Ukulungiswa kwe-SEO yewebhusayithi

Ukuba unayo iwebhusayithi, kufuneka wazi ukuba ungabeka njani kuGoogle kwaye ubonwe ngabatyeleli abaninzi kangangoko. Kweli nqaku, siza kuthetha ngophando lwegama elingundoqo, Uphicotho lwesiza, kunye nokwenza ngcono iwebhusayithi. Uya kufunda kwakhona indlela yokufumana amakhonkco kwindawo yakho. Ezi zinto zintathu zibalulekile ukuze iwebhusayithi yakho iqatshelwe. Emva kokufunda eli nqaku, uya kuxhotyiswa ngokufanelekileyo ukuze ufumane isikhundla esiphezulu kuGoogle!

Uphando lwamagama angundoqo

Ukuba ufuna ukufumana amagama angundoqo amatsha kwiwebhusayithi yakho, inyathelo lokuqala kukuqhuba uphando lwegama elingundoqo. Unokusebenzisa izixhobo zasimahla ezifana ne-Ahrefs Keywords Explorer, I-SEMrush, kunye ne-Keywordtool.io ukwenza oku. Ezi zixhobo ziya kukuvumela ukuba ukhangele amagama angundoqo kwaye ubone ubunzima babo kunye nenqanaba lokhuphiswano. Unokujonga kwakhona ukukhangela kwegama elingundoqo elihambelanayo kwaye ufumane umthamo wabo wokukhangela. Ezi zixhobo ziya kukunceda uphucule umxholo wakho ukuba ufunyenwe ngabathengi abanokubakho.

Ungasebenzisa kwakhona ithebhu yeeNgcebiso zeQela kwiphepha leziphumo ukufumana izihloko ezibanzi zomxholo. Ezi ngcamango ziya kongezwa kumagama angundoqo ekujoliswe kuwo. Ungasebenzisa kwakhona iGoogle Analytics ukufumana ukuba yeyiphi amagama angundoqo asetyenziswayo ukufumana indawo yakho. Unokwenza oku ngokudibanisa i-akhawunti yakho ye-Analytics kwi-akhawunti yakho ye-Google Search Console. Ngaphantsi kokufunyanwa > Khangela Imibuzo yeConsole, ungafumanisa ukuba ngawaphi amagama angundoqo aqhuba ezona traffic. Nje ukuba uyazi ukuba ngawaphi amagama angundoqo abantu abawasebenzisayo ukufumana indawo yakho, ungasebenzisa ezi ngcinga ukwenza umxholo ozingqongileyo.

Uphicotho lwesiza

Enye yezona zinto zibalulekileyo kuyo nayiphi na iwebhusayithi yi-SEO yobugcisa. Uphicotho lwendawo ye-SEO optimierer lunokukhomba imiba, Chonga oonobangela kwaye ucebise ngeenguqu zokuphucula ukubonakala kophendlo. Nazi ezinye zamanyathelo onokuwathatha ukuze uqiniseke ukuba iwebhusayithi yakho ifana ne-SEO-friendly kangangoko kunokwenzeka. Ukuqala, yenza uluhlu lwezixhobo oza kuzifuna ukuqhuba uphicotho lwendawo yakho ye-SEO. Emva koko, qalisa. Qwalasela izinto ezilungileyo nezingalunganga zesixhobo ngasinye phambi kokuba wenze isigqibo malunga nokuba sesiphi.

Nje ukuba uzimisele iingxaki eziphambili ezikubambezelayo ekufikeleleni kwizikhundla eziphezulu, lixesha lokuphumeza isicwangciso sokuzilungisa. I-SEOptimizer inikezela ngezilingo zasimahla kwizicwangciso zayo ezihlawulweyo, eqala kwi-19 yeedola / ngenyanga. Enye inketho yiHubSpot ye-SEO Optimizer, esisisicelo sewebhu esenza uphicotho lwewebhusayithi yakho kunye nemidiya yoluntu. Uya kuba nokukhetha ukubhalisela uphicotho oluphindaphindiweyo ngomrhumo omncinci.

Isixhobo sophicotho-zincwadi se-SEO esifana ne-SEMrush siya kukunceda ubone amagama aphambili onokuthi uwasebenzise kwiwebhusayithi yakho. Ngokuvavanya amagama angundoqo kunye nenani labantu babaphulaphuli, unokuphuhlisa umxholo ukuhlangabezana neemfuno zabo. Ukongeza, Uphicotho lokuphucula iwebhusayithi luya kukubonisa indlela amanqanaba akho kunye netraffic etshintshe ngayo ekuhambeni kwexesha. I-Ahrefs sisixhobo esipheleleyo se-SEO, yakhiwe ngeDatha enkulu, egubungela ukukhangela kwe-backlink, uhlalutyo lokhuphiswano kunye nophando lwegama elingundoqo.

Ukuphucula iwebhusayithi

I-SEO optimierer yenza iwebhusayithi iphucule i-traffic, amava omsebenzisi, kunye namazinga oguqulo. Uninzi lwababoneleli bezisombululo ze-SEO bajolise kumagama angundoqo ekujoliswe kuwo, ezinexabiso kodwa zisenokunganeli. Ukuba umtyeleli akakwazi ukufumana into ayifunayo, basenokukhalaza ngamava abo. Ngokwandisa amava omsebenzisi, iwebhusayithi inokuphucula itrafikhi yayo, ikhokela, kunye namazinga oguqulo. Nazi iingcebiso ezimbalwa zokuphucula indawo yakho.

Iikhonkco kwiwebhusayithi yakho

Ukuba ufuna ukwandisa indawo yewebhusayithi yakho kwiinjini zokukhangela, kuya kufuneka wakhe amakhonkco angaphandle nangaphakathi. Ngelixa ezi zingabalulekanga njengamakhonkco angaphandle, bayawonyusa amandla e-SEO yewebhusayithi yakho. Ukwakhiwa kwekhonkco yinkqubo echitha ixesha, kodwa kuya kuba nemiphumo emihle ekugqibeleni. Ukongeza ekunyuseni umgangatho wendawo yakho, obu buchule buya kwandisa itrafikhi kwaye buncede ukonyusa amandla akho e-SEO.

Izixhumanisi zangaphandle ziya kuphucula ukuthembeka kwewebhusayithi yakho ukuba zivela ezifanelekileyo, iiwebhusayithi ezithembekileyo. Ukudibanisa kwezinye iiwebhusayithi akuyi kulimaza umgangatho wephepha lakho nje ngokuba ikhonkco likhomba kwiphepha elidumileyo eliqulethe umxholo ohambelanayo.. Amakhonkco angaphandle ngumthombo obalaseleyo wetrafikhi yasimahla kwaye uya kuphucula igunya lendawo yakho. Ukufumana uninzi lwamakhonkco angaphandle, sebenzisa umgangatho kunye nomxholo ofanelekileyo. Ezi ziyinxalenye ephambili yeenjini zokukhangela’ ialgorithm.

Xa usebenzisa inkonzo ye-SEO, Kuya kufuneka uqiniseke ukuba ujonga amakhonkco abawasebenzisayo ukukala indawo yakho. Ukudala amakhonkco kwiiwebhusayithi ezingabalulekanga kunokonakalisa indawo yokukhangela yewebhusayithi yakho. Isetyenziswe gwenxa, amakhonkco e-nofollow anokubangela ukuba iwebhusayithi yakho iwele kwisohlwayo kwaye inokonakalisa nodumo lwakho. Ngalo lonke ixesha uqinisekisa ukuba inkampani yakho ye-SEO inegama eliqinileyo. Ukuba awuqinisekanga ukuba ufumana iziphumo ozifunayo, cinga ngokuqesha ingcali yokwandisa indawo yakho.

Uphendlo lwe-injini yokukhangela

SEO, okanye usetyenziso lwe-injini yokukhangela, yinkqubo yokwenza iwebhusayithi yakho ibonakale iphezulu kwiziphumo zenjini yokukhangela. Licandelo elibalulekileyo lokuthengisa kwi-intanethi kuba amanqanaba aphezulu athetha ukugcwala okungaphezulu kunye nokuqondwa kophawu. UGoogle yeyona njini yokukhangela ephezulu kwihlabathi, kwaye ine-algorithm entsonkothileyo emisela indlela yokwenza indawo yakho ibonakale iphezulu kangangoko. Xa umntu ekhangela igama elithile, I-algorithm kaGoogle inikezela ngezona ziphumo zibalaseleyo.

Ukwenza iphulo le-SEO eliyimpumelelo, uchwepheshe we-SEO kufuneka aqale aqonde iinjongo zomthengi kunye ne-niche yezoshishino. Nje ukuba oku kuqonda kumiselwe, umphandi we-SEO kufuneka agxininise ekuphuhliseni iqhinga lokujolisa igama elingundoqo elinenzuzo kunye nokukhuphisana okuphantsi. Xa oku kumisiwe, Abaphandi be-SEO banokuqalisa ukuphumeza amaqhinga afana nophando lwegama elingundoqo, H-ithegi, isakhiwo somxholo, kunye nombutho wokwandisa iwebhusayithi ukuze ufumane iziphumo ezizezona zilungileyo zenjini yokukhangela.

Ngaphandle kolwazi lobuchwephesha olufunwa ukwenziwa kwe-injini yokukhangela, i-injini yokukhangela i-optimizer kufuneka kwakhona ibe nezakhono zonxibelelwano eziqinileyo. Bamele bakwazi ukunxibelelana nabathengi kwaye basebenzisane kwiiprojekthi. Izakhono zabo zokunxibelelana ziya kubavumela ukuba bachaze ubucukubhede boyilo lwewebhusayithi kunye neenkcukacha zobugcisa ngendlela ebenza baqondeke kumthengi.. Izakhono zokuhlalutya ziya kuvumela iingcali ze-SEO ukuba zihlalutye idatha kwaye zenze izigqibo ezinolwazi ngokusekelwe kuyo. Izakhono zokuhlalutya zibalulekile kwiingcali zokuphucula injini yokukhangela kuba kufuneka bahlale bebeka iliso kwiziphumo zamaphulo abo.

Hlalutya iwebhusayithi

Indlela esisiseko yokuphumeza isicwangciso se-SEO kukuhlalutya iwebhusayithi usebenzisa isixhobo esifanelekileyo. I-SEO optimierer inokusebenzisa izixhobo ezahlukeneyo ukuhlalutya iwebhusayithi, ezidla ngokukhululeka. Ezi zixhobo zinceda ukugqiba ukuba yeyiphi imiba yewebhusayithi efuna ukuphuculwa. I-OneProSeo ngumzekelo obalaseleyo wesixhobo sasimahla se-SEO se-optimizer. Isixhobo sokujonga indawo ye-OneProSeo sibonelela ngolwazi oluthe kratya malunga nenqanaba kunye nobume besalathiso sewebhusayithi kuGoogle. Esinye isixhobo sokuhlalutya iwebhusayithi luphicotho lwewebhusayithi eScreaming Frog. Esi sixhobo sikwavavanya ixesha lokulayisha iphepha, favicon, kunye nezinye izinto zewebhusayithi.

Esinye isixhobo sasimahla sisixhobo sePingdom. Esi sixhobo sihlalutya ukusebenza kwewebhusayithi ngokujonga ixesha lokulayisha kunye nokudlulisa umthamo. Ikwabonelela ngengxelo enzulu yomxholo wephepha ngalinye. I-Pingdom ngumthombo omkhulu wokugqiba unobangela wemicimbi yokusebenza. Ukuba iwebhusayithi yakho ilayisha kancinci, I-Pingdom inokwazi unobangela. Ukuba iwebhusayithi yakho inamanqaku aphezulu e-spam, kufuneka uthathe amanyathelo okuwunciphisa.

Amakhonkco ophukileyo anokuchaphazela udidi kunye nokukhasa. Amakhonkco aphukileyo anokulungiswa ngesixhobo se-Screaming Frog okanye i-plugin ye-Broken Link Checker. Amakhonkco angenayo, ekwabizwa ngokuba yi-backlinks, ngamakhonkco kwisiza sakho kwezinye iisayithi. Ukuba ne-backlinks ekumgangatho ophezulu kubalulekile ekuphuculeni injini yokukhangela. Amakhonkco amaninzi angenayo akumgangatho ophantsi anokwenza i-algorithm kaGoogle ithobe umxholo wakho. I-SEO optimizer elungileyo iya kukhangela umxholo ophindwe kabini.