Ukulungiselela iwebhusayithi yakho izinjini zokusesha
Ukuthuthukisa injini yokusesha kungenziwa ngezindlela eziningi. Ngokwesibonelo, izixhumanisi zangaphandle zidlala indima ebalulekile ku-SEO. Ngaphezu kwalokho, imisebenzi yenkundla yezokuxhumana ingathinta imiphumela yenjini yokusesha ngendlela eyakhayo. Kafushane, ukulungiselelwa okungaphandle kwekhasi kukusiza ukuthi uthuthukise ukwethembeka kwenkampani yakho. Kepha yiziphi izindlela ze-SEO okufanele uzisebenzise? Ake sithole. Kulesi sihloko, sizohlola lezi zindawo ezintathu eziyinhloko zokuthuthukisa. Ngemva kokufunda lesi sihloko, uzohlonyiswa kahle ukuze wenze iwebhusayithi yakho ibe nezinjini ezinjalo.
Ukuthuthukisa ekhasini
Ukwenza kahle ekhasini kubhekise ezinqubweni ezisetshenziselwa ukukhulisa amazinga kanye nokugcwala kwewebhusayithi. Amasu we-SEO afaka ukuxhumanisa kwangaphakathi nezihloko ze-meta. Lapho kwenziwa kahle, lezi zinqubo zingaholela ekwenyukeni kwe-CTR, simo sezinto eziphilayo, kanye nethrafikhi. Ngezansi kukhona ezinye zezinto ongazenza ukuze uthuthukise iwebhusayithi yakho. Khumbula ukuthi azikho izinqubo ezihamba phambili zomhlaba wonke zokuthuthukisa ekhasini. Kodwa, ungaqala ngala masu ayisisekelo.
I-Google Maps Optimization
Ngosizo lwenjini yokusesha ethuthukisiwe i-Google Maps, ibhizinisi lakho lingatholwa kalula ngabasebenzisi abasha. Ngaphezu kwewebhusayithi yakho kanye nebhulogi yakho, ungasebenzisa futhi i-Google Maps njengethuluzi lokumaketha ku-inthanethi. Injini yokusesha ethuthukisiwe ye-Google MyBusiness izovumela abasebenzisi abasha ukuthi bathole ibhizinisi lakho futhi bathole ukunakwa. Ochwepheshe be-SEO e-Vienna baphakamisa ukusebenza ngamagama angukhiye ukuze ukhulise ukubonakala kwakho kumamephu. Ngemva kwakho konke, ukufakwa kwemephu kufanele kuqukathe lonke ulwazi oludingekayo lomsebenzisi.
Izinga lenjini yokusesha lithonywa izici eziningi, ukusuka kumbono wengqondo ukuya kwezobuchwepheshe. Ngokwesibonelo, uma othile ethayipha “umcwaningi mabhuku,” 60% yabaseshi bazochofoza kumphumela wokuqala kanye nabathathu abaphezulu. Uma ulinganisa kabi ekusesheni, ngeke uthole noma yimaphi amakhasimende. Kunalokho, uzothola amakhasimende amaningi angaba khona.
Ukuze usebenzise amamephu, shicilela idatha mayelana nenkampani yakho nendawo yakho kuwebhusayithi yakho. Uma amakhasimende ekwazi ukusebenzisa i-Google Maps, kungenzeka ukuthi bathenge kuwe. I-Google Maps futhi iyithuluzi elihle lokusesha kwendawo kanye namakhasi e-GEO-Landing. Ibhizinisi elinedatha efanelekile mayelana nendawo yalo kungenzeka likwazi ukukala phezulu kusesho lwendawo.
Ukuthuthukisa i-Google Amamephu ngamagama angukhiye afanelekile kuyingxenye ebalulekile yokusesha kwendawo. I-algorithm ye-Google ibeka phambili imiphumela efanele futhi inikeza amamephu namaphini. Ulwazi olwengeziwe olubalulekile olufana nokubuyekezwa nezithombe luzogqanyiswa ezindaweni eziphezulu. Ngaphezu kwalokho, I-Google Maps izobonisa imiphumela ehlobene kakhulu ekhasini lokuqala, okuzokusiza ukuthi ukhulise ibhizinisi lakho lasendaweni’ ukubonakala. Uma ufuna ibhizinisi lakho libonakale kusesho lwasendaweni, kufanele uthuthukise ukungena kwakho kwe-Google MyBusiness.
Ngenkathi abantu abaningi behlobanisa i-SEO nokumaketha okuku-inthanethi, isibe yingxenye ebalulekile yesu lokumaketha kwedijithali. Kubalulekile ukukhumbula ukuthi izinjini zokusesha zinemigomo ehlukene nezindlela ezahlukene zokuzifinyelela. Ngokusebenzisa la mathuluzi namasu, ungakwazi ukukhulisa ukubonakala kwakho futhi ushayele ithrafikhi kusayithi lakho. Vele uqiniseke ukuthi ukwenza ngendlela efanele futhi uzovuzwa ngemizamo yakho. Ngalokhu engqondweni, uzomangala ngemiphumela!
Amagama angukhiye
Ukusebenzisa amagama angukhiye ngendlela efanele kuzothuthukisa izinga lakho le-SEO ku-Google. Izinjini zokusesha zisebenzisa amagama angukhiye ukufanisa imibuzo yosesho namakhasi ahlobene. Ukusebenzisa amagama angukhiye kungaheha abasebenzisi futhi kwandise ithrafikhi yakho yezinto eziphilayo. Ukuqala, kufanele udale isihloko sekhasi esilungiselelwe iwebhusayithi yakho. Lona umugqa wokuqala abasebenzisi abawubona emiphumeleni yosesho. Sebenzisa amagama angukhiye abonisa okuqukethwe kwekhasi lakho. Kulesi sihloko, sizodlula izinzuzo zokusebenzisa igama elingukhiye.
Ukusebenzisa ithuluzi lamagama angukhiye njenge-Google Keyword Planner kungakusiza ukuthi udale okuqukethwe kwakho kulawa magama nemishwana. Igama elingukhiye igama noma ibinzana umuntu alibhalayo enjinini yokusesha ukuze athole ulwazi olufanele. Amagama angukhiye anevolumu yokusesha ephezulu aziwa ngokuthi amagama angukhiye ekhanda. Amagama angukhiye anomsila omude yilawo adinga amagama amaningi kunelilodwa. Bakha mayelana 70% kukho konke ukusesha. Ukusebenzisa lawa mathuluzi kuzokwandisa amathuba okuthola ithrafikhi eyengeziwe.
Ukulungiselela iwebhusayithi yakho izinjini zokusesha
Ukulungiselela iwebhusayithi yakho izinjini zokusesha (I-SEO) iyimpi eqhubekayo phakathi kwakho nezinjini zokusesha. Yize ingekho ifomula eyodwa eqinisekisa izinga eliphezulu lewebhusayithi yakho, ungathuthukisa okuqukethwe kwakho ukuheha ithrafikhi eyengeziwe. Okubhalwe ngezansi ezinye zezici ezibaluleke kakhulu ze-SEO kuwebhusayithi yakho. Qiniseka ukuthi ufunda ngokucophelela ngaphambi kokuba uqale! Futhi khumbula: okuqukethwe yinkosi!
Ukusebenzisa injini yokusesha kungenye yezindlela ezinhle kakhulu zokuthola ithrafikhi ephezulu kakhulu yemvelo. Lokhu kusho ukuthi uthole isayithi lakho lisezingeni eliphezulu emiphumeleni yenjini yokusesha yamagama angukhiye ahlobene nebhizinisi lakho. Le nqubo ihilela ukulungisa ukwakheka kwewebhusayithi nokuqukethwe ukuze kukhange izinjini zokusesha futhi kudwetshwe ithrafikhi entsha. Kunezindlela ezahlukahlukene ongazisebenzisa ukwenza lokhu. Nazi ezintathu ezidumile:
Ukuthuthukisa ekhasini – Dala umbhalo ohambisana namagama angukhiye ahlobene nebhizinisi lakho. Izinjini zokusesha ezifana nokubakhona kwe-inthanethi okujabulisayo. Iwebhusayithi ephilayo izoheha izivakashi eziningi. Kodwa ukwenza kahle ngaphandle kwekhasi kubalulekile ngokufanayo. Izinjini zokusesha zithanda ukubona izixhumanisi zokuqukethwe okufanele. Kufanele ufake okuqukethwe okuhlobene kuwebhusayithi yakho encazelweni yakho ye-meta. Isixhumanisi ekhasini eliyisiqalo lewebhusayithi yakho sizophinda sandise amathuba okutholwa amakhasimende angaba khona.
Isinyathelo sokuqala se-SEO ukuhlaziywa kwegama elingukhiye. Lapha, kufanele unqume igama elingukhiye(s) ukuthi izethameli zakho ezihlosiwe ezizisebenzisayo ukuthola iwebhusayithi yakho. Kufanele futhi ucabangele ukuthi okuqukethwe kwakho kuhlobana kanjani negama elingukhiye. Qiniseka ukuthi usebenzisa umushwana oqukethe igama lokusesha olifunayo. Lokhu kungakusiza ukuthi unqume ukuthi abantu bafunani nokuthi yimiphi amagama angukhiye azosebenza kangcono ebhizinisini lakho. Ngemva kwakho konke, ukhiye ukwenza isayithi lakho libonakale kubabukeli okuhlosiwe.
Ukulungiselela ngaphandle kwekhasi – I-SEO idinga okungaphezu nje kokwenza iwebhusayithi yakho ibe ngcono. Ukwenza kahle ngaphandle kwekhasi kuhlanganisa nokuxhumanisa nokuqukethwe okufanele. I-Google ithanda amawebhusayithi anezixhumanisi. Izixhumanisi zibonisa ukuhambisana kuwebhusayithi yakho futhi ziyisici esibalulekile ku-SEO. Izixhumanisi eziningi onazo, maningi amathuba okuthi i-Google ikubheke njengobalulekile kulokho kusesha. Uma unobukhona bewebhu obuqinile kanye nesu eliqinile lokusebenzisa ngaphandle kwekhasi, uzoklelisa phezulu emiphumeleni yosesho.
