Indlela i-SEO Optimierung enokuyiphucula ngayo iNqanaba le-injini yokukhangela

Ukulungiswa kwe-SEO, ikwabizwa ngokuba yi-Search Engine Optimization, is the process of optimizing a website for higher rankings in search engines. Ibandakanya iindlela ezahlukeneyo ezifana nesakhiwo sesiza, ukuthengiswa komxholo, uphando lwemakethi, isakhiwo sekhonkco, kunye ne-PR ye-intanethi. Nazi ezinye zezona zidumileyo:

Keyword-Optimierung

Search engine optimization is essential if you want your website to be found online. Eyona njongo iphambili ye-SEO Optimierung kukuba iwebhusayithi yakho ibekwe phezulu kwiziphumo zokukhangela. Oku asikuko ukubhala iirobhothi, kodwa ngabafundi abangabantu. Enye yezona zinto zibalulekileyo kwi-SEO uphando lwegama elingundoqo. Oku kuya kukunceda ukuba ubone ukuba ngawaphi amagama angundoqo oza kuwabandakanya kumxholo wakho kunye nendlela yokuwasebenzisa kumxholo. Ukuba usebenzisa uphando lwegama elingundoqo ngokufanelekileyo, iwebhusayithi yakho iya kumgangatho ophezulu kwaye ifumane i-traffic eninzi.

Ukongeza kuphando lwegama elingundoqo, I-SEO yeeblogi ibandakanya ukubhala kunye nokuphucula izithuba zeblogi. Le nkqubo ibandakanya ukusebenzisa uphando lwegama elingundoqo ukudala umxholo, kwiphepha le-SEO, ikhonkco lokwakha, kunye nokuninzi. I-traffic evela kwiinjini zokukhangela iyona nto inokuthenjwa kwaye ijolise kakhulu. Nje ngeziphumo, Kubalulekile ukwenza ibhlog yakho kwiinjini zokukhangela. Nazi iindlela ezimbalwa zokwandisa ibhlog yakho ye-SEO:

Meta-Tag

One of the most important ways to optimize your website is to use meta-tag optimization. Ngokongeza imeta-tag kwiwebhusayithi yakho, uya kukwazi ukwandisa ukubonakala kwendawo yakho kwaye ufumane ukucofa ngaphezulu. Ukwengeza, Ithegi yakho yesihloko kunye nenkcazo yemeta idlala indima ebalulekileyo ekutsaleni iindwendwe. Funda ukuze ufunde ngakumbi ngokubaluleka kwezi thegi zimbini kunye nendlela abanokuphucula ngayo i-SEO rankings.

Imeta-data kwiwebhusayithi yakho licandelo elincinci lolwazi oluya kufundwe nguGoogle kunye nezinye iinjini zokukhangela xa zikhasa iwebhusayithi yakho.. Iquka isihloko, umbhali, kunye nenkcazo emfutshane yomxholo wakho. Ukuba nale meta-data kubalulekile kuba kuya kunceda uGoogle kunye nezinye iinjini zokukhangela ukuba ziqonde indawo yakho ngcono. Ezi thegi zibandakanyiwe kwikhowudi ye-HTML oyisebenzisayo ukwenza iwebhusayithi yakho. Ukwandisa iwebhusayithi yakho, kufuneka uzibandakanye kuzo zonke iiposti zakho kunye namaphepha.

inkcazo yemeta

If you’re trying to rank your website higher on Google, enye yeendlela ezilungileyo zokuqatshelwa kukubandakanya i-meta-beschreibung kumaphepha akho ewebhu. Le yinkcazo evela kwi-HTML-Quelltext yekhasi lakho lewebhu kwaye yindlela entle yokutsala abasebenzisi ukuba bacofe kwiwebhusayithi yakho.. Iinkcazo zeMeta zilungile 160 abalinganiswa ubude, ngoko ke kufuneka zibe mafutshane kwaye zibe nomtsalane emehlweni. Ngenxa yokuba abasebenzisi abaninzi be-injini yokukhangela bafunda kuphela inxalenye emfutshane yenkcazo ye-meta, kufuneka uzame ukuyenza ibonakale.

I-Meta-Beschreibung licandelo elincinci lombhalo elishwankathela umxholo wewebhusayithi yakho kwaye livela kwiziphumo ze-injini yokukhangela kunye namaqonga eendaba ezentlalo.. Iyafana nepitch yeelevator, umqhulisi, kunye nethegi yesihloko kwiwebhusayithi yakho. Yinxalenye ebalulekileyo yokuphucula i-SEO yewebhusayithi yakho. Ukwandisa amathuba akho okuba udweliswe kuGoogle, kubalulekile ukuba ubhale i-meta-beschreibung enomdla kwaye efundekayo ethatha ingqalelo yabathengi abanakho.

Meta-Titel

The title of a webpage is called the Meta-Titel, kwaye yinxalenye yoxwebhu lweHTML oluboniswa kwiziphumo zophendlo. Isihloko sakho kufuneka sichaze ngokuchanekileyo umxholo wephepha. Ikwavela kwiithebhu zebrawuza. Nangona ingabonakali kumsebenzisi, iinjini zokukhangela ziyakwazi ukuyifunda, kwaye ungayisebenzisa ukuphucula umgangatho we-injini yokukhangela. Nazi ezinye iingcebiso zokwandisa ithegi yakho yesihloko.

Okokuqala, qinisekisa ukuba igama elingundoqo eligxininisiweyo lihambelana nomxholo wephepha. Ukubandakanya amagama angundoqo amaninzi kuya kukwenzakalisa inqanaba lakho le-injini yokukhangela, kunye nabasebenzisi abanokubakho baya kuthandabuza izihloko zemeta ezilungiselelwe ngaphezulu. ukuba iintlobo zomxholo wakho zabelana ngoyilo, ungalibali ukujonga upelo. Qinisekisa ukuba isihloko sakho sinegama elingundoqo ozama ukuleqa, kwaye iyachaza. Isihloko kufuneka siphile umfundi kwaye simkhuthaze ukuba acofe.

Meta-Amagama angundoqo

Mandulo, kwakukho ukungaqondi kakuhle ukuba iMeta Keywords ayibalulekanga. Inyaniso, Amagama angundoqo e-Meta awahoywa nguGoogle kwaye asenokungahoywa nayi-Bing. Nangona le ngcamango iphosakeleyo, Amagama angundoqo eMeta anokuba nempembelelo enkulu ekubekweni. Ngethamsanqa, ezinye iinkqubo zolawulo lomxholo zingenza ngokuzenzekelayo iMeta Keywords. WordPress, umzekelo, inophawu oluguqula iSchlagworte kwiMeta Keywords.

Nangona kukho izibonelelo ezininzi kwi-meta-keywords, kukwabalulekile ukuzisebenzisa ngokufanelekileyo. Amagama angundoqo eMeta kufuneka abonise umxholo wephepha. Ukuba iphepha ligxile kwizinto zokupheka, ke amagama angundoqo kufuneka abonise oko. Ngaphandle koko, umkhangeli unokukhetha ukuhlawula inkonzo okanye imveliso eneempawu ezifanayo njengegama lokukhangela abalikhangelayo. Ukuba iphepha lakho liqulathe amagama angundoqo angasebenziyo, emva koko akusebenzi ukusebenzisa i-meta-amagama angundoqo.

Meta-Text

The meta description of your website plays a vital role in search engine optimization. Lo ngumbhalo omncinci ovela phantsi kwesihloko sephepha lakho kwaye umnyama. Nangona ayichaphazeli imigangatho yakho, iyakunceda ukuba ufumane ucofa ngakumbi. Inkcazo yemeta yenziwa ngokuzenzekelayo ngeenjini zokukhangela. Nanga amanye amacebiso okuyenza ibe nomtsalane ngakumbi. Emva kokuba ugcwalise inkcazo yemeta, yongeza umnxeba kwibinzana lesenzo.

Iheda yewebhusayithi yakho iqulethe iMeta-Text. Unokongeza nawaphi na amagama angundoqo kunye namabinzana afanelekileyo kumxholo wewebhusayithi yakho. Umxholo wezi thegi unokubandakanya igama lewebhusayithi yakho, http-equiv, charset, kunye nesicwangciso. Ezi thegi zifundwa ngumncedisi phambi kokuba ithumele impendulo kwisikhangeli sakho. Iimeta tags zikwajongwa njengenxalenye yentloko yeHTTP kwaye kufuneka ifakwe kwikhowudi yeHTML yewebhusayithi yakho.

Internal Link Structure

Aside from improving your website’s indexing, I-SEO optimieren isakhiwo sekhonkco yangaphakathi inokuphucula amava omsebenzisi. Nangona kunjalo, ukudibanisa kwangaphakathi akukho phantsi kolawulo lwakho ngokupheleleyo kwaye kuxhomekeke kwizinto ezahlukeneyo, kuquka IT, umxholo kunye ne-UX. Nje ngeziphumo, Ukwandisa ulwakhiwo lwakho lwangaphakathi lwekhonkco kufuneka lusekelwe kumava omsebenzisi. Nazi ezinye iingcebiso zokuphucula ulwakhiwo lwakho lwangaphakathi lwekhonkco:

Sebenzisa amakhonkco angaphakathi ukudlulisa umxholo kunye negunya kwiphepha lendawo. Iikhonkco zangaphakathi zinokuqulatha umxholo omkhulu. Njengoko uGoogle eqhubeka nokuphucula i-algorithm yayo, amakhonkco angaphakathi aphethe ulwazi oluninzi. Inyaniso, kokukhona imixholo yakho injalo amakhonkco, ngakumbi injini yokukhangela iya kuqonda umxholo wakho. Ikwaphucula umgangatho wamakhonkco angenayo kwindawo yakho. Ngoko ke, amakhonkco angaphakathi abaluleke kakhulu kwisicwangciso sakho se-SEO. Nangona kunjalo, kukho ezinye izinto ekufuneka uzigcine engqondweni xa ulungiselela ulwakhiwo lwakho lwangaphakathi lwekhonkco.

UPhendlo lweNjini yoKhangelo

SEO is a marketing strategy that is designed to increase a website’s visibility in search engine results pages (IINKONZO). Okuphezulu ukubonakala kwendawo, ngakumbi abathengi abanokubakho baya kuyifumana, ngaloo ndlela ikhulisa ukuqondwa kwebrendi yayo. Ngenxa yokubaluleka kwayo, Iinkampani zilwela ukuba iiwebhusayithi zazo zidweliswe kwiphepha lokuqala leziphumo zokukhangela. Inkqubo yokuphucula injini yokukhangela inzima, kwaye ifuna zombini izigqibo zoshishino kunye nezobugcisa. Nangona ingenakuqinisekisa iziphumo, inokuvelisa iinzuzo ezihlala ixesha elide kwishishini.

Elinye lamanyathelo okuqala kwi-SEO luphando lwegama elingundoqo. Le ndlela ibandakanya ukuhlalutya iiwebhusayithi ezikhuphisanayo kunye nenqanaba lewebhusayithi yakho kwiinjini zokukhangela ukufumana amagama angundoqo asetyenziswa ngabathengi ukufumana imveliso okanye inkonzo yakho.. Nje ukuba uchonge loo magama angundoqo, ungazisebenzisa ke ukuphucula ukubonakala kwendawo yakho kwaye utsale abathengi abaninzi. Ukuba ufuna iwebhusayithi yakho ibekwe phezulu kwiziphumo zokukhangela, kufuneka utyale ixesha kuphando lwegama elingundoqo kunye nomxholo ojoliswe kwigama elingundoqo.

Kwiphepha le-SEO

On-Page SEO can help you bring new customers and visitors to your website. Esi sicwangciso se-SEO sibandakanya ukulungelelanisa umxholo wephepha ngalinye kwiwebhusayithi yakho. Inyathelo lokuqala kukukhetha amagama angundoqo kunye nezihloko ezifanelekileyo kwishishini lakho. Ungakwenza oku ngokukhangela kuGoogle okanye kwezinye iiwebhusayithi. Ungasebenzisa kwakhona izixhobo zophando zegama elingundoqo njenge-Ahrefs kunye ne-UberSuggest. Umxholo wakho kufuneka ubandakanye amagama angundoqo omsila omfutshane kunye nomsila omde ngokwemvelo. Kukwanceda ukusebenzisa umthengi personas ukukunceda wenze isigqibo malunga namagama angundoqo oza kuwasebenzisa.

Eyona ndlela yokwandisa iwebhusayithi yakho kwiinjini zokukhangela kukukhetha amagama angundoqo afanelekileyo. Kufuneka ugweme ukusebenzisa amagama angundoqo, njengoko benokhuphiswano oluphezulu. Endaweni yoko, sebenzisa amagama angundoqo omsila omde anomthamo ophezulu wokukhangela kunye nezinga eliphezulu lokuguqulwa. La magama angundoqo abaluleke ngakumbi kwishishini lakho kwaye anokukunceda ukhulise ukubonakala kwewebhusayithi yakho. Kufuneka uqinisekise ukuba usebenzisa isihloko esifanelekileyo, inkcazo yemeta, kunye nethegi yeheda.

Off-Page SEO

If you’d like to get more traffic to your website, Kuya kufuneka ufunde ukwenza ngcono ngaphandle kwephepha kwiinjini zokukhangela. I-OffPage-SEO yinkqubo yokudibanisa nezinye iisayithi kunye nokuvelisa i-backlinks esemgangathweni kwindawo yakho. UGoogle ulinganisa iPageRank yekhasi lakho lewebhu ngokusekelwe kwinani le-backlinks kuyo. Le yenye yezona zinto zibalulekileyo ze-OffPage-SEO. Apha ngezantsi kukho iingcebiso zokunyusa ukubonakala kwewebhusayithi yakho kunye nokugcwala:

Ekuqaleni, kubaluleke kakhulu ukukhetha amagama angundoqo afanelekileyo. Kufuneka usebenzise amagama angundoqo omsila omde ukuze ukwandise amathuba akho okubeka phezulu kumagama angundoqo ekujoliswe kuwo. Ezi zilula ukuzifumana kunye nokulinganisa. NgoJanuwari 2022, UGoogle usetyenziwe 12.1 izigidi zemibuzo yokukhangela. Okwesibini, kufuneka unxibelelane neenethiwekhi zentlalo. Ukuba nedilesi ye-IP engaphezulu kwesinye kunokunyusa ukufikelela kwekhasi lakho, kwaye iya kwenza umxholo wakho ubonakale unegunya ngakumbi. Ukuba nee-IP ezininzi kunceda umxholo wakho ubonakale unegunya kuGoogle.