I-Nexus Phakathi Kokuthuthukiswa Kwekhasi Elisekhasini kanye Nokuthuthukiswa Kwasendaweni

Kukhona ukuxhumana phakathi Kokuthuthukisa Ikhasi kanye Nokuthuthukiswa Kwesizindalwazi, futhi womabili amasu kufanele ahlanganiswe ukuze kuzuze ubuningi be-SEO. I-Google ihlakaniphe kakhulu, futhi uyazi uma umbhalo ungahlobani negama lawo elingukhiye. Kubalulekile ukusebenzisa amanye amagama amaningi kanye namagama angukhiye owakhethayo ukuze ukwandise ukubonakala kwesayithi lakho. Nazi izingxenye ezintathu ezibaluleke kakhulu zokwenziwa kahle kwenjini yokusesha.

Ukuthuthukisa Ikhasi

I-Onpage Optimierung iyingxenye ebalulekile Yokuthuthukisa Injini Yokusesha (I-SEO). I-OnPage optimization isethi yobuchwepheshe, okuqukethwe, kanye nokulungiswa kwesakhiwo kuwebhusayithi esiza ukuthuthukisa ukubonakala kwayo emiphumeleni yosesho. Kafushane, Ukuthuthukisa ekhasini kusiza ukudala umuzwa ongcono womsebenzisi futhi kukhuphule amazinga enjini yokusesha. Lesi sihloko sizobukeza kafushane izici ezibaluleke kakhulu zalo mkhuba.

Ukubaluleka kokugqama kwegama elingukhiye ku-SEO akukwazi ukugcizelelwa ngokweqile. Lapho igama elingukhiye ligqama kakhulu kokuqukethwe, isisindo esiningi izoba nayo. Ngokufanelekile, izihloko kufanele zisakazwe emakhasini amaningi, ngayinye yayigxile esihlokweni esisodwa esiyinhloko. Ngale ndlela, izinjini zokusesha zingakhomba ikhasi ngalinye futhi zinqume ukuthi lihambisana yini naleso sihloko. Ngenkathi ukwenza kahle ekhasini kuyingxenye ebaluleke kakhulu ye-SEO, akuyona ingxenye yodwa.

Inqubo ye-onpage optimization ayiyona elula. Akukho ukuhamba komsebenzi jikelele kokuthuthukisa amawebhusayithi, kodwa ukuhlaziya nokuhlela okufanele kuyadingeka ukuze kuzuzwe imiphumela ephezulu. Izinjini zokusesha ziphinde zibheke izikhathi zokulayisha iwebhusayithi lapho ziklelisa amawebhusayithi. Kanjalo, kubalulekile ukuthuthukisa izikhathi zokuphendula iseva. Ukusheshisa ukusebenza kwewebhusayithi, ukwenza kahle ekhasini kuyingxenye ebalulekile yokukhangisa ngedijithali. Ungafunda kabanzi mayelana nokwenza kahle ekhasini ngokufunda okulandelayo 6 amathiphu.

Lapho ulungiselela iwebhusayithi, qiniseka ukuthi igama lakho lesizinda lifana nokuqukethwe kwekhasi. Lokhu kubalulekile ngoba izinjini zokusesha zicabangela igama lesizinda sewebhusayithi yakho lapho zihlola amakhasi. Khetha igama lesizinda elibonisa igama lenkampani yakho. Lokhu kuzokusiza ukuthi ufinyelele izinga eliphezulu lekhasi kanye nethrafikhi. Uma igama lakho lesizinda lingahlobene nokuqukethwe kwakho, ngeke kubonwe izinjini zokusesha, okusho ukuthi uzophuthelwa ukukhangisa kwamahhala.

Ngaphezu kwezihloko ze-meta nezincazelo ze-meta, Isakhiwo sakho se-URL kufanele sithuthukiswe. Ngaphezu kwalokho, ama-URL amade angathuthukisa amazinga enjini yokusesha. Kufanele futhi ufake i-metatag yamarobhothi “noindex” ukuvimbela amakhasi angenakho okuqukethwe ukuthi avele emiphumeleni yosesho. Ukwengeza, ukusebenziseka kuyisici esibalulekile ekwakhiweni kwewebhu namuhla. Sebenzisa izithombe ezilula esikhundleni sezinhlelo zokusebenza ze-JavaScript eziyinkimbinkimbi. Lokhu kuzothuthukisa ukusebenza kwekhasi lakho.

Ngaphezu kombhalo, izinjini eziningi zokusesha zizohumusha kuphela ihluzo njengombhalo, okungafundeki kubo. Ungasebenzisa omunye umbhalo ngokwengeza igama elifanele lemifanekiso namagama osesho ahlobene. Futhi, qiniseka ukuthi usebenzisa amagama afanayo wamagama angukhiye uma usebenzisa okuqukethwe kuwebhusayithi yakho. Qiniseka ukuthi usebenzisa izihloko ezifanele nemibhalo engezansi. Ngale ndlela, izinjini zokusesha zingabona okuqukethwe kwakho futhi zikubeke phezulu.

Ukuthuthukisa Ekhasini

Ukusebenza kwe-injini yokusesha (I-SEO) kuwumkhuba wokuthuthukisa ukubonakala kwamawebhusayithi emakhasini wemiphumela yezinjini zokusesha, ngokugcizelela ohlwini lwezinto eziphilayo. Izimiso nezinqubo zayo zisebenza kuzo zonke izinhlobo zokusesha – kusukela ekuseshweni kwezindaba kuya ezithombeni nakuvidiyo. Umgomo we-SEO ukwenza isayithi lakho libonakale liseduze phezulu kwama-SERPs ngangokunokwenzeka ngaphandle kokukhokhela ukukhangisa.. Okubhalwe ngezansi kunezici ezimbalwa ezibalulekile okufanele uzikhumbule lapho usebenzisa uhlelo lwe-SEO.

Ukuthuthukisa ekhasini kuhlanganisa ukwakheka kokuxhumanisa kwangaphakathi, ukulungiselelwa kokuqukethwe, isivinini sekhasi, nezinye izakhi. Kufanele kwenziwe ngaphambi kokwenza kahle ngaphandle kwekhasi. Ngaphezu kwalokho, I-Google incoma ukuthi ulungiselele iwebhusayithi yakho kubafundi abangabantu, kanye nezinjini zokusesha. Ukuthuthukisa ekhasini kufanele kwenziwe ngokuqonda izidingo nezimfuno zabasebenzisi. Okubhalwe ngezansi amanye amathiphu namasu okusiza iwebhusayithi yakho ukuthi ibonakale iphezulu emakhasini wemiphumela yenjini yokusesha.

I-Linkbuilding iyingxenye ebalulekile ye-SEO, futhi ngokuvamile ingxenye enganakwa kakhulu. Ngenkathi ukulungiselelwa okungaphandle kwekhasi kuhlanganisa ukusungula i-Verweise kusuka kwamanye amawebhusayithi ukuya kweyakho, ukwenza kahle ekhasini kuyingxenye ebalulekile yokuthuthukisa injini yokusesha. I-Linkbuilding iyinqubo eqhubekayo yokusungula izixhumanisi kanye nokuthola ama-backlink abalulekile ekhwalithi ephezulu. I-algorithm yoqobo ye-Google ibisekelwe ekuhlobaneni, kodwa manje sebenzisa 200 izici simo, ezivuselelwa njalo.

Umsebenzi omningi ungena ku-SEO, futhi ezinye izindlela zingase zingagunyazwa izinjini zokusesha futhi zingaholela ekukhishweni okwesikhashana. Kodwa, uma kwenziwa ngendlela efanele, ukwenza kahle ekhasini kuzothuthukisa ukuhlobana kwewebhusayithi yakho kanye nethrafikhi. Ibhalwe kahle, iwebhusayithi efanele ekugcineni izozuza uhlu oluhle ezinjinini zokusesha. Ukudala okuqukethwe kwekhwalithi kuyisinyathelo sokuqala sokukhulisa ama-backlink. Ukwenza kahle ngaphandle kwekhasi kubandakanya ukwakha izixhumanisi namanye amawebhusayithi, njengamanye amawebhusayithi anezindikimba ezifanayo. Sebenzisa Amathuluzi Okucwaninga Ngesixhumanisi ukuze unqume izizinda ezingaphansi ezingcono kakhulu zokuthola izixhumanisi zekhwalithi.

On-Site-Optimierung

Search Engine Optimization is the process of improving the visibility of a website in search engines. Ihlose ukuphakamisa isikhundla sayo ezinjinini zokusesha ngokwandisa ukusebenza kahle kwayo ekuqondiseni ukusesha okufanele. I-algorithm ye-Google ishintsha njalo futhi inkampani ye-SEO kufanele ihlale inolwazi lwakamuva ngezinguquko zakamuva. Okulandelayo ezinye zezinto ezibalulekile okufanele uzikhumbule lapho uqasha i-ejensi ye-SEO. Nansi indlela yokuthola okuningi emizamweni yakho ye-SEO:

Igama elingukhiye-Recherche lihlonza amagama okusesha angenayo futhi liwumgogodla wokwenza okuyimpumelelo. I-Keyword-Analyse ukuhlola okuphelele kwe-indexierability yewebhusayithi kanye nokucaca kwayo. Ukuphathwa kwe-URL nakho kuyisici esibalulekile ku-SEO. Nakuba le nqubo iyisicefe, kubalulekile empumelelweni yebhizinisi lakho eliku-inthanethi. Ngokwenza ukuhlaziya igama elingukhiye, ungakwazi ukuthuthukisa isayithi lakho nganoma yimaphi amagama angukhiye azoshayela ithrafikhi kuwebhusayithi yakho.

Kuya ngosayizi wewebhusayithi yakho, umkhankaso we-SEO ungathatha izinyanga ezine kuya kweziyisithupha ukuze uqale ukukhombisa imiphumela. Nokho, ungaqala amasu amancane futhi uhlole ayisisekelo se-SEO kuwebhusayithi encane. Kuzothatha isikhathi nesivivinyo kanye nephutha ukufunda amasu asebenza kahle kakhulu. Nokho, isikhathi esichithiwe sizokhokha lapho imiphumela oyifunayo iqala ukubonakala. Lolu hlobo lomkhankaso luzothatha izinyanga ezine kuya kweziyisithupha ukubona ukwanda okukhulu kwethrafikhi.

Imiphumela yosesho ye-organic ayikwazi ukuthengwa. Uma ufuna ukwandisa ithrafikhi, udinga ukuthuthukisa amazinga akho. Ukubekwa kahle emiphumeleni yenjini yokusesha kuyadingeka. Ngochwepheshe we-SEO, iwebhusayithi yakho izokala ngokushesha nangamagama angukhiye engeziwe. Umzamo wokuqala ohilelekile ocwaningweni lwamagama angukhiye, ukwakheka kokuqukethwe, futhi ukwakha isixhumanisi kuwufanele kahle utshalomali. Ekugcineni uzobona ukwanda kwethrafikhi nebhizinisi. Ngakho, uqala kanjani?

Isinyathelo sokuqala ku-SEO ukuqonda okulindelwe yiklayenti lakho. Ungathola mayelana nalezi zidingo kanye nezidingo ngokuhlangana nabenzi bezinqumo ababalulekile kanye nababambiqhaza. Okwesibili, ungakwazi ukuhlaziya iwebhusayithi yakho. Chaza imigomo yakho kanye nenqubo. Udinga ukukhomba inhloso yakho ethile, izindlela zokuguqula, namafaneli okuguqula. Uma usunazo lezi endaweni, ungaqala ukusebenzisa isu lakho le-SEO. Kusebenza kahle kakhulu uma kuhlanganiswe nokumaketha kwenkundla yezokuxhumana kanye nezikhangiso ezikhokhelwayo.

I-ejensi ye-SEO izokugcina uvuselelwa njalo ngenyanga mayelana nokusebenza kwewebhusayithi yakho kanye nezikhundla zamagama angukhiye. Kufanele banikeze imibiko yanyanga zonke enamagama angukhiye anemininingwane. Ungaphinda ucele umbiko lapho sebefinyelele izinga elifunekayo. Uma iwebhusayithi yakho ingathuthuki ngokushesha ngendlela ongathanda ngayo, kufanele bakwazise ukuze ukwazi ukulungisa ngokufanele. Ukuthola inkampani ye-SEO elandela imihlahlandlela ye-Google futhi ikugcina unolwazi kubalulekile empumelelweni yakho.