Iyini Injini Yokusesha?

I-SEO, noma ukuthuthukisa injini yokusesha, kuyinqubo yokuqinisekisa ukuthi iwebhusayithi isezingeni eliphezulu emiphumeleni yosesho yegama elingukhiye elithize noma ibinzana. Lokhu kwenziwa ngokunquma ukuthi abantu bafunani ku-inthanethi nokuqinisekisa ukuthi iwebhusayithi yakho iqukethe okuqukethwe okuyikhwalithi. Ingxenye ebalulekile ye-SEO ukuhlolwa kwe-A/B, noma ukuhlola umthelela wezinguquko ezenziwe kuwebhusayithi yakho. Abadayisi bokusesha abaphumelelayo bayazi ukuthi ithrafikhi ayanele; kufanele futhi uthuthukise ukuziphatha kwaleyo thrafikhi. Lokhu kungase kudle isikhathi futhi kube nzima ukukwenza, kodwa isofthiwe efana ne-Optimizely yenza kube lula kunangaphambili ngomhleli obonakalayo.

SEO is a process of ensuring that a website appears high on the list of results returned by a search engine

I-SEO, noma Ukuthuthukisa Injini Yokusesha, inqubo yokwenza iwebhusayithi ibonakale iphezulu emiphumeleni yenjini yokusesha. Izinjini zokusesha zisebenzisa ama-algorithms ayinkimbinkimbi ukuze zinqume ukuhambisana kwamawebhusayithi futhi ziwahlele ngokufanele. Izinga lewebhusayithi liphezulu, maningi amathuba okuthi izothola ukuchofoza nokuthengisa. Ukusebenzisa amasu we-SEO, ungathuthukisa izinga lakho futhi uthole izivakashi eziningi.

Inqubo ye-SEO ibandakanya ukuthuthukisa okuqukethwe kwewebhusayithi nesihloko, incazelo yemeta, nokuxhumanisa kwangaphakathi. Amanye ama-SEO adala amabhizinisi mbumbulu ku-inthanethi noma awadayisele izinkampani zangempela. Izinga lokuqukethwe kwewebhusayithi yakho alihlobene nezinjini zokusesha; into ebaluleke kakhulu ekubekweni kwezinjini zokusesha ukuthi isayithi lakho litholakala kalula yini. Ikhasi lokuqala lemiphumela yosesho libhekwa njengelibaluleke kakhulu, futhi ziheha abantu abaningi.

Selokhu kwavela izinjini zokusesha, Amasu we-SEO athuthuke ngokufanele. Ngaphambilini, injini yokusesha evelele, Google, kwadingeka a 75% ukwabelana kwakho konke ukusesha. Manje, I-Google ine-cishe 90 amaphesenti amasheya emakethe e-UK naseJalimane. Futhi ku 2006, kwakukhona mayelana 100 Izinkampani ze-SEO e-US. Lesi kuseyisiqalo esihle.

Iziseshi izinhlelo zesofthiwe ezisetshenziswa izinjini zokusesha ukuze zikhase iwebhu. Ukukhasa isayithi, isiseshi kufanele silandele izixhumanisi kusayithi ukuze sifunde ngokuqukethwe. Ngaphandle kwalezi zixhumanisi, ikhasi alibonakali enjinini yokusesha. Ukwengeza, amasayithi amaningi enza ukuzulazula kube nzima kubaseshi, okwenza kube nzima ukuthi amakhasi abo avele phezulu emiphumeleni yosesho.

It is based on determining what people are searching for online

One of the most crucial steps in creating an effective SEO strategy is determining what people are searching for online. Amaphesenti amakhulu okusesha ku-inthanethi afaka igama elilodwa noma amaningi. Izinjini zokusesha zisebenzisa i-bots ukukhasa ikhasi ngalinye lewebhusayithi futhi zilande lonke ulwazi olufanele zibe yinkomba. Le nkomba isebenza njengelabhulali yemibuzo yosesho. Ama-algorithms alawula lokhu kusesha ahlola wonke amakhasi ewebhu kunkomba ukuze anqume ukuhleleka kwama-SERP.

Amasu we-SEO asiza iwebhusayithi ukuthi ifinyelele amazinga aphezulu ngokwenza kahle izingxenye eziyinhloko zenjini yokusesha. Ucwaningo lwamagama angukhiye luvame ukuba yisinyathelo sokuqala ku-SEO futhi lubandakanya ukuhlola ukuthi ukuncintisana kwakho kungakanani nokuthi amakhasimende akho angase afune ini.. Ngokukhomba lokho abantu abakuseshayo, ungathuthukisa okuqukethwe kwakho futhi udale okuqukethwe okusha kwaleyo migomo. Ohambeni olude, iwebhusayithi yakho izoba namakhasimende amaningi nokuthengisa. Ngakho, ufika kanjani ngaphambi komncintiswano?

It requires unique URL per piece of content

A well-written URL supports the SEO efforts of a website. Kufanele ihluke ekhasini noma ucezu lokuqukethwe, okufanele ihambisane namagama angukhiye asetshenziswa ukukala okuqukethwe. Uma i-URL yakho ingehlukile, I-Google ngeke ikwazi ukuyithola. Ukusebenzisa igama lefayela elichazayo kanye nesigaba kungenye isu elibalulekile. Lawa maqhinga azothuthukisa ukucaca kwekhasi lakho kanye nokuxhunyaniswa nezinjini zokusesha.

It is based on quality of the content

Quality content has a great impact on search engine optimization rankings. Okuqukethwe okunikeza inani kumfundi kungenzeka kubekwe ezingeni eliphezulu. Amagama angukhiye owakhethayo phakathi nocwaningo lwamagama angukhiye kufanele avele ku-URL yakho, umaka wesihloko, incazelo yemeta, ikhophi yomzimba, kanye namathegi ahlukile wesithombe. Iwebhusayithi yakho kufanele ikhululeke kokuqukethwe okuyimpinda. Ngaphezu kokuba usizo kubasebenzisi, iwebhusayithi yakho kufanele ilayishe ngokushesha. Ngokulandela la macebiso, uzobe usendleleni yokuthuthukisa izinga le-SEO lewebhusayithi yakho.

It reduces customer acquisition costs

Customer lifetime value (I-CLV) iyimethrikhi ebalulekile okufanele ikale. Ingakusiza ukuthi ubone ukuthi yimaphi amakhasimende abaluleke kakhulu, futhi ubakhulise ukuze babe amakhasimende akho anenzuzo kakhulu. Ama-CLV aphezulu kanye nemikhawulo yenzuzo kuwumphumela. Ngakho, i-CLV izehlisa kanjani izindleko zokutholwa kwamakhasimende? Nazi ezinye izindlela zokukhulisa i-CLV nokwehlisa izindleko zokutholwa kwamakhasimende. Ungasebenzisa lo mqondo kunoma yiluphi uhlobo lwebhizinisi, kuhlanganise nokudayisa. Ake sihlole ezinye zazo.

Izindleko eziphelele zokumaketha nezokuthengisa zihlukaniswa ngokutholwa kwamakhasimende amasha ukuze kunqunywe izindleko zokuthola ikhasimende elisha.. Izindleko zokumaketha zihlanganisa ukukhiqiza, ukushicilela, kanye nezindleko zesikhangiso, kanye namaholo kanye nezindleko zobuchwepheshe zamaqembu okuthengisa. Amasu okumaketha aholwa ngumkhiqizo aletha imikhondo efanelekayo, ukwehlisa izindleko zokutholwa kwekhasimende ngekhasimende ngalinye. Futhi khumbula, umuzwa omuhle wamakhasimende uwagcina ebuya! Lona umphefumulo wokumaketha. Ngakho, isinyathelo sokuqala ekutholweni kwamakhasimende ukwazi ukuthi amakhasimende afunani.

Ama-CRM aqapha izindawo zokuthintwa nabathengi namaqembu okuthengisa. Ukwenza kube ngokwakho kwehlisa i-CAC futhi kwenyusa inzuzo. Ukuxhuma amabhizinisi kuma-CRM kungaphatha idatha yokumaketha endaweni eyodwa emaphakathi, enikeza ukubonakala okucacile ekuziphatheni komthengi. Ama-CRM futhi asiza amabhizinisi ukuthi ahlanganyele nazo zonke izingxenye zemakethe yawo. Uhlelo olumaphakathi lokukhokha ngemuva kanye nemvamisa yokushajwa kabusha kwamakhasimende amasha kungabalwa. Ivelu yokuphila konke ingabalwa ngokuphindaphinda izindleko zokutholwa kwekhasimende ngesilinganiso sobude bohlelo olukhokhiwe ngemuva.

I-CLV ibalulekile ukukala isamba semali engenayo etholwa yikhasimende. Ukusebenzisa le methrikhi kukuvumela ukuthi ulinganise izindleko eziphelele zokuthola ikhasimende kanye nesikhathi esisithathayo ukuze ubuyisele utshalomali.. Ngokuqonda i-CLV, ungathuthukisa amasu okugcina futhi wandise ukwethembeka kwamakhasimende. Ngakho, yiziphi izici ezibalulekile zevelu yempilo yekhasimende? Futhi zithinta kanjani izindleko zokutholwa kwamakhasimende? Qhubeka ufunda ukuze uthole okwengeziwe.