Uyenza njani iWebhusayithi yakho yokuPhucula i-injini yokukhangela

Ukuze unyuse umgangatho we-injini yokukhangela kwiwebhusayithi yakho, you need to make it as relevant to the target audience as possible. Kuya kufuneka ugxininise kuhlalutyo lwegama elingundoqo, ulungiselelo lwephepha, ukwakhiwa kwekhonkco kunye nokuqaliswa kwakhona. Kufuneka kwakhona uphumeze isicwangciso esizinzileyo. Funda i-SEO yethu 101 isikhokelo solwazi oluninzi. Ukwengeza, unokufunda malunga nezinye iikhonsepthi ezibalulekileyo ezifana ne-link-structuring kunye ne-off-page massnahmen. Siza kuthetha nangokubaluleka kwe-ankertext.

Uhlalutyo lwegama elingundoqo

Keyword analysis is an essential component of search engine optimization. Injongo yophando lwegama elingundoqo kukuchonga imigaqo esetyenziswa ngabaphulaphuli bakho ekujoliswe kuyo ukufumana iimveliso kunye neenkonzo. Ngokuhlalutya amagama okukhangela asetyenziswa ngabathengi, unokujolisa la magama angundoqo kwaye ukwandise indawo yewebhusayithi yakho kwiiSERPs. Ngaphandle kophando lwegama elingundoqo, usengozini yokuphulukana nabathengi abanokubakho, yaye oku kunokuphumela kumawaka eedola engeniso nyaka ngamnye. Uhlalutyo lwegama elingundoqo luya kukunceda ujolise kubaphulaphuli bakho ngeyona ndlela isebenzayo.

Inkqubo yophando lwegama elingundoqo ifuna umsebenzi othile. Amagama angundoqo abaluleke kakhulu kwimigudu yakho yokuthengisa. Ungasebenzisa olu lwazi ukuphucula umxholo wewebhusayithi yakho. Njengokuba, ukuba ubuphendle “inkampani yemidiya yoluntu,” uya kubona iifemu ezisixhenxe zokubonisana kwimidiya yoluntu. Nangona kunjalo, ukuba ubuphendle “yintoni imidiya yoluntu,” ungafumana iziphumo zolwazi kuphela. Oku kungenxa yokuba abantu abaninzi bayakhangela “yintoni imidiya yoluntu” kuGoogle, kwaye kukho ukhuphiswano oluninzi kwishishini.

Inkqubo iqala ngokukhetha isethi encinci yamagama angundoqo angasetyenziswa kumaphepha amaninzi ewebhusayithi yakho. La magama aziwa njengamagama embewu, kwaye zinxulumene ngokubanzi nendawo yonke. Emva koko, ungafumana amagama angundoqo akhethekileyo kamva kwinkqubo. La magama angundoqo afanelekileyo kwiphepha elilodwa kwaye ngokuqhelekileyo akhuphisana kakhulu kunamagama angundoqo. Inyathelo elilandelayo kukufumanisa ukuba yeyiphi na imigaqo ebaluleke ngakumbi kubaphulaphuli bakho, eyona nto ibalulekileyo ekwakhiweni kwewebhusayithi etsala abantu abafanelekileyo bezithuthi kunye nabatyeleli abasebenzayo.

Kukho izixhobo ezininzi ezikhoyo zophando lwegama elingundoqo ezenza inkqubo ibe lula. Ubunzima begama elingundoqo & Isixhobo sokuHlalutya se-SERP esivela kwi-Moz sinokukunceda ukuba ubone ubunzima begama elingundoqo. Ikuxelela ukuba zingaphi izihlandlo ozikhethileyo amagama angundoqo asetyenziswa kwiinjini zokukhangela inyanga nenyanga. Ukuba amagama akho angundoqo akhethiweyo kunzima ukuwabeka, kufuneka usebenzise ezidumileyo. Ngokwenza umxholo wakho uhambelane ngakumbi nabaphulaphuli ojolise kubo, uya kuba nakho ukutsala iindwendwe ezininzi kwiwebhusayithi yakho.

On-Page Optimierung

On-page SEO is the process of optimizing your content to rank high in search results. Izinto ezininzi kufuneka ziqwalaselwe xa ulungiselela amaphepha akho ewebhu. Ukusetyenziswa ngokufanelekileyo kwezihloko, ukubekwa kwegama elingundoqo, kunye nomgangatho womxholo zimbalwa. Ngelixa ezinye ze-SEO zijonga amanqaku aphuculwe nge-SEO ukuba mabi, abanye bakholelwa ukuba ziyimfuneko kwiziphumo zophendlo oluphezulu. Nokuba kutheni, awunakungahoyi ukubaluleka kokwenziwa kwephepha. Ukunganikeli ingqalelo kwi-SEO sesona sizathu siphambili somgangatho ombi.

Ngexesha lenkqubo ye-SEO yephepha, Gcina ukhumbula ukuba uninzi lwabasebenzisi bayabhaqa kwiphepha lewebhu ukuba kuthatha ngaphezulu kwemizuzwana emithathu ukulayisha. Ngoko ke, kubalulekile ukwandisa isantya sephepha kunye nokugcina ukufaneleka kubaphulaphuli bakho ekujoliswe kubo. Ngaphezu koko, ukuba umxholo wakho awubalulekanga kubaphulaphuli bakho ekujoliswe kubo, uya kufumana ireyithi yokugxuma ephezulu, okuya kuthi ekugqibeleni kubangele kumanqanaba asezantsi. Ukwengeza, umxholo ongabalulekanga unokungafumaneki lula kwiinjini zokukhangela, kwaye oku kuya kuchaphazela umgangatho wakho kwiiSERPs.

Enye inxalenye ebalulekileyo ye-SEO optimization yephepha lisihloko sephepha lewebhu. Isihloko sephepha kufuneka siqulathe amagama angundoqo alo angundoqo kwaye afundeke lula ngumfundi. Kufuneka kwakhona ichaze umxholo. Isixhobo esihle sokuhlalutya i-URL yi-CoSchedule's Header Tag Analyzer. Inika ulwazi oluxabisekileyo malunga newebhusayithi kunye nomxholo wayo. Esi sixhobo sikwabhaqa amakhonkco aphukileyo, phinda umxholo, kunye nesantya sephepha.

Omnye umba obalulekileyo we-SEO optimization yephepha kukusetyenziswa kweentloko. Ii-H1 zizihloko ezikwiphepha kwaye zithandwa ziinjini zokukhangela. Kuyanceda ukubandakanya amagama angundoqo kwezi thegi njengoko ziya kuphucula ukufaneleka kwamabinzana. Ii-H2 kunye nee-H3 zizihloko ezingaphantsi kwaye zinika ithuba lokugubungela amagama angundoqo ahlukeneyo. Ekugqibeleni, i-URL yinto ebalulekileyo kwi-SEO optimization kwiphepha. Ukuba ilungiselelwe i-SEO, indawo yakho iya kufumana amanqanaba aphezulu enjini yokukhangela.

Link-Struktur

The linking structure of a website has a big impact on the user journey and can help improve your search engine ranking. Isakhiwo sekhonkco esicocekileyo sinceda uGoogle ukuba abone unxibelelwano lomxholo ngaphakathi kwewebhusayithi. Iwebhusayithi enamakhonkco amaninzi okanye amaphepha amancinci amaninzi anegrafu emdaka kakhulu kwaye ayinakwenzeka ukuba ifakwe kwisalathiso kwiinjini zokukhangela.. Ngoko ke, kubalulekile ukukhulisa ubume bokudibanisa kwiwebhusayithi yakho. Nazi ezinye iingcebiso eziza kukunceda wenze ulwakhiwo olungcono lwekhonkco kwindawo yakho:

Okokuqala kwaye ngaphambi kwento yonke, gcina ii-URL zimfutshane kwaye zicocekile. Sebenzisa amagama angundoqo kwii-URL zakho kwaye ugweme ukusebenzisa iimpawu ezingaqondakaliyo kunye neethegi ze-hash. Ii-subdomains zenza ukuba ii-URL zewebhusayithi yakho ziqondeke ngakumbi kwaye zinike iinjini zokukhangela ulwazi olungakumbi lwegama elingundoqo. Khumbula ukuba ii-injini zokukhangela zisebenzisa amagama angundoqo kwii-URL ukubeka iwebhusayithi yakho. Ngoko ke, Kuya kufuneka ucinge ngokwenza iisubdomains apho umxholo ofanelekileyo ukhoyo. Le yindlela entle yokwandisa ukubonakala kwephepha lakho kwiziphumo zokukhangela.

Okulandelayo, khumbula ukubandakanya amaphepha odidi lwakho kunye namaphepha okuqala njengenxalenye yesakhiwo sakho sangaphakathi sekhonkco. Ungalibali ukubandakanya amaphepha eenkcukacha zemveliso ngokunjalo. Khumbula, ii-injini zokukhangela zikholisa ukubeka iimveliso ngokuthandwa, ke bandakanya iimveliso zakho ezidumileyo rhoqo. Oku kuyakwandisa amathuba okuba iimveliso zakho zivele kwiphepha lokuqala leziphumo zophendlo. Oku kuya kwenza iwebhusayithi yakho ibonakale ngakumbi kubathengi bakho kwaye yandise inzuzo yakho. Emva kokuba uye wazi kakuhle iziseko zokwakhiwa kwekhonkco, lixesha lokuqalisa ukuphumeza izicwangciso eziza kunyusa umgangatho wakho we-injini yokukhangela.

I-SEO yinkqubo eqhubekayo. Iikhrayitheriya ezisetyenzisiweyo ukumisela amanqanaba zinokutshintsha ngokuhamba kwexesha. Njengoko iinjini zokukhangela ziphucula i-algorithms yazo, Amagama angundoqo anokutshintsha ngokuhambelana. Iingcali ze-SEO kufuneka zilungelelanise izicwangciso zabo ukuze zihambisane nolu tshintsho. Ukongeza kwinqanaba lewebhusayithi kwiSERPs, ezi zicwangciso zichaphazela umgangatho wephepha. Nje ngeziphumo, kufuneka uhlale ubeka iliso kwaye ucokise isicwangciso sewebhusayithi yakho. Kwaye khumbula ukuba iinjongo zewebhusayithi yakho zahlukile.

Relaunch

Considering an SEO relaunch? AWUKHO wedwa. Uninzi lwabakhuphisana bakho benze impazamo efanayo. Inkqubo ingaba nzima, kodwa ngokuqinisekileyo kufanelekile ekugqibeleni. Ukuba ucwangcisa ukuqaliswa kwakhona kwewebhusayithi, qiniseka ukuba ulandela la manyathelo. Emva koko uya kuba usendleleni eya empumelelweni! Eli nqaku liza kuxubusha ezinye zezona zinto zibalulekileyo zokuqaliswa kwakhona kwe-SEO.

Ukuvuselela iwebhusayithi kuthetha ukutshintsha iCMS yayo, ukuyila ukusuka ekuqaleni, ukwenza utshintsho oluthile kumxholo kunye nokunye. Ikwabandakanya indawo entsha. Kuya kufuneka uqiniseke ukuba uyengeza iwebhusayithi yakho ye-SEO kunye nophando lwabaphulaphuli ngexesha lokuziswa kwakhona. Ukusebenzisa amagama angundoqo afanelekileyo, idatha yemeta, kunye nekopi yewebhusayithi iya kwenza wonke umahluko. Khumbula, ixesha elininzi kunye nemali oyichithayo ulungiselela iwebhusayithi entsha, ngcono.

Enye inkalo ebalulekileyo yokuqaliswa kwakhona kwe-SEO yisakhiwo esifanelekileyo sekhonkco. Konke ukukhangela, IiCTAs, kunye ne-textlinks kufuneka ibekwe ngokufanelekileyo. ukuba iintlobo zomxholo wakho zabelana ngoyilo, amakhonkco angaphakathi kufuneka akhuselwe – amakhonkco aphukileyo aya kuthumela abasebenzisi kwiphepha le-404-Fehler kwaye benze iimpawu ezingalunganga zeGoogle. Kuya kufuneka ukwandise useto lwewebhusayithi yakho ukuze ukhase. Ukuba utshintsha iCMS, qiniseka ukuba ujonge ukuba inomiselo oluchanekileyo lwabaqhubi.

Ngexesha lokuqaliswa kwakhona, uyilo ngokutsha lwewebhusayithi lungqamana nokuqaliswa kwakhona kwe-SEO. Eli lixesha elihle kakhulu lokuvavanya isicwangciso segama elingundoqo kunye nophando lwegama elingundoqo. Uhlalutyo lwemeko yenqanaba lakho langaphambili lunokutyhila amagama afihliweyo angajongwanga ngabakhuphisana nabo. Ukuba isicwangciso sakho segama elingundoqo siphelelwe lixesha, Ukuqaliswa kwakhona kwe-SEO kunokunceda ukubuyisela kwimeko yangaphambili. Nangona kunjalo, le ndlela iya kubandakanya utshintsho oluninzi kwaye iya kufuna ukulungiswa kwamanye amakhonkco.

Nje ukuba uthathe isigqibo sokuphinda uqalise iwebhusayithi yakho, qwalasela izicwangciso zakho ze-SEO. Ukuba awuyinyusi indawo yakho ye-SEO, uya kuphulukana netrafikhi, ukubonakala, kunye nengeniso. Kude kuqatsele, uya kuphulukana namazinga xa uGoogle ebona iwebhusayithi yakho ingasebenzi. Eyona ndlela ilungileyo yokubuyela kumkhondo kukubandakanya izicwangciso ze-SEO kunye namaqhinga kwisicwangciso sewebhusayithi yakho. Into ephambili kukuba ukhethe ingcali ye-SEO kwaye ugxininise kwi-keyword-zones efanelekileyo kunye neziphumo zophando lwezinto eziphilayo.