Ukulungiswa kweinjini yokukhangela ye-SEO

I-SEO Suchmaschinenoptimierung yinkqubo yokutsala iindwendwe eziphilayo, simahla kungafunwanga ntlawulo. Iinjini zokukhangela zikhetha iziphumo ezisekelwe kumgangatho wewebhusayithi yakho. Iziphumo zophendlo lwendalo zidweliswe kwiPhepha leZiphumo zeNjini yoKhangelo (I-SERP).

UkuSebenzisa kwiPhepha

OnPage optimization involves a number of different techniques to improve the visibility of your website. Injongo kukuqinisekisa ukuba ii-injini zokukhangela zinokubonisa kwaye zibonise amaphepha afanelekileyo ewebhusayithi yakho phezulu kangangoko kumaphepha eziphumo zenjini yokukhangela.. Ukusebenzisa iteknoloji yakutshanje, ezi ndlela zinokukunceda ukuba ufezekise amanqanaba aphezulu kwaye ufumane i-traffic eninzi kwiwebhusayithi yakho. Isitshixo ekufezekiseni ukubekwa kwe-injini yokukhangela ephezulu kukulandela iindlela ezingcono zokusebenzisa kwiphepha.

Ukwenziwa kwephepha elikwiphepha kukwenza ngcono ikhowudi yomthombo weHTML wewebhusayithi kunye nomxholo wokuphucula umgangatho kwiziphumo zenjini yokukhangela.. Injongo yokulungiswa kwekhasi kukunyusa amava omsebenzisi xa undwendwela iwebhusayithi, ukuze injini yokukhangela inokucebisa ezona webhusayithi zibalaseleyo kwiindwendwe. Ngelixa i-SEO engaphandle kwephepha ibhekisa kumakhonkco kunye neempawu ezifunyanwa yiwebhusayithi yakho, ukusebenzela kwiphepha kuxhomekeke kwindibaniselwano yezinto. Ukwenziwa kwamaphepha okucwangcisiweyo kufuna ukujongwa rhoqo kunye nohlalutyo.

Ukulungiswa kwephepha kugxile ekuphuculeni umxholo wekhasi lewebhusayithi kunye namagama angundoqo. Ngokubandakanya ezi ngcebiso kwiwebhusayithi yakho, iinjini zokukhangela ziya kuqonda ngcono indawo yakho kwaye ziqinisekise ukufaneleka kwayo. Ezona zicwangciso zibalaseleyo ze-SEO kwiphepha zingenza wonke umahluko phakathi kokubeka phezulu kwiziphumo zokukhangela kunye nokuphulukana newebhusayithi yakho kwiziphumo zokukhangela.. Nangona kunjalo, kubalulekile ukuthatha ixesha lokuziphumeza kwiwebhusayithi yakho. Kuya kufuneka ulandele la manyathelo angezantsi ukuphucula iwebhusayithi yakho kwiphepha le-SEO.

Amagama aphambili

Search engine optimization has many benefits for your website. Uya kufumana ukugcwala ngakumbi kwiinjini zokukhangela xa iwebhusayithi yakho inomxholo ofanelekileyo kunye nomtsha. Ukongeza ekuphuculeni umgangatho weenjini zokukhangela, ikwayindlela entle yokwandisa ukusetyenziswa kwendawo yakho. Ingcali efanelekileyo ye-SEO iya kuthatha ixesha lokujonga iwebhusayithi yakho ngeempazamo kwaye inike iingcebiso zokuphucula. Uya kugcina amagama angundoqo engqondweni. Ukuphucula injini yokukhangela yinkqubo eqhubekayo. Akufanele utyale imali kuyo ukuba uneshishini elincinci kuphela.

Iindleko ze-SEO ziphantsi, xa kuthelekiswa ne-SEM kunye ne-SEA. Ngelixa kuya kufuneka uchithe imali eninzi ekusetheni okokuqala, I-SEO iyafikeleleka kwaye izinzileyo. Ungagcina amanqanaba akho kunye netrafikhi ixesha elide emva kotyalo-mali lwakho lokuqala. Ngaphaya koko, I-SEO iyasebenza kuzo zonke iimodeli zoshishino. Ngelixa iSEA inokufuna utyalo-mali olukhulu lokuqala, lixabisa ixesha kunye nemali etyalwe kuyo. Uya kufumana ukugcwala ngakumbi kwiinjini zokukhangela ukuba indawo yakho inomxholo okumgangatho ophezulu.

Ngelixa i-SEO igxile ekuphuculeni ukubonakala kwakho kwiinjini zokukhangela, inokubhekiswa nakwamanye amaqonga. Unokwenza ngcono iinkcazo zemveliso yakho kwiAmazon nakwiivenkile zeapp. I-Amazon SEO igxile ekufumaneni iimveliso zakho ezidweliswe kumaphepha okuqala eziphumo zokukhangela. Kwaye iApp Store Optimization ijolise ekutyhaleni iiapps zakho kubasebenzisi. Le yindlela entle yokwandisa ukubonakala kweshishini lakho kunye nengeniso. Kodwa uyenza njani le nto? Nazi ezinye iingcebiso ze-SEO zokukunceda uphucule ukubonakala kwakho.

Enye yezona zinto zibalulekileyo ze-SEO ngumxholo. Iinjini zokukhangela zibeka phambili iisayithi ezinomxholo onomdla kwaye zilungiselelwe iinjini zokukhangela. Ukubandakanya amagama angundoqo afanelekileyo kumxholo wakho kunye nokudala umxholo onomdla yindlela enhle yokwandisa amathuba akho okuba uboniswe kwiinjini zokukhangela.. Uphando lwamagama angundoqo, umxholo onomdla, kunye nokulungiswa kwezobugcisa zonke ziyinxalenye yenkqubo ye-SEO. Nokuba ujonge itrafikhi engaphezulu okanye ukuthengisa ngaphezulu, I-SEO lutyalo-mali olufanelekileyo kulo naliphi na ishishini.

Umxholo-ukuthengisa

Content-Marketing is the process of making sure that users find your website and content valuable. Ehlabathini apho iinjini zokukhangela zibeka yonke into ukusuka kwiiwebhusayithi ukuya kwiiblogi, umxholo ubalulekile ukufumana ingqwalasela yabaphulaphuli ekujoliswe kubo. Ngokudala kunye nokwabelana ngomxholo ohambelana nomsebenzisi, ungabandakanya abaphulaphuli bakho kwaye wenze umfanekiso webhrendi olungileyo. Kodwa ukudalwa komxholo kunye nokukhuthazwa akukhona nje ngamagama angundoqo; ifuna kwakhona ukwenziwa kwesicwangciso kwaye isasazwe phakathi kwabaphulaphuli ekujoliswe kubo.

Zininzi iindlela zokusasaza umxholo wakho kwi-Intanethi. Indlela elungileyo yokwenza oko kukutyala umxholo wakho kwiindawo ezimbalwa ezicwangcisiweyo. Le ndlela, unokwenza umxholo wentsholongwane, isasaze kumaqonga ahlukeneyo, kunye nokwenza ii-backlinks ezixabisekileyo. Ngokwabelana ngomxholo wakho nabaphulaphuli abafanelekileyo, unokwandisa ithuba lokubonwa ngamajelo eendaba emveli. Ungathumela noshicilelo okanye incwadana yeendaba ukuze uqhagamshelane nabantu abanomdla ofanayo.

Ngaphandle komxholo-ukuthengisa, I-SEO ikwabandakanya ukusetyenziswa kwe-injini yokukhangela (SEO). Zombini iindlela zisebenzisa amagama angundoqo kunye nokwandisa iiwebhusayithi ukuba zivele phezulu kwiinjini zokukhangela. Ukusebenzisa amagama angundoqo yenye yeendlela ezilungileyo zokutsala iindwendwe kunye nokuvelisa izenzo ezinenzuzo. Ukuthengiswa komxholo nako kungahlelwa njengentengiso ye-Intanethi, okanye intengiso ye-intanethi. Ngenjongo yokuphucula injini yokukhangela, Umxholo mawube kokubini okubhaliweyo kunye nemizobo. Ukuba umxholo wakho ulungile ngokwaneleyo, inokunyusa i-traffic yakho yendalo kunye nengeniso.

Ukuthengiswa komxholo sisicwangciso esihle sokuphucula umgangatho wewebhusayithi yakho kwiinjini zokukhangela kunye nokuzibandakanya nabathengi. Ibeka umthengi kuqala, kwaye ayenzi nje umxholo, kukwanceda ukwakha uphawu kwaye wabelane ngalo ngemidiya yoluntu. Ukuthengiswa komxholo kukwanceda ukuba wakhe ubukho be-intanethi, kuba umxholo owupapashayo unexabiso lokwenyani kubasebenzisi bakho. Isicwangciso somxholo wokuthengisa sifuna ukulungelelaniswa ngononophelo kwe-SEO kunye nembewu yolwazi.

uphando

SEO (UPhendlo lweNjini yoKhangelo) luhlobo lwentengiso olujolise ekuphuculeni indawo yeewebhusayithi kwi-Intanethi-Suchmaschinen. Ngokungafaniyo nePPC okanye amanye amaphulo entengiso, I-SEO ichaphazela kuphela iziphumo zezinto eziphilayo. Ukuqinisekisa ukuba iwebhusayithi yakho ibalasele kuluhlu lwezinto eziphilayo ze-injini yokukhangela, kufuneka uqale ngokufunda iziseko ze-SEO. I-Startleitfaden kaGoogle kunye noMvelisi weZeta yimizekelo emibini egqwesileyo yeempawu ze-SEO ezisebenziseka lula.

Iinjini zokukhangela ezifana noGoogle usebenzisa ngaphezulu 200 izinto zokubeka umgangatho ukumisela indawo yewebhusayithi yakho. Amashishini ahlukeneyo anika ubunzima obahlukeneyo kwezi zinto. Umzekelo, itekhnoloji ecocekileyo kunye namaxesha omthwalo okhawulezayo zizinto ezibalulekileyo kwamanye amashishini. Ukongeza, kufuneka uqwalasele izinto ezingachazwanga njengomsebenzisi kunye neempawu zentlalo. Kufuphi, I-SEO yithuba elide kwaye idinga umonde. Ngeziphumo ezingcono, kufuneka wenze inqaku lokudala umxholo omtsha kunye nofanelekileyo rhoqo kwiinyanga ezimbalwa.

UGoogle ubeka phambili iiwebhusayithi ezinezatifikethi ze-SSL kunye nokuphunyezwa kweHTTPS okuchanekileyo. Qinisekisa ukuba i-URL yakho endala iphinda iqondiswe kweyakho entsha ukuze umkhangeli kaGoogle akwazi ukuyifumana lula. Khumbula ukuphumeza 301 ukuqondisa ngokutsha. Olu hlengahlengiso lubalulekile kuluhlu lwakho lukaGoogle. Nangona kunjalo, inkqubo ayipheli apho. Kubalulekile ukulandela izikhokelo zeGoogle zokubandakanya i-SEO kwisicwangciso sesayithi lakho. Ezi zilandelayo zimbalwa ze-SEO-Aspects ezinokukunceda ufezekise ezi ziphumo.

I-SEA kunye ne-SEO zihamba kunye. Ngelixa i-SEA ibonelela ngokubonakala kwangoko kunye nedatha exabisekileyo ekuqaleni kwephulo, I-SEO iya kwandisa i-organic traffic, iinguquko, kwaye ucofe amaxabiso. I-SEO iya kunceda indawo yakho ihlale ifanelekile kulo lonke iphulo, naxa i-SEA itsala nzima. Ngoko, ukuba injongo yakho kukwenza ingeniso engaphezulu kune-SEA, kufuneka uziqwalasele zombini iindlela. Uya kufumana iziphumo ezilungileyo kuzo zombini iindlela.

I-SEMrush

SEO suchmaschinenoptimierung with SESEMrush is a powerful tool for keyword research. Iqonga leSemrush SaaS libonelela ngedatha yevolumu yokukhangela kunye nezinye iimethrikhi ezinxulumene nokubekwa kwe-intanethi. Oku kunokuba luncedo olukhulu kwisicwangciso sakho sokuthengisa kwi-intanethi. Nangona kunjalo, ukuba ungumqali, unokufuna ukusebenzisa iimpawu eziphambili zenkonzo ukwenza iwebhusayithi yakho ibe ngcono. Uluhlu olungezantsi ezinye zezona zinto ziqhelekileyo zeqonga leSemrush.

I-SEMrush sisixhobo sasimahla onokusisebenzisa ukulandelela kunye nokuhlalutya imizamo yakho ye-SEO. Inokukunceda ukuba uchonge abaphulaphuli bakho ojolise kubo, amagama angundoqo angcono, kunye nezihloko. I-SEMrush iya kukunceda ubone ukuba ngawaphi amagama angundoqo kunye nezihloko ezibaluleke kakhulu kwi-niche yakho. Ungaphinda ubuze abathengi bakho ukuba bajonge ntoni. Nje ukuba ubazi abantu ojolise kubo, ungaqala ukwandisa umxholo wakho. Oku kubalulekile ekukhuliseni itrafikhi yakho yendalo.

Enye yeendlela ezilungileyo zokuphucula i-SEO yakho kukuhlalutya ukhuphiswano lwakho. I-SEMrush ihlalutya abo bakhuphisana nabo kunye nemarike ukumisela ukuba abathengi bakho bakhangela phi iimveliso kunye neenkonzo ezithile.. Ngokuqonda oku, ungawandisa amathuba okufunyanwa kuGoogle. Emveni kwakho konke, 88 ipesenti yalo lonke uphando lwesiNgesi luphela kuGoogle. Kungenxa yoko le nto i-SEMrush isisixhobo esixabiseke kangaka kwi-SEO. Isixhobo sikwakunika uhlalutyo olucacileyo lwabakhuphisana nabo kunye nemarike yakho.

Xa usebenzisa iSemrush ukwandisa iwebhusayithi yakho, uyakwazi ukuhlalutya phezulu 10 iziphumo kuGoogle. Ngaphandle kweziphumo eziphezulu, inokukunceda ukuphuhlisa umxholo ongcono. Ngokulungisa umxholo wakho, ungalungisa izihloko zephepha lakho, Iinkcazelo zemeta, imifanekiso, kunye nesakhiwo sokunxibelelanisa sangaphakathi. Ukongeza kwi-SEO, I-SEMrush ikwabonelela ngedatha malunga nesixa sekhonkco elifuna iphepha kunye nomgangatho wazo.