UkuPhuculwa kweNjini yoPhando kunye nokuPhuculwa kwezinga loGuqulo

I-SEO inokunyusa ukugcwala kwewebhusayithi yakho, but you also need to consider conversion rate optimization. Ukulungiswa kwe-injini yokukhangela akwanelanga ukuba iwebhusayithi yakho ayiguquli iindwendwe zibe ngabathengi. Kuya kufuneka unyuse izinga lokuguqulwa ukuba ufuna ishishini lakho likhule. Nazi ezinye iindlela onokuphucula ngazo izinga lakho lokuguqulwa. Ukongeza ikhonkco langaphakathi kwiwebhusayithi yakho kunokunyusa ukugcwala kwewebhusayithi yakho. Isiqulatho esilungiselelweyo sibalulekile kusetyenziso lwe-injini yokukhangela.

Ukulungiselela kwikhasi

You may have heard of on-page search engine optimization (SEO), kodwa yintoni kanye kanye? Yinkqubo yokudala amaphepha akhuthaza abasebenzisi ukuba bahlale kwiwebhusayithi yakho. Injongo ye-SEO yephepha kukukhuthaza, isikhokelo, kwaye ufundise abasebenzisi, ngelixa i-SEO ye-off-page ibandakanya ukwakha amakhonkco kunye nokwandisa igunya lesizinda. Uluhlu olungezantsi zizinto ezisisiseko ze-SEO kwiphepha. Ngethemba, ezi ngcebiso ziyakunceda indawo yakho ifumane ingqalelo eyifaneleyo!

Chonga amagama akho angundoqo. Amagama angundoqo ngamagama kunye namabinzana asetyenziswa ngabantu ukukhangela kwi-intanethi. Amagama angundoqo enza isiseko sesicwangciso sakho sokuphucula kwiphepha. Ukufumana okuninzi kumagama angundoqo, qinisekisa ukuba zibonisa ngokuchanekileyo umxholo wephepha lakho. Ungalibali ukubandakanya amagama angundoqo afanelekileyo ngaphakathi kweethegi zakho zemeta kunye nezihloko. Ezi zinto ziya konyusa umgangatho wendawo yakho kwiziphumo zophando. Nangona kunjalo, akwanelanga ukuba nenqanaba eliphezulu lephepha; Kuya kufuneka ukuba ube ne-SEO elungileyo kwiphepha ukukhulisa ukuthandwa kwewebhusayithi yakho.

Kuya kufuneka kwakhona ujonge ubume be-URL yakho. Musa ukusebenzisa kakhulu ii-URL ezinde, njengoko oku kuya kuchaphazela kakubi i-SEO yakho. ukuba iintlobo zomxholo wakho zabelana ngoyilo, qiniseka ukuba usebenzisa iirobhothi metatag “noindex” kumaphepha angenawo umxholo. Ukusebenziseka yinto enkulu kuyilo lwewebhu kule mihla. Kuphephe ukusebenzisa imizobo entsonkothileyo kwaye ukhethe uyilo olulula. Oku kuya kuphucula ukusetyenziswa ngokubanzi kwephepha. Ungalibali ukusebenzisa amagama angundoqo ukwenza umxholo wakho uhambelane ngakumbi nabaphulaphuli bakho.

Izihloko zeMeta kunye neenkcazo yenye inxalenye ebalulekileyo ye-SEO yephepha. Ziya kuvela kwiziphumo zophendlo phantsi kwesihloko sephepha. Azinxulumananga ngokuthe ngqo nenqanaba, kodwa ziphembelela amaxabiso onqakrazo. Xa zilungisiwe, Iinkcazelo zakho zemeta ziya kwandisa kwakhona iNqakraza-NgoKwenza iRate (I-CTR) kwaye unyuse umgangatho wephepha lendawo yakho. Ekugqibeleni, izihloko zemeta kunye neenkcazo kufuneka zihambelane nomxholo okwiphepha lakho.

Kwiphepha le-SEO libalulekile kubasebenzisi beselula. UGoogle unika ubabalo ngakumbi kwiiwebhusayithi eziphathwayo ezilayisha ngokukhawuleza. Qinisekisa ukwenza umxholo ulungele i-mobile ngokudala iindawo zokuphumla ezifanelekileyo kunye nokutshintsha ubungakanani bemidiya njengoko kuyimfuneko. Kuya kufuneka uqinisekise ukuba izixhobo zakho ziyakhasa nge-injini yokukhangela bots. Uluhlu olungezantsi lweminye imiba ebalulekileyo ye-SEO yephepha. Qhubeka ufunda ukuze ufunde ngakumbi. Uya kuvuya ukuba uyenzile.

Inkcazo yeMeta: Ukuba umxholo wakho uquka inani elikhulu lemifanekiso, qinisekisa ukuba banesicatshulwa esifanelekileyo. Ezi nkcazo aziphuculi kuphela amava omsebenzisi, kodwa ikwanceda iinjini zokukhangela ukukhangela amaphepha akho ewebhu. Ukwengeza, zikwasebenza njengeetekisi ze-anchor zamakhonkco angaphakathi, ezikhuthaza iinzame zakho ze-SEO kwiphepha. Esi sisiseko esisisiseko sokuhlela kwiziphumo zophando. Ukuba ulandela la manyathelo alula, uya kuba usendleleni eya empumelelweni ekunyuseni ukugcwala kwendawo yakho.

Idatha eyakhiwe

When people search for information online, bafuna iziphumo ngokukhawuleza, kunene? Idatha eyakhiweyo inokunceda amashishini e-intanethi ahlangabezane nezi mfuno. Ngaphezu koko, idatha eyakhiwe ivumela amashishini asekuhlaleni ukuba avele kwiziphumo zophendlo, apho banokufumana khona isiko lendawo. Umzekelo, ukuba umntu ufuna “ipayi yenkukhu,” iziphumo ziya kubandakanya iresiphi, ulwazi lwezondlo, kunye neenkcukacha ezithe vetshe malunga nemveliso. Oku kwaziwa ngokuba yiSERP, kwaye iSERP nganye yodwa. Ukongeza idatha ecwangcisiweyo kwiwebhusayithi kunokukwenza ukuba ulwazi lubonakale ngakumbi kwaye lusebenza ngokufanelekileyo kwiiSERPs.

Ngeziphumo ezingcono, idatha ecwangcisiweyo kufuneka icace kwiphepha eliquletheyo. Ukuba ishishini linamaphepha amaninzi, kubalulekile ukuqinisekisa ukuba iphepha ngalinye linedatha efanayo. Ukwenza njalo, kungcono ukuqesha umphuhlisi wewebhu onolwazi olululo lwekhowudi kunye neprotocol. Le ndlela, kuya kuba lula ukugcina kunye neenguqu eziqhubekayo kwii-algorithms ze-injini yokukhangela. Idatha eyakhiwe ayiyi kwandisa ukubonakala kwewebhusayithi yakho kuphela kodwa iya kunceda abathengi.

Ukuba iwebhusayithi yakho isebenzisa idatha ecwangcisiweyo, iya kwandisa ukubonakala kwewebhusayithi yakho phakathi kwabathengi kwaye iphucule ukucofa-ngokusebenzisa amazinga 30%. Oku kungenxa yokuba idatha ecwangcisiweyo icwangcisiwe kwaye ithegiwe ngendlela elula kwikhompyuter ukuyitolika. Le datha inceda iinjini zokukhangela ukuqonda umxholo womxholo kwaye zibuyisele iziphumo ezichanekileyo. Ayisosisombululo sigqibeleleyo kuyo yonke iwebhusayithi. Kodwa ukuba uzimisele ngokuphucula i-injini yokukhangela yewebhusayithi yakho, idatha eyakhiwe iyimfuneko.

Idatha eyakhiwe ikuvumela ukuba ubonise ulwazi olongezelelweyo kwii-SERPs ecaleni kwenkcazo yewebhusayithi yakho. Kwivenkile yokutyela, umzekelo, idatha eyakhiwe iya kubonisa ulwazi olusisiseko njengendawo, iiyure zokusebenza, amaxabiso, kunye nophononongo. Le datha ecwangcisiweyo iqhele ukubizwa ngokuba yi-schema markup. Kubanikazi bewebhusayithi, sisicwangciso esihle kakhulu ukwenza iiwebhusayithi zabo ziphume kukhuphiswano kwaye zitsale iindwendwe ezininzi. Ngoko, uqalisa njani ukusebenzisa idatha eyakhiweyo?

Idatha eyakhiwe iluncedo nakwi-SEO, kodwa ayiseyiyo ye-SEO kuphela. Isetyenziswa kakhulu kwiinethiwekhi zentlalo kunye nakwiinjini zokukhangela ezifana neGoogle. Ukongeza ekuphuculeni i-SEO, idatha ecwangcisiweyo yenza umxholo wewebhusayithi yakho ube luncedo ngakumbi kwiinjini zokukhangela, kwaye banokubonisa olu lwazi kwiziphumo ezityebileyo nezifanelekileyo. Kukho iindlela ezininzi kunenye zokuphumeza idatha ecwangcisiweyo kwiwebhusayithi yakho. Nantsi eminye imizekelo. Izinto ezinokwenzeka azipheli.

Idatha eyakhiweyo yinxalenye ebalulekileyo ye-SEO, njengoko inceda ii-injini zokukhangela ukuba ziqonde umxholo wakho kwaye zibeke indawo yakho ngokubalaseleyo. Ngokutsho kophando, 75% yabasebenzisi bahlala kwiphepha lokuqala leziphumo zophendlo. Iphelisa imfuno yemibuzo malunga nomxholo okanye ifomathi yephepha. Kunoko, idatha ecwangcisiweyo iguqulela umxholo ngendlela ekulula ukuyifunda. Leyo yimfihlelo yokwenene kwimpumelelo ye-SEO. Kwaye ngoku ufunde indlela yokusebenzisa idatha eyakhiweyo, usendleleni eya kwindawo ephezulu kwiiSERPs.

Indexing

When you optimize a website for search engine optimization, kufuneka ungenise wonke umxholo wakho ukuba ufakwe kwisalathiso. Unokusebenzisa iimephu zesayithi ze-XML, Isixhobo sokungeniswa kweURL ye-URL yoPhendlo lukaGoogle, Izixhobo ze-Bing Webmaster, okanye i-IndexNow ukuhambisa umxholo wakho kwiinjini zokukhangela. Emva kokuba isalathisi, umxholo wakho uqala uhambo lwawo ukuya phezulu kwiziphumo zokukhangela. Kodwa ngaphambi kokuba uthumele umxholo wakho ukuba ufakwe kwisalathiso, kufuneka uqale uqonde ukuba zisebenza njani ii-injini zokukhangela. Funda indlela iiNjini zoPhando eziSebenza ngayo ukuze uqonde ngcono le nkqubo.

Ukwenza izalathisi ngokukhawuleza kangangoko, iinjini zokukhangela zicwangcisa ulwazi ngenkqubo ebizwa ngokuba yi indexing. Ngaphandle kwesalathisi, iinjini zophendlo ziyakufuneka zibonise lonke uxwebhu olukwicorpus – eyayiza kuthatha iiyure. I-Indexing igcina ixesha kuba ii-injini zokukhangela zinokukhangela i-database endaweni yokudwelisa onke amaxwebhu awaziwayo ngokuchasene nawo onke amagama angundoqo afanelekileyo. Ukusebenzisa isalathisi esijijekileyo – ikwabizwa ngokuba sireverse index – yenza kube lula kwiinjini zokukhangela ukufumana ulwazi olusuka koovimba abakhulu.

I-algorithms ye-Indexing iyatshintsha rhoqo. Ngelixa uGoogle unokuba nombono ongcono wendlela yokubonisa umxholo, oku akusoloko kunjalo. Omnye umxholo kwi-Intanethi unikezelwa kusetyenziswa iJavaScript, ebangela amava onikezelo ahlukeneyo kwi-injini yokukhangela. Ukuba awubonisi iJavaScript kwindawo yakho, Injini yokukhangela isenokungalathisi umxholo wakho ngokufanelekileyo. Nje ngeziphumo, abaninzi abayili bephepha lewebhu abayibonisi iJavaScript kwaye basebenzise i-noscript tag endaweni yoko.

Inkqubo yesalathisi ibalulekile kwimpumelelo ye-SEO. Iinjini zokukhangela zigcina ulwazi malunga namaphepha ewebhu kwindawo yogcino lwedatha ebizwa ngokuba yi index. Ngaphandle kwesalathiso, abanakuyifumana iwebhusayithi yakho. Basebenzisa i-algorithms ukumisela ixabiso lamagama angundoqo athile kunye namagama okukhangela. Ezi algorithms zivavanya umxholo wewebhusayithi kunye nekhowudi yeHTML ukwenzela ukubeka amaphepha ewebhu ngokusekwe kwezi zinto.. Ulwazi oluninzi abanalo, ngcono. Ke qiniseka ukuba ufaka imephu yesayithi kwiwebhusayithi yakho.

Ngelixa ukuhambisa ii-URL kubalulekile kwisalathiso, akwanelanga. Ukukhasa kunye ne-indexing zinxulunyaniswa ngokusondeleyo. Xa udala umxholo omtsha, ikhonkco kuyo kwisayithi yakho. Abakhasi bakaGoogle balandela amakhonkco, kwaye baya kuwufumana umxholo. Ngokulandela loo makhonkco, iwebhusayithi yakho iya kongezwa kwisalathiso. Kwilixa elizayo, oku kuya kwenza ukuba kubaluleke ngakumbi ukungenisa ii-URL kunye nokwandisa umxholo weenjini zokukhangela.

Ukukhasa iwebhusayithi yinkqubo entsonkothileyo eqala ngesalathiso. Njengoko ii-injini zokukhangela ziphucula ukukhasa kwazo, iwebhusayithi yakho iya kufumana amanqanaba aphezulu kwiziphumo zophendlo. Ukuqonda ezi zicwangciso kunye nokuqinisekisa ukuba iwebhusayithi yakho iyakhasa linyathelo lokuqala ekuphuculeni ukubonakala kokukhangela kwakho. Yakhe yakhasa, isalathisi siquka ukuhlalutya umxholo, amajelo eendaba, iithegi, kunye neendidi. Emva kokukhasa, isalathisi yinto ebeka iiwebhusayithi kwiphepha leziphumo zenjini yokukhangela.