IiNzuzo zokuQesha i-SEO Optimier

Umsebenzi we-SEO optimizer unezigaba ezininzi. Baqala banqume ukuba abathengi bafuna ntoni kwaye basebenzise amagama angundoqo ukuwakhokela kwiphepha lewebhu. Iphepha lewebhu kufuneka lihlaziywe rhoqo ngomxholo omtsha ongafumanekiyo kwenye indawo. Emva kokugqiba ukuba yintoni injongo yekhasi lewebhu, I-SEO optimizers ijonge ababhali abalungileyo abanolwazi ngesihloko. Emva koko bahlela la manqaku ukuhlangabezana nezikhokelo ze-SEO. Zininzi izibonelelo zokuqesha i-SEO optimizer.

Uphando lwamagama angundoqo

Uphando lwegama elingundoqo luyinkalo ebalulekileyo ye-SEO. Ukufumana amagama angundoqo angcono kwiwebhusayithi yakho okanye umxholo, sebenzisa isici sokuzigqibezela sikaGoogle ukufumana imigaqo enxulumeneyo. Ukuba awuyazi ukuba yeyiphi imigaqo onokuthi uyisebenzise, ungazama iLSIGraph ukufumana umbono wokuba ungabhala ngantoni. Esi sixhobo sisimahla kwaye siya kukunceda ufumane i-traffic eninzi ngokubonisa amagama afanayo afunwa ngabasebenzisi. Ikwakuvumela ukuba uhlele amagama akho angundoqo ngendawo kwaye ujonge amagama angundoqo afanayo kwiingingqi ezahlukeneyo.

I-SEMrush sisixhobo sophando segama eliphambili esibonelela ngokusebenza ngaphandle kokungena. Nangona kufuneka wenze i-akhawunti, unokufikelela ngokulula kuphando lwegama elingundoqo kunye namagama angundoqo. Esi sixhobo sikunika kwakhona idatha yegama elingundoqo kwaye igxininisa phezulu 10 iziphumo zexesha elithile. Ikwanayo nengxelo yamagama angundoqo anxulumeneyo anokukunceda uze nemigaqo emitsha. Esinye isixhobo esihle sokusebenzisa uphando lwegama elingundoqo ngu-Ahrefs, enedatha kwiitriliyoni zamakhonkco ewebhu.

Nje ukuba ukhethe amagama angundoqo ekujoliswe kuwo, kufuneka wenze uphando ngazo. Umzekelo, ungasebenzisa iGoogle AdWords ukubona ukuba zeziphi izihloko abantu abazikhangelayo. Ungasebenzisa kwakhona i-Google Analytics ukuze ubone ukuba yiyiphi amagama angundoqo asetyenziswa ngabantu ukukhangela ulwazi. Ukudibanisa i-akhawunti yakho ye-Analytics kunye ne-akhawunti yakho ye-Google Search Console, nqakraza kuFundo > Khangela iConsole. Nje ukuba ufumene amagama angundoqo onomdla kuwo, ungazama ukuzongeza kuluhlu lwakho ekujoliswe kulo.

Ukulungiselela kwikhasi

Ulungiselelo olukwiphepha yinkqubo yokwenza amaphepha kwisayithi yakho aphuculwe ukuze abekwe phezulu kwiziphumo zophendlo.. Ukulungiswa kwephepha kubandakanya ukusetyenziswa kwamagama athile angundoqo kunye neemeta-tags ezingabonakaliyo emehlweni abantu.. UGoogle ufuna ukugqamisa umxholo okumgangatho ophezulu oyintsusa kwaye uhambelana neemfuno zomkhangeli. Ukwenza oku, basebenzisa inkqubo ebizwa ngokuba yiQuality Rater Guidelines equka izinto ezifana negunya, ukuthembeka, kunye nobuchule. Ngaphandle kwale nto, aziyiyo into esemthethweni yokuhlela.

Isinyathelo sokuqala ekuphuculeni iphepha kukuchonga nokusebenzisa amagama angundoqo afanelekileyo. Injongo yophando lwegama eliphambili kukukhetha amagama abalulekileyo aya kunceda ishishini lakho liqhagamshelane nabaphulaphuli ozama ukufikelela kubo.. Ngelixa amagama angundoqo ahluka ngokokubaluleka, iphepha ngalinye kufuneka libe nethuba lokulinganisa amagama angundoqo afanelekileyo kwisifundo salo. Amagama angundoqo anokukhethwa ngokusekelwe kwivolumu yokukhangela, inani lokukhangela igama elithile elingundoqo elifumana ngenyanga.

Nje ukuba umisele amagama angundoqo ojolise kuwo, inyathelo elilandelayo kukuqinisekisa ukuba leliphi kula magama angundoqo aya kuba nenzuzo kakhulu. Kubalulekile ukukhumbula ukuba i-SEO yobugcisa iyodwa ayizukwanela ukuqhubela indawo yakho phezulu kwiziphumo zokukhangela. Ukongeza kuphando lwegama elingundoqo, Ukulungiswa kwephepha kukwanceda ukuba uphucule amava omsebenzisi kwindawo yakho. Ukuba usebenzisa isixhobo esisebenzayo sophando lwegama elingundoqo, uya kukwazi ukwenza uluhlu lwamagama angundoqo akumgangatho ophezulu aneeCPC eziphezulu kunye nomthamo wokukhangela onentsingiselo.

Injongo yesixhobo sokuphucula kwiphepha kukunyusa umgangatho wephepha lewebhu usebenzisa amagama angundoqo afanelekileyo. Umzekelo, i-website ye-plumbing kufuneka ibekwe kakuhle kumagama angundoqo anxulumene neshishini lemibhobho. Isixhobo sokuphucula umgangatho kwiphepha sinokunceda uGoogle afunde umxholo wakho kwaye atshatise nabaphulaphuli abafanelekileyo. Isebenza ngesandla-ngesandla ngokubhala okukumgangatho ophezulu. Xa isetyenziswe ngokufanelekileyo, Ukulungiswa kwephepha kunokunyusa amanqanaba ewebhusayithi yakho kunye netrafikhi yezinto eziphilayo.

Ukuqhagamshela ngasemva

I-Backlinks yinxalenye ebalulekileyo ye-SEO. Ngaphandle kwabo, iwebhusayithi yakho ibingayi kubonakala kwiinjini zokukhangela. I-algorithm yePageRank yenziwe nguLarry Page ukumisela igunya leekhonkco ezahlukeneyo. Ukuba iPhepha A liye 10 amaxesha amakhonkco amaninzi njengePhepha B, ikhonkco layo liya kuba nexabiso ngakumbi kunelinye iphepha. Le algorithm inika ixabiso kwikhonkco ngalinye ngokusekelwe kwigunya layo. Eyona nto ifanelekileyo kwaye iluncedo ikhonkco, ngcono.

Ukugqiba ukuba i-backlink yi-spammy, khangela isicatshulwa sayo seankile. Umbhalo we-anchor libinzana okanye igama elisetyenziselwa ukudibanisa kwiwebhusayithi. Ukuze ugweme i-backlinks spammy, qinisekisa ukuba umbhalo we-anchor uhambelana nomxholo wewebhusayithi. Ukuba isicatshulwa se-ankile sikrwada okanye sinyanyekile, mhlawumbi si-spam. Enye indlela kukuqhagamshelana newebhusayithi kwaye uyicele ukuba isuse ikhonkco, kodwa eli licebo lexesha elide. Indlela eyiyo ngakumbi kukulahla ikhonkco.

Ukufaneleka yenye into ebalulekileyo ye-backlinks. UGoogle ujonga isihloko kunye nomxholo wephepha apho ikhonkco ikhomba khona. Iwebhusayithi okanye iphepha elinomxholo ochaphazelekayo kwigama elingundoqo ekujoliswe kulo liyakwazi ukufumana umgangatho ophezulu wekhasi. Iwebhusayithi enegunya ngakumbi okanye iphepha, Inqanaba eliphezulu lendawo. Lo ngumba obalulekileyo we-SEO. Kukho izinto ezininzi zokuqwalasela xa udala isicwangciso se-backlink, kodwa zonke zidlala indima ebalulekileyo.

Kunzima ukufumana ucofa, kodwa iintatheli zikhangela amabali. Ukuba unebali elinyanzelisayo ukuba ulibalise, baya kubhala ngayo baze bayipapashe kwakhona. Xa oku kusenzeka, amakhonkco alandela ngokwendalo. Iingcamango ezilungileyo ziya kuzisa ixabiso kwishishini ngaphandle kokukhupha nayiphi na i-backlinks. Kufuneka ukhumbule ukuphepha iiwebhusayithi ze-spammy okanye iisayithi. Ukwengeza, zama ukufumana amanqaku akhuthaza iimveliso kunye neenkonzo zakho. Banokuba nexabiso kwishishini lakho nangaphandle kwe-backlinks.

Uhlalutyo lwewebhusayithi

Uhlalutyo lwe-SEO optimierer lwewebhusayithi lunokutyhila naziphi na iimpazamo ze-SEO ezithintela impumelelo yewebhusayithi yakho. Baya kuphakamisa izilungiso ezisekelwe kwimpembelelo yendlela kunye nokulula kokuphunyezwa. Ngokusebenzisa ingxelo enikezwe yi-SEO optimizer, unokugxila ekuphuculeni amanqanaba ewebhusayithi yakho. Ukuba iwebhusayithi yakho inamanqanaba amaninzi omxholo, Ingxelo iya kukunika ingcamango yobungakanani bomxholo opheleleyo wewebhusayithi yakho.

Uhlalutyo lwe-SEO optimizer lubalulekile kwi-brand ukuze ifumane ukuqonda malunga nendlela iphepha ngalinye eliqhuba ngayo kuphendlo. Umzekelo, uluhlu lwamaphepha aphezulu aguqulela kwitrafikhi engaphezulu, ikhokela, kunye nabathengi. Ukunyusa umgangatho wephepha, Iimveliso kufuneka zazi ukuba zisebenza kangakanani umxholo wazo kunye nokuba zijolise phi kwiinzame zazo. Uhlalutyo lwe-SEO yewebhusayithi luya kubandakanya ukuqokelela uluhlu lomxholo kunye namaphepha, kunye nezikhundla zabo zangoku zamagama angundoqo ekujoliswe kuwo. Ukusebenzisa iqonga elifana neBrightEdge, uphawu lunokuthi lufake i-URL yalo kwaye lufumane ingxelo eneenkcukacha zoluhlu lwegama elingundoqo lewebhusayithi yabo kumagama angundoqo abajolise kuwo..

I-MozBar sesinye isixhobo esiluncedo sokuphucula i-SEO. Isoftware ibonelela ngayo yonke into efunwa yi-SEO optimizer ukwenza imizamo ye-SEO yewebhusayithi. Isebenziseka lula nakubaqalayo. Ihlalutya umxholo wewebhusayithi kwaye icebisa amagama angundoqo kwaye iyawenza ukuba anyuse umgangatho. Ngaphezu koko, ikuvumela ukuba ubone ukuba iphepha lakho libeka njani kwiselfowuni kunye nedesktop. Iziphumo ziluncedo kakhulu ekuphuculeni ukubonakala kwewebhusayithi yakho kwiiSERPs.

Uhlahlo lwabiwo-mali lwe-SEO optimierer

Xa uhlahlo lwabiwo-mali lwe-SEO optimierer, qwalasela imbuyekezo enokubakho kutyalo-mali lweenkonzo. Ngelixa iintengiso zePPC zinokubonelela ngeziphumo zangoku, ukubonakala kwabo kuya kuhla xa bengasabaleki. Kungenjalo, iwebhusayithi ephuculweyo iya kuqhubeka nokuqhuba itrafikhi ixesha elide emva kokuba amaphulo akho entengiso ephelile. Ukubonisana kwe-SEO yasimahla kuya kukunceda ubone ukuba ungakanani uhlahlo lwabiwo-mali lwephulo le-SEO. Nangona kunjalo, qaphela ukuba i-SEO yinto ebiza kakhulu kunokuba unokucinga, ngoko qiniseka ukuba uqwalasela iingenelo zexesha elide.