Ezinye izihloko ezivela kuloo ndawo "A":

1. Ngaphezulu kwesibaya

Kunye "ngentla kwesibaya" kwaye "ezantsi kwesibaya" zibonakala kwangoko kwaye azibonakali kwangoko iinxalenye zewebhusayithi. "Ngaphezulu kwesibaya" nguloo ndawo, Umsebenzisi weden ngaphandle kokukrola uyabona.

2. Intengiso

Iintengiso ziyile Izibhengezo, ejongeka ngathi yindawo eqhelekileyo kwiwebhusayithi. Intengiso inokufakwa kwisithuba esinolwazi kunye nesiluncedo.

3. Ikopi yentengiso yeAdWords

Imibhalo yentengiso yeAdwords ihlala ine isihloko kunye nomgca wesicatshulwa. Zombini kufuneka zenziwe ngolu hlobo, ukuba bakhuthaze abasebenzisi ukuba bacofe kangangoko. Ungayiqinisa loo nto ngokubiza isenzo.

4. Umanyaniso lweNtengiso

Kuthengiso lwendibaniselwano, abaqhubi besiza sentengiso, njengamaqabane amanyeneyo, babonelela abathengisi ngendawo yentengiso kwiwebhusayithi yabo. Ukuba undwendwe lwewebhusayithi ucofa kwintengiso ebekwe apho, umqhubi wewebhusayithi ufumana umvuzo, xa undwendwelo kwiwebhusayithi okanye kwintengiso yenziwe.

5. Umbhalo we-Anchor

Inkqubo ye- ikhonkco, ke indawo ebonakalayo yekhonkco, echongiweyo. Isicatshulwa se-Anchor sithathe indawo ye-URL efanelekileyo. Zingasetyenziselwa amakhonkco angaphakathi nangaphandle.

6. Iindidi zophando: intengiselwano, ulwandle, ulwazi

Kuxhomekeke kokuchaphazelekayo Injongo yokukhangela inokuba yimibuzo yokukhangela (Imibuzo) Yahlulahlula ngokwamaqela: Ngemibuzo yokuthenga, umsebenzisi ufuna ukuthenga into.Kunye nemibuzo yokuhambahamba, ufuna ukuya kwiphepha elithile okanye umboneleli, kwaye ngemibuzo yolwazi, umsebenzisi ufuna ulwazi okanye imiyalelo.

Ezinye izihloko ezivela kuloo ndawo "B":

7. Ukuthengisa kwe-B2B

Ukuthengisa kweB2B (UkuThengisa ngeShishini ukuya kwishishini) imele ukuthengisa kuwo onke amashishini, apho inkampani ifuna ukuthengisa into kwezinye iinkampani. Intengiso ye-B2C, kwelinye icala, yenzeka kwishishini kunye nabathengi bokugqibela (Abathengi) ngaphandle kwe.

8. Intengiso ye-B2C

Kwintengiso ye-B2C (UkuThengisa ngeShishini kuye kuMthengi) Imalunga neemveliso zentengiso kunye neenkonzo zokuphelisa abathengi. Ivela kwi-B2B (UkuThengisa ngeShishini ukuya kwishishini) ukwahlula, ejongene kuphela nokwenza ushishino nezinye iinkampani.

9. Ukuqhagamshela ngasemva

Ezo makhonkco zibizwa ngokuba zii-backlinks, i Ukusuka kweminye imimandla ukuya kwi- dibanisa eyakho. Ngenani le-backlinks ezikumgangatho ophezulu kwiphepha, udumo lwayo ngeenjini zokukhangela luyanda (ukufaneleka, Ithemba).

10. Ummelwane ombi

Nye "indawo embi" umntu angazuza ngesivumelwano, ukuba amaphepha angaphantsi abanjelwe kwiseva enye okanye ukuba unekhonkco kumaphepha, ukuba iinjini zokukhangela zichongwe njengeziphantsi okanye zohlwaywa.

11. Isibhengezo

Izitshisi zezona zibalulekileyo Izixhobo zeNtengiso kwintengiso ekwi-Intanethi. Ezi zizibhengezo, umfanekiso- kwaye iqulethe izinto zombhalo kwaye zibekwe kwiiwebhusayithi ezahlukeneyo (Iibhena zentengiso).

12. Iwebhusayithi efikelelekayo

Iiwebhusayithi ezifikelelekayo zenziwe ngale ndlela, Abantu abakhubazekileyo okanye izithintelo ezithile banokuzisebenzisa ngaphandle kwengxaki. Imigangatho ebalulekileyo yile IBITV 2.0 (ukubophelela imibutho esemthethweni) kwaye WCAG 2.0 (Isikhokelo ngokubanzi).

13. Ukujolisa ekuziphatheni

Ngokujolisa ekuziphatheni oko kukuthi Ukuziphatha ngokujonga kumsebenzisi kuhlalutywa. Kuxhomekeka kwindlela aziphethe ngayo kunye namaphepha awatyeleleyo, emva koko kudlalwa umdlalo othile. Itekhnoloji isekwe kwi Iicookies.

14. Umnqwazi omnyama we-SEO

Iindlela zisetyenziswa kwi-Black Hat SEO, ezaphula izikhokelo ezifanelekileyo zeinjini zokukhangela. Injongo ikakhulu, Ukukhohlisa iinjini zokukhangela xa ubonisa iziphumo. Igama lisuselwa kumnqwazi omnyama wabantu abakhohlakeleyo kwiifilimu zeenkomo.

15. Ukuthengisa iBhlog

Kwibhlog yokuthengisa, unokuthengisa ibhlog ngokwakho okanye eyahlukileyo (Umdibaniso)Yenziwe ibhlog, Ukuze ufezekise ngakumbi umdla kunye nokubetha okungakumbi kwiwebhusayithi yakho.

16. Bhala izicatshulwa zeblogi

Bhala iposti yebhlog elungileyo, ovusa umdla, iqala ngesihloko esifanelekileyo. Kuya kuba yinto enomdla kumfundi kwaye inolwazi oluncedo kuye. Ukongeza, kuxhomekeke kubume obulungileyo kunye nolwakhiwo olulungileyo.

17. Ireyithi yokuncipha / yokurhola

Izinga lokuhlawula libonisa, Ipesenti yabatyeleli bewebhusayithi abashiya iphepha emva kokubona iphepha elinye kuphela kwaye musa ukucofa nayiphi na enye indawo. Inokugqitywa, umxholo onomtsalane njani kubakhenkethi.

18. Ulwaziso lwebrand

Ukwazisa ngeBrand kusetyenziswa kwiJamani zombini njenge Ulwaziso lwebrand njengo Ulwaziso lwebrand itolikwe. Uyabonisa, yeyiphi ipesenti yabantu abanokukhumbula uphawu oluthile kwaye bazi umfanekiso wophawu.

19. Umxholo onophawu

Umxholo ophawulweyo umalunga noko, ngokunxulumene nomxholo othile opapashiweyo kwangaxeshanye kukwancinanana kwimveliso ezithile (Iimpawu), Ukubonisa iimveliso okanye iinkonzo. Lo mxholo ke ngoko "kuphawulwe".

Ezinye izihloko ezivela kuloo ndawo "C":

20. Ukubizela isenzo

Ukuthatha umnxeba wokuthatha isenzo (I-CTA) umntu uyasiqonda isicelo esithe ngqo kumsebenzisi, thatha inyathelo elithile ngoku ("Cofa apha!", "odola ngoku!")

21. Into yokuphonononga

Izifundo ezinjengezi Izifundo zamatyala ezisetyenziswa ekufundiseni nasekuphandeni. Kuzo zombini iimeko iya kuba yikhonkrithi, Ukuchazwa ngokuchanekileyo kwamatyala ngamanye afunwayo kwaye asonjululwe ngokufanelekileyo.

22. Ingxoxo

Incoko ithatha indawo kwiiwebhusayithi, unxibelelwano lomntu kwiincoko okanye ngokunxibelelana nee-avatars zoopopayi. I-bot (ukusuka "Irobhothi") inokuba sisicatshulwa esithile- okanye qaphela igalelo lelizwi, inkqubo kunye nempendulo.

23. Ixabiso leChurn

Izinga le-churn libonisa, yeyiphi ipesenti yesiseko esikhoyo sabathengi esiza kuthi siphume kwinkampani ngexesha elithile. Ixesha lenziwe ngamagama amabini "tshintsha" (Guqula) kwaye "jika" (Jika).

24. Cofa-kwinqanaba

Ukufa ngokucofa-ngeNqanaba (I-CTR) ibonisa, kukangaphi ibhena yentengiso okanye ikhonkco licofa. I-CTR ibalwa ukusuka kwinani lokucofa ngokunxulumene nenani lilonke lemiboniso (Iimbono). I-CTR ihlala ipesenti.

25. Ukuchofoza

Ixesha lenziwe "cofa" (cofa) kwaye "isithiyelo" (isithiyelo). Ngoyilo oluthile olunezihloko ezithandekayo kunye neengcinga zengqondo, abasebenzisi kufuneka babenomdla ongenakuphikiswa, Cofa kwikhonkco. Iibhola zebhokisi azithathwa kakhulu.

26. Umxholo wentengiso

Ngomxholo wentengiso okanye Intengiso yaBantu Umxholo wentengiso uboniswa ngale ndlela ngokweyilo, ukuba zivela njengeposi eliqhelekileyo lephepha. Ngenxa yoko, abasebenzisi abaninzi kufuneka bacofe kwikhonkco kumxholo wentengiso.

27. Ikhalenda yesiqulatho

Kubhalwe kwikhalenda yesiqulatho, yeyiphi imixholo ekufuneka ithunyelwe ngeliphi ixesha kwibhlog okanye kwiprofayile yemidiya yoluntu. Ikhalenda yomxholo ke yinto enokwenzeka Ukucwangciswa komxholo.

28. Ulungelelwaniso lomxholo

Igama elithi ukukhutshwa komxholo kuthetha ukuqokelela, Hlela kwaye upapashe umxholo ovela kwimithombo eyahlukeneyo yangaphandle kwindawo yakho. Ukulungiswa komxholo kunokuba yinto elungileyo, shicilela izixa ezikhulu zomxholo ofanelekileyo ngesihloko ngokukhawuleza ngaphandle komzamo omncinci.

29. Umxholo wophendlo ngelizwi

NgoGoogle, umbuzo wokukhangela unokuqaliswa ngokufakwa kwelizwi. Olu phendlo luhlala lubhalwe ngokwahlukileyo kunokutayipha, Ukulindelwa kokukhangela kuhlala kuhlala kwahlukile. Ngesi sizathu, umxholo okhethekileyo kufuneka wenziwe ngenxa yezicelo ezinjalo.

30. Umxholo nguKumkani

Intetho "Umxholo nguKumkani" ivela kwiBill Gates ukusuka kunyaka 1

6. Ithetha ntoni ngayo, ukuba isiseko salo lonke ushicilelo kwiwebhu sihlala sikumgangatho ophezulu, Umxholo uluncedo kubafundi. Oku kusebenza ngaphandle kwesithintelo namhlanje.

31. Inkqubo yokuLawula umxholo

Inkqubo yokuLawula umxholo (I-CMS) yenze kube lula ngakumbi ukuyila, Ukuhlela kunye nokupapasha umxholo kwiwebhu. Amaqonga ebhlog awaziwayo anje ngeWordpress okanye iJoomla nazo ziinkqubo zolawulo lomxholo, UTypo3, umzekelo, unzima ngakumbi.

32. Umxholo-woMphathi

Abaphathi bomxholo banoxanduva lwayo yonke imixholo ekwiwebhusayithi. Awenzi nje ukhetho lomxholo ofanelekileyo wewebhusayithi (ukucwangciswa komxholo weqhinga), kodwa unakekele useto kunye nokupapashwa komxholo kwiinkqubo ezihambelanayo.

33. Ukuthengisa umxholo

Umxholo wokucebisa okanye ukonwabisa usetyenziselwa ukuthengisa umxholo, ukutsala abasebenzisi, ukujongana nokubakholisa kwinkampani yabo okanye kwimveliso yabo kwaye baphumelele njengabathengi.

34. Ukukhangela umxholo

Isiqulatho seBeim - ukusuka "ukukrokra" = tyhala - Abasebenzisi kufuneka babe nobumnene kwaye ngokuqinisekileyo bakhuthazwe ngumxholo othile, ukuthatha isenzo esithile okanye ukuthatha isigqibo esithile osifunayo. Ukuqhuba ngempumelelo kufuna ukuqonda okuhle kunye nokuqonda okuhle kwabantu.

35. UkuPapashwa kwakhona kweMxholo

Ukuphinda upapashe kuthetha umxholo othile. Rhoqo oku kwenzeka ngendlela eyahlukileyo (Kunye. B. Umxholo wombhalo njenge-infographic), ukukhuphela ngaphandle umngcipheko wokuphindwa komxholo kwaye eneneni "entsha" Ukwenza umxholo. Ukushicilela kwakhona kuya kuba njalo "NoKwenziwa ngokutsha kwezinto ebesezisetyenzisiwe" kubizwe.

36. Umxholo uSiloing

Ngomxholo wokukhupha umxholo, iwebhusayithi yaphulwe ngokwemiba ethile. Izihloko eziphambili ezizimeleyo ("Imixholo engezantsi") iisilos ezishushu. Oku kwenza ukuba kube lula kubasebenzisi ukuba bafumane indlela ejikeleze iwebhusayithi, kodwa ikwabonwa njengelungileyo ziinjini zokukhangela.

37. Isicwangciso soMxholo

Ukudala isicwangciso somxholo malunga nokucwangcisa, Yeyiphi Umxholo ngaliphi ixesha ngentla zeziphi iindlela kufuneka isasazwe. Isicwangciso somxholo esinentsingiselo sibalulekile kuyo yonke iwebhusayithi. Kuya kufuneka ilingane nesicwangciso sakho sentengiso kwaye siyizalisekise kangangoko kunokwenzeka.

38. Ifanele Yokuguqula

I-Ein yokuguqula iFanele (ifanele = ifanele) ichaza indlela esuka kwizikhululo ezizodwa, abatyeleli beewebhusayithi malunga nokufaneleka njengamaqela anomdla (Kukhokelela) ukuya kuthi ga esiphelweni sokuthenga (= Uguquko, ukuguqula undwendwe lube ngumthengi) hamba. Ngenxa yokuba kukho iindwendwe ezingaphezulu kakhulu kunabathengi ekugqibeleni, le ndlela ihlala imile okwefaneli (Kungoko igama)

39. Inqanaba lokuGuqulwa

Ukufa kweNqanaba lokuGuqulwa (CR) ibonisa, yeyiphi ipesenti yabasebenzisi abathathe inyathelo elithile (Kunye. B. ndibhalise kwincwadana) okanye afikelele kwinqanaba elithile (Kunye. B. Abathengi). Ukufa kweNqanaba lokuGuqulwa, ngakumbi kwimeko yentengiso, Ukunyuka okunyanzelekileyo kufuneka kube kwimidla yabo bonke abasebenzisi bewebhusayithi.

40. Iicookies

Iicookies ziifayile ezincinci kakhulu zokubhaliweyo, ezigcinwe kwisikhangeli somsebenzisi kunye nokuba loluphi ulwazi malunga nokuziphatha kwakhe (Ixesha lokundwendwela, Ungeniso lokusetyenziswa) okanye kumsebenzisi ngokwakhe (Kunye. B. Idatha yokungena yokuchongwa kwangoko komsebenzisi ngokuzenzekelayo) ziqulathe. Banokucinywa kwakhona ngumsebenzisi.

41. Ukukhuphela

Ukukhuphela akunanto yakwenza nokukopa, ibhekisa ekubhaleni ikopi yentengiso ngabanini-zikopi abaziingcali. Umahluko kufuneka usoloko usenziwa phakathi kokubhalwa kokubhalwa kokubhaliweyo kokubhaliweyo kunye nokubhalwa komxholo, apho kwenziwa khona izicatshulwa ezinolwazi okanye zobuntatheli.

42. Corporate Blog

Kwibhlog ebumbeneyo (Ibhlog yoshishini) Inkampani yazisa abathengi bayo ngezinto ezintsha okanye isasaza ulwazi olunomdla phakathi kwabathengi bayo kunye namaqela anomdla. Iibhloko zebhloko zibalulekile namhlanje Kuthetha kwicandelo lonxibelelwano lwabathengi.

43. Isazisi seZiko

Isazisi seCoroporate (PHA) ngumfanekiso omkhulu, ukuba inkampani okanye iziko lingathanda ukunxibelelana ngalo eluntwini. Igqitywa kuyilo lwendibaniselwano (uyilo olubonakalayo), Ifilosofi yoShishino (CP), kunye nokuziphatha okuboniswe ngaphandle nangaphakathi (Inkcubeko yeNkampani, Ulwimi oludibeneyo, Ukuziphatha ngokudibeneyo, Unxibelelwano oluManyeneyo). Umxholo ohambelanayo kunye nolungileyo unqweneleka.

44. Iindleko ngewaka (I-CPM)/Ixabiso lamawaka oqhakamshelwano (Indawo yokwenzakala)

Phantsi kwekota i-CPM - TKP yaseJamani - baqonde iindleko, apho izinto zentengiso zisekwe 1.000 Ukugquma (Iimpawu) kubangele. Kwiimeko ezininzi, le modeli ikwasetyenziselwa ukuhlawula iindleko zentengiso ngumboneleli wesithuba sentengiso. Elinye igama layo yile TAI (Amawaka-eentengiso).

45. Iindleko ngokucofa nganye (I-CPC)

Iindleko ngokunqakraza kwimodeli nganye - njengemodeli ye-CPM - imodeli yokuhlawula iindleko zeentengiso. Kungoko kuphela apho iindleko ziya kubakho, xa umsebenzisi enqakraza kwintengiso aze afike kwiphepha elipapashiweyo.

46. Ukuhambisa abantu abaninzi

Eli gama lithathwe kwisiNgesi "Ukukhuphela ngaphandle" (Ukukhutshwa kwemisebenzi nganye kubasebenzi bangaphandle) kwaye "Isihlwele" (isihlwele) ukusuka. Imisebenzi yomntu ngamnye ithunyelwe kubasebenzisi bokuzithandela nge-Intanethi, ogqiba imisebenzi ebekiweyo ngokwenza iinzame ezidibeneyo (Kunye. B. Guqulela ukukhangela usetyenziso). Ukuqokelelwa kwemali kwiindawo ezininzi kunokugcina iindleko ezibalulekileyo, ngelixa kwangaxeshanye umgangatho wokwenza umsebenzi uphezulu.

47. Ulawulo oludibene nabathengi

Ulawulo loBudlelwane baBathengi (ICRM) okanye ulawulo lobudlelwane babathengi lujongana noyilo kunye nokwenza ngcono ubudlelwane babathengi benkampani. Iinjongo zezona zibalulekileyo kwaye zihlala ixesha elide ubudlelwane nabo bonke abathengi kunye nenqanaba eliphezulu lokunyaniseka kwabathengi.

Ezinye izihloko ezivela kuloo ndawo "D":

48. Ukuthengiswa kweDatha

Ukuthengiswa okuqhutywa kwedatha kuhlalutya abathengi- kunye nedatha yomsebenzisi kunye nokufumana ulwazi kuyo, ezisetyenziselwa ukwandisa intengiso kunye nentengiso kunye nokwandisa ukufikelela kwakho kunye nokwazisa ngebrand.

49. Dofollow kunye neNofollow

"Landela" kwaye "Hayi" yimiyalelo kwintloko enye yewebhu(ngaphantsi-)iphepha, abathi abo bakhasa bafundise injini yokukhangela, Amakhonkco aphumayo ukulandela nokuba yeyiphi ("landela") okanye ngokubanzi ayilandeli ("akukho ndawo") ungabahoyi.

50. Indawo

Idilesi yidilesi ye-intanethi. Ihlala iqulathe ubuncinci isiphelo sedomain (KwiNdawo eDumileyo, Kunye. B. .ukusuka) kunye nenqanaba lesizinda lesibini (igama lokwenyani lesizinda), kunokwenzeka nakwisizinda esichaziweyo (Kunye. B. Imobile.xxy.de).

51. Umlawuli weDuden

I-Duden Korrektor yinkqubo yokujonga upelo lwezicatshulwa kwiJamani. Anga - ngentsebenzo encinci - inokusetyenziswa kwi-intanethi simahla, Inguqulelo epheleleyo iyafumaneka njengolwandiso lweOfisi yeMicrosoft.

52. Umxholo ophindwe kabini

Umxholo ophindwe kabini ("umxholo ophindwe kabini") soloko kuvela ngoko, xa into ipapashwa kwiwebhusayithi, esele ipapashwe kwenye iwebhusayithi enomxholo ofanayo okanye ophantse ukufana. Umxholo kufuneka uhlale uhlukile, Kuya kufuneka ke uphephe umxholo ophindiweyo.

53. Ukuphinda uMvavanyi woMxholo

Ukuphinda kutshekishe umxholo wokujonga, ingaba umxholo wokubhaliweyo ocwangciselwe ukupapashwa sele upapashiwe kwenye indawo kwi-Intanethi ngendlela efanayo okanye ephantse yafana. Oku kuthetha ukuba ukupapashwa komxholo ophindwe kabini kunokukhutshelwa ngaphandle ngokukhuselekileyo.

54. Umxholo weDynamischer

Umxholo onamandla unomxholo, ezitshintsha rhoqo kwaye ngokukhawuleza ngenxa yohlaziyo. Umzekelo woku kukuphula amaphepha eendaba, Iitshathi zangempela zeemarike zentengiso kodwa kunye neeforamu, Iincwadi zeendwendwe okanye iphepha elinomxholo othile womsebenzisi (eyenzelwe umsebenzisi ngokufanelekileyo). Iilwimi ezikhethekileyo zokubhala zisetyenziselwa ukubonisa umxholo onamandla xa kuyilwa amaphepha (ASP.NET, I-JSP, Iinkonzo, I-PHP).

Ezinye izihloko ezivela kuloo ndawo "E":

55. I-E-Ncwadi

Incwadi ye-e yincwadi ekwifomathi yedatha ye-elektroniki, Kuzo zonke izixhobo zokuphela (Ikhompyuter, Ithebhulethi, Smartphone) okanye kubafundi abakhethekileyo (I-E-Book-Reader) inokufundwa ngqo kwiscreen. Ifomathi ye-elektroniki esetyenziswayo ihlala i-.pdf, Iincwadi ze-E, Nangona kunjalo, ezihlengahlengisa ngokuzenzekelayo kubungakanani bescreen esele sikhona ikakhulu ziifayile zepepub.

56. Ukuthengisa nge-imeyile

Ukuthengisa nge-imeyile luhlobo lweUkuthengisa ngokuthe ngqo. Ngokuthumela ii-imeyile zentengiso kubathengi, abaye bavuma ngaphambili kulwamkelo (-Khetha ukungena kabini) kufuneka uphumelele abathengi abatsha, ukuvelisa ukuthengisa okongeziweyo kunye nokugcina abathengi abakhoyo.

57. Emoji

I-Emoji yimifanekiso kunye neesimboli, ezisetyenziswa kwincoko nakwiSMS kwaye zenzelwe ukuhambisa iimoods okanye ulwazi ngendlela elula kwaye ke ityebise izicatshulwa ezibhaliweyo. Eyona emoji idumileyo bubuso obunoncumo - emthubi, ubuso obuncumileyo.

58. Ukuphawula ngomqeshi

Ngophawu lomqeshi, iinkampani zizama ukuzazisa eluntwini njengabaqeshi abanomtsalane kwaye ngenxa yoko bafumane ukhuphiswano, ngokutsala abasebenzi abanezakhono eziphezulu kunye nokugcina abasebenzi abakhoyo ngokukuko ngokukuko.

59. Umxholo we-evergreen

Izityalo ezihlala ziluhlaza ziyaqhakaza unyaka wonke, Umxholo wobumbeko (ihlala iluhlaza) ihlala ihleli ngokungxamisekileyo njengesihloko kwaye ayinxulumene namaxesha onyaka. Ihlala ibonisa inzuzo yomfundi. Ungeniso lwesichazi-magama ngumzekelo woku.

60. Ukutshixwa kwamehlo

Ukulandelwa kwamehlo kuza ngexesha lokuphuculwa kwefayile ye- Ukusebenziseka (Ukusebenziseka) iwebhusayithi ukusetyenziswa. Ukuhamba kwamehlo kwabantu abavavanyiweyo kwicala kuyarekhodwa kwaye kuvavanywe, kungagqitywa, yintoni eyokuqala ngokokubona kwendwendwe kwaye yintoni ekunokwenzeka ingahoywa.

Ezinye izihloko ezivela kuloo ndawo "F":

61. Intengiso kaFacebook

I-Facebook ivumela abathengisi ngeakhawunti ehambelana nayo ukuba babonise iintengiso kumaqela abasebenzisi achazwe ngokuchanekileyo (Ukujolisa). Oku kunokusetyenziselwa, umzekelo, ukufumana amaqela ekujoliswe kuwo. Iintengiso kuFacebook ziyahlawulwa.

62. Iziqwengana ezikhoyo

Iziqwengana ezibhalwe ngengqondo ngqo, Kucaciswe gca iimpendulo zeinjini yokukhangela kumbuzo womsebenzisi, ezi ngqo kwi Uluhlu lweziphumo zeinjini yokukhangela (I-SERPUkuvela. Iimpawu ezibonakalisiweyo ezibonakalisiweyo zinokuba ziziqwengana zombhalo, Iividiyo-Iziqwenga oder Mamela- kunye neziqwengana zetafile.

63. Umlandeli

Abalandeli bangabasebenzisi kwinethiwekhi yoluntu okanye iibhloko, eso sigqibo ngokuzithandela (ukulandela okanye ukulandela) fumana umxholo osandula ukwenziwa weakhawunti ethile yemidiya yoluntu okanye ibhlog eboniswe ngokuthe ngqo. Inani labalandeli kwimidiya yoluntu lilingana nokufikelela kwiakhawunti.

64. Ababhali basimahla

Ababhali abazisebenzelayo bathatha umsebenzi wokubhala amanqaku olwazi, Inqaku lebhlog, Iitekisi ze-PR, izicatshulwa zobuntatheli okanye iincwadi ngokomyalelo kunye nxamnye nentlawulo. Abaqeshwanga ngokusisigxina kodwa bahlawulwa kuphela ngomsebenzi abawenzileyo, unjalo Uziqeshile.

Ezinye izihloko ezivela kuloo ndawo "UG":

65. Ukubhala ngesiporho

Ababhali bomoya babhala egameni lomnye umntu. Umsebenzi obangelwayo (incwadi, igalelo lobuntatheli, Inqaku lebhlog, njl.) isetyenziswa phantsi kwegama lika Umxhasi kukhutshwa. Umbhali wesiporho uyahlawulwa, kodwa ayiveli ngegama naphina.

66. Uhlaziyo lukaGoogle

Umdla ophambili wenjini yokukhangela kuGoogle kule, ukubonelela abasebenzisi ngezona ziphumo zophendlo zichanekileyo kunokwenzeka kwimibuzo yabo yokukhangela. Oku kwenza uhlengahlengiso rhoqo kwi-algorithm yokukhangela esebenza ngasemva okuyimfuneko. Olu tshintsho lwaziwa njengokuhlaziywa kweinjini yokukhangela. Nje ukuba uhlaziyo lwenziwe, Ukubeka iziphumo lungisa iwebhusayithi.

67. Ukukhula kusiko

Ukukhula ngenkohliso kufuneka kwenziwe njalo Ukukhula kwenkampani kukhawuleziswe ngobuchule. Kule nto kukho amaqhinga athile (Ukukhula kweHacks) isetyenzisiwe, ezo zenguqu ephezulu, ukuqinisekisa ukufunyanwa kwabathengi okusebenzayo ngakumbi kunye nokufikelela okufikelelweyo.

68. Intengiso yeGuerilla

Iindlela zokuthengisa ezingaqhelekanga zisetyenziswa kwintengiso yabanqolobi, Ukufikelela kwimpumelelo ekhawulezayo kunye neyona iphezulu yentengiso ngeendleko eziphantsi kakhulu. Usetyenziso ekujoliswe kulo Amazwi omlomo okanye ukusetyenziswa kwentengiso yezithuthi kunye Ukugcwala esitratweni zezentengiso yabanqolobi.

69. Iphepha likaGoogle

Inkonzo ye-Intanethi ekhawulezayo kwiphepha likaGoogle inceda ukuhlalutya kunye nokwenza ngcono ixesha lokulayisha iwebhusayithi. Ukulayisha amaxesha amade kakhulu okanye ukulayisha ukulibaziseka kukhokelela kwilahleko ephezulu yeendwendwe kwaye ke kufuneka kuthintelwe kangangoko.

Ezinye izihloko ezivela kuloo ndawo "H":

70. Itegi yexabiso

Ngegama hashtag luphawu # kuthetha. Lo mqondiso, ngesiNgesi "uphawu lwe-hash" kubizwe, ivela phambi kwamagama aphambili kwi-Twitter nakwi-Instagram (Kunye. B. #nam futhi). Ukubekwa kwindawo yokuqala yophawu # kubonisa, ukuba ibinzana lokubamba, Igalelo lomntu ngamnye linokwabelwa izihloko ezithile eziphambili.

71. Hreflang

Isichazi se-hreflang sixelela iinjinjini zokukhangela ubume bewebhusayithi. Ithegi echanekileyo ye-hreflang inceda iinjinjini zokukhangela ukuba zifumane inguqulelo yase-UK yewebhusayithi, umzekelo, abanolwimi olufanayo, ukwahlula. Oku kuthetha ukuba umsebenzisi angasebenzisa ifayile ye- ingxelo echanekileyo yewebhusayithi (ngomxholo osemthethweni ekuhlaleni, Upelo kunye neenkcukacha zonxibelelwano) ziyaboniswa.

72. I-HTML

I-HTML yi Ulwimi lweMarkup, ebonisa, Ifom apho umxholo wokubhaliweyo wewebhusayithi kufuneka unikezelwe khona (Kunye. B. iintloko, Uhlobo lweBold, isayizi yefonti, Ubalo, njl.). Nangona kunjalo, i-HTML ikwasetyenziswa, kwi Ulwazi lweMeta (Kunye. B. Inkcazo yemeta yephepha) chaza, ezifanelekileyo ngokukodwa kwiinjini zokukhangela.

73. Ikhowudi yeKhowudi yeHTTP

Yonke iseva ihambisa impendulo ehambelana nesicelo se-HTTP, ebonisa, ingaba isicelo singaphendulwa ngempumelelo na. Akunjalo, iba Ikhowudi yempazamo ye-HTTP zisiwe. Iikhowudi zempazamo zihlala zisiwa ngenani elinemivo emithathu, ebonisa uhlobo lwempazamo (Kunye. B. 404-Ayifumanekanga oder 502-Bad Gateway). Iphepha elifunwayo alinakuboniswa.

Ezinye izihloko ezivela kuloo ndawo "Mna":

74. Ukuthengisa ngaphakathi

Yile nto intengiso engenayo imalunga nayo, Zisa iqela ekujoliswe kulo kwindawo yakho ngolwazi oluninzi kangangoko malunga nemibuzo yabo yokukhangela kwaye uyiguqulele kubathengi ngokuhamba kwexesha. Kungoko igama lesi sicwangciso sentengiso lisuselwe (Inbound = apha khuthaza, Intengiso ephumayo = ukuphuma ngemiyalezo yentengiso).

75. Ukuthengisa kwintengiso

Kwiintengiso ezinefuthe, i "Abenzi bezimvo" kuthethwe ngesihloko okanye kwindawo ethile. Abaphembeleli emva koko bagqithise umyalezo wentengiso kwiqela elijolise kubo ngenxa yokufikelela kwabo okukhulu. Impembelelo kunye nodumo lwabo lwandisa umyalezo wentengiso.

Ezinye izihloko ezivela kuloo ndawo "U-K":

76. Igama elingundoqo

Amagama aphambili anjalo "amagama aphambili" yokukhangela imibuzo kwiinjini yokukhangela. Igama eliphambili alunyanzelekanga ukuba libe ligama elinye, kodwa inokuba iphelele

Igama elingundoqo-Ibinzana

zimele (Kunye. B. "Thenga izinto zokucima umlilo"). Amaphepha kufuneka ayile ngoluhlobo, ukuba zihambelana namagama aphambili akhangeloweyo kunye namagama aphambili njengoko kunokwenzeka.

77. Igama elingundoqo

Ukuxinana kwegama eliphambili okanye uxinano lwegama elingundoqo libonisa, lisenzeka kangaphi igama eliphambili ngaphakathi komzimba wombhalo kwiwebhusayithi. Ukuxinana kwegama eliphambili kuphezulu kakhulu, iyakwenza oko Igama elingundoqo-Ukugxotha ("Ukugxininisa kumagama aphambili") kubizwe. Uxinzelelo lwegama eliphambili ngaphezulu 2 % kufuneka ithintelwe, kuba iinjini zokukhangela zikukala kakubi.

78. Igrafu yoLwazi

Igrafu yolwazi yinto enokwenzeka, Ukubonisa ulwazi lomntu ngamnye ngendlela eyakhiwe ngayo kunye nokujonga ubudlelwane phakathi kwezinto ezizezinye. Umzekelo, u-Facebook usebenzisa igrafu yolwazi ukujonga ubudlelwane phakathi kweeprofayili, UGoogle usebenzisa obu buchule, ukunxulumanisa amagama ngamanye kwimeko yesihloko ("isiseko sedatha").

79. Ukufunda kwakhona

Xa kufundwa iimpendulo, izicatshulwa zijongwa ubukho bepelo- okanye iimpazamo zegrama zihloliwe. Iinkqubo zopelo zinokuyenza le nto ukuya kuthi ga kwinqanaba elikhulu ngokuzenzekelayo. Ukusuka nje kuvavanyo lokuhlola, eyona nto iphambili malunga nopelo neziphumlisi, kuneke u oko kubizwa "ukuhlela okuhle" umahluko: kuyakubakho ukuhambelana ngokomxholo (Stringenz) kunye nesitayile esitshekishiwe.

80. KPI

Ii-KPIs zizalathi zentsebenzo eziphambili, Njengezibonakaliso eziphambili, ziyimilinganiselo yokusebenza kunye nokuphumelela kwenkampani kwiindawo ezahlukeneyo. Ii-KPIs zinokuvavanywa kwaye zijongwe ngokuqhubekayo kwiiwebhusayithi. Ii-KPIs ezibalulekileyo kule ndawo linani leendwendwe, ubude bokuhlala, iqondo lokuguqula kunye nenqanaba lokuncipha kwiwebhusayithi. Ngokuphucula ukusebenza, isivuno siyanda (ukuthengisa) iwebhusayithi.

81. Ubhalo loyilo

Ubhalo loyilo okanye ubhalo loyilo kukubhalwa kweetekisi njengenkqubo yoyilo, ukuqiniseka "Izixhobo" kunye neendlela zokwenza iingcinga kunye nokuqhekeka Ibhloko lombhali isetyenziswe. Inkqubo yokuhlangana okanye iindlela ezahlukeneyo zokuqiqa zihlala zisetyenziselwa ukwenza izicatshulwa.

Ezinye izihloko ezivela kuloo ndawo "U-L":

82. Indawo yokufika

Iphepha lokufika libonelela ngezi (Ngaphantsi-)Icala, athi umsebenzisi afike kuyo kuqala emva kokucofa kwikhonkco okanye kwintengiso. Amaphepha okufika kufuneka ayilwe ngononophelo oluthile, Ukuthintela abasebenzisi abaninzi kangangoko kunokwenzeka, tsiba kwaye umenze ukuba ayenze, cofa uqhubeke. Kufuneka ziqulathe kanye oko, Yintoni ebangela ukuba umsebenzisi ayisebenzise ngokuthe ngqo kwaye yintoni enomdla kuye.

83. UkuSebenza okuSisiseko seSemantic

Ulungelelwaniso olusebenzayo lwesemantic (LSO) isetyenziswa ziinjini zokukhangela, ukuseka ubudlelwane phakathi kwesihloko (Kunye. B. Isiseko sedatha kwiGoogle). Oku kuvumela injini yokukhangela ukuba ibone, yeyiphi isihloko iwebhusayithi efanelekileyo, Nokuba isihloko esona siphambili asikhankanywanga konke konke (Kunye. B. isihloko "Ukukhupha" Yeyona sihloko siphambili "Ngokuzenzekelayo"). Ngokuchaseneyo, inokusetyenziselwa ukumisela, ubaluleke kangakanani kwaye ubanzi kangakanani isicatshulwa esihloko esinikiweyo.

84. Ukukhokelwa kweNtloko

Abafowunelwa abafanelekileyo, apho sele kunokwenzeka, ukuze babe ngabathengi, ekubhekiswa kuyo kwintengiso njenge "Kukhokelela" (kusetyenziso lwaseMelika ngamanye amaxesha njenge "Amathemba" okanye "Ithemba lokuthengisa". Abatyeleli baba ngamaqela anomdla kwinani elikhulu kangangoko (Kukhokelela) kuguqulwe, ethi ke ixhomekeke kwisikhundla kwinkqubo yokuthenga (Uhambo loMthengi) kwenziwa ngeendlela ezahlukeneyo kwimeko nganye.

85. Ukunxibelelana

Ukwakha ikhonkco yinkqubo, emalunga nokwakha olona mgangatho uphezulu kunokwenzeka Ukuqhagamshela ngasemva kwinani elikhulu kangangoko. Injongo yolwakhiwo lwekhonkco yile, ngendlela eyenziweyo kangangoko ukujonga kwendalo Yakha iprofayile ye-backlink yephepha.

86. UkuBalisa amaBali

Ngokwahlukileyo kwesiqhelo Ukubalisa(Ukubalisa ibali lentengiso kwintengiso) Ukubaliswa kwamabali olwelo kuhlala kusibalisela ibali leqhawe, Ngubani ekufuneka asombulule ingxaki ethile kwaye ayenze ngobuqhawe. Umthengi unokuchonga iqhawe kwaye kungoko ebandakanyeka ngakumbi ebalini. Ukubaliswa kwamabali olwelo kuxhaphake kakhulu namhlanje kwintengiso.

Ezinye izihloko ezivela kuloo ndawo "M":

87. Imethadatha

Idatha yolwakhiwo, ebonelela ngolwazi malunga nolunye ugcino lwedatha. i (ayibonakali) Imethadatha ye Iphepha le-HTML iqulethe, umzekelo, inkcazo yewebhusayithi, igama lombhali, Amagama aphambili achazayo okanye izicelo ze-injini yokukhangela ukubuyela (Ukukhasa) emva kwexesha elithile.

88. Imicrosite

IiMicrosites zilula kakhulu kwi-Intanethi enamaphepha nje ambalwa kunye nesakhiwo sephepha esilula kakhulu. Bahlala beyinxalenye yewebhusayithi enkulu, zihlala zihlala zizimele ngokupheleleyo kwaye zihlala zinoyilo lomntu kunye nokugxilwa komntu ngamnye.

89. Uhlaziyo lweSelfowuni (Imfono mfono)

Uhlaziyo lweselfowuni oluvela kuGoogle, ngabaninzi kwakhona "Imfono mfono" echongiweyo, luhlaziyo lwealgorithm yokukhangela kuGoogle, ukuba ngo-Epreli 2015 ikhutshiwe. Ngokukodwa iiwebhusayithi, ezinokuthi ziboniswe ngokukodwa kwizixhobo eziphathwayo ezinje ngee-smartphones okanye iipilisi, ngesiquphe zibekwa phambili ngaphandle kwesilumkiso. Inani lamaphepha aphezulu ngaphambili, ezazingelula ukubonisa ekuhambeni, ngesiquphe baphulukana nenqanaba lemibuzo eyenziwe kwizixhobo eziphathwayo. Desktop- okanye imibuzo yelaptop ayichaphazelekanga.

Ezinye izihloko ezivela kuloo ndawo "U-N":

90. Intengiso yaBantu

Ngentengiso yemveli, iintengiso zilungelelaniswe ngokufanelekileyo kwizithuba eziqhelekileyo kwiwebhusayithi kwaye ke kunzima kakhulu kubasebenzisi ukuzifumana "ngokwenene" Ukwahlula igalelo. Oku kuya kuphunyezwa, ukuba abasebenzisi abaninzi bacofe kumakhonkco akhokelela kumaphepha entengiso, kuba bacinga ukuba zizithuba ezinomdla.

91. Amanqaku okukhuthaza iNet (I-NPS)

Sebenzisa amanqaku eNkuthazo yeNet (I-NPS) Kwintengiso, ukoneliseka kwabathengi kunye nenqanaba lokunyaniseka kwinkampani kufuneka kubonisiwe. Ukubala kusekwe kwisikali, apho abantu beza kuqhayisa khona, Nokuba bangayincoma na inkampani kwabanye (Abaxhasi), okanye ngokuqinisekileyo ngekhe uyincome kwabanye (Abagxeki) nokuba ingaba yinkampani leyo "kunokuba ungacebisi" Ngaba. I-NPS kufuneka ngokuqinisekileyo ibe ntle, yintoni engaphezulu koko "Ixabiso elifanelekileyo" iya kubonakala, iyahluka kwinkampani iye kwinkampani.

92. Neuromarketing

Kwi-neuromarketing, iziphumo ezivela kuphando lobuchopho nakwiindawo zokusebenza kwengqondo zisetyenziselwa le njongo, Nye intengiso ukuyenza ikholwe nangakumbi. Ukuqonda malunga nokwenza izigqibo zokuthenga kwingqondo kuthathelwa ingqalelo kwaye kusetyenziswe, malunga neentlobo ezahlukeneyo zabathengi kunye nokuthenga okukhuthazayo (Kunye. B. Isidingo sokhuseleko kumaqela athile abantu). Ulwazi olufunyenweyo lusetyenziselwa ngokuthe ngqo ukuphembelela izigqibo zokuthenga ngendlela ekujoliswe kuyo.

93. Ukwehliswa kweendaba

Igama elithi ukuxhwilwa lenziwe ngamagama "Iindaba" kwaye "Ukuqweqwedisa" (Uqweqwediso, Ukuqhekeza) kunye. Iziganeko zangoku okanye iindaba ziya kuba "kuthinjwe" kwaye isetyenziswe ngokukodwa kuyo, Nyusa imveliso okanye inkonzo yakho. Kungenxa yokuba iintatheli zihlala zenza uphando kwi-Intanethi, ithuba likhulu, ukuba bathathe intengiso enxulumene nomsitho kwaye banike ingxelo ngawo.

94. Umxholo weendaba

Iinkampani zazisa abathengi abanokubakho kunye namaqela anomdla kwincwadana, ababhalisile ngaphambili ukufumana lencwadana (-Khetha ukungena kabiningezihloko ezifanelekileyo kunye neziganeko zangoku kunye nokwenza izibonelelo ekujoliswe kuzo zokuthenga iimveliso zabo. Yeyiphi imixholo efanelekileyo kwincwadana, ihlala ixhomekeke kwinkampani nakwimizi-mveliso. Ngokufanelekileyo, umxholo weendaba ulungelelaniswe ngokufanelekileyo kumaqela abafumanayo.

Ezinye izihloko ezivela kuloo ndawo "O":

95. Ukuphuculwa kwephepha

Ukuphuculwa kwephepha (= Ukulungiselela imisebenzi ngaphandle kwephepha) ikakhulu ibhekisa kwisizukulwana se Ukuqhagamshela ngasemva kwaye ukusuka Iimpawu zoLuntu. La manyathelo ahlala esenzeka kwamanye amaphepha ngaphandle kwelona phepha.

96. Iphepha

I-pager enye ziiwebhusayithi, equka enye kuphela Iphepha le-HTML zikhona. Akukho kuhamba okanye ezinye iziqwengana. Ukuba kukho imfuneko, i-pager enye inokumiswa nkqo, umsebenzisi emva koko uskrolela ezantsi, xa efuna ukuya kwenye indawo yewebhusayithi.

97. Ukuthengisa kwi-Intanethi

Ngokuchasene ne Ukuthengisa ngaphandle kweintanethi Kwintengiso ye-Intanethi, zonke iinkqubo zentengiso zikho kwi-Intanethi kuphela, yenziwa ngokukodwa kwi-Intanethi. Injongo kukutsala iindwendwe ezininzi kangangoko unakho ngokwakho Iphepha lasekhaya, ukwandisa ukufikelela kwi-intanethi kunye nokuvelisa ukuthengwa kwe-intanethi ngezona ziphezulu Inqanaba lokuGuqulwa kunye nokuvula amaqela ekujoliswe kuwo kunye namaqela abathengi ngokuthe ngqo kwi-Intanethi.

98. Umhleli okwi-Intanethi

Abahleli be-Intanethi bahlala bebizwa njalo "Umxholo-woMphathi" echongiweyo, ngakumbi ukuba awusebenzeli imithombo yeendaba kwi-Intanethi kodwa iinkampani. Ngenxa yomahluko wobuchwephesha phakathi kwemidiya yakudala engaxhunyiwe kwi-intanethi kunye nemithombo yeendaba eyahlukeneyo ekwi-intanethi kunye namajelo eendaba, umsebenzi womhleli we-intanethi wahluke ngokusisiseko kulowo womhleli weklasikhi.

99. Ukulungiswa kwephepha

Ukuphuculwa kwephepha kubandakanya onke amanyathelo okulungiselela, i ngqo kwiphepha elifanelekileyo yenziwe. Oku kwahluke ngokusisiseko kwi Ukuphuculwa kwephepha, kumanyathelo okwenziwa ngokukodwa kwi engaqhelekanga Amacala ayenzeka.

100. Intengiso ephumayo

Ngokuchasene ne Ukuthengisa ngaphakathi, apho iindwendwe ziza kwiwebhusayithi yomboneleli ngemibuzo yazo yokukhangela kwaye ziguqulelwe kubathengi apho, isebenza ngenye indlela kwintengiso ephumayo: Inkampani idala umyalezo wentengiso kwaye iyawuphatha ngaphandle, apho abathengi abanokubakho bahlala bekhona. (Inbound = apha khuthaza, Ukuphuma = ukuphuma ngaphandle). Umzamo kunye neendleko zihlala ziphezulu kakhulu kwintengiso ephumayo.

101. Ukukhutshelwa ngaphandle kwezicatshulwa

Xa uthumela imiyalezo kwiitekisi, uyalela ababhali abazisebenzelayo okanye Umbhali wesiporho ngokubhala izicatshulwa, endaweni yokuba uzibhalele wena okanye zibhalwe ngabasebenzi. Ukukhutshelwa kwababhali abakhupheli abanobuchule kwiimeko ezininzi kunokuthetha ukuba yindleko yendleko.

Ezinye izihloko ezivela kuloo ndawo "Iphe":

102. Imithombo yeendaba ehlawulelweyo, Imithombo yeendaba engumnini, Imithombo yeendaba efumeneyo

Xa kufikwa kumajelo eendaba e-intanethi, kufuneka kwenziwe umahluko osisiseko phakathi kokuhlawulwa, Imithombo yeendaba engabaniniyo. Ngokufanelekileyo, zontathu ezi ndlela zisetyenziselwa ukuthengisa kwi-Intanethi kwaye ziyahambelana. Imithombo yeendaba ehlawulelweyo iyaqondwa ukuba ithetha nayiphi na indlela yentengiso ehlawulelweyo, uyayihlawulela, ukusasaza eyakho imiyalezo yentengiso kwezinye iindlela. Imithombo yeendaba ezingabanini zonke iziteshi zazo, ukuba ungumnikazi kwaye udale ngokwakho (Corporate Blog, Incwadana yeendaba, njl.). Awunakulawula kwimithombo yeendaba efumeneyo - la majelo asebenza kuphela ngelo xesha, xa abasebenzisi babelana ngomxholo wenkampani ngokwabo. Umgangatho ophezulu, Kodwa umxholo okhethekileyo uqinisekisa ukuba, ukuba ithuba lamajelo eendaba asebenzayo asebenzayo lonyuka ngokubonakalayo.

103. Ipanda (Uhlaziyo lukaGoogle)

Uhlaziyo lwePanda luhlaziyo lwealgorithm yokukhangela kwiinjini yokukhangela zikaGoogle, ukuba ngo-Epreli 2011 ikhutshiwe. Oku kulandelayo lolunye uhlaziyo 2012, 2013 kwaye 2014 ikhutshiwe, ephinde yacokisa uhlaziyo lwantlandlolo. Yayisisiseko esisiseko sohlaziyo, Amaphepha anomxholo obalulekileyo noluncedo ngokuqhubekayo phezulu Uluhlu lweziphumo zeinjini yokukhangela (IINKONZO) zisa ku. Ekuhambeni kohlaziyo, uninzi lwamaphepha alungiselelwe ngaphezulu anomxholo omncinci oxabisekileyo osokolayo, kwezinye iimeko ezimangalisayo, ilahleko ezikuluhlu. Uhlaziyo oluncinci olulandelayo olulandelayo luhlala lusebenza kwimigangatho yeinjini yokukhangela eyenziwe ngePanda.

104. Abantu

Igama lesiLatin "umntu" kuthetha "imaski". Ekuthengiseni umntu uyayiqonda into ebambekayo, Kulula ukuqonda umfanekiso wohlobo oluthile lomthengi. Ukudalwa kweenkcukacha zomntu omthengi njengoko kunokwenzeka kwenza oku kube lula kwintengiso Ukubhalwa kweetekisi zentengiso Uyilo lwentengiso lwamaqela abathengi athile, kuba ngoncedo lomfanekiso womntu othile kunye neempawu zabo ezibonakalayo phambi kwamehlo abo, inokubhalwa kwaye yenzelwe ngendlela ethe ngqo ngakumbi.

105. Plagiarism

I-Plagiarism isicatshulwa okanye ukumelwa komxholo okanye izimvo, ukuba omnye umntu uyile okanye waqamba, kwaye uyigqithisele kwindalo yakho. Yifayile ye- Ubunini bepropathi enomgangatho ophezulu wokuqonda kwaye ke njalo ukwaphulwa kwelungelo lokushicilela, mhlawumbi ngokuchasene namalungelo awodwa omenzi wechiza okanye uyilo. Utshintsho oluncinci okanye olungenantsingiselo okanye uhlengahlengiso lwepropathi yomntu ongomnye akujiki ukukopa ukuba kube kukuphumelela kwengqondo.. Yardstick yomgwebo, nokuba kukukopa (Umbhalo, Ukurekhodwa kwesandi, isiqwenga somculo, uyilo, Uyilo) ukuphakama kwendalo (impumelelo yakhe yengqondo). Ukophulwa kwelungelo lokushicilela, Kananjalo ngokuchasene nelungelo elilodwa lomenzi kunye noyilo kuhlala kohlwaywa.

106. upapasho ndaba zekhampani

Upapasho lweendaba (PM) yinkcazo emfutshane yezibakala, ngumsitho onomdla, thaca utshintsho olukhoyo ngoku okanye izinto ezintsha okanye nawuphina omnye umcimbi onomdla woluntu ngokufutshane kwaye usekwe kwiinyani. Kuyasebenza ukwenza oku, malunga

Cinezela i-portal

okanye zenziwe ngqo kwiintatheli, ngubani ke othatha isigqibo ngokukhululekileyo, Nokuba bafuna ukwenza into ngeendaba ngayo. Kwindawo eku-intanethi, amanqaku ozibhalele wona kunye nowapapashe kumajelo awahlukeneyo ahlala echongwa ngokungachanekanga njenge "upapasho ndaba zekhampani" echongiweyo. Nangona kunjalo, le yiminikelo oyipapashile ngokwakho, akukho zishicilelo zipapashiweyo.

107. Ingcaciso yeMveliso

Ingcebiso ngokuthe ngqo yokuthengisa evela kubathengi ayinakwenzeka kwiivenkile ezikwi-Intanethi. Ukwazisa nokwazisa abathengi, ziinkcazo zemveliso kuphela ezikhoyo. Ngenxa yoku, iinkcazo zemveliso kufuneka zifundise kakhulu, yakhiwe kakuhle, zilungelelaniswe nemibuzo eqhelekileyo yomthengi kunye neenkcukacha kangangoko kunokwenzeka.

108. Umshicileli

Umvakalisi omnye - ngesiJamani, umzekelo "umshicileli" okanye "umhleli" - ngumntu othile, eyomnye okanye eyomnye umntu (Umbhalo, imifanekiso, Imizobo yolwazi) kukhutshwa. Kwiintanethi zentengiso, umvakalisi uhlala ethetha loo mntu, osebenza kwiwebhusayithi kwaye unikezela ngendawo yentengiso yomthengisi apho.

Ezinye izihloko ezivela kuloo ndawo "Q":

109. Ikhowudi yeQR

Iikhowudi ze-QR ziikhowudi ezinamacala amabini, ejongeka ngathi ngumzobo ontsonkothileyo onokuthi uqhotyoshelwe okanye uprintwe kwimidiya eyahlukeneyo. Iphethini engabonakaliyo inokuguqulwa ngokuzenzekelayo ibuyele kulwazi ngokufunda ngaphandle kwekhamera yefowuni ephathekayo, ethi ifumaneke emva koko kumsebenzisi. Ikhowudi ingaba ziidilesi zewebhu, Iqulethe iinombolo zefowuni okanye olunye ulwazi, ezifumanekayo ngekhamera kwangoko emva kokuba zifundwe.

Ezinye izihloko ezivela kuloo ndawo "R":

110. InqanabaBrain

I-RankBrain luphuhliso lukaGoogle, oku ngoncedo lweendlela ezizodwa zokukhangela, izabelo ze-semantic kunye nobukrelekrele bokuzenzela kufuneka buphucule ukuqondwa ngokuchanekileyo kwemibuzo yeinjini yokukhangela. Ngokwamkela injongo yokukhangela yomsebenzisi, injongo kukufumana iziphumo ezifanelekileyo ngokufanelekileyo. Inkqubo ibikho ukusukela ngoko 2015 esebenzayo, Nokuba wenza uthelekiso lokuqala nabantu bokwenyani, ubukrelekrele bokuzenzela benza izabelo ezichanekileyo kunabantu abasebenza ukuthelekisa (80 % ngaphandle kwe 70 % izabelo ezichanekileyo). I-RankBrain ihlala iqaphela ngokuchanekileyo kwimeko yemibuzo yophando engazange yenziwe ngaphambili kwaye yenziwa imibuzo, kuthethwa ntoni kwaye kuhanjiswe iziphumo ezifanelekileyo ngokufanelekileyo.

111. Ukubhida ngeXesha langempela

Ukuhamba ngexabiso lokwenene (RTB), kunye nentengiso yexesha lokwenyani (RTA), Abathengisi banokubhida kwiindawo ezithile zentengiso zasimahla ngexesha lokwenyani. Ngubani owenza ibhidi ephezulu, intengiso yayo idlalwa apho. Ukubhida kunye nokuboniswa komsebenzi wentengiso ngokuzenzekelayo kwimvelaphi esekwe kumaxabiso aphezulu abekiweyo ngokunqakraza (I-CPC).

112. Bhala iintetho

Ukubhalwa kwentetho kuhlala kungenziwa zizithethi ngokwazo, kodwa yenziwe ziingcali. Oku kuqhelekile kwezopolitiko, kodwa nanjengosomashishini okanye ngamaxesha abucala (Kunye. B. intetho engutata womtshakazi) Unokuba nentetho ebhaliweyo. Ukuba kukho imfuneko, nawe unako ababhali abazisebenzelayo okanye ababhali ghostwriters ukubhala iintetho.

113. Ukuhanjiswa kweNtengiso

Ukuthengiswa kokuhanjiswa yindlela yokuthengisa kwezindululo. Isetyenziswa kokubini kwi-Intanethi nakwi-intanethi. Ngubani ofumana umthengi omtsha, ufumana umvuzo woku. Inkampani izinikele kulo mgaqo - yahlukile kwi intengiso yentsholongwane Unolawulo oluncinci kwinkampani - kwisincomo esiqaliswe ngokuthe ngqo. Iingcebiso zisebenza ngoku - Abathengi abadluliswayo banamathuba amane okuthenga kunentengiso eqhelekileyo.

114. Umxholo ophendulayo

Ngokobuchwephesha, umxholo ngokwawo awunakuphendula, uyilo lwewebhu kuphela elinokuphendula, Oko kuthetha ukuba ihambelana ngokuzenzekelayo kubungakanani bescreen esele sikhona. Umbhalo- kunye nomxholo womfanekiso uyahambelana ngaphakathi kuyilo oluphendulayo, ubukhulu obuchazwe kwangaphambili.

115. Ukubuyisela kwakhona

Ngokusebenzisa kwakhona amanyathelo, abasebenzisi banako, iwebhusayithi ekhangela imveliso- okanye uyeke ukukhangela ulwazi, ukukhuthaza ngokuzenzekelayo indawo okanye imveliso, ukuba bajonge, boniswa. Oku kuyenzeka, ngumsebenzisi ngelixa undwendwela iwebhusayithi ngokusebenzisa Ikuki iphawulwe, anokuphinda achongwe kwakhona kamva. Ngaba ukule ntengiso inye njengomboneleli otyelelweyo?, intengiso efanelekileyo ingabonakaliswa. I-Facebook ihlala iphawula abasebenzisi ngokuzenzekelayo, nangaphandle kwecookie. Ukuphinda ubeke enye into kuyasebenza, ngakumbi kuba akukho khetho lokwenyani lwabasebenzisi ukuphuma.

116. Imbuyekezo kutyalo mali

Ukubuya kweDer kutyalo-mali (UKUMKANI) sisalathisi kwezoqoqosho, ebonisa, yintoni eqhubekayo (inzuzo) inokufezekiswa ngotyalo-mali oluthile. Ukubala kusekelwe kwifomula, ethathela ingqalelo inzuzo kunye nengeniso kunye nokuqeshwa kwemali. Ifunda i-ROI = inzuzo : Inkunzi eqeshwe. Inzuzo ephunyeziweyo iyasetyenziswa, ngaphandle kwerhafu yokuthengisa. I-ROI ihlala ichazwa njengepesenti, kumazwe athetha isiJamani ikwaligama le-ROI Buyisela kutyalo-mali eqhelekileyo.

117. Iirobhothi

Ukufa kweerobhothi.txt, ifayile yokubhaliweyo elula enokuhlala ifumaneka kwingcambu yewebhusayithi, isetyenziselwa ukulawula iifayile ze Abakhangeli beenjini. Iirobhothi.txt iqulethe imiyalelo yomkhangeli kwaye ichaza, phakathi kwezinye izinto, zeziphi iindawo kunye nemixholo engezantsi Enjaloindexkufuneka ibandakanywe kwaye ingafanelekanga.

118. Ukutya kwe-RSS

Ngoncedo lwe-RSS feed, iiwebhusayithi zinokwenziwa, njengeeblogi,"Rhuma kwi", ukuze waziswe ngokuzenzekelayo ngalo lonke utshintsho olwenziwa kwiwebhusayithi. Ukutya kwe-Ein (ukusuka engl. "ifidi") unokuba nesihloko somxholo kuphela, inenxalenye efinyeziweyo yesicatshulwa okanye yonke itekisi entsha. Umfundi wesondlo uyafuneka ukuze asetyenziswe.

Ezinye izihloko ezivela kuloo ndawo "S":

119. Ixesha lokuKhangela

Ixesha lokuKhangela kwi-unter (Isigama esinjalo) umntu uyaqonda ukudityaniswa kwamagama okanye abalinganiswa, ezifakwe kwinjini yokukhangela, ukufumana iziphumo ozifunayo. Inokwenza zombini "thenga iselfowuni" naye ngokunjalo "wasweleka nini umartin luther king?". Nantoni na abasebenzisi abangena kwicandelo lokukhangela ithathwa njengebinzana lophando.

120. Ukuhlwayela

Ngaphantsi kwekota imbewu ("Aussäen") umntu uyakuqonda ukubeka umxholo kwindawo efanelekileyo, apho umxholo uvela khona ukuhanjiswa kwentsholongwane isasazwa yodwa. Into efunekayo ukuze imbewu ibe yimpumelelo yile, Inani elithile labasebenzisi abathatha inxaxheba lifikelelwa kwangaphambili ("Indawo yokuThintela" okanye "ubunzima obunzima") kwaye umxholo kulula ukwabelana ngawo.

121. Ukukhangela kweNzululwazi

Ngokwesiqhelo imibuzo ebunjiweyo inokufakwa kukhangelo lwe-semantic. Iinjini zokukhangela zeSemantic ziyakwazi, ukugqiba ngokubaluleka kwale mibuzo. KwiiGoogles InqanabaBrain, apho kusetyenziswa ubukrelekrele bokuzenzela, sele isebenza kakuhle. 122. Thenga iitekisi ze-SEO

Awunyanzelekanga ukuba ubhale izicatshulwa ezilungiselelwe iiwebhusayithi ngokwakho. Unokubabona kwakhona Iiarhente zombhalo okanye kwi ababhali abazisebenzelayo Umyalelo. Nangona kunjalo, uhlala uqhuba uphando lwamagama aphambili afunekayo kwangaphambili okanye owenziwe ngamanye ababoneleli ngeenkonzo.

123. Izixhobo ze-SEO

Ezi zixhobo zingasetyenziselwa ukubeka esweni ukusebenza kunye nenqanaba lewebhusayithi. Izixhobo zinokunika uluhlu olubanzi lwemisebenzi. Kuya kufuneka usoloko ucinga ngononophelo ngaphambi kokuthenga, yeyiphi imisebenzi oyifunayo.

124. I-SERP

Isishunqulelo se-SERP (I-SERPs ezininzi) imele i: Iphepha leeNjini zokuKhangela, ke ngesiJamani "Uluhlu lweziphumo zenjini yokukhangela". Oku kuyavela, xa igama lokukhangela lingeniswa kwiinjini yokukhangela kwaye kusenziwa uphando.

125. Isitshingitshane

I-Shitstorms ayiphelelanga kwimithombo yeendaba zentlalo, nangona kulapho zixhaphake khona. Isiqhwithi se-shit sinokuthi senzeke kwizimvo zeblogi okanye kwindawo yokubeka izimvo kwiiwebhusayithi eziqhelekileyo. I-shitstorm ihlala isisixa sezimvo ezimbi okanye ukugxekwa komntu okanye iziko.

126. Isilayidi

Imifanekiso eyahlukeneyo okanye iigrafiki zinokuboniswa ngokuzenzekelayo emva komnye kwenye umboniso wesilayidi kwaye zinokuboniswa ngokulula kakhulu. Ezinye izixhobo zomsindo zivumela utshintsho lomfanekiso ukuba luyilwe ngokukodwa (Kunye. B. ithambile iphele), inokwenzeka, Cwangcisa amaxesha ahlukeneyo omboniso kunye nokudlala ngaxeshanye kweetrakthi zomsindo ngexesha lokwenziwa (Kunye. B. Umculo ongasemva).

127. Umxholo onokutya okulula

Umxholo onokuhluthwa ngumxholo owenziwe ngokulula, ezincinci "Izibheno" inokubonelelwa kwaye ayifuni inqanaba eliphezulu lokugxila kwinxalenye yomsebenzisi xa urekhoda. Ifanelekile njengomxholo onokutya okulula (mfutshane kakhulu) Amacandelo okubhaliweyo, imizobo yoopopayi okanye ulandelelwano olufutshane lwevidiyo. Ngokukodwa ngokusetyenziswa "ecaleni" Ekugqibeleni, unako ukuvelisa ingqalelo enkulu kumsebenzisi.

128. Imixholo yeendaba kwiNtlalo

Umxholo wemidiya yoluntu uyaqondwa ukuba uthetha wonke umxholo, eyenzelwe ngokukodwa amajelo asekuhlaleni. Ezi zikufuphi kuFacebook, I-Twitter kunye ne-Instagram zikwanokunxibelelana njengePinterest, I-Snapchat kunye neFlickr. Iinkonzo zokusasaza ividiyo njengeYouTube kunye neVimeo ngamanye amaxesha zikwajongwa njengeendaba zosasazo.

129. UkuSebenza kweMithombo yeendaba (SINGO)

Mininzi imisebenzi ekufuneka yenziwe ngexesha le-SMO, kuxhomekeke kuthungelwano olusetyenzisiweyo, Uhlobo lweakhawunti kunye nesicwangciso esiliqili seendaba zentlalo sinokuhluka kakhulu. Ezona njongo ziphambili kukwakha ukufikelela kweyona akhawunti inkulu yemithombo yeendaba, ukudala kunye nokubekwa (Ukuhlwayela) umxholo ofanelekileyo kumajelo ngamanye, ukomeleza unxibelelwano nabalandeli kunye nolawulo olululo lwegama lomntu kwiinethiwekhi zentlalo ("igama elihle" okanye umfanekiso olungileyo). Rhoqo abaphathi beendaba zosasazo bathatha ii-SMO kunye nenkxaso eqhubekayo yamajelo ngamanye.

130. Iimpawu zoLuntu

Iimpawu zeNtlalontle zeAls (iimpawu zentlalo) enye ichaza lonke unxibelelwano lwentlalo, abo bakumajelo asekuhlaleni kwiakhawunti yakho, kodwa zenzeke nakwiiblogi okanye kwiindawo zokubeka izimvo. Njengomthetho, ezi zinto zithandwa kakhulu, Izabelo okanye izimvo. Ukuya kwinqanaba elingakanani inani eliphezulu leempawu zentlalo ezinokuba nefuthe elihle kubume bewebhusayithi, iphikisana. Kukho izinto ezibonisa ukuba kunjalo, UGoogle ngokwakhe akaboneleli ngolwazi olucacileyo malunga noku, kodwa ubuncinci bucebisa, ubuncinci ukuyinikela ingqalelo kwixa elizayo.

131. Iifoto zesitokhwe

Iifoto zesitokhwe yimifanekiso, enokusetyenziswa njengomzekeliso kwiiwebhusayithi, ukuba uhlawula umrhumo wephepha-mvume elifanelekileyo, kodwa ihlala ingekho phezulu kakhulu. Iifoto zesitokhwe zenziwa ngabafoti abaziingcali kwaye zenzelwe ukuba zisetyenziswe zisemthethweni. Ukuba ufuna ukusebenzisa iifoto ezivela kweminye imithombo, Ukufumana iilayisensi eziyimfuneko kwaye nokufumana imvume ebhaliweyo kubo bonke abantu ababonakalayo kubo kungadla ixesha.

132. Ukubalisa

Ukubalisa amabali yindlela yokuthengisa, ekhethwa kwintengiso namhlanje. Umyalezo wentengiso usongelwe kwibali elincinci, ukuba umbukeli okanye umfundi abe namava kwaye avelane nawo. Ukongeza kwintengiso, ukubalisa amabali kukwasetyenziswa kunyango lwengqondo, isetyenziswe kwimfundo kunye nakwi-journalism yeklasi.

133. Isalathiso seinjini yokukhangela

Isalathiso senjini yokukhangela sisikhombisi, apho injini yokukhangela igcina onke amaphepha athe wawabonisa. amaphepha, ezingekhoyo kwisalathiso seinjini yokukhangela, ayifumaneki kusetyenziswa injini yokukhangela. Njengesihlwayo sokuphula umthetho weinjini yokukhangela, iinjini zokukhangela zinokususa iphepha ngalinye kwisalathiso njengesohlwayo, emva koko akusabonakali kwaye akusenakufumaneka.

134. Ukulungiswa kweinjini yokukhangela umxholo

Ukongeza kubume bewebhusayithi, i Imethadatha kunye nemifanekiso kunye nemizobo, ngaphezulu kwako konke, umxholo wokubhaliweyo wewebhusayithi kufuneka uyilwe ngokugqibeleleyo kangangoko, ukufikelela kwinqanaba eliphezulu. Ayibobukho nje bezona zibaluleke kakhulu ezidlala indima apha Amagama aphambili indima, kodwa kunye nobubanzi besakhiwo sonke somxholo. Iinjini zokukhangela zinokuyenza loo nto namhlanje "funda", imalunga newebhusayithi kwaye ulwazi oluphangaleleyo luphelele kwaye luphelele kangakanani. Umxholo nguKumkani.

135. Injini yokukhangela yentengiso / Intengiso yeeNjini zokuKhangela (ULWANDLE)

Ngaphandle kokuphumelela abaninzi kangangoko kunokwenzeka Iindwendwe ezivela kwindalo, kukwakho nokwenzeka, Ngokufanelekileyo beka intengiso kwiinjini yokukhangela kumagama athile ophando. Esi sibhengezo sihlawuliswa, Ixabiso leendleko livela kukhuphiswano olukhoyo lwexesha elithile lokukhangela kunye nemali yeebhidi zabanye abakhuphisana nabo.

Ezinye izihloko ezivela kuloo ndawo "T":

136. Ubungqina

Iingqinisiso zipapashiwe ngamava kunye namava avela kubathengi abonelisekileyo. Bayabizwa "Iileta zengcebiso" esetyenziswa kwintengiso, ukweyisela abanye abathengi ukuba bathenge. Ubungqina busebenza kakhulu, abathengi abaninzi basekela izigqibo zabo zokuthenga ubukhulu becala kumava, ezo zixelwa ngabanye abathengi, Sele bethengile le mveliso.

137. Ukumakisha

Xa ukumakisha, umxholo unikwa amagama aphambili ahlukeneyo, ukuzihlela ngokwezihloko. Ziyaziwa ngokukhethekileyo #IiHashtags Kwi-Twitter nakwi-Instagram. Omnye ubiza i-hashtag enjalo, Yonke imixholo eyabelwe eli gama liphambili iyaboniswa. Iimpawu zinokunikezelwa amaxesha amaninzi (Kunye. B. #Ikhefu #GranCanaria #Hotel ntlekele), oku kuvumela umxholo ukuba uphendulwe kwaye ufumaneke kamva ngendlela ekujolise kuyo kakhulu.

138. Izinto zokubhala

Endaweni yokubhala izicatshulwa ezifunekayo ngokwakho, unokubaqesha ngokulula kwiarhente yokubhaliweyo. Oku kungqinelana nokukhutshelwa ngaphandle kweklasikhi. Iinkonzo ezinikezelwayo zinokwahluka kakhulu, Kukho kaninzi umahluko omkhulu kumgangatho weetekisi. Izicatshulwa zovavanyo kunye nothelekiso lwamaxabiso kufanelekile.

139. Imibhalo yeevenkile ezikwi-Intanethi

Kwiivenkile ezikwi-Intanethi, kwelinye icala Udidi lweetekisi iyafuneka, kwelinye icala, njengeenkcukacha kwaye ziyilwe kakuhle kangangoko kunokwenzeka Iinkcazo zemveliso. Zombini ezi ntlobo zeetekisi kufuneka zilungelelaniswe ngokufanelekileyo kwaye ngokufanelekileyo Amagama aphambili ukubonelelwa. Akunyanzelekanga ukuba ubhale isicatshulwa kwiivenkile ezikwi-Intanethi ngokwakho, Unako kwakhona kwi ababhali abazisebenzelayo okanye Iiarhente zombhalo kuyalela.

140. Iitekisi kwintengiso yencoko

141. Makubhalwe iitekisi

Xa kungekho sithuba saneleyo, ukubhala izicatshulwa ngokwakho, Unga Ikwancedisa izicatshulwa. Kulapho ababhali abazimeleyo okanye iiarhente zombhalo kunokwenzeka. Ukubonelela ngokwenziwa kweetekisi, kwelinye icala, kunokuqinisekisa iitekisi ezikumgangatho wobungcali ngokwenyani, Kwelinye icala, ikonga ixesha elininzi, enokusetyenziswa ngcono kakhulu.

142. Indawo yokubhaliweyo

Xa ukwenza isicatshulwa kubalulekile, isihloko sijongiwe ngenene nangokupheleleyo kwaye yonke imiba ikhanyise ngokufanelekileyo nangokulinganayo. Ngale ndlela, izicatshulwa zonyusa amathuba okubeka inqanaba. Isicatshulwa ngokwaso kufuneka sibe nomsonto obomvu oqhubekayo kwaye sakhiwe kakuhle ngemihlathi emininzi kunye nezihlokwana.

143. Umxholo omncinci

Umxholo omncinci ngamaphepha ane "ibhityile" umxholo, ebonelela ngoncedo oluncinci okanye ukungabikho kwaphela kweendwendwe. Oku kunokwenziwa ngokuzenzekelayo umxholo okanye Umxholo ophindwe kabini ukusuka kwamanye amacala. Ikwabizwa njalo Amaphepha okungena iwele phantsi komxholo obhityileyo, kodwa amaphepha afakiwe, ezingenamxholo uluncedo ngaphandle kwemiyalezo yentengiso. Kungenxa yokuba uGoogle ufuna ukunika abasebenzisi iziphumo ezininzi ezifanelekileyo kangangoko, Amaphepha anomxholo omncinci ohlwaywe ngokuqatha yinjini yokukhangela.

144. Ukulandela umkhondo

Iindlela zokulandela umkhondo zinika ithuba, rekhoda kwaye ubhale indlela yokuziphatha komsebenzisi. Oku kunokusetyenziselwa ukumisela, umzekelo, Zeziphi iwebhusayithi okanye amakhonkco umsebenzisi afike kwindawo yakho nge, Uhlale ixesha elingakanani kwiphepha ngalinye, ngawaphi amaphepha awawatyelelayo ewonke kunye nedilesi ye-IP atyhila kuyo. Ukucofa kunye nokuhamba kwemouse kunokulandelwa. Ukurekhodwa kwedatha kunika ulwazi oluchanekileyo lokuziphatha komsebenzisi kwaye ke oko kunokwenzeka, Yenza iiwebhusayithi zibengcono kwaye zisebenziseke lula. Ukongeza, ukulandelela kunokusetyenziselwa ukuvavanya ngcono impumelelo yamanyathelo okuthengisa.

Ezinye izihloko ezivela kuloo ndawo "U":

145. Umxholo owahlukileyo

Umxholo owahlukileyo umxholo okhethekileyo kwaye ke ngokuchasene ne Umxholo ophindwe kabini, Oko kukuthi, umxholo, esele zipapashiwe kwezinye iindawo ezinamagama afanayo okanye afanayo okanye zikhutshelwe kweminye imimandla. Iiwebhusayithi kufuneka zihlale zinomxholo owahlukileyo.

146. Isindululo esisodwa sokuThengisa (I-USP)

Isindululo sokuThengisa ngokuBodwa (I-USP) Ingaba yi indawo ekhethekileyo yokuthengisa yeshishini, eyahlula ngokucacileyo kukhuphiswano nabo. Ngaphandle kwesindululo esingafaniyo sokuthengisa, ukuthengisa ngempumelelo kunye nokwakha uphawu oluqinileyo kunzima kakhulu okanye akunakwenzeka.

147. Amava omsebenzisi (UX)

Amava omsebenzisi oswelekileyo (UX) Isiphumo salo onke amava omsebenzisi, ukuba umsebenzisi wenza ngewebhusayithi ethile. La mava anokuba yinto elungileyo okanye embi, Ukusebenza ngokugqibeleleyo kuyonwabisa ukusebenzisa. Ubuncinci umsebenzisi kufuneka afike kwindawo yakhe kakuhle. Oko kuyakwenziwa ngeyona nto ibalaseleyo Ukusebenziseka icala liqinisekisiwe - oku kuthetha ukusetyenziswa ngokukuko kwesiza kubasebenzisi.

148. Umxholo oveliswe ngumsebenzisi

Umxholo oQulunqwe ngumsebenzisi (UGC) ichaphazela wonke umxholo, engadalwanga ngumsebenzisi wewebhusayithi, kodwa yenziwe ngabasebenzisi bewebhusayithi.

Ukongeza kumagqabantshintshi, Uphengululo kunye nezithuba zeforum, umzekelo, zibandakanya iividiyo ezilayishwe ngabasebenzisi kwiYouTube njenge-UGC.

Ezinye izihloko ezivela kuloo ndawo "UW":

149. Ubude bokuhlala

Ubude bokuhlala lixesha, Umsebenzisi nokuba kukwiwebhusayithi iphela (Ixesha lokuhlala lilonke) okanye uchitha nganye kwiphepha elinye, Phambi kokuba acofe kude. Yenzeka rhoqo ngakumbi, Amaxesha amafutshane kakhulu okuhlala kunokuba ngumqondiso woku, ukuba umxholo wephepha awuhlangabezani nolindelo lwabasebenzisi. Ngenye indlela kunokwenzeka, Abasebenzisi abanakufumana indlela ejikeleze iphepha ngokufanelekileyo. Ubude obude kakhulu bokuhlala kukwangumgangatho wokuma okuhle. Ixesha lokuhlala kwabasebenzisi liphelile Ukulandela umkhondo ezimisele.

150. Umxholo wentsholongwane

Umxholo, i "yiya kwintsholongwane", Ukusasazeka kwinethiwekhi ngesantya esiphezulu kakhulu kwaye zizonke. Uhlobo lwesiphumo sebhola ekhatywayo luya kudlala kulwabiwo. Ukuhambisa umxholo ngeendlela zokuhambisa intsholongwane, kufuneka zinomdla ngokukodwa kwaye kulula ukuba zabelane ngazo. Kuya kufuneka zibekwe ngokugqibeleleyo kwaye ngaphambi kokuba intsholongwane ingene, kufuneka ube "ubunzima obunzima" ukufikelela ebantwini, kude kube kubizwa njalo "Indawo yokuThintela" (indawo yokuphelisa) kugqithisiwe. Ukuhanjiswa kwentsholongwane komxholo kukwayinxalenye yentengiso ye-guerrilla.

151. Umatshini obuyela emva

Ngoncedo lomatshini weWayback, iinguqulelo ezindala okanye zangaphambili zewebhusayithi ziyafumaneka kwaye ziboniswe. Unayo a "Ugcino lwedijithali" kwi-intanethi, amaphepha angasekho anokujongwa kunye nayo, ukuba zigciniwe kwiziko ledatha. Umatshini weWayback uqhutywa nguVimba weIntanethi, Ingenzi nzuzo yase-US ese-San Francisco.

152. WDF * IDF

Malunga WDF * IDF Ukubalwa kunokumiselwa ngokuchanekileyo, ubaluleke kangakanani isicatshulwa esithile kwisihloko. Oku kwenziwa ngokuvavanya amaRhoqo amaXwebhu (WDF) kunye noRhoqo lweXwebhu loXwebhu (IDF), nganye nganye ichonga ubungakanani bamagama athile aphambili. Isicatshulwa esenziwe ngokufanelekileyo sinokubhalwa ngokulinganisa okuphezulu kwamagama kwigama ngalinye, inokuchongwa kwakhona, yeyiphi imigaqo ekufuneka ivele kuxwebhu olufanelekileyo kwaye kangaphi. Ukubala kunzima, Iziphumo ke ngoko zimiselwe ngokukodwa yi-WDF * IDF namhlanje. Okwangoku, apho iinjini zokukhangela zisekwe phantse kuzo zonke Ukulungiswa kwesemantic kwangoku sebenza, Ingaba i Ukuxinana kwegama eliphambili njengenyathelo leetekisi eziyilwe ngokufanelekileyo alisekho ngokwaneleyo.

153. Ubume bewebhusayithi

Isakhiwo esifanelekileyo kunye nesengqiqweni sewebhusayithi siyimfuneko, ngonaphakade Ukusebenziseka ukubanakho ukufikelela. Ubume obulungileyo bephepha bukwabalulekile kwinqanaba, nakhona Abakhangeli beenjini kufuneka ubenakho ukuqonda ubume bephepha kangangoko kunokwenzeka. Iziqulatho kufuneka zicwangciswe ngokucacileyo, kwigama ngalinye eliphambili kufuneka libekho kwiphepha elingaphantsi. Ukucoca Ngokuqinisekileyo iyacetyiswa. Ukongeza, kukho umkhombandlela owenziwe kakuhle kunye nolwakhiwo lwe-URL esengqiqweni, ngokukhethekileyo ngee-URL zokuthetha, kufuneka iqatshelwe.

154. Imibhalo yeWebhusayithi

Vele ugcwalise iwebhusayithi enemifanekiso okanye imigca embalwa yokubhaliweyo, Ndingathanda Umxholo omncinci ikaliwe kwaye iya kuba yingozi kakhulu kwisiza. Isicatshulwa esineenkcukacha esaneleyo nesakhiwe kakuhle masibe kwiwebhusayithi yonke. Zonke iindidi zezihloko ukusuka kwi-H1 ukuya kwi-H3 kufuneka zisetyenziswe ngokulandelelana. Kubalulekile ukuba iitekisi ziqulathe ixabiso elongeziweyo kunye noluncedo lokwenyani lomfundi.

155. Iibhloksi zentengiso

Iibhlokhi zentengiso okanye iibhlokhe zentengiso ziinkqubo zokucoca ulwelo, vimba intengiso kwiiwebhusayithi, ukuze ingaboniswa. Ngokomgaqo, zonke iifom zentengiso zivaliwe, Nangona kunjalo, akukho bhlokhi wentengiso ulawula ibhloko nganye. Iibhlokhi zentengiso zinokubandakanywa ngokuthe ngqo kwisikhangeli okanye zongezwe njengokongeza.

156. Bhala ukubhala

Ikopi yentengiso yenzelwe ukutsala umdla kwimveliso ethile okanye kwinkonzo - okanye ubakhuthaze ukuba bathenge ngokuthe ngqo. Oko kufuna, ukuba zibhaliwe ngobungcali. Ukongeza, izicatshulwa zentengiso kufuneka zihlale zibhalwa ngokuchanekileyo kwiqela elijolise kulo, ukuba baya kuphumelela - phakathi kwezinye izinto, ukudalwa kwe Abantu abathengi.

157. Umnqwazi omhlophe we-SEO

Le yimilinganiselo yokwenziwa, ehambelana nemigaqo kunye neenkcazo zeinjini zokukhangela kwaye zinokusetyenziswa. Okuchasene noku ziindlela zomnqwazi omnyama, Yimilinganiselo yokwenziwa engavumelekanga. Amagama afunyenwe kwiifilimu ezindala zeenkomo zaseMelika, apho umguvela uhlala ethwala umnqwazi omnyama, iqhawe kwelinye icala lihlala limhlophe.

158. Iphepha elimhlophe

Amaphepha amhlophe lukhetho olukhulu, Ukubhengeza ngezibalo kunye namanani, endaweni yokusebenzisa imiyalezo yentengiso. Amaphepha amhlophe avela kumaphepha ezopolitiko aqhelekileyo - namhlanje ikakhulu unikezela ngesishwankathelo esinyanisekileyo seenkonzo, Iimpawu zemveliso kunye neempawu zeemveliso, ngakumbi kwindawo yezinto ezintsha zobugcisa nakwindawo ye-IT. Ii-Whitepapers zihlala zinikezelwa ngokukhuphela kwifomathi ye-.pdf. Banokuba nefuthe elihle kubume bephepha - ukuba amaphepha amhlophe abonelelwa ngokukhuphela kwiphepha elinye, oku kuhlala kuthathelwa ingqalelo njengophawu lokuma okuhle.

Ezinye izihloko ezivela kuloo ndawo "Y":

159. Yahoo

Emva kwenjini yokukhangela i-Yahoo! Inkampani Altaba Inc., Ngoku yinxalenye yeQela leVerizon. Kumazwe athetha isiJamani, injini yokukhangela yiYahoo! Injini yokukhangela yesithathu ngobukhulu emva kukaGoogle kunye neBing. Ngasentla 700 Izigidi zabantu kwihlabathi liphela zisebenzisa iinkonzo zomboneleli, ngakumbi imeyile, Iindaba kunye nesithunywa sikaYahoo kwangoko. Kwiminyaka embalwa edlulileyo, uYahoo wangena emlilweni, njengokuba kwavela, ukuba ngaphezulu 1 Billion akhawunti yomsebenzisi iye yaqhekezwa - Ngokusisiseko zonke iiakhawunti zabo bonke abasebenzisi, Oku kubandakanya ukuhanjiswa kwedatha kwabanye abaphikisi kunye neentatheli kunye nokusekwa kwento evulekileyo "Icango langasemva" kuba i-FBI igxekwa kabukhali ngabaninzi.

160. Ulawulo lwesivuno

Ulawulo lwesivuno lolawulo lwesivuno kwiinkampani, ekuya kuthi ngayo yonke inzuzo yenkampani inyuswe kangangoko kunokwenzeka. Inkqubo isebenza kwisiseko sobukho bezinto ezithile kunye namaxabiso ahambelanayo. Ngale ndlela, amandla asele ekhona kufuneka asetyenziswe ngokugqibeleleyo kangangoko. Ulawulo lwesivuno luza kushishino lwehotele, Rhoqo isetyenziswa ziinkampani eziqeshisa ngemoto kodwa nangababoneleli beenkonzo zothutho (Kunye. B. Indawo eshiyekileyo inikezela ukusebenzisa amandla apheleleyo okanye amaxabiso ngokuxhomekeke kwinani lezithuthi ezikhoyo kunye neemfuno ezilindelekileyo).