Ukuthuthukisa Injini Yokusesha Ye-Google

Ukuthuthukisa injini yokusesha, noma i-SEO, kuyindlela yokuthuthukisa iwebhusayithi engakusiza ufinyelele amazinga aphezulu ku-Google. Abantu abaningi abazi ukuthi ungasebenzisa kanjani i-SEO, kodwa kuyinqubo enenzuzo kakhulu kunoma ubani. Nawa amathiphu alula azokusiza ukuthi uqalise:

I-SEO agency ikhethekile kuyo, ukuthi i-Google ibilokhu ifuna ukuthuthukiswa kwenjini yokusesha

Inhloso yomkhankaso we-SEO ukukhulisa isibalo sabavakashela iwebhusayithi. Lokhu kwandisa isibalo sabathengi abangaba amakhasimende. Empeleni, amawebhusayithi amaningi enza okungaphezu kwalokho 50% yethrafikhi yabo evela ezinjinini zokusesha. Ukwenza ngcono ukuguqulwa nakho kuba yingxenye ye-SEO. Nakuba izimpendulo ezimfushane ngokuvamile zingatholakali kalula ku-inthanethi, izihloko ezinokuqukethwe okwengeziwe zinikeza iwebhusayithi yakho ithuba elikhulu lokubeka amagama angukhiye amaningana ngesikhathi esisodwa.

I-SEO Agentur igxile ekudaleni amawebhusayithi ekhwalithi ephezulu anokuqukethwe okuhle kakhulu nolwazi lomsebenzisi. Bagxila ekudaleni okuqukethwe okuhambisana nezinjini zokusesha futhi kukhuthaze ukuxhumana kokulandelela. Lawa maqhinga afakazelwa ukuthi ayasebenza kusukela lapho 2004. I-Google inikeza ulwazi oluningiliziwe ngokwakhiwa kwewebhu, I-SEO, nokuxhumana namawebhusayithi. I-Google iphinde ishicilele umhlahlandlela we-SEO ophelele. Ochwepheshe be-SEO bangasebenzisa lo mhlahlandlela futhi bafunde kabanzi mayelana nokwenza kahle kwenjini yokusesha.

Ukuthuthukisa injini yokusesha ngempumelelo kudinga ukuhlela okuhlelekile kanye nokubekwa kwamagama angukhiye okukhaliphile. Ukugxusha amagama angukhiye okulula kubonakala njengogaxekile ngezinjini zokusesha, kuyilapho okuqukethwe okuhlosiwe kusiza iwebhusayithi yakho ifinyelele amazinga aphezulu. I-ejensi ye-Optimerch SEO iyaqonda ukuthi iwahlonza kanjani amagama angukhiye wamasu futhi iwakhangise ngobuhlakani ukuze kwandiswe amathuba ezinga eliphezulu le-SEO.. Ibhizinisi lakho lizozuza kulokhu kukhangisa okuhlakaniphile.

Inqubo ngqo yokuthuthukisa injini yokusesha ye-Google incike ezimweni zesizinda

Ukugeleza okuyikhona kwe-Search Engine Optimization ye-Google kuncike ezintweni zesizinda. Ezinye izici zobuchwepheshe zokuthuthukisa injini yokusesha akuxoxwa ngazo lapha. Kunalokho, sizogxila kuma-semantics kanye nenhloso yabaseshi. Ngale ndlela, ukulungiselelwa kwenjini yokusesha kungaba yimpumelelo njengamanye amasu okumaketha. Manje ake sibheke izibonelo ezimbalwa zamasu we-SEO.

Ukukhomba izethameli zakho kuwumongo wokuthuthukisa injini yokusesha. Ngokufika kwe-internetriesen, lokhu manje kulula ukukwenza. Ungakwazi ukukhomba izethameli zakho ngokusekelwe ekubeni seduze, ukuthenga okungenzeka, kanye nendawo. Abakhangisi be-inthanethi bangasebenzisa le mininingwane ukwenza imikhankaso yabo ibe ngeyakho ukuze baqondise abantu abalungile futhi bakhulise ukuthengisa. Uma ungenazo izinsiza zokuqasha iqembu lonke, ungacela usizo lwenkampani ye-SEO. Lawa ma-ejensi anenethiwekhi yabaxhumanisi be-SEO nezinsiza emazweni abo kanye nezinsiza zomhlaba jikelele. Indlela engcono kakhulu yokuthola uhlelo lwe-SEO olwenziwe ngokwezifiso lwesizinda sakho ukusebenza nochwepheshe be-SEO othembekile.

Ngaphandle kwezici zobuchwepheshe zokuthuthukisa injini yokusesha, iwebhusayithi idinga ukubuyekezwa njalo. Amawebhusayithi amakhulu, amawebhusayithi ayinkimbinkimbi, izitolo eziku-inthanethi, nezizinda ezithola izinhlawulo ze-Google zidinga ukuthuthukiswa okuqhubekayo. Izithiyo zokungena eziphezulu kanye nezimbangi ezisebenzayo nazo zingathiya imizamo yakho. Nokho, kusengenzeka ukuthuthukisa izinga lenjini yokusesha yewebhusayithi yakho. Kuyindaba nje yokufaka umzamo.

Isabelomali sibalulekile emugqeni wesikhathi wokuthuthukisa injini yokusesha ye-Google

Ungasebenzisa ukulungiselelwa kwenjini yokusesha ukuze ungeze izixhumanisi kuwebhusayithi yakho. Ukuthuthukisa injini yokusesha kuyindlela enhle kakhulu yokwakha izixhumanisi. Ngaphandle kwalokho, ingadonsela ukunaka kweminye imithombo. I-Google iyazi ukuthi uwenzile wonke lo msebenzi, ngakho bafuna abantu bakuthole! Nokho, kufanele uqaphele ukuthi ungakhangisi kakhulu. Lokhu kuzophazamisa isithunzi esiphelele sewebhusayithi yakho, ngakho gcina isabelomali sakho sokukhangisa.

Lapho ufuna ukuthola ithrafikhi yekhwalithi ephezulu kuwebhusayithi yakho, kufanele uqonde ama-algorithms we-Google. Lokhu kuzonquma ukubonakala kwakho, traffic, kanye nemali engenayo. Akekho othintana naye ongumlingo noma inombolo yocingo ye-Google, ngakho-ke kufanele ulungele ukubhekana nebhokisi elimnyama. Ngiyabonga, kunezinkampani ezingochwepheshe kulokhu. Kunezici ezimbalwa okufanele uzicabangele lapho ukhetha inkampani yokwenza injini yokusesha.

I-SEO-Massnahmen iyisisekelo sokumaketha kwedijithali. Bangakusiza ukuthi uthole ukunaka kwezilaleli ezifanele. Uma kwenziwe ngendlela efanele, lelisu lingakhuphula ukufinyelela kwenkampani yakho. Abathengi baya ngokuya besebenzisa izinjini zokusesha ukuthola imikhiqizo emisha namabhizinisi. Lokhu kuyiqiniso ikakhulukazi ku-Google. Yize i-E-Commerce-Plattformen efana ne-Amazon ithathwa njengezinjini zokusesha zomkhiqizo, I-Google isivele yabedlula.

Ukwakhiwa kwesixhumanisi kuyisici esibalulekile sokuthuthukisa injini yokusesha ye-Google

Izixhumanisi ezingenayo neziphumayo zibalulekile kumawebhusayithi. Zisebenza njengezimpawu zegunya futhi iwebhusayithi enezixhumanisi ezengeziwe izoba phezulu emiphumeleni yenjini yokusesha. Noma kunjalo, kunesici esibaluleke kakhulu sokwakha izixhumanisi kunokwakha izixhumanisi. Ngaphezu kokusiza iwebhusayithi yakho ukuba ibeke phezulu emiphumeleni yenjini yokusesha, ukwakha isixhumanisi kunikeza izinzuzo eziningi zebhizinisi lakho. Ake sihlolisise ezinye zezinzuzo.

Enye yezindlela eziphumelela kakhulu zokwakha izixhumanisi ukumaketha kokuqukethwe. Uma abantu bethola iwebhusayithi yakho iwusizo, bazokwazi ukwabelana ngokuqukethwe kwakho nabangani kanye nozakwabo. Nokho, kufanele ukhumbule ukuthi izinkundla zokuxhumana azifuni ukuthi uzifake ugaxekile. Ufuna ukwakha izixhumanisi zakho ngendlela engokwemvelo, futhi ungazami ukubafaka ugaxekile. Kunalokho, dala okwangempela, okuqukethwe kwekhwalithi.

Esinye isici esibalulekile sokwakha izixhumanisi wukufinyelela. Ukwakhiwa kwesixhumanisi semanuwali kubandakanya ukuxhumana nabanikazi bewebhusayithi ukuze uthole ama-backlink kusayithi lakho. Lokhu kudinga isikhathi eside, kodwa kungenziwa ngokuphumelelayo ngokusebenzisa ithuluzi. Ithuluzi Lokwakha Isixhumanisi lingakusiza ukuthi uthole amathuba futhi uphathe imikhankaso yakho. Ukwakha izixhumanisi ezenziwa ngesandla kuyindlela yakudala yokubeka izixhumanisi, kodwa ayisasebenzi njengakuqala. Ngethuluzi elifana neThuluzi Lokwakha Isixhumanisi, ungaphatha imikhankaso yakho ngaphandle kokuchitha amahora amaningi ufinyelela kubantu.

Ukulungiselelwa ngempumelelo kwenjini yokusesha ye-Google

Ukuthuthukisa injini yokusesha ngempumelelo kudinga amaqhinga angaphakathi nangaphandle kwekhasi. Amasu asekhasini kufanele aqondiswe kuzithameli ezifanele kanye nesikhathi esifanele, kuyilapho amaqhinga angekho ekhasini kufanele agxile ekulinganiseni amamethrikhi e-zielführende. Amasu angaphandle kwekhasi kufanele aqondiswe ekuletheni ithrafikhi evela ezinjinini zokusesha ngaphandle kokuheha abagaxekile. Ukuthuthukiswa kwenjini yokusesha ngempumelelo kubandakanya amaqhinga asekhasini nangaphandle kwekhasi, kokubili ku-inthanethi nokungaxhunyiwe ku-inthanethi. Ngaphezu kwalokho, amasu we-SEO aphumelelayo kufanele afake izinhlobonhlobo zezinkundla zokuxhumana, imibhalo efihliwe, ihluzo eziphelele nge-pixel ezinombhalo we-alt, kanye nokusetshenziswa kwe “amazwi anobuthi” esihlokweni, isihlokwana, kanye nomzimba wekhasi lewebhu.

Ukuqinisekisa ukuthi iwebhusayithi yakho ithola ukuchayeka okuphezulu ekhasini lemiphumela yenjini yokusesha, kufanele ibe nezinga eliphezulu lekhasi. Ku 2016 I-Google ibe ne- 90 ingxenye yemakethe engamaphesenti. Iyinjini yokusesha edume kakhulu eJalimane. Ngaphezu kwalokho, ibuye idume kakhulu emhlabeni. Uma ulwela ukuthola iwebhusayithi yakho ku-SERPs ye-Google, kunezindlela ezimbili zokufinyelela izinga eliphezulu lekhasi: khokha umxhumanisi, noma sebenzisa isofthiwe ezenzakalelayo.

Ukuzuza izinga eliphezulu lekhasi ku-Google kuwumgomo oyinhloko wokuthuthukisa injini yokusesha. Lokhu kufezwa ngokusebenzisa amagama okusesha afanelekile namakhasi ewebhu. Le nqubo yenza iwebhusayithi yakho ibonakale ekhasini lokuqala lemiphumela yosesho lwe-Google. Yaziwa nangokuthi yi-SEO esekhasini. Ngokulungiselela okuqukethwe kwakho, uthuthukisa i-SEO yesayithi lakho. Ngaphezu kokuthuthukisa ikhodi yesayithi, iwebhusayithi yakho kufanele ilungele ukucaca.

Izindleko zenqubo yokuthuthukisa injini yokusesha

Ukusebenzisa umhlinzeki wokwenza injini yokusesha kuyindlela enhle yokushayela ithrafikhi kuwebhusayithi yakho. Ukuthuthukisa injini yokusesha kuyinqubo yesikhathi eside futhi kudinga isineke nokwethemba umhlinzeki wakho. Nokho, uma ulandela uchungechunge olusheshayo lokuthengisa, kufanele ucabangele ukukhangisa kwenjini yokusesha. Ngenkathi ukukhangisa kwenjini yokusesha kumahhala, idinga inani elithile lokushintshwa kwewebhusayithi ukuze kukhuliswe amazinga.

Kunezinzuzo eziningi kule nqubo. Ekupheleni, izokhokha ngokuhamba kwesikhathi. Ukutshalwa kwezimali kokuqala okwenziwe kuwufanele. Ngokuvamile, ingakhiqiza amakhulu ezinkulungwane zezivakashi ngenyanga. Ngamathuluzi afanele, umkhankaso wakho we-SEO ungakhiqiza izinkulungwane zamaRandi. Uma ungenaso isabelomali sokutshala imali ku-SEO ebizayo, cabanga ukuthi ungawakha kanjani umkhankaso we-SEO wamahhala.

Izindleko zingahluka kuye ngosayizi wewebhusayithi yakho nolwazi lwe-ejensi yakho ye-SEO. Kungenzeka ukuthi ukhokha kakhulu nge-SEO-Agentur enkulu kunencane. Futhi, izindleko zingahluka phakathi kwamawebhusayithi abonakalayo aphezulu nolwazi lwesizinda. Uma uyisayithi elisha sha, kungenzeka ukuthi ukhokha kakhulu kunewebhusayithi enolwazi olwengeziwe lwesizinda. Ngakho, qiniseka ukuthi ucwaninga izinketho zakho ngaphambi kokuqasha i-ejensi ye-SEO.