I-Optimierung engaphandle kwekhasi kanye nokuhlaziywa kwegama elingukhiye lokuthuthukiswa kwe-Google Search Engine

Uma ufuna ukwenza isayithi lakho libekwe ku-Google, udinga ukwazi izisekelo ze-SEO – Ukusebenza Kwezinjini Zokucinga. Lesi sihloko sizokwethula ekhasini le-Optimierung, ukuhlaziya igama elingukhiye, kanye nezinye izici ezibalulekile ze-SEO. Qhubeka ufunde ukuze uthole izici ezibaluleke kakhulu zewebhusayithi yakho. Khona-ke, ungaqala ngokwakho. Uma uqiniseka ngamakhono akho, ungazama ukukwenza ngokwakho, kodwa khumbula ukuthi kudinga izinga elithile lolwazi nokuqapha njalo izinguquko ukuze kuqinisekiswe izinga eliphezulu kakhulu. Ngaleso sizathu, ungase ufune ukuqasha i-SEO optimiser yangaphandle.

I-SEO

Whether you’re running a small, okuphakathi, noma ibhizinisi elikhulu, ukulungiselelwa kwenjini yokusesha kubalulekile empumelelweni yakho. Nokho, akuwona wonke amawebhusayithi azodinga ukubhucungwa okufanayo, ngakho-ke kubalulekile ukuqonda amandla abantu oqhudelana nabo nezingosi zabo ngaphambi kokuthi uqale. Ngenhlanhla, kunezici ezimbalwa ezibalulekile okufanele wonke amabhizinisi azicabangele. Funda ukuze uthole ezimbalwa zalezi zingxenye. Futhi ungakhohlwa ukukala intuthuko yakho!

Isinyathelo sokuqala ukunquma ukuthi yimaphi amagama angukhiye ahambisana kakhulu nokuqukethwe kwewebhusayithi yakho. Amagama angukhiye wokugxila yilawo okhetha ukuwasebenzisa ngaphakathi kokuqukethwe kwakho. Ukuminyana kwamagama angukhiye kusetshenziswe ukuba yisici ekusezingeni lewebhusayithi, kodwa i-Google isuse lokhu ngokuqukethwe nezinye izici. Ufuna ukuthi iwebhusayithi yakho itholakalele amagama angukhiye afanelekile, ngakho-ke khetha amagama angukhiye wokugxila ngokucophelela. Khona-ke, dala futhi ulungiselele okuqukethwe kwakho ngokusekelwe kumagama angukhiye afaneleka kakhulu ebhizinisini lakho.

I-SEO – Ukusebenza Kwezinjini Zokucinga

I-SEO, noma ukuthuthukisa injini yokusesha, kuyinqubo yokulungiselela iwebhusayithi yakho ukuthi ivele emiphumeleni yosesho yemvelo. Kubandakanya ukudala okuqukethwe okufanele okuzotholwa yizinjini zokusesha kanye nezivakashi ngokufanayo. Ngokuthuthukisa ikhwalithi yokuqukethwe kusayithi lakho, ungalindela ukuthola ithrafikhi yamahhala ezinyangeni ezizayo. Kodwa yini ngempela i-SEO? Masiyihlukanise ibe izingxenye zayo eziyisisekelo. Lesi sihloko sizokunikeza ukubuka konke kwe-SEO. Qhubeka ufunde ukuze ufunde ukuthi ungasebenzisa kanjani i-SEO ukuze uthuthukise ukubonakala kwewebhusayithi yakho.

Ithrafikhi yokusesha ye-organic imahhala futhi ingasiza ibhizinisi lakho ukuthi likhiqize i-ROI enhle, kodwa akuqinisekisiwe. Izinjini zokusesha zishintsha ama-algorithms azo njalo. I-CEO yakwaGoogle u-Eric Schmidt ulinganise ukuthi ku 2010 bashintsha i-algorithm yabo ngesilinganiso se 1.5 izikhathi ngosuku. Ngokungqubuzanayo, ama-ejensi ahlonishwayo asebenzisa amathuluzi e-SEO ezobuchwepheshe futhi achaze ukuthi kungani amathuluzi athile esebenza kakhulu kunamanye. Kodwa kumnikazi webhizinisi ojwayelekile, kungcono ukushiyela ucwaningo lwamagama angukhiye kochwepheshe.

Ukulungiselela ngaphandle kwekhasi

Offpage optimization refers to various actions that are taken outside of a website to improve its search engine rankings. I-Offpage SEO ibandakanya amasu namaqhinga okuthola izixhumanisi kwamanye amawebhusayithi. Ama-backlink amaningi atholwa iwebhusayithi yakho, kulapho isayithi lakho lizoba negunya elengeziwe ne-Google. Ngaphezu kwalokho, ama-backlink akala igunya lekhasi, ngakho-ke i-Google iyakucabangela lapho inquma izinga lewebhusayithi.

Ukuhlaziya amagama angukhiye

The first step in Keyword Analysis for Google Search Engine Optimization is to get a clear understanding of the competition for the keywords you want to target. Nakuba amanye amagama angukhiye angase abe lula ukuwakala futhi abe nevolumu yokusesha ephansi, abanye kungase kube nzima kakhulu ukukhomba, zidinga izinsiza ezengeziwe, futhi zidinga uhlelo lwesikhathi eside. Ukuze uthole amagama angukhiye angcono kakhulu, sebenzisa i-Google Keyword Planner ukuze ubheke idatha yegama elingukhiye. Hlela idatha kumakholomu A no-B, futhi ubhekisele kokuyinhloko “Ukuhlaziya amagama angukhiye” ithebhu ukuze ugweme impinda.

Lapho wenza ukuhlaziya kwegama elingukhiye, kufanele uqhathanise imiphumela yezimbangi zakho neyakho. Ukuhlaziywa kwegama elingukhiye kuzoveza ukuthi izimbangi zakho zisezingeni lebinzana elithile elingukhiye, noma uma zilinganisa igama elingukhiye elihlobene ne-niche yakho noma imboni. Lolu lwazi luzosiza ekuthuthukiseni imizamo yokuthuthukisa injini yokusesha yewebhusayithi yakho. Uma umncintiswano wakho usuvele usezingeni elihle ngegama elingukhiye elithize, kufanele uzame ukuyikhomba wena.

Schema für Offpage Optimierung

Ukulungiselela ngaphandle kwekhasi (I-SEO) kuyisici esibalulekile ekukhuliseni ukubonakala kwewebhusayithi. Lokhu kuhlanganisa ukuzuza izixhumanisi nezimpawu zomphakathi ezitshela i-Google ukuthi okuqukethwe kuthembekile. Yenza kusebenze ukuxhumana okukhona futhi udale okusha ukuze usize i-Google iqonde okuqukethwe kwakho. I-Optimierung engaphandle kwekhasi kufanele ibe yingxenye eyinhloko yanoma yiliphi isu le-SEO lewebhusayithi.

Ngaphezu kokwenza kahle ngaphandle kwekhasi, kubalulekile futhi ukufaka amazwibela anothile kokuqukethwe kwakho. Lawa mazwibela azovela ngokugqamile emiphumeleni yenjini yokusesha. Esinye isici esibalulekile ukusetshenziswa kwamagama angukhiye kumathegi esihloko. Lawa magama angukhiye kufanele avele ngaphambi kakhulu kunomunye umbhalo kuthegi yesihloko. Ungasebenzisa amathuluzi wamahhala ukuhlonza amathegi ezihloko ayimpinda. Uma ubona amathegi esihloko ayimpinda, lapho-ke kufanele uqiniseke ukuthi okuqukethwe kuwebhusayithi yakho kufana nezimbangi zakho '.

Isakhiwo se-JSON-LD sivumela izinjini zokusesha ukuthi zifunde idatha ehlelekile ngefomethi efundeka kalula. Ingasetshenziswa ngendlela efanayo ne-HTML, kodwa akudingekile ukuthi kufakwe ngokuqondile kukhodi yomthombo. Kuyifomethi engasindi engasetshenziswa kunoma yiliphi ikhasi lewebhu. Isetshenziswa kabanzi ukwenza i-schema kumawebhusayithi. Iwebhusayithi ingaphinda isebenzise i-JSON-LD nge-Google Tag Manager.

Methoden zur Verbesserung von Offpage Optimierung

There are several methods to improve your Offpage-Suchmaschinenoptimierung, kodwa i-linkbuilding iyindlela evamile kakhulu. Nakuba izixhumanisi zingathengwa, ziphinde zibe nzima ukuzilawula. Ukwakhiwa kwesixhumanisi okungeyona ikhwalithi kungakwenza ujeziswe yi-Google-Algorithmus. Ukuze ufunde mayelana nendlela yokuthuthukisa izici ezingaphandle kwekhasi kuwebhusayithi yakho, funda umhlahlandlela olandelayo.

Enye yezindlela ezinhle kakhulu zokwandisa amazinga akho ukuthola amasheya amaningi e-echte social. Inani eliphezulu lamasheya omphakathi lizokhuphula izinga lakho, futhi izingcaphuno ezengeziwe zisho ukubukwa kwabasebenzisi okwengeziwe. Kubalulekile futhi ukudala izixhumanisi nokuqukethwe ngokusekelwe ku-zielgruppen yakho. Zombili izindlela zizoba nomthelela ezingeni lakho, kodwa i-Offpage-SEO ngokuvamile inzima kakhulu. Kukhona ezinye izici ezingena ekunqumeni izinga lakho, ezifana isixhumanisi isakhiwo kanye nezinye massnahmen bendabuko marketing.

isixhumanisi imibhalo – Lawa amagama noma imibhalo edwetshelwe ngesixhumanisi. I-Linktexte ivamise ukuba yimisho emifushane echaza lokho okukolunye uhlangothi lwesixhumanisi. Gwema i-hard match ankertexte njengoba lezi zithambekele ekwenzeni kahle kakhulu. I-Google ihlonipha izixhumanisi zamaphrofayela angokwemvelo ngangokunokwenzeka. Uma usebenzisa i-hard match ankertexte, kufanele uhlole umbhalo wesixhumanisi sesayithi lakho nge-Google Data Studio.

Cost of Offpage Optimierung

The cost of Offpage Google Suchmaschinenoptimation will depend on the type of backlinks you have pointing to your website. Ngokwesibonelo, ama-backlink ekhwalithi ephezulu azobiza ngaphezu kwekhwalithi ephansi. Ngokwesinye isandla, izikhangiso ezikhokhelwayo zizobiza ngaphezu kwamahhala, njengoba i-Google izodinga ukukukhokhela ngesikhangiso sabo. Izindleko zizophinde zincike ekutheni ubeka kuphi imikhiqizo yakho kanye nenani lokuchofoza okutholayo.

Offsite Optimierung

Offsite SEO is a key part of your website’s strategy. Izixhumanisi eziningi onazo ezikhomba isayithi lakho, okungcono. Nokho, kufanele uhlale uthuthukisa lezi zixhumanisi ukuze uzigcine zizintsha ngangokunokwenzeka. Noma bengasasebenzi, basengakwazi ukwandisa ukuthandwa kwewebhusayithi yakho. Okugxilwe kakhulu kokwenza ngaphandle kwekhasi ukwakha izixhumanisi zekhwalithi ephezulu. Ukufeza lokhu, kufanele uhlukanise iphrofayela yakho yesixhumanisi.

Enye yezindlela ezisebenza kahle kakhulu zokwenza lokhu ukutshala imali esu lokuqukethwe lekhwalithi ephezulu. Ngaphandle kwalokho, amaphrofayili enkundla yezokuxhumana anobudlelwane obuthile ne-OffSite-Optimierung. Njengesibonelo, Izinkombandlela Zokuhlola Izinga le-Google zicacisa ukuthi isithunzi sidlala indima ebalulekile emiphumeleni yosesho. Le mihlahlandlela isetshenziswa abasebenzi be-Google ukuze banqume ukuthi yiziphi izici ezisebenza kangcono nokuthi zingathuthukiswa kanjani. Ngakho, ukusebenzisa iphrofayili yenkundla yezokuxhumana yekhwalithi ephezulu kuyindlela esebenzayo yokuthuthukisa ukubonakala kwakho ku-inthanethi.