Ukuphucula iwebhusayithi yakho kwiinjini zokukhangela

Ukulungiswa kwe-injini yokukhangela kunokufezekiswa ngeendlela ezininzi. Umzekelo, external links play a significant role in SEO. Ngaphezu koko, imisebenzi yemidiya yoluntu inokuchaphazela iziphumo zenjini yokukhangela ngendlela efanelekileyo. Kufuphi, ukusebenza ngaphandle kwephepha kukunceda uphucule ukuthembeka kwenkampani yakho. Kodwa zeziphi iindlela ze-SEO ekufuneka uzisebenzise? Makhe sifumanise. Kweli nqaku, siza kuphonononga le miba mithathu iphambili yokwenza ngcono. Emva kokufunda eli nqaku, uya kuxhotyiswa kakuhle ukuze wenze iwebhusayithi yakho ibe neenjini ezinjalo.

Ukulungiswa kwephepha

Onpage optimization refers to the processes that are used to increase the rankings and traffic of a website. Ubuchule be-SEO bubandakanya ukudibanisa kwangaphakathi kunye nezihloko zemeta. Xa yenziwe ngokufanelekileyo, ezi zenzo zinokukhokelela ekwandeni kwe-CTR, umgangatho wezinto eziphilayo, kunye netrafikhi. Ngezantsi zizinye zezinto onokuzenza ukuze wenze iwebhusayithi yakho ibe ngcono. Gcina ukhumbula ukuba akukho ziqhelo ezilungileyo zehlabathi jikelele zokuphucula kwiphepha. Kodwa, ungaqala ngezi zicwangciso ezisisiseko.

Google Maps Optimierung

With the help of suchmaschinenoptimierte Google Maps, ishishini lakho linokufunyanwa lula ngabasebenzisi abatsha. Ukongeza kwiwebhusayithi yakho kunye nebhlog yakho, ungasebenzisa kwakhona iGoogle Maps njengesixhobo sokuthengisa kwi-intanethi. Injini yokukhangela eyandisiweyo kuGoogle MyBusiness iya kuvumela abasebenzisi abatsha ukuba bafumane ishishini lakho kwaye bafumane ingqalelo. Iingcali ze-SEO eVienna zicebisa ukusebenza ngamagama angundoqo ukunyusa ukubonakala kwakho kwiimephu. Emveni kwakho konke, Ungeniso lwemephu kufuneka luqulathe lonke ulwazi oluyimfuneko kumsebenzisi.

Uluhlu lwe-injini yokukhangela luphenjelelwa zizinto ezininzi, ukusuka kwimbono yengqondo ukuya kweyobugcisa kuphela. Umzekelo, xa umntu echwetheza “umphicothi-zincwadi,” 60% yabaphandi baya kucofa kwisiphumo sokuqala kunye nesithathu esiphezulu. Ukuba ubeka imeko embi kukhangelo, awuyi kufumana nabaphi na abathengi. Kunoko, uya kufumana abathengi abaninzi abanokubakho.

Ukusebenzisa iimephu, shicilela idatha malunga nenkampani yakho kunye nendawo yakho kwiwebhusayithi yakho. Ukuba abathengi bayakwazi ukusebenzisa iiMephu zikaGoogle, baya kuba lula ukuthenga kuwe. Iimephu zikaGoogle zikwasisixhobo esihle sokukhangela kwalapha ekhaya kunye neGEO-Landing Pages. Ishishini elinedatha efanelekileyo malunga nendawo yalo linokuthi likwazi ukubeka phezulu kukhangelo lwasekhaya.

Ukuphucula iGoogle Maps kunye namagama angundoqo abalulekileyo yinxalenye ebalulekileyo yokukhangela kwendawo. I-algorithm kaGoogle ibeka phambili iziphumo ezifanelekileyo kwaye ibonelela ngeemephu ngeephini. Ulwazi olongezelelweyo olubalulekileyo olunjengophononongo kunye neefoto ziya kugxininiswa kwiindawo eziphezulu. Ngaphezu koko, Iimephu zikaGoogle ziza kubonisa ezona ziphumo zifanelekileyo kwiphepha lokuqala, nto leyo eya kukunceda ukwandisa ishishini lakho lasekhaya’ ukubonakala. Ukuba ufuna ukuba ishishini lakho libonakale kukhangelo lwasekhaya, kufuneka ulongeze ungeno lwakho kuGoogle MyBusiness.

Ngelixa abantu abaninzi benxulumanisa i-SEO kunye nokuthengiswa kwe-intanethi, ibe yinxalenye ebalulekileyo yeqhinga lokuthengisa idijithali. Kubalulekile ukukhumbula ukuba iinjini zokukhangela zineenjongo ezahlukeneyo kunye neendlela ezahlukeneyo zokuzifeza. Ngokusebenzisa ezi zixhobo namacebo, unokwandisa ukubonakala kwakho kwaye uqhube itrafikhi kwindawo yakho. Qiniseka nje ukuba uyenza ngendlela eyiyo kwaye uya kuvuzwa ngemigudu yakho. Unale nto engqondweni, uya kumangaliswa ziziphumo!

Amagama aphambili

Using keywords correctly will boost your SEO ranking in Google. Iinjini zokukhangela zisebenzisa amagama angundoqo ukutshatisa imibuzo yokukhangela kunye namaphepha afanelekileyo. Ukusebenzisa amagama angundoqo kunokutsala abasebenzisi kwaye kwandise itrafikhi yakho yezinto eziphilayo. Ukuqala, kufuneka wenze isihloko sephepha esilungiselelwe iwebhusayithi yakho. Lo ngumgca wokuqala obonwa ngabasebenzisi kwiziphumo zokukhangela. Sebenzisa amagama angundoqo abonisa umxholo wephepha lakho. Kweli nqaku, siya kuhamba ngaphezulu kweenzuzo zokusebenzisa igama elingundoqo.

Ukusebenzisa isixhobo segama elingundoqo njenge-Google Keyword Planner kunokukunceda wenze umxholo wakho malunga nala magama kunye namabinzana. Igama elingundoqo ligama okanye ibinzana elibhalwa ngumntu kwi-injini yokukhangela ukufumana ulwazi olufanelekileyo. Amagama angundoqo anomthamo ophezulu wokukhangela aziwa njengentloko yamagama angundoqo. Amagama angundoqo anomsila omde ngalawo afuna amagama amaninzi kunelinye. Benza malunga 70% kulo lonke uphendlo. Ukusebenzisa ezi zixhobo kuya kwandisa amathuba okufumana i-traffic eninzi.

Optimierung Ihrer Website für Suchmaschinen

Ukuphucula iwebhusayithi yakho kwiinjini zokukhangela (SEO) lidabi eliqhubekayo phakathi kwakho kunye neenjini zokukhangela. Ngelixa kungekho fomyula enye eqinisekisa indawo ephezulu yewebhusayithi yakho, unokwandisa umxholo wakho ukutsala abantu abaninzi. Uluhlu olungezantsi lweminye imiba ebalulekileyo ye-SEO yewebhusayithi yakho. Qinisekisa ukuba ufunda ngenyameko ngaphambi kokuba uqalise! Kwaye khumbula: umxholo ngukumkani!

Ukusebenzisa i-injini yokukhangela enye yeendlela ezilungileyo zokufumana eyona nto iphezulu ye-organic traffic. Oku kuthetha ukufumana indawo yakho kwindawo ephezulu kwiziphumo zenjini yokukhangela amagama angundoqo anxulumene neshishini lakho. Le nkqubo ibandakanya ukuguqula uyilo lwewebhusayithi kunye nomxholo ukwenzela ukubhenela kwiinjini zokukhangela kunye nokuzoba i-traffic entsha. Kukho iindlela ezahlukeneyo onokuzisebenzisa ukwenza oku. Nazi ezintathu ezidumileyo:

Ukulungiselela kwikhasi – Yenza isicatshulwa esifanelekileyo kumagama angundoqo anxulumene neshishini lakho. Iinjini zokukhangela ezifana nobukho be-intanethi obudlamkileyo. Iwebhusayithi edlamkileyo iya kutsala iindwendwe ezininzi. Kodwa ukulungiselelwa ngaphandle kwephepha kubalulekile ngokufanayo. Iinjini zokukhangela zithanda ukubona amakhonkco kumxholo ofanelekileyo. Kuya kufuneka ubandakanye umxholo ofanelekileyo kwiwebhusayithi yakho kwinkcazo yemeta. Ikhonkco kwiphepha lasekhaya lewebhusayithi yakho liya kwandisa amathuba okufunyanwa ngabathengi abanokubakho.

Isinyathelo sokuqala se-SEO luhlalutyo lwegama elingundoqo. Apha, kufuneka umisele igama elingundoqo(• Obona bude bubalulekileyo bomxholo bulinganiselwe ubuncinane) ukuba abaphulaphuli bakho ojolise kubo basebenzise ukufumana iwebhusayithi yakho. Kufuneka kwakhona ucinge ukuba umxholo wakho udibana njani negama elingundoqo. Qinisekisa ukuba usebenzisa ibinzana eliqulathe igama elifunwayo lokukhangela. Oku kunokukunceda ukuba ubone ukuba abantu bajonge ntoni kwaye yeyiphi amagama angundoqo amabinzana aya kusebenza kakuhle kwishishini lakho. Emveni kwakho konke, isitshixo kukwenza indawo yakho ibonakale kubaphulaphuli ekujoliswe kubo.

Ulungiselelo olungekho kwiphepha – I-SEO ifuna okungaphezulu nje kokuphucula iwebhusayithi yakho. Ukulungiselela ngaphandle kwephepha kukwabandakanya ukudibanisa kumxholo ofanelekileyo. UGoogle uthanda iiwebhusayithi ezinamakhonkco. Amakhonkco abonisa ukufaneleka kwiwebhusayithi yakho kwaye yinto ebalulekileyo kwi-SEO. Okukhona unamakhonkco amaninzi, okukhona uGoogle ayakuthathela ingqalelo ukuba ufanelekile kolo phendlo. Ukuba unobukho bewebhu obuqinileyo kunye nesicwangciso esiqinileyo sokwenza ngaphandle kwephepha, uya kuba phezulu kwiziphumo zophendlo.