Uyithuthukisa Kanjani Iwebhusayithi Yakho Ezinjini Zokusesha
Ukuthuthukisa injini yokusesha akunzima njengoba kuzwakala. Kunamathuluzi amaningi ahlukene angakusiza ngalokhu. Lokhu kufaka phakathi igama elingukhiye-Recherche, Umbhalo we-anchor, I-XPath-Syntax, kanye nesivinini sesayithi. Lawa mathuluzi asetshenziselwa ukuthuthukisa iwebhusayithi yakho ngezinjini zokusesha. Nazi izibonelo ezimbalwa. Uma ungakaqiniseki, hlola yonke indatshana. Ngethemba, kuzokusiza uqonde ezinye zezisekelo.
Igama elingukhiye-Ucwaningo
Kunezindlela ezingenakubalwa zokwenza iwebhusayithi yakho ibe nezinjini zokusesha ngokugcwele. Ucwaningo lwamagama angukhiye luyingxenye ebalulekile ye-SEO. Ikusiza ukuthi uthole ukuthi amakhasimende akho afunani futhi ikunikeza isisekelo sokwakha okuqukethwe kwakho ngokufanele. Kukhona futhi amathuluzi ahlukahlukene atholakalayo ku-inthanethi azokusiza kulolu hlelo. Amathuluzi okucwaninga amagama angukhiye ayahluka ekusebenzeni, imboni nezwe, futhi bangase babe nezizinda zedatha ezihlukene noma isizindalwazi samagama angukhiye. Kufanele ukhethe ithuluzi elihambisana nezidingo zephrojekthi yakho.
Uma usunohlu lwamagama angukhiye afanelekile, isinyathelo esilandelayo ukusisebenzisa ukuhlela okuqukethwe kuwebhusayithi yakho. Le nqubo ibizwa ngokuthi i-Keyword-Strategy futhi ihlanganisa ukufanisa amagama angukhiye afanelekile nesakhiwo sewebhusayithi yakho. Enye indlela ibizwa nge-Keyword-Mapping. Inqubo ibandakanya ukucabangela amakhasi ephrojekthi akhona kanye nokuhlela amakhasi amasha okufika. Amagama angukhiye abelwe amaqoqo ngokusekelwe kumagama okusesha ahlobene. Umgomo uwukuthuthukisa iwebhusayithi yakho cishe ngamagama angukhiye amahlanu kuya kwayisikhombisa, kodwa kuphela labo abaseqhulwini.
Ukuze wenze iwebhusayithi yakho ibe nezinjini zokusesha ngokugcwele, kubalulekile ukwazi ukuthi izimbangi zakho zisezingeni kuphi. Lokhu kungafezwa ngokwenza ukusesha kwegama elingukhiye ku-Google. Khumbula nje: imiphumela yosesho lwe-Google iyahluka ngokuya ngendawo. Uma i-Munchner ibhala igama elingukhiye, uzothola umphumela ohlukile kunesesheli esizinze eBerlin. Ukwenza le nqubo njalo kuzokusiza ukuthi uthole amazinga aphezulu enjini yokusesha futhi uthuthukise ithrafikhi yewebhusayithi yakho.
Ngaphezu kocwaningo lwegama elingukhiye, Isu legama elingukhiye lidinga ukuhlola igama ngalinye lokusesha kanye nokuhambisana kwalo kuphrojekthi yakho. Ngemva kokuhlola umthamo wamagama angukhiye, uzoba nohlu olubanzi lwamagama afanelekile ongawasebenzisa kokuqukethwe kwakho. Beka kuqala amagama angukhiye ngokusekelwe emqhudelwaneni wawo nezinga lokuguqulwa. Ngemva kokuhlola lawa mamethrikhi, uzokwazi ukudala isu elibalulekile legama elingukhiye. Ungakwazi futhi ukulungisa isu lakho lamagama angukhiye ngokusebenzisa uhlu lwamagama angukhiye afanelekile.
Umbhalo we-anchor
Kuyini ukwenziwa ngcono kwe-SEO nge-Ankertext? Ubuchwepheshe obuyisisekelo bezinjini zokusesha busebenzisa umbhalo oxhumanisa newebhusayithi. Umbhalo wesixhumanisi, eyaziwa ngokuthi i-Ankertext, iyachofozeka futhi ngokuvamile ingaphansi kuka 60 izinhlamvu ubude. Inhloso yawo ukuthonya izinga lekhasi ngokubonakala izinjini zokusesha nabafundi. Ezinye iziphequluli zize zibonise namathiphu, okungase kube nomthelela izinga lakho. Ngezansi, Ngizochaza ukuthi i-Ankertext iyini nokuthi ingathuthukisa kanjani ukubonakala kwenjini yokusesha yesayithi lakho.
Ukuze siphumelele, I-ankertext kufanele inikeze inani langempela kubasebenzisi bayo. Umbhalo kufanele unikeze izivakashi umbono walokho ezizokuthola, ngenkathi ugwema amagama ajwayelekile. Ukwengeza, kufanele inikeze ulwazi olufanele ezinjinini zokusesha. Umbhalo osebenzayo ngeke uqukathe okuqukethwe okungabalulekile. Ngenxa yalokhu, kufanele kusetshenziswe i-ankertext ecebile ngamagama angukhiye. Nokho, lokhu kufanele kukhawulelwe ekhasini elilodwa, hhayi kuyo yonke iwebhusayithi.
Ukusebenzisa amagama angukhiye nemishwana ngendlela efanele kubalulekile ku-SEO. Ochwepheshe be-SEO kufanele bagweme ukusebenzisa igama elingukhiye elifanayo noma ibinzana kokuqukethwe kwabo njengesimbangi. Ukusebenzisa amagama angukhiye ngendlela engeyona eyemvelo kuyindlela eqinisekile yokujeziswa yi-Google. Ngokufanayo, umbhalo wesixhumanisi kufanele uhambisane nekhasi, ukuze ikwazi ukukhonjwa kalula ngezinjini zokusesha. Yingakho i-Schlussworter ibalulekile. Kodwa, qaphela i-anker ecebile ngamagama angukhiye: I-Google izojezisa isayithi lakho uma umbhalo wakho uqukethe amagama angukhiye amaningi kakhulu.
I-Ankertext iyingxenye yezixhumanisi zangaphakathi nezangaphandle futhi ingasiza izinjini zokusesha zithole okuqukethwe. Lezi zixhumanisi ziyinhlanganisela yokuzulazula kanye ne-textkorper futhi zisebenzisa izinjongo ezimbili. Zisebenza njengesincomo futhi ziqinisekisa ikhasi. Okuqukethwe kwalezi zixhumanisi kubalulekile ekuhlolweni kwewebhusayithi yakho, kodwa kufanele uqaphele ngokusebenza ngokweqile. Izixhumanisi zangaphakathi ezithuthukisiwe kakhulu zingase ziholele ngisho nasekusetshenzisweni kwezinjini zokusesha.
I-XPath-Syntax
Uma kuziwa ekwenzeni iwebhusayithi yakho ibe nezinjini zokusesha, I-XPath-Synthesis iyithuluzi eliwusizo. Lolu limi lombuzo lukuvumela ukuthi ulande idatha etholakala esidlangalaleni. Njengoba iqonda i-HTML ne-XML kuphela, kulula kakhulu ukufunda. Ngaphezu kwalokho, awudingi ukuba uchwepheshe wohlelo ukuze usebenzise le syntax. Leli thuluzi lingasetshenziswa ngisho nabakhase bewebhu njenge-ScreamingFrog.
I-XPath-Synthesis inokusebenzisa okuningi futhi yenza kube lula ukwenza iwebhusayithi yakho ngokwezifiso. Ngokwesibonelo, ungayisebenzisa ukuze ukhethe into ethile ku-HTML ngokufaka kuhlu izilandiso zayo. Isibonelo esihle ukukhipha izixhumanisi ze-YouTube ku-div. Ama-SEO ngokuvamile adinga ukubuyekeza lezi zixhumanisi kumawebhusayithi awo. Ngezinye izikhathi, badinga ukwenza ucwaningo ukuze babone ukuthi la mavidiyo asabalulekile yini.
Okunye ukusetshenziswa okuvamile kwe-XPath-Synthesis ukuhlaziya okuqukethwe kwakho. Ukuthuthukisa okuqukethwe ezinjinini zokusesha, ungasebenzisa isihlungi ukuze uhlukanise amagama nemishwana. Ungayisebenzisa futhi ukuze uhlaziye i-HTML. I-XPath-Syntax isetshenziswa kusoftware yokuhlaziya iwebhu. Uma ungayazi, zama ukulanda isandiso samahhala esitolo sewebhu se-chrome futhi usihlole.
I-XPath-Syntheses ayiyona indawo ye-HTML. Uma uyisebenzisa ngendlela efanele, ungalungiselela kalula iwebhusayithi yakho ngezinjini zokusesha. Uzoqaphela ukuthi okuqukethwe kwesayithi lakho kusebenza kakhulu. Ukwenziwa kahle kwe-SEO kuzokusiza ukukhulisa ithrafikhi nemali engenayo. Kodwa udinga ukwenza okungaphezu nje kokubhala okuqukethwe kwezinjini zokusesha. Ziningi ezinye izindlela zokuthuthukisa i-SEO yesayithi lakho.
isivinini sesayithi
I-Google inikeze i-pagespeed into ebaluleke kakhulu futhi yayenza enye yezinto ezisezingeni layo. Isivinini sekhasi isikhathi esisithathayo ukuze ikhasi lewebhu lilayishe nakho konke elikuqukethe. Uma iphuza ukulayisha, isivakashi singase sizizwe sikhungathekile futhi sinqume ukushiya isayithi. Ngokwalesi sizathu, I-pagespeed iyingxenye ebalulekile ye-SEO. Ukuze ulungiselele i-pagespeed, landela lezi zinyathelo:
Isivinini sekhasi siyingxenye ebalulekile yokuthuthukisa injini yokusesha (I-SEO). I-Google ibheka isivinini sekhasi lewebhu lapho inquma izinga lalo. Iwebhusayithi enensa izoxosha amakhasimende angaba khona. Iwebhusayithi esheshayo izogcina izivakashi futhi ithuthukise amanani okuguqulwa. Uma unewebhusayithi elayisha kancane, qiniseka ukuthi ivikelekile futhi inesivinini esikhulu sekhasi. Ngokwenza isayithi lakho lisheshe ngangokunokwenzeka, uzobe uthola inzuzo yokuncintisana.
Ukubaluleka kwesivinini sekhasi akukwazi ukugcizelelwa ngokweqile. I-Google ifuna ukuthi unikeze ulwazi olungcono kakhulu kubasebenzisi bakho, futhi amakhasi ewebhu alayisha kancane ngeke akusize ngalutho. Isivinini sekhasi sibalulekile namazinga okuguqulwa kanye namazinga enjini yokusesha. Ngokwandisa isivinini sekhasi, ungathuthukisa ulwazi lomsebenzisi futhi ukhuphule amazinga enjini yokusesha. Kodwa khumbula: isivinini sekhasi asiholeli ngempela ezingeni. Ngaphandle kwalokho, amakhasi alayisha kancane alimaze amazinga okuguqulwa nolwazi lomsebenzisi. Kufanele uthole ibhalansi efanele phakathi kwejubane lewebhusayithi nolwazi lomsebenzisi.
Isici sesibili sejubane lewebhusayithi yisikhathi sokuphendula seseva. Isivinini sewebhusayithi asincikile kuphela esikhathini sokuphendula seseva, kodwa futhi nasekusebenzeni kwewebhusayithi. Abasebenzisi kufanele bakwazi ukusebenzisana nebhulokhi yokuqala yembobo yokubuka ngaphandle kokulinda ukuthi lonke ikhasi lilayishe. Yilapho ama-LCP angena khona. Ama-LCP anquma ukuthi iwebhusayithi ikwazi ngokushesha kangakanani ukubuyisela okuqukethwe. Isikhathi sokuphendula seseva sincike ezintweni ezimbalwa, kufaka phakathi inombolo yabasebenzisi kanye nosayizi weseva.
Ukuthuthukisa injini yokusesha kuwumkhuba wokuthuthukisa iwebhusayithi ye-Google. Igxile kokuqukethwe, idatha ye-meta, kanye namagama angukhiye, futhi kusekelwe esenzweni sobuningi esihlelwe ngokucophelela. I-ejenti yesevisi ephelele izokusiza ukuthi usebenzise ama-algorithms e-Google. Amathuluzi angakusiza ukuthi ubone imisebenzi ethile, kodwa abadali noma basebenzise amasu we-SEO. Kufanele ube nekhono lokusebenzisa amathuluzi we-SEO ukwandisa izinga lewebhusayithi yakho.
Kuya ngokuqukethwe kuwebhusayithi yakho, iminyaka yobudala, kanye nokuncintisana, inqubo izohluka. Ezimbonini ezincintisana kakhulu, Ngokwesibonelo, inqubo izohluka kuleyo yesizinda esingaqhudelani. Isikhathi senqubo yokuthuthukisa sizonqunywa imigomo ofuna ukuyifinyelela. Lezo zinhloso zizonquma ukuthi ufuna isayithi lakho lilayishe ngokushesha kangakanani. Ekugcineni, inhloso yakho ukuthola iwebhusayithi yakho ekhasini elilodwa lemiphumela yosesho lwe-Google.
Esifundeni se-D-A-CH, Ochwepheshe be-SEO bagxile kumagama angukhiye anjengokuthi “iwebhusayithi” emiphumeleni yosesho. Amazwibela ayizixhumanisi zewebhusayithi yakho ezibonisa i-meta-beschreibung, izihloko, kanye nezandiso. Konke lokhu kuchazwa ngencazelo ye-schema kanye nemakhaphu. Okuqukethwe kulawa makhasi kubalulekile. Ngaphezu kwalokho, abanikazi bewebhusayithi kufanele basebenzise okuqukethwe okuhambisana nezithameli zabo. Ngaphezu kokusebenzisa amagama angukhiye, Ochwepheshe be-SEO bahlaziya amafayela okungena ku-spam, futhi kufanele bagweme ukuthenga izixhumanisi zangaphandle.
I-Google ibuyekeze i-Algorithmus njalo futhi isebenzisa ubuhlakani be-kinesthetic ukwenza izinqumo ezinembe kakhudlwana. Ngaphezu kokuhlanganisa i-kinesthetic intelligence, I-Google isebenzisa izibuyekezo ezingamenyezelwanga. Ngoba i-Algorithmus yakhelwe abasebenzisi ngabanye, izici zezinga ezijwayelekile azisathinti izinga 100%. Imibuzo yosesho ehlukene inezici ezihlukile zezinga, futhi ngokuvamile zincike komunye nomunye. Lokhu kubalulekile ku-SEO yakho. Kufanele ukwazi ukulungisa isayithi lakho ngokufanele.
