I-SEO ibhekisela kwinkqubo yokuphucula ukubonakala kwewebhusayithi yakho kwiinjini zokukhangela. Le nkqubo ibandakanya ukuqinisekisa ukuba iphepha lakho lewebhu liqulethe amagama angundoqo afanelekileyo. Umqondiso osisiseko wokufaneleka kubukho bamagama angundoqo kwiphepha lakho lewebhu, ekufuneka ivele kwikopi yomzimba wephepha lakho kunye nezihloko zephepha. Ukwengeza, ii-injini zokukhangela zikwasebenzisa idatha yokukhangela engachazwanga kunye nedatha yonxibelelwano oludityanisiweyo ukusuka kukhangelo lwangaphambili ukufumanisa ukubaluleka. Nje ngeziphumo, kufuneka ubeke ingqalelo ekhethekileyo kumxholo kunye noyilo lwewebhusayithi yakho.
Uyenza njani iWebhusayithi yakho yokuPhucula i-injini yokukhangela
Ukuze unyuse umgangatho we-injini yokukhangela kwiwebhusayithi yakho, you need to make it as relevant to the target audience as possible. Kuya kufuneka ugxininise kuhlalutyo lwegama elingundoqo, ulungiselelo lwephepha, ukwakhiwa kwekhonkco kunye nokuqaliswa kwakhona. Kufuneka kwakhona uphumeze isicwangciso esizinzileyo. Funda i-SEO yethu 101 isikhokelo solwazi oluninzi. Ukwengeza, unokufunda malunga nezinye iikhonsepthi ezibalulekileyo ezifana ne-link-structuring kunye ne-off-page massnahmen. Siza kuthetha nangokubaluleka kwe-ankertext.
Uhlalutyo lwegama elingundoqo
Keyword analysis is an essential component of search engine optimization. Injongo yophando lwegama elingundoqo kukuchonga imigaqo esetyenziswa ngabaphulaphuli bakho ekujoliswe kuyo ukufumana iimveliso kunye neenkonzo. Ngokuhlalutya amagama okukhangela asetyenziswa ngabathengi, unokujolisa la magama angundoqo kwaye ukwandise indawo yewebhusayithi yakho kwiiSERPs. Ngaphandle kophando lwegama elingundoqo, usengozini yokuphulukana nabathengi abanokubakho, yaye oku kunokuphumela kumawaka eedola engeniso nyaka ngamnye. Uhlalutyo lwegama elingundoqo luya kukunceda ujolise kubaphulaphuli bakho ngeyona ndlela isebenzayo.
Ukulungiswa kwe-SEO yewebhusayithi
Ukuba unayo iwebhusayithi, kufuneka wazi ukuba ungabeka njani kuGoogle kwaye ubonwe ngabatyeleli abaninzi kangangoko. Kweli nqaku, siza kuthetha ngophando lwegama elingundoqo, Uphicotho lwesiza, kunye nokwenza ngcono iwebhusayithi. Uya kufunda kwakhona indlela yokufumana amakhonkco kwindawo yakho. Ezi zinto zintathu zibalulekile ukuze iwebhusayithi yakho iqatshelwe. Emva kokufunda eli nqaku, uya kuxhotyiswa ngokufanelekileyo ukuze ufumane isikhundla esiphezulu kuGoogle!
Uphando lwamagama angundoqo
Ukuba ufuna ukufumana amagama angundoqo amatsha kwiwebhusayithi yakho, inyathelo lokuqala kukuqhuba uphando lwegama elingundoqo. Unokusebenzisa izixhobo zasimahla ezifana ne-Ahrefs Keywords Explorer, I-SEMrush, kunye ne-Keywordtool.io ukwenza oku. Ezi zixhobo ziya kukuvumela ukuba ukhangele amagama angundoqo kwaye ubone ubunzima babo kunye nenqanaba lokhuphiswano. Unokujonga kwakhona ukukhangela kwegama elingundoqo elihambelanayo kwaye ufumane umthamo wabo wokukhangela. Ezi zixhobo ziya kukunceda uphucule umxholo wakho ukuba ufunyenwe ngabathengi abanokubakho.
Indlela i-SEO Optimierung enokuyiphucula ngayo iNqanaba le-injini yokukhangela
Ukulungiswa kwe-SEO, ikwabizwa ngokuba yi-Search Engine Optimization, is the process of optimizing a website for higher rankings in search engines. Ibandakanya iindlela ezahlukeneyo ezifana nesakhiwo sesiza, ukuthengiswa komxholo, uphando lwemakethi, isakhiwo sekhonkco, kunye ne-PR ye-intanethi. Nazi ezinye zezona zidumileyo:
Keyword-Optimierung
Search engine optimization is essential if you want your website to be found online. Eyona njongo iphambili ye-SEO Optimierung kukuba iwebhusayithi yakho ibekwe phezulu kwiziphumo zokukhangela. Oku asikuko ukubhala iirobhothi, kodwa ngabafundi abangabantu. Enye yezona zinto zibalulekileyo kwi-SEO uphando lwegama elingundoqo. Oku kuya kukunceda ukuba ubone ukuba ngawaphi amagama angundoqo oza kuwabandakanya kumxholo wakho kunye nendlela yokuwasebenzisa kumxholo. Ukuba usebenzisa uphando lwegama elingundoqo ngokufanelekileyo, iwebhusayithi yakho iya kumgangatho ophezulu kwaye ifumane i-traffic eninzi.
Kutheni umxholo ubalulekile kwinkqubo ye-SEO
Abathengisi abaninzi bakholelwa, dass SEO und Content Marketing zwei verschiedene Strategien sind, kodwa akulunganga, I-SEO kunye nokuthengiswa komxholo kudibene kwaye kuhamba ngesandla. Umxholo ubaluleke kakhulu kwisicwangciso se-SEO, kuba iinjini zokukhangela azinamxholo owaneleyo, ukwenza isalathiso samaphepha akho ewebhu ngokuchanekileyo, kwaye umgangatho wakho we-injini yokukhangela awuyi kunyuka. Ukuba awulandeli isicwangciso se-SEO esichaziweyo, iiwebhusayithi azisoze zifumane ukubonakala okwaneleyo. Ukuba iwebhusayithi yakho ayinayo umxholo osemgangathweni, können Sie die besten Vorteile von SEO nicht verstehen. Umxholo ofanelekileyo kwiwebhusayithi yakho ukhuthaza iindwendwe zakho, ukuhlala ixesha elide apho, enempembelelo enkulu kukhangelo lwakho.
Ukuphucula iwebhusayithi yakho kwiinjini zokukhangela
Ukulungiswa kwe-injini yokukhangela kunokufezekiswa ngeendlela ezininzi. Umzekelo, external links play a significant role in SEO. Ngaphezu koko, imisebenzi yemidiya yoluntu inokuchaphazela iziphumo zenjini yokukhangela ngendlela efanelekileyo. Kufuphi, ukusebenza ngaphandle kwephepha kukunceda uphucule ukuthembeka kwenkampani yakho. Kodwa zeziphi iindlela ze-SEO ekufuneka uzisebenzise? Makhe sifumanise. Kweli nqaku, siza kuphonononga le miba mithathu iphambili yokwenza ngcono. Emva kokufunda eli nqaku, uya kuxhotyiswa kakuhle ukuze wenze iwebhusayithi yakho ibe neenjini ezinjalo.
Ukulungiswa kweinjini yokukhangela ye-SEO
I-SEO Suchmaschinenoptimierung yinkqubo yokutsala iindwendwe eziphilayo, simahla kungafunwanga ntlawulo. Iinjini zokukhangela zikhetha iziphumo ezisekelwe kumgangatho wewebhusayithi yakho. Iziphumo zophendlo lwendalo zidweliswe kwiPhepha leZiphumo zeNjini yoKhangelo (I-SERP).
UkuSebenzisa kwiPhepha
OnPage optimization involves a number of different techniques to improve the visibility of your website. Injongo kukuqinisekisa ukuba ii-injini zokukhangela zinokubonisa kwaye zibonise amaphepha afanelekileyo ewebhusayithi yakho phezulu kangangoko kumaphepha eziphumo zenjini yokukhangela.. Ukusebenzisa iteknoloji yakutshanje, ezi ndlela zinokukunceda ukuba ufezekise amanqanaba aphezulu kwaye ufumane i-traffic eninzi kwiwebhusayithi yakho. Isitshixo ekufezekiseni ukubekwa kwe-injini yokukhangela ephezulu kukulandela iindlela ezingcono zokusebenzisa kwiphepha.
UkuPhuculwa kweNjini yoPhando kunye nokuPhuculwa kwezinga loGuqulo
I-SEO inokunyusa ukugcwala kwewebhusayithi yakho, but you also need to consider conversion rate optimization. Ukulungiswa kwe-injini yokukhangela akwanelanga ukuba iwebhusayithi yakho ayiguquli iindwendwe zibe ngabathengi. Kuya kufuneka unyuse izinga lokuguqulwa ukuba ufuna ishishini lakho likhule. Nazi ezinye iindlela onokuphucula ngazo izinga lakho lokuguqulwa. Ukongeza ikhonkco langaphakathi kwiwebhusayithi yakho kunokunyusa ukugcwala kwewebhusayithi yakho. Isiqulatho esilungiselelweyo sibalulekile kusetyenziso lwe-injini yokukhangela.
Ukulungiselela kwikhasi
You may have heard of on-page search engine optimization (SEO), kodwa yintoni kanye kanye? Yinkqubo yokudala amaphepha akhuthaza abasebenzisi ukuba bahlale kwiwebhusayithi yakho. Injongo ye-SEO yephepha kukukhuthaza, isikhokelo, kwaye ufundise abasebenzisi, ngelixa i-SEO ye-off-page ibandakanya ukwakha amakhonkco kunye nokwandisa igunya lesizinda. Uluhlu olungezantsi zizinto ezisisiseko ze-SEO kwiphepha. Ngethemba, ezi ngcebiso ziyakunceda indawo yakho ifumane ingqalelo eyifaneleyo!
Izixhobo eziluncedo zoPhuculo lwe-SEO
Uphendlo lwe-injini yokukhangela (SEO) ibandakanya ukusetyenziswa kwamagama angundoqo ukutsala ingqalelo kwindawo yakho. Okukhona afanelekileyo amagama angundoqo, indawo ephezulu iyakubekwa kwiphepha leziphumo zenjini yokukhangela. Ukuphuculwa kwe-injini yokukhangela kubandakanya zombini kwiphepha kunye nangaphandle kwephepha. Zombini ezi nkalo zibalulekile kwimpumelelo yewebhusayithi yakho. Uluhlu olungezantsi ezinye izixhobo eziluncedo SEO optimization. Funda ngakumbi ukuze ufunde ngakumbi. (Ihlaziywe ngo-Agasti, 2017:
I-SEO engaphandle kwephepha yinxalenye ye-injini yokukhangela
I-SEO engaphandle kwephepha ibandakanya ukusebenzisa ubuchule obungaphandle kwewebhusayithi ukunyusa umgangatho wayo. Ezi ziquka i-backlink-building, ukuthengisa kwimidiya yoluntu, iindwendwe blogging, kunye nokuninzi. Ngaphambi kokuqalisa iinzame ze-SEO zangaphandle, qinisekisa ukuba unesicwangciso esiluqilima sangaphakathi sokudibanisa endaweni. Oku kuya kudala umphumo wefunnel, ukuqondisa iindwendwe kumaphepha ahlukeneyo kwiwebhusayithi yakho. Enye inxalenye ye-SEO engaphandle kwephepha ibandakanya ukususa amakhonkco angalunganga kwiwebhusayithi yakho. Amakhonkco amabi anokwenzakalisa amanqanaba akho kuba uGoogle uwathathela ingqalelo xa ejonga ukuba indawo ikwinqanaba elingakanani na.
IiNzuzo zokuQesha i-SEO Optimier
Umsebenzi we-SEO optimizer unezigaba ezininzi. Baqala banqume ukuba abathengi bafuna ntoni kwaye basebenzise amagama angundoqo ukuwakhokela kwiphepha lewebhu. Iphepha lewebhu kufuneka lihlaziywe rhoqo ngomxholo omtsha ongafumanekiyo kwenye indawo. Emva kokugqiba ukuba yintoni injongo yekhasi lewebhu, I-SEO optimizers ijonge ababhali abalungileyo abanolwazi ngesihloko. Emva koko bahlela la manqaku ukuhlangabezana nezikhokelo ze-SEO. Zininzi izibonelelo zokuqesha i-SEO optimizer.
Uphando lwamagama angundoqo
Uphando lwegama elingundoqo luyinkalo ebalulekileyo ye-SEO. Ukufumana amagama angundoqo angcono kwiwebhusayithi yakho okanye umxholo, sebenzisa isici sokuzigqibezela sikaGoogle ukufumana imigaqo enxulumeneyo. Ukuba awuyazi ukuba yeyiphi imigaqo onokuthi uyisebenzise, ungazama iLSIGraph ukufumana umbono wokuba ungabhala ngantoni. Esi sixhobo sisimahla kwaye siya kukunceda ufumane i-traffic eninzi ngokubonisa amagama afanayo afunwa ngabasebenzisi. Ikwakuvumela ukuba uhlele amagama akho angundoqo ngendawo kwaye ujonge amagama angundoqo afanayo kwiingingqi ezahlukeneyo.
