Ungabhala Kanjani Okuqukethwe Kwenjini Yokusesha
I-SEO isho inqubo yokuthuthukisa ukubonakala kwewebhusayithi yakho ezinjinini zokusesha. Le nqubo ibandakanya ukuqinisekisa ukuthi ikhasi lakho lewebhu liqukethe amagama angukhiye afanelekile. Isignali eyisisekelo yokuhambisana ubukhona bamagama angukhiye ekhasini lakho lewebhu, okufanele kuvele kukhophi yomzimba wekhasi lakho nasezihlokweni zekhasi. Ngaphezu kwalokho, izinjini zokusesha futhi zisebenzisa idatha yosesho engaziwa kanye nedatha yokusebenzisana ehlanganisiwe evela kusesho lwangaphambilini ukuze kutholwe ukuhambisana. Ngenxa yalokho, udinga ukunaka ngokukhethekile okuqukethwe nesakhiwo sewebhusayithi yakho.
Okuqukethwe
Lapho ubhala okuqukethwe kokuthuthukisa injini yokusesha, kubalulekile ukuqonda inhloso yababukeli bakho. Uzodinga ukuthola amagama angukhiye alungile futhi uwasebenzise ngendlela efanele. Kufanele usebenzise amathuluzi ukukusiza ukuthi uhlele okuqukethwe kwakho. Lapho okuqukethwe kwakho kungokwangempela futhi kubhalwe kahle, maningi amathuba okuthi izokleliswa phezulu. Kufanele futhi ufake izixhumanisi ezifanele kokuqukethwe kwakho ezengeza inani kubafundi. Lesi sihloko sizofaka izisekelo zokubhalwa kokuqukethwe kwe-SEO.
Ukuze uthuthukise okuqukethwe kwakho ukuze kuthuthukiswe injini yokusesha, qiniseka ukuthi iyafundeka. Sebenzisa amathuluzi afana ne-Hemingway Editor kanye ne-Grammarly ukuze ubambe ama-typos. Sebenzisa amafomethi ombhalo ahlukene ezihlokwana nokuqukethwe okuyinhloko ukuze wenze inqubo ibe lula ezinjinini zokusesha kanye nethrafikhi yezinto eziphilayo. Ukusebenzisa ifonti efanayo ezihlokwaneni nezihloko kungadida iziseshi zenjini yokusesha futhi kuzenze ziskene okuqukethwe kwakho kanzima kunalokho okudingeka. Ungasebenzisa futhi ithuluzi lokuthuthukisa okuqukethwe ukuze ukhiqize iziphakamiso zamagama angukhiye futhi uqiniseke ukuthi afakiwe.
Qiniseka ukuthi okuqukethwe kwakho kufaka amagama angukhiye nomaka abafanelekile. Izinjini zokusesha zisebenzisa omaka besihloko ukuze zinqume ukuthi yikuphi okuqukethwe okumele kufakwe. Lena yingxenye ebalulekile yokumaketha okuqukethwe ku-inthanethi. Ithegi yesihloko iyingxenye ebalulekile ye-athikili, futhi izinjini zokusesha ziyisebenzisela ukunquma ukuthi okuqukethwe kuhambisana namagama angukhiye asetshenzisiwe. Ukusebenzisa laba bomaka kuzonikeza izinjini zokusesha ithuba elingcono lokubona okuqukethwe kwakho, okuholela ekwandeni kwethrafikhi. Uma i-athikili yakho ingabandakanyi laba bomaka, okuqukethwe kwakho kungase kungafundi ngisho ne-bot yenjini yokusesha.
Enye yezindlela ezilula zokuthuthukisa okuqukethwe kwakho ukuze kuthuthukiswe injini yokusesha ukusebenzisa izithombe namavidiyo. Amavidiyo ayaheha kakhulu futhi angathuthukisa ukuzibandakanya kwabasebenzisi. Lapho zishumekwe esihlokweni, kwandisa isikhathi esimaphakathi abantu abasichitha ekhasini, okuwuphawu lokuthi okuqukethwe kwakho kuwusizo futhi kunikeza ulwazi oluhle lomsebenzisi. Ngokulungiselela izithombe namavidiyo akho, uzobona ukwanda okukhulu kwenani labavakashi kusayithi lakho.
Isakhiwo sekhasi
Ukwakha iwebhusayithi ekleliswa kahle emiphumeleni yenjini yokusesha, udinga ukucabanga ngendlela yokuhlela amakhasi akho. Hlanganisa amakhasi akho ngokunengqondo ngesihloko futhi usabalalise ngempumelelo igunya lokuxhumanisa. Umgomo wakho uwukuthola abantu ekhasini lakho olithandayo ngokushesha nangempumelelo. Ukwenza lokhu, udinga ukucabanga ngendlela izivakashi zakho ezihamba ngayo kusayithi lakho. Ukuba nokunengqondo, amakhasi ahlelwe kahle asiza abasebenzisi ukuthi bazulazule kuwebhusayithi yakho kalula futhi bathole okwengeziwe mayelana nalokho ongakunikeza.
Isakhiwo sekhasi esiyisisekelo kakhulu yi-matrix. Le ndlela yisakhiwo esidala nesisetshenziswa kakhulu kuwebhu. Lolu hlobo lwesakhiwo kunzima ukulusebenzisa ngoba ikhasi ngalinye linamafolda amancane amaningi. Ukuze wenze ama-URL akho akopishwe kalula, khipha amafolda amancane angadingekile. Lokhu kungasiza ukukhulisa izinga lokuchofoza lekhasi lakho. Amagama ekhasi kufanele abe mafushane futhi achaze. Zama ukusebenzisa amagama ambalwa kunegama lekhasi. Amagama ambalwa owasebenzisayo, kulula ukukopisha nokunamathisela.
Ukusebenzisa amathegi kanhlokweni kuyingxenye ebalulekile ye-SEO esekhasini. Ngenkathi amathegi kanhlokweni asetshenziselwa ukusiza izinjini zokusesha ziqonde okuqukethwe kwekhasi lakho, abahambisani inaliti ngokuphumelelayo njengokuqukethwe kwekhwalithi nama-backlink. Qiniseka ukuthi ufaka amagama akho angukhiye kumaka wakho wesihloko. Ungazisebenzisa njengengxenye yezinga kokuqukethwe kwakho futhi wandise iwebhusayithi yakho ukuze ithuthukiswe injini yokusesha. Ungakha ngisho namakhasi ezinsika ngayinye yalezi.
Esinye isici esibalulekile sesakhiwo sekhasi ukuxhuma kwangaphakathi. Izixhumanisi zangaphakathi zikhomba kwamanye amakhasi kusayithi lakho. Lokhu kusiza izinjini zokusesha ziqonde ukuthi yimaphi amakhasi abalulekile nokuthi yimaphi angabalulekile. Izixhumanisi zangaphakathi ezengeziwe iwebhusayithi yakho enazo, okungcono. Lokhu kubalulekile ngoba izinjini zokusesha azithandi ukufunda izixhumanisi ezifanayo kabili. Lokhu kungaba yinkinga ngezinga lesayithi lakho lilonke. Ngokwesibonelo, ikhasi elinamafolda amancane amaningana aqukethe ikhasi elifanayo lingalinganiswa kangcono.
Izixhumanisi
Izinqubo eziphumelela kakhulu zokwakha izixhumanisi zigxila ekutholeni okuqukethwe kwakho phambi kwabantu abaningi ngangokunokwenzeka. Nokho, ukuthumela okuqukethwe ohlwini lwakho akwanele. Kunalokho, zama ukwengeza izinkinobho zokwabelana komphakathi kokuqukethwe kwakho noma ucele abafundi bakho ukuthi bathumele i-imeyili yakho kubangani babo. Lezi zenzo zizokusiza ukuthi uthole inethiwekhi enkulu yamathemba esixhumanisi. Okubhalwe ngezansi izinqubo ezingcono kakhulu zokwakha izixhumanisi. Kodwa ungayifinyelela kanjani le miphumela? Uzojabula uma ufunda lesi sihloko.
Izixhumanisi zangaphakathi zisiza iziseshi zenjini yokusesha ukuthi zizulazule kuwebhusayithi yakho. Zisebenza njengezikhangiso zamahhala zamanye amakhasi kuwebhusayithi yakho. Inombolo engcono kakhulu izixhumanisi zangaphakathi ezimbili kuya kwezintathu. Gwema ukusebenzisa amakheli e-URL azenzakalelayo njengoba angeke afundeke ezinjinini zokusesha kanye nezivakashi ngokufanayo. Kunalokho, zama ukusebenzisa ulimi lwemvelo ukwenza ama-URL afundeke kalula futhi awagaye. Uma kwenzeka, sebenzisa amagama angukhiye ahambisana nekhasi isixhumanisi esiholela kulo. Okokugcina, gwema ukusebenzisa amagama angekho ekhasini.
Izixhumanisi ezingenayo ezisezingeni zizokhuphula izinga lewebhusayithi yakho ezinjinini zokusesha. Ukuthenga izixhumanisi ezingenayo zekhwalithi ephezulu kumawebhusayithi ahloniphekile kuyindlela ehlakaniphile yokufeza umgomo wakho. Kodwa ungazithola kanjani lezi zixhumanisi? Akulula. Udinga ukuthuthukisa isu lokwakha izixhumanisi ukuze uhehe izixhumanisi ezivela emithonjeni ethembekile. Kunezindlela ezimbili zokufeza lokhu: sebenzisa isistimu ezenzakalelayo noma uthenge izixhumanisi ngokuqondile kubanikazi bewebhusayithi. Izinhlelo zokuthenga izixhumanisi sezidume kakhulu futhi ziyinkimbinkimbi.
Ukuthengwa kwesixhumanisi kube yinkinga muva nje. I-Google isanda kusho ukuthi ayizithandi izixhumanisi ezingenayo imfanelo ye-nofollow. Lokhu kusho ukuthi isixhumanisi ngeke sikhonjwe yi-Google. Futhi akuwona umqondo omuhle ukuthenga izixhumanisi ukuze uthole ithrafikhi eyengeziwe. Inqobo nje uma bevela emithonjeni ehloniphekile, ukuthenga isixhumanisi kuwumkhuba ohloniphekile futhi ngeke kukufake enkingeni nge-Google.
Idatha ehleliwe
Idatha ehleliwe isetshenziselwa ukubonisa ulwazi olufanele kakhulu kubaseshi lapho benza ukusesha. Ngokwesibonelo, uma othile efuna iresiphi yephayi yebhodwe lezinkukhu, bazobona amazwibela anothile olwazi oluqukethe isithombe, iresiphi, ikhalori count, kanye nolwazi lokudla okunempilo. Iphaneli yolwazi izophinde inikeze ulwazi mayelana nebhizinisi. Lolu hlobo lolwazi lwaziwa njengedatha ehlelekile futhi lungathuthukisa i-SEO iyonke yewebhusayithi.
Izinjini zokusesha zisebenzisa idatha ehlelekile ukuze ziqonde okuqukethwe futhi zithuthukise amazinga akho. Lapho kusetshenziswa idatha ehleliwe, inikeza ulwazi olwengeziwe kumakhasimende angaba khona, okuholela ekuchofozweni okwengeziwe. Lokhu-ke kuholela emazingeni aphezulu. Ngenkathi idatha ehleliwe ingadingeki ngaso sonke isikhathi ku-SEO, ingathuthukisa ubukhona bakho ku-inthanethi. Ngokwesibonelo, idatha ehlelekile ingasiza iwebhusayithi yakho ibonise amazwibela anothile Kugalari Yosesho ye-Google. Kubalulekile ukuqaphela, nokho, ukuthi i-Google ayihlali ikwazi ukudala amazwibela anothile futhi izoyisebenzisa kuphela kwezinye izimo.
Umgomo oyinhloko wedatha ehleliwe uwukuthuthukisa iwebhusayithi ukuze uthole ikusasa losesho. I-Google iyaqhubeka nokuthuthuka futhi iya ngokuya iqhubekela phambili ekwenzeni okomuntu siqu kanye nokuxazulula izinkinga zabasebenzisi ngokuqondile. Idatha ehleliwe ivumela abasebenzisi ukuthi bahlele ulwazi lomuntu siqu noma lwebhizinisi oluvela ngakwesokudla se-SERP. Iphinde ivumele i-Google ukuthi igcwalise ibhokisi Legrafu Yolwazi ngolwazi injini yokusesha oluthola luwusizo. Futhi kusiza izinkampani ukuthi zisebenzise ukuziphatha kwabasebenzisi.
Enye inzuzo enkulu yokusebenzisa idatha ehlelekile ukuthi kulula ukuyihlaziya. Lapho izinjini zokusesha zikwazi ukuqonda idatha, banganikeza imiphumela ecebile ehambisana nezidingo zoseshi. Kuphinde kusize izinjini zokusesha ziqonde amakhasi akho ngempumelelo. Kuyinqubo elula uma kuqhathaniswa, ngisho nalabo abangenawo amakhono okuhlela. Futhi uma sekuqaliwe, idatha ehlelekile ingathuthukisa izinga lesayithi lakho futhi ihehe izivakashi eziningi.
Idatha yokusebenzisana
Yize ukusebenzelana kungafakwanga ohlwini njengesici esibalulekile sezinga emiphumeleni yosesho yasendaweni, iyafaka isandla ku-SEO yendawo. Idatha yomhlaba wangempela ehlanganiswe abaseshi isetshenziswa kakhulu ukuthonya imiphumela yendawo, kusukela ezikhathini ezidumile ukuya ekuvakasheni okumaphakathi. Le datha ingaphezu kolwazi olungaguquki – kusiza i-Google ukuthi iqonde okuqukethwe kwakho kangcono. Okubalulekile wukuqonda ukuthi abasebenzisi bakho bafunani nokuthi bazibandakanya kanjani nokuqukethwe kwakho. Ungakwenza lokhu ngemikhuba emihle esekhasini.
