Izinto ze-Google SEO

I-SEO imele injini yokusesha nokwenza kahle. Inhloso yayo ukuthuthukisa ithrafikhi kuwebhusayithi yakho ngokusebenzisa izinjini zokusesha, kokubili okungakhokheliwe futhi kukhokhwe. Ukulungiselelwa kwenjini yokusesha kugxile emithonjeni yethrafikhi emithathu ehlukene: ngqo, ikhokhwe futhi ingakhokhelwa. Lapho kwenziwa ngendlela efanele, I-SEO ingakusiza ukukhulisa ithrafikhi yakho yewebhu ngamaphesenti angaphezu kwekhulu. Lesi sihloko sizoxoxa ngamasu, amathuluzi namamethrikhi ongawasebenzisa ukuze ukhuphule izinga lezinto eziphilayo zewebhusayithi yakho. Nazi izinto ezibalulekile ze-SEO:

Ukuthuthukisa injini yokusesha

Ukuthuthukisa injini yokusesha ye-Google imayelana nokuqukethwe. Lokhu kungaba ngendlela yombhalo, amavidiyo, izithombe, noma ngisho inhlanganisela yalokhu. Nakuba kubalulekile ukufaka amagama akho angukhiye emzimbeni wokuqukethwe kwakho, indlela owethula ngayo ibaluleke ngokufanayo. Khumbula ukuthi izinjini zokusesha zibheka igunya, ukwethembeka, nokufundeka. Khona-ke, gxila ekubekeni lawo magama angukhiye ezihlokweni ezifanele nezihlokwana.

I-SEO ithuthukisa ukubonakala kwewebhusayithi yakho ezinjinini zokusesha. Lapho isayithi lakho liba phezulu ezinjinini zokusesha, maningi amathuba okuthi amakhasimende akho angakwazi ukukuthola. Ithrafikhi eyengeziwe isho ukuthengiswa okwengeziwe kanye namakhasimende angaba khona. Uma ufuna ukwenza iwebhusayithi yakho ibonwe abantu abaningi, kufanele utshale imali ekusebenziseni injini yokusesha. Kodwa uhamba kanjani ngakho? Funda ukuze uthole ukuthi ungakukhulisa kanjani ukubonakala kwakho ku-inthanethi. Uma kukhulunywa nge-SEO yewebhusayithi, impumelelo yakho incike ekutheni uhlela kanjani ukuthuthukisa isayithi lakho.

Techniques

While there are many strategies for achieving high rankings in Google, kukhona amasu ambalwa ongawasebenzisa ukukhulisa ukuchayeka kwesayithi lakho kunjini yokusesha. Izinjini zokusesha ziyashintsha, kanjalo namagama akho angukhiye, ngakho-ke ukubuyekeza okuqukethwe kwakho kuvame ukubalulekile emiphumeleni engcono kakhulu ye-SEO. E-US, bekunamakhulu amafemu e-SEO ekugcineni kwe 2006; Isabelo semakethe se-Google sasimayelana 85-90% ngalowo nyaka. E-UK, Isabelo semakethe se-Google sasiseduze 90% ngoJuni 2008.

Ukwenza kahle ekhasini kungenye yezinto ezinganakwa kakhulu, nokho kunenzuzo enkulu, amasu e-Google SEO. Lolu hlobo lokuthuthukisa lusezandleni zomphathi wewebhusayithi, kodwa ingaletha izinzuzo ezinkulu. Amanye amasu ajwayelekile ahlanganisa ukwenza i-URL yakho ibe ngamagama angukhiye, ukushintsha ithegi yesihloko ukuze ifake amagama okusesha afanele, nokusebenzisa isibaluli se-alt ukuchaza izithombe. Amathegi e-Meta awahlobene ngokuqondile namazinga okusesha, kodwa bangakhuphula izinga lokuchofoza lesayithi lakho kusuka kuma-SERP.

Tools

If you are serious about SEO, uzodinga ukwazi ukuthi yimaphi amathuluzi asebenzayo ekukhuphuleni izinga lakho. Ungasebenzisa i-Google Analytics, ithuluzi lokuhlaziya iwebhu elidume kakhulu, ukuze uthole umbono wethrafikhi oyitholayo ngezindlela eziphilayo. Lawa mathuluzi angasetshenziswa ukulandelela ukusebenza kwewebhusayithi yakho ngokuhamba kwesikhathi. Ithuluzi le-Google le-PageSpeed ​​​​Insights lingelinye ithuluzi elihle lokuhlaziya isivinini sewebhusayithi yakho. Ihlaziya ama-URL akho futhi yenza izincomo zokuwenza asheshe. Ingahlanganiswa ne-Google Analytics, kanye ne-Google Search Console.

I-Serpstat ingelinye ithuluzi le-Google SEO. Le nkundla yokugebenga yokukhula inikeza uhlu oluphelele lwamathuluzi okuhlaziya aqhutshwa yidatha, kufaka phakathi ithuluzi lokuhlola le-SEO, ukulandelela izimbangi, kanye ne-backlink checker. I-Serpstat ihlelwe ngendlela egxile kuphrojekthi, ukuze abasebenzisi bakwazi ukuphatha amawebhusayithi abo kumaphrojekthi noma amaqembu. Bangakwazi futhi ukuthola izixhumanisi eziphukile kanye nezikhathi zokulayisha ikhasi elinensa. Leli thuluzi lisebenza kahle kakhulu ekusizeni ukuthi uhlaziye ukusebenza kwewebhusayithi yakho.

I-Siteliner ingelinye ithuluzi lokuhlaziya ukwakheka kwewebhusayithi yakho. Ukuyisebenzisa, ungakwazi ukukhomba okuqukethwe okuyimpinda, lokho u-Google azokujezisa ngakho. Ngaphezu kwalokho, lawa mathuluzi azoskena isayithi lakho ukuze athole izixhumanisi eziphukile, usayizi wekhasi nesivinini, kanye nenani lezixhumanisi zangaphakathi ekhasini ngalinye. Ungasebenzisa futhi lawa mathuluzi ukuthumela imibono yakho yokuqukethwe kubabhali abazimele futhi uthole izihloko ze-SEO zesayithi lakho elisha. Nokho, ungase udinge ukutshala ekubhaliseni okukhokhelwayo ukuze usebenzise leli thuluzi.

Elinye ithuluzi elilungele ukuhlaziywa kwe-SEO i-Ahrefs, isiseshi esikhulu sesibili. Ama-Ahrefs’ Isici se-Site Audit sikuvumela ukuthi ubone ukuthi izimbangi benzani ukuze ukhuphule amazinga abo. Ngaphandle kokukunikeza umbiko wezimbangi zakho’ ama-backlink, I-Ahrefs inikeza isici sekhasi eliphezulu. Isici sayo sokuhlolwa kwesayithi sikuvumela ukuthi ubone ukuthi izimbangi zakho zenzani ngendlela ehlukile kunawe, futhi ingakunikeza ulwazi oludingayo ukuze uthuthukise iwebhusayithi yakho.

Metrics

There are a variety of Metrics of Google SEO to consider for your website. Ngenjwayelo, ufuna amakhasi amaningi anezikhombo. Lokhu kusho ithrafikhi eyengeziwe nokuguqulwa okwengeziwe. Inani lamakhasi anezikhombo kufanele likhuphuke ngokuhamba kwesikhathi njengoba wengeza okuqukethwe okusha. Ukwehla kungazelelwe kule nombolo kungaba wuphawu lwenkinga ye-SEO yezobuchwepheshe. Amaphutha okufakwa kwenkomba avimbela ikhasi ukuthi lifakwe ohlwini, ikakhulukazi kumawebhusayithi amakhulu. Ezinye izimbangela ezingenzeka zihlanganisa i-meta tag yamarobhothi e-noindex.

Amamethrikhi we-SEO ayingxenye ebalulekile yanoma yikuphi ukumaketha kokuqukethwe noma isu le-SEO. Banikeza ukubuka nje kokubuka nje kwemiphumela yakho futhi bangakubonisa ukuthi imizamo yakho iyakhokha. Nokho, abakwazi ukunikeza isithombe sonke ngesikhathi esisodwa. Uma ufuna ukwenza okuningi ngemizamo yakho ye-SEO, kufanele ulandele ngokucophelela lawa mamethrikhi ukuze ulinganise umthelela wawo. Lawa mamethrikhi aqondakala kalula futhi agxile ezinkomba ezibambekayo zempumelelo.

Enye i-Metric ebalulekile ye-Google SEO i-PageSpeed ​​Insights. Leli thuluzi likunikeza umbono wokuthi amakhasi akho alayisha ngokushesha kangakanani. Ngokubheka isikhathi esithatha amakhasi akho ukulayisha, ungaqonda ukuthi isayithi lakho liyabenza abasebenzisi’ okuhlangenwe nakho okuwusizo. Ungakwazi ukubhekana nezinkinga ngaphambi kokuthi zibe nomthelela omubi emiphumeleni yakho. Futhi ungakhohlwa ukuqapha isivinini sekhasi lewebhusayithi yakho ngokusebenzisa ithuluzi le-Google PageSpeed ​​​​Insights.

Izinga lokuchofoza (CTR) iyimethrikhi ebalulekile. Ikutshela ukuthi zingaki izivakashi ezichofoze kuwebhusayithi yakho ngemuva kokubona uhlu lwakho ku-Google. I-Google cishe isebenzisa i-CTR njengengxenye ye-algorithm yayo. I-CTR ephezulu ilingana nokuchofoza okwengeziwe. Kusukela 90% imiphumela yosesho lwe-Google ekhasini lokuqala, izinga lakho liphezulu, ngcono i-CTR yakho. Izikhundla ezintathu eziphezulu yilapho abantu abaningi bazovakashela isayithi lakho.

Results

What are the results of SEO? Ukuthuthukisa injini yokusesha kuyinqubo yokwenza isayithi lakho libonakale liphezulu ekhasini lemiphumela yosesho le-Google. Umphumela wokuqala ekhasini lemiphumela uthathwa njengofanele, igunya, kanye nemininingwane. I-SEO yendabuko ibandakanya ukushintsha imininingwane yekhasi lakho ukuze ihambisane nezinjini zokusesha’ imibandela, kodwa i-Google SEO ibhekelela izidingo zayo ezithile. Emhlabeni lapho abathengi abaningi bethemba i-Google, ukubeka phezulu ekhasini lemiphumela yenjini yokusesha yakwaGoogle kubalulekile ebhizinisini lakho’ impumelelo.

Kuye ngohlobo lombuzo owubhalayo, imiphumela oyibona ku-Google ingase yehluke kuleyo yenjini yokusesha. Uma usesha i-‘planet Neptune,’ Ngokwesibonelo, uzobona umphumela wesitolo. Lezi zizoba nokukhokha ngokuchofoza ngakunye (I-PPC) isikhangiso phezulu. Imiphumela yesibili, nokho, kuzoba yimiphumela yezinto eziphilayo. Inqobo nje uma ungakhokhi umphumela wokuqala, iwebhusayithi yakho izofakwa ohlwini oluphezulu emiphumeleni yosesho yemvelo.