Uyenza Kanjani Iwebhusayithi Yakho Yezinjini Zokusesha
Ngenkathi i-SEO Selbstarbeit ingabonakala iwusizo kakhulu, kungase futhi kube ukuchitha isikhathi ngokuphelele. Umsebenzi ubanzi kunokufaka amagama angukhiye embhalweni. Kunalokho, uzochitha isikhathi sakho esiyigugu ufunda izindatshana ezimayelana nendlela yokukhulisa amazinga akho, kanye nokuziba ezinye izingxenye zenqubo. Ukuze ufunde kabanzi mayelana ne-SEO nama-nuances ayo, funda umhlahlandlela wethu. Sizochaza izingxenye ezahlukahlukene zesu le-SEO futhi sikunikeze umbono wokuthi ungalisebenzisa kanjani wena ngokwakho.
I-OffPage-SEO
I-OffPage-SEO inqubo yokwenza iwebhusayithi yakho ibe nezinjini zokusesha usebenzisa amasu adlula okuqukethwe yiwebhusayithi.. Ukusebenzisa inhlanganisela yezindlela ezitholakala ekhasini nezingaphandle kwekhasi, ungakhuphula izinga lakho ezinjinini zokusesha futhi ukhiqize ukubhuka okwengeziwe nempumelelo yemali. Okubhalwe ngezansi kunezibonelo ezimbalwa zokuthi ungawandisa kanjani umthelela wemizamo yakho ye-SEO engaphandle kwekhasi. Lawa maqhinga asebenza kahle kakhulu ekushayeleni ithrafikhi yewebhusayithi kanye nokwandisa amazinga okuguqulwa.
I-OffPage-SEO iyindlela enhle yokukhulisa igunya lewebhusayithi yakho ngokulandela imihlahlandlela yekhwalithi ye-Google. Ngaphezu kwalokho, ingakhuphula ukuhambisana negunya lesayithi lakho ngokusebenzisa amasu okuthengisa ngegciwane. I-OffPage-SEO iphinde ifake i-SEO yendawo ukuze wenze isiqiniseko sokuthi ibhizinisi lakho lifika kuqala ekusesheni kwendawo. Ekugcineni, I-OffPage-SEO iyingxenye ebalulekile yokusebenza kahle kwenjini yokusesha. Uma ungakhulisi imizamo yakho, kungenzeka ukuthi ubeka engcupheni amazinga akho.
Amasu we-OffPage-SEO afaka ukwenziwa ngcono kokuqukethwe kwewebhu. Le mizamo ihlanganisa ukuthuthukisa okuqukethwe kwamagama angukhiye adumile kanye nokusungula isithunzi kwamanye amawebhusayithi. Isizinda sakho esidala, i-SEO eningi enayo. Futhi, lapho izixhumanisi zesitolo sakho se-inthanethi zifaneleka kakhulu futhi zithembeke, amazinga akho aphezulu. Ngaphezu kokuthuthukisa amazinga ezinto eziphilayo, Amaqhinga e-OffPage-SEO afaka ukufaka amaphrofayili enkundla yezokuxhumana nokudala igunya lomkhiqizo ezinkundleni zokuxhumana.
Amasu we-OffPage-SEO nawo ayasebenza ekudaleni ama-backlink ekhwalithi. Qiniseka ukuthi uthola ama-backlink ekhwalithi ephezulu. Izinjini zokusesha zibuka izixhumanisi njengomthombo wegunya, ngakho-ke uzofuna ukwenza isiqiniseko sokuthi unezixhumanisi ezifanele kusayithi lakho. Nokho, khumbula ukuthi inhlanganisela yawo womabili amasu ibalulekile ekubekweni okuhle. Uma ungazi ukuthi ungakwenza kanjani lokhu, sincoma ukuthi usebenzise i-content-Marketing esikhundleni salokho.
Amagama angukhiye we-LSI
Amagama angukhiye we-LSI, noma amagama angukhiye anomsila omude, nikeza izinjini zokusesha ukuqonda okungcono kokuthi ubhala ini okuqukethwe. Amagama ahlobene kakhulu aqukethwe yi-athikili yakho, maningi amathuba okuthi ifakwe ohlwini oseshweni olufanele. Ngokufaka amagama angukhiye e-LSI ngaphakathi kokuqukethwe kwakho, ungathuthukisa amandla akho okukala futhi wandise ikhwalithi yokuqukethwe kwakho. Amagama angukhiye e-LSI ayindlela elula yokuthuthukisa imiphumela yakho ye-SEO. Funda ukuze uthole okwengeziwe mayelana nendlela yokuhlanganisa amagama angukhiye e-LSI kokuqukethwe kwakho.
Amagama angukhiye e-LSI asuselwa kumagama ahlobene eduze newakho. Lawa magama awasetshenziswa ngokwemvelo kuma-athikili. Ukuze uwafake kokuqukethwe kwakho, kufanele usebenzise ithuluzi lokukhiqiza igama elingukhiye elikhiqiza uhlu olukhulu lwamagama ahlobene. Ngale ndlela, uzothola uhlu olude lwamagama angukhiye we-LSI. Lawa magama angukhiye angase angalungeli iwebhusayithi yakho, kodwa kuye ngesimo sabo, bangakusiza ngemizamo yakho yokuthuthukisa injini yokusesha.
Amagama angukhiye e-LSI asiza okuqukethwe kwakho kubekwe phezulu ezinjinini zokusesha, kodwa akufanele zifafazwe kukho konke okuqukethwe kwakho. I-Google izohlola ukuze ibone ukuthi okuqukethwe kwakho kubaluleke kangakanani nokuthi okuqukethwe kwakho kubhalwe ngendlela engokwemvelo, kufanele ufake amagama angukhiye e-LSI. Ngale ndlela, okuqukethwe kwakho kuzofundwa futhi kuzoba wusizo kubaseshi. Zizophinda zikhuphule izinga lakho ekusesheni okubandakanya amagama okusesha e-semantic. Kunezinye izinzuzo ezimbalwa zokusebenzisa amagama angukhiye e-LSI ezihlokweni zakho, kodwa okuyinhloko ukuthi uzojabulela amazinga aphezulu enjini yokusesha kanye nolwazi olungcono lomsebenzisi.
Ukusebenzisa amagama angukhiye e-LSI kungasiza okuqukethwe kwakho kubekwe phezulu emiphumeleni yosesho. Ungazisebenzisa njengamathuluzi okuqondisa, kanye nesihlonzi segama elingukhiye elingaphakathi kokuqukethwe. Kufanele uhlale ukhumbula ukuqedela ukuhlaziya okuqukethwe futhi uhlaziye okuqukethwe kwe-athikili yakho, kufaka phakathi imidiya namagama angukhiye. I-Google ikhetha ulimi lwemvelo, ngakho-ke zama ukucabanga ngezihloko futhi usebenzise amagama angukhiye e-LSI ngokwemvelo ngangokunokwenzeka. Uzomangala ngokujabulisayo ukuthi kungaba lula kanjani.
Internal Linking
The goal of your internal linking strategy is to pass link value on to your supporting pages. Izixhumanisi ezihambisana kakhulu onazo, lapho amakhasi akho eba usizo kakhulu ku-Google. Izixhumanisi ezengeziwe ekhasini lakho zisho amathuba angcono okukleliswa phezulu. Kunezici ezimbalwa okufanele uzicabangele lapho wakha isu lokuxhumanisa langaphakathi lewebhusayithi yakho. Thola ukuthi yiziphi ezibalulekile kuwebhusayithi yakho futhi wenze izinguquko ezithile. Ngemva kwakho konke, ufuna amakhasi akho abonakale! Ngezansi kukhona amathiphu okuthi ungadala kanjani isu lokuxhumanisa langaphakathi elisebenza kahle kakhulu lewebhusayithi yakho.
Lapho uqala ukuqala, kufanele uhlole ukuthi isakhiwo sakho sangaphakathi sokuxhumanisa sikhona yini. Uma iwebhusayithi yakho iyintsha, ukuxhuma kwangaphakathi kungase kungathuthukiswa, kodwa kungenzeka ukuthi kusekhona. Esimweni esinjalo, kungcono ukwazi isimo sokuxhumanisa kwangaphakathi ngaphambi kokwenza noma yiziphi izinguquko ezinkulu. Hlola izixhumanisi zakho zangaphakathi usebenzisa i-Google Analytics. Ingakutshela ukuthi zijule kangakanani. Ngokufanelekile, kufanele ube namakhasi abaluleke kakhulu kuwebhusayithi yakho phakathi nokuchofoza okuthathu ukusuka ekhasini eliyisiqalo.
Ukuxhumanisa kwangaphakathi kubalulekile ku-SEO ngoba i-Google ilandela izixhumanisi ukuze ithole okuqukethwe kuwebhusayithi. Izixhumanisi zangaphakathi ezengeziwe iwebhusayithi enazo, kubaluleke kakhulu lokho okuqukethwe ku-Google. I-Google futhi isebenzisa ukuxhumanisa kwangaphakathi ukuze ikale okuqukethwe ekhasayo. Nguwe olawula ukuthi yiziphi izixhumanisi zangaphakathi ezikhomba kuliphi ikhasi kusayithi lakho. Ngokuhlanganisa izixhumanisi zangaphakathi ezifanele, ungakwazi ukuqondisa izivakashi zakho emakhasini akho abaluleke kakhulu. Ngaphezu kwalokhu, ungasebenzisa ithuluzi langaphakathi lokuxhumanisa ukuphakamisa okuthunyelwe okuhlobene okuhambisana nokuqukethwe okuyinhloko kusayithi lakho.
Uma iwebhusayithi yakho inebhulogi, cabanga ukusebenzisa igama elingukhiye eliyinhloko eliqondiwe kumbhalo wehange. Uma umbhalo wehange ufana ncamashi nekhasi elixhunywe kulo, mancane amathuba okuthi ujeziswe. Nokho, qiniseka ukuthi umbhalo we-anchor uhambisana nekhasi oxhunywe kulo. Ukufakwa kwamagama angukhiye kuphambene neziqondiso ze-webmaster ye-Google, ngakho-ke kungcono ukunamathela kumbhalo we-anchor ohlobene negama elingukhiye lapho udala izixhumanisi zangaphakathi.
Blog-Post Workflow
While it may seem daunting to create optimized blog posts, kulula kunalokho ucabanga. Ukugeleza komsebenzi kwe-Blog-Post kuyisinyathelo esibalulekile sokumaketha okuqukethwe, kodwa ngaphandle kwamathuluzi afanele, ungagcina unemiphumela engaphansi. Ngokusebenzisa amathuluzi afanele, ungakha ama-athikili anezinga eliphezulu lenjini yokusesha. Nawa amathiphu amathathu okudala okuthunyelwe kwebhulogi okwenziwe nge-SEO. Zonke zizokwandisa ithrafikhi yakho. Lokhu kungenziwa ngezinyathelo ezimbalwa ezilula.
Okokuqala, qiniseka ukuthi ukuhamba kwakho komsebenzi kulungiselelwe i-SEO. Okuthunyelwe kwebhulogi okulungiselelwe kahle kuyindawo enhle yokuqala ngokuthuthukisa injini yokusesha. Kubalulekile ukugcina ukuhamba komsebenzi kulula futhi kulula ukukulandela. Sebenzisa uhlelo lokuphatha okuqukethwe olunezici ze-SEO ezakhelwe ngaphakathi. Lokhu kuzokwenza kube lula kuwe ukubhala okuqukethwe okulinganisa kahle futhi okulungiselelwe izinjini zokusesha. Futhi, khumbula ukusebenzisa uhlelo lokuphatha okuqukethwe oluhlanganisa izici zobungane bomsebenzisi kanye ne-SEO.
Tools
You may have heard about SEO optimieren tools, kodwa zisebenza kanjani? Iyini inhloso yabo? Ngamagama alula, Amathuluzi we-SEO alinganisa futhi athuthukise ukusebenza kahle kwenjini yokusesha yewebhusayithi (I-SEO) izici. Lezi zici zingamagama angukhiye, okuqukethwe, ama-backlink, isizinda, kanye nezinkundla zokuxhumana. Amathuluzi we-SEO angasetshenziswa futhi ukuhlaziya idatha evela ezinkundleni zokuxhumana ezifana ne-Facebook ne-Twitter. Khona-ke, ungasebenzisa le mininingwane ukuthuthukisa iwebhusayithi yakho.
Amathuluzi angcono kakhulu we-SEO optimizieren akukongela isikhathi ngokukusiza ukuthi uhlonze amagama angukhiye axhunywe kakhulu kusayithi lakho.. Bangakwazi ukuhlola ukuthi isayithi lakho liziphulile yini izixhumanisi futhi likunikeze incazelo enemininingwane yokuthi yikuphi okuqukethwe okuheha abavakashi kusayithi lakho. Amanye amathuluzi angcono kakhulu we-SEO optimizieren nawo akusiza ukuthi uthole amagama angukhiye amasha. Ngalolu lwazi, ungalungisa isu lakho le-SEO lewebhusayithi ukuze uthole izethameli eziqondiswe kakhulu. Uzokwazi ukukhomba abangaba amakhasimende ngokuqukethwe okuhlobene kakhulu.
Elinye ithuluzi abasebenzisi abaningi abalithandayo i-Ahrefs. I-Ahrefs ingeyesibili ngobukhulu isiseshi sewebhusayithi, futhi iyi-SEO optimizer ebalulekile. Isici se-Site Audit sikuvumela ukuthi uhlaziye ama-backlink oqhudelana naye futhi ukhombe ukuthuthukiswa ongakwenza kusayithi lakho.. Ungathola futhi ukuthi izimbangi zakho zikala kuphi ngamagama angukhiye athile, okungaba usizo uma ufuna ukuncintisana nabo. Uma ungaqiniseki ukuthi iyiphi ongayikhetha, qala ngo-Ahrefs. Ideshibhodi ebanzi enikeza umbono wayo yonke iwebhu.
