Izixhobo eziluncedo zoPhuculo lwe-SEO

Uphendlo lwe-injini yokukhangela (SEO) ibandakanya ukusetyenziswa kwamagama angundoqo ukutsala ingqalelo kwindawo yakho. Okukhona afanelekileyo amagama angundoqo, indawo ephezulu iyakubekwa kwiphepha leziphumo zenjini yokukhangela. Ukuphuculwa kwe-injini yokukhangela kubandakanya zombini kwiphepha kunye nangaphandle kwephepha. Zombini ezi nkalo zibalulekile kwimpumelelo yewebhusayithi yakho. Uluhlu olungezantsi ezinye izixhobo eziluncedo SEO optimization. Funda ngakumbi ukuze ufunde ngakumbi. (Ihlaziywe ngo-Agasti, 2017:

I-SEO engaphandle kwephepha yinxalenye ye-injini yokukhangela

I-SEO engaphandle kwephepha ibandakanya ukusebenzisa ubuchule obungaphandle kwewebhusayithi ukunyusa umgangatho wayo. Ezi ziquka i-backlink-building, ukuthengisa kwimidiya yoluntu, iindwendwe blogging, kunye nokuninzi. Ngaphambi kokuqalisa iinzame ze-SEO zangaphandle, qinisekisa ukuba unesicwangciso esiluqilima sangaphakathi sokudibanisa endaweni. Oku kuya kudala umphumo wefunnel, ukuqondisa iindwendwe kumaphepha ahlukeneyo kwiwebhusayithi yakho. Enye inxalenye ye-SEO engaphandle kwephepha ibandakanya ukususa amakhonkco angalunganga kwiwebhusayithi yakho. Amakhonkco amabi anokwenzakalisa amanqanaba akho kuba uGoogle uwathathela ingqalelo xa ejonga ukuba indawo ikwinqanaba elingakanani na.

Enye yeendlela ezilungileyo zokonyusa iinzame zakho ze-SEO ezingaphandle kwephepha kukufikelela kubantu abanempembelelo kwishishini lakho. Iimpembelelo zineempembelelo ezinkulu kwiinethiwekhi zentlalo kunye neeblogi kwaye zinokukunceda uphucule igunya lakho lesizinda. Xa aba bantu bethetha nge-brand yakho, iinjini zokukhangela ziya kuthatha ingqalelo. Kanye xa besenza, ungaqhagamshelana nabo ngokuthe ngqo. Le ndlela, unokwakha uphawu lwakho kwaye wenze itrafikhi eyongezelelweyo kwiwebhusayithi yakho.

I-SEO ye-Offpage ikwabandakanya ukwakhiwa kwekhonkco, ukwenziwa komxholo, kunye notshintshiselwano link. Ezo sayithi ziqhagamshela kuwe ziyaqwalaselwa “Ukuqinisekisa” iisayithi zesayithi yakho, ngoko baya kuba nakho ukubeka indawo yakho phezulu. Kodwa kukho iindlela zokukhuthaza indawo yakho ngezithuba zeendwendwe kunye neminye imisebenzi engaphandle kwephepha. Ukusebenzisa izithuba zeendwendwe kunye nezinye iindlela zokunyusa indawo kunokunyusa imizamo yakho ye-SEO engaphandle kwephepha kakhulu.

Umxholo ohlanganisiweyo yenye indlela eyaziwayo yokwandisa ukubonakala. Umxholo ukwabelwana ngokubanzi, kwaye ungathengisa lo mxholo kwezinye iiwebhusayithi okanye amaqonga. Ngelixa awuzukuwubona umxholo wakho kwezo ndawo, unokufumana ingqalelo engakumbi ngokusebenzisa i-noindex meta tag. Le ndlela inokunceda kwakhona indawo yakho yokunyusa umgangatho kwiinjini zokukhangela. Kodwa lumka xa usenza ukuthengiswa komxholo. Ezinye iisayithi aziyi kusalathisa umxholo wakho, ngoko kungcono ukunamathela kwi-URL yokuqala.

Iphepha le-SEO liyinxalenye yokuphucula injini yokukhangela

Kwiphepha le-SEO, ngenye indlela eyaziwa ngokuba kukusebenzela kwindawo, yinxalenye ebalulekileyo ye-injini yokukhangela. Nangona kunjalo, kubalulekile ukugcina engqondweni ukuba kwiphepha le-SEO alikho malunga nokuphucula iinjini zokukhangela. Ingqwalasela apha kubasebenzisi kunye neempawu zentlalo. Kungoko, kubalulekile ukuqinisekisa ukuba yonke imixholo kwisayithi yakho kulula ukuyifumana kwaye kulula ukuyifunda. Uluhlu olungezantsi ngamanye amanqaku abalulekileyo ekufuneka uwagcine engqondweni xa ulungiselela iinjini zokukhangela.

Ekuqaleni, kufuneka uqinisekise ukuba ixesha lokulayisha kwiphepha lakho lewebhu liphantsi. Kwihlabathi lanamhlanje le-Intanethi, abasebenzisi balindele ixesha lokulayisha iphepha elikhawulezayo. Kungoko, abayi kulinda ithuba elide, njengoko oku kuya kwandisa imilinganiselo yokutsaleka. Ngaphaya koko, UGoogle uthatha isantya xa ubala umgangatho wakho. Ukufezekisa oku, qinisekisa ukuba ixesha lewebhusayithi yakho liphantsi 2 imizuzwana. Ekugqibeleni, kwiphepha le-SEO liyinxalenye ebalulekileyo yokuphucula injini yokukhangela.

Okwesibini, kwiphepha le-SEO libalulekile kubasebenzisi beselula. UGoogle uyenzile indawo yokubeka iiwebhusayithi eziphathwayo. Ngoko ke, umxholo wakho kunye noyilo kufuneka kube mobile-friendly. Isithathu, iiwebhusayithi ezisebenziseka lula ziya kufumana ucofa ngakumbi, nto leyo iguqulela kwingeniso eninzi. Ngoko ke, eyona ndlela yokuphumeza i-Onpage SEO kukwenza iwebhusayithi yakho isebenziseke lula. Okukhona iwebhusayithi yakho isebenziseka lula, aphezulu amathuba okuba iwebhusayithi yakho ibekwe ngokweziphumo zophando.

Ukwandiswa kwephepha kukwajonga umxholo ophindwe kabini. Ukuba iwebhusayithi yakho ibanzi kakhulu, umxholo kwii-URL zawo ezahlukeneyo unokuba nomxholo ofanayo. Ngaphezu koko, Isiqulatho esiphindiweyo sibi kakhulu kwirenki yakho, ngoko kufuneka uqiniseke ukuba iwebhusayithi yakho yodwa. Kufuneka ukuphephe ukukopa umxholo kwezinye iiwebhusayithi – kungenjalo, UGoogle uya kuyibona njengomxholo ophindwe kabini kwaye wohlwaye indawo yakho. Unokwandisa umzimba kunye nombhalo wewebhusayithi yakho.

Uphando lwegama elingundoqo sisixhobo se-SEO esingekho kwiphepha

Indlela efanelekileyo yokwandisa iwebhusayithi yakho kuphando lwegama elingundoqo. Amagama angundoqo asetyenziswa ngabantu ukufumana ulwazi abalufunayo, kwaye ziyisiseko se-SEO yephepha. Unokwenza newebhusayithi yakho yamagama angundoqo ebhrendi, ezingamagama ophendlo adumileyo kwibhrendi eyaziwayo. Ngophando lwegama elingundoqo, uya kukwazi ukuba uluntu lukhangela ntoni, kunye nento abazimisele ukuyihlawula.

Emva kokuba wenze isigqibo malunga namagama angundoqo ekujoliswe kuwo, kufuneka usebenzise la magama kumxholo wakho. Sebenzisa izixhobo ezifana neGoogle Search Console, Ukujonga ubunzima begama elingundoqo kunye nomthamo wokukhangela, Sistrix, kunye no-Ubersuggest ukufumana amagama angundoqo athandwayo kwaye afanelekileyo kwiwebhusayithi yakho. Ngaphezu koko, sebenzisa izixhobo zegama elingundoqo ukuvelisa iindibaniselwano zamagama angundoqo. Ezi zixhobo ziya kukunceda ukuba ufumane ukuba igama elithile elingundoqo linokhuphiswano oluphezulu kwaye lifanelekile kwiwebhusayithi yakho.

Ukuphanda amagama angundoqo luncedo ngakumbi xa kukho ukhuphiswano oluninzi lwegama elithile elingundoqo. Amagama angundoqo anomthamo ophantsi wokukhangela anokuba sisicwangciso esihle ukuba ukhuphiswano luphantsi. Amagama anjalo angundoqo kunokuba lula ukuwabeka ngomzamo othile. Kwaye xa sele ubafumene, ungawenza kakuhle amaphepha akho ngawo. Uya kugqiba ngewebhusayithi enenzuzo ngakumbi! Uya kufumana umgangatho ongcono ukuba ujolise kumagama angundoqo afanelekileyo.

Igama elingundoqo linokuba nenjongo yokukhangela engaphezu kwesinye, ke yiphande ngokucokisekileyo. Zama ukufumanisa ukuba umsebenzisi ufuna ulwazi okanye intengiselwano. Indawo kaGoogle yokugqibezela ngokuzenzekelayo iya kukunceda ufumane imibono yamagama angundoqo amatsha. Unokufumana kwakhona indibaniselwano yegama elingundoqo elijolise kwinjongo efanayo. Ukuba ujolise kwigama elingundoqo elinxulumene nokuthenga, unokufuna ukusebenzisa iAmazon njengomzekelo.

Ukulungiswa komxholo kunceda ukuqonda, yintoni esemaphepheni akho

Kukho iindlela ezininzi zokwandisa ukugcwala kwewebhusayithi yakho. Enye yezona zinto zisebenzayo ngumxholo. Unokwenza ithala leencwadi lamanqaku okanye amaphepha amhlophe athetha ngezihloko ezisisigxina. Umxholo unokuba neentlobo ezahlukeneyo. Injongo ephambili kukubonisa igunya, ke qiniseka ukuba ubhala umxholo ogcwele ubuchwephesha bobugcisa. Nanga amanye amacebiso okuqalisa. Uluhlu olungezantsi ezinye iindlela zokwandisa itrafikhi kwindawo yakho.

Sebenzisa i-Entity-Salience ukubona ukuba yeyiphi itekisi ebaluleke kakhulu kwindawo yakho. Google kunye nabanye. bahlala bephucula ii-algorithms zabo ukuze baqonde ngcono ukuba abantu bajonge ntoni kwi-Intanethi. Ukuba umxholo wakho uqhelekile kakhulu okanye uyadika kwiindwendwe zakho, abayi kutyelela indawo yakho. Apha kulapho ungasebenzisa izixhobo zoMxholo-wokuLungisa ukuze uzuze. Ngokwenza izicatshulwa ezifundisayo ezizele yixabiso kubasebenzisi bakho, unokwenza iwebhusayithi ekhangayo.

I-Keyword-Stuffing yenye indlela yokwenza umxholo wakho usebenze ngakumbi. Ukufakwa kwegama elingundoqo kwenzeka xa i-SEO-texter ifaka ngamabomu amagama amaninzi kangangoko kunokwenzeka. Enye impazamo eqhelekileyo kukubhala isicatshulwa esinamagama abalulekileyo ngaphandle kokusebenzisa izithethantonye zawo. Ukufakwa kwegama elingundoqo kunokukhokelela kwizohlwayo. Igama elingundoqo-dichteprufers linokukunceda ukuba uchonge amagama asetyenziswa kakhulu kunye namabinzana.

Ubude obufanelekileyo bombhalo wakho yimizuzu esixhenxe. Umndilili wesantya sokufunda komntu ujikeleze 200 amagama ngomzuzu. Kodwa ixesha elide, ngcono ibeka kwiinjini zokukhangela. Kwaye, ulwazi oluninzi olongezayo, ngcono indawo yakho iya kumgangatho. Yenza umdla kubafundi bakho ngokongeza imifanekiso okanye imidiya. Sebenzisa isixhobo sokucebisa ngegama elingundoqo, engathumela ngaphandle ithempleyithi.

Ubuchwephesha bomnqwazi oMnyama bujikeleze unyaka 2019 isipho se-SEO optimizers

Kwihlabathi le-SEO, Ubuchwephesha bomnqwazi omnyama bufike ixesha elide kwiminyaka yakutshanje. Igama elithi Black Hat livela kuluntu lwe-hacker, apho “Iminqwazi emnyama” ukuzama ukukhohlisa idatha usebenzisa iindlela zomgangatho ophantsi. Olu hlobo lwe-SEO luhlobo lwe-cybercrime, ekwabizwa ngokuba lulwaphulo-mthetho oluphezulu lwekhompyutha. Nangona iindlela ze-SEO ezisebenzisa ubuchule bomnqwazi omnyama bunokuba nefuthe kwiiwebhusayithi, kubalulekile ukuba ungathembeli kakhulu kwezi ndlela.

Uninzi lwala maqhinga alukho mthethweni, kuquka ikhonkco tauch. Obu buchule sisenzo sobunzima sokudibanisa amaphepha amaninzi anegama elingundoqo elifanayo. UGoogle ubamba le pateni ngokulula kwaye alungelelanise iisayithi ezisebenzisa ikhonkco elithe ngqo. Nje ngeziphumo, ungazifumana usemanzini ashushu. Nangeyiphi ndlela, Ubuchule bomnqwazi omnyama abuyimpendulo kwimpumelelo ye-SEO.

Enye indima kwicandelo likarhulumente ibandakanya idijithali. UMlawuli weCandelo loBonelelo unokuphucula idijithali yecandelo likarhulumente. Nangona le nxaxheba ayijongani ngqo ne-SEO, lukhetho olugqwesileyo kwabo babandakanyekayo kulawulo lwesixokelelwano sobonelelo kunye nolungiselelo. Nangona lo msebenzi uhlala ungahoywa, inikeza inani leenzuzo. Phakathi kwazo kukuba umntu unokuqonda ngcono ukuba icandelo likarhulumente lisebenza njani.

I-Black-hat-Techniken inefuthe elibi kwiziphumo zophando. Bathintela iziphumo zophando kwaye baqhathe abathengi. Ngokugungqa abathengi, banokwenza ukuba ii-injini zokukhangela zithande ukohlwaywa kunye nomgangatho ophantsi. Nangona kunjalo, I-Black-hat-Techniques ayizona kuphela ezimbi kwi-SEO. Kwabo bafuna indlela yokuphucula umgangatho wabo weenjini zokukhangela, Ubuchule bomnqwazi omnyama kufuneka buphetshwe.