulu ogaxekile, kufanele uthathe izinyathelo zokuyinciphisa.
Izixhumanisi eziphukile zingathinta amazinga kanye nokucaca. Izixhumanisi eziphukile zingalungiswa ngethuluzi le-Screaming Frog noma i-plugin ye-Broken Link Checker. Izixhumanisi ezingenayo, eyaziwa nangokuthi ama-backlinks, ziyizixhumanisi zesayithi lakho ezivela kwamanye amasayithi. Ukuba nama-backlink ekhwalithi ephezulu kubalulekile ekusebenzeni kahle kwenjini yokusesha. Izixhumanisi ezingenayo eziningi kakhulu zekhwalithi ephansi zingenza i-algorithm ye-Google yehlise inani lokuqukethwe kwakho. I-SEO optimizer enhle izophinde ihlole okuqukethwe okuyimpinda.
