Isigaba: Ibhulogi

Ukwenza kahle kwenjini yokusesha noma i-SEO kungaba yindlela enhle kakhulu yokwandisa amazinga ewebhusayithi yakho ezinjinini zokusesha. Ziningi izindlela ongazisebenzisa ukwenza lokhu, kufaka phakathi ucwaningo lwegama elingukhiye, isixhumanisi isakhiwo, kanye nokubhalwa kokuqukethwe. Lezi zindlela zikusiza ukuthi uthuthukise izinga lenjini yokusesha yesayithi lakho futhi ukhiqize ithrafikhi eyengeziwe.

Izisekelo zokuthuthukisa injini yokusesha

Isisekelo sokwenza kahle injini yokusesha (I-SEO) iqala ngocwaningo lwamagama angukhiye. Kubandakanya ukunquma ukuthi amakhasimende afunani, ukuthi ingakanani ithrafikhi igama elingukhiye elithile elingakhiqiza, nokuthi kunzima kangakanani ukukala igama elingukhiye elinikeziwe. Uma usunombono omuhle wokuthi izethameli zakho ozihlosile zifunani, sekuyisikhathi sokudala okuqukethwe okufana nalokhu kusesha. Funda kabanzi

I-SEO akuyona inqubo yesikhathi esisodwa. Kuwuhlelo oluqhubekayo oluzothatha isikhathi ukusebenza. Kanjalo, kubalulekile ukuthola i-SEO optimizer efanelekayo ezimisele ukunikela isikhathi esidingekayo sokuthuthukisa iwebhusayithi yakho. I-SEO-optimierer enhle izokujabulela ukuxoxa nawe ngamathuluzi ahlukene atholakalayo wokuthuthukisa ukubonakala kwenjini yokusesha yewebhusayithi yakho..

I-SEO Esekhasini ukusetshenziswa kocwaningo lwegama elingukhiye kokuqukethwe kwekhasi

Ukulungiselelwa ngempumelelo kwenjini yokusesha (I-SEO) isu libandakanya ukusebenzisa izimiso zocwaningo kokuqukethwe kwekhasi kanye nokuqinisekisa ukuthi lisezingeni eliphezulu ezinjinini zokusesha. Lokhu kudinga ibhalansi phakathi kokuthuthukisa okusekhasini nangaphandle kwekhasi kanye nokusetshenziswa ngokucophelela kwezinhlobonhlobo zezinqubo ezihamba phambili zobuchwepheshe. Inhloso ye-SEO ukukhulisa ithrafikhi yezinto eziphilayo kanye nokunciphisa isidingo sokukhangisa okukhokhelwayo. Iningi lemizamo ye-SEO igxile ku-Google, okuyinto elawulayo 90% yemakethe yokusesha, nakuba ezinye izinjini zokusesha zingasetshenziswa. Kunezinhlobo ezimbili eziyisisekelo zemisebenzi ye-SEO: ekhasini le-SEO, okubandakanya ukuthuthukisa okuqukethwe ekhasini, kanye ne-SEO engaphandle kwekhasi, egxile ekwandiseni iwebhusayithi ngokwayo. Funda kabanzi

I-SEO-Optimierung iyinqubo yokuthuthukisa ukubonakala kwewebhusayithi yakho ngezinjini zokusesha. Igxile ekwakhiweni nasekuqukethweni kuwebhusayithi yakho, kanye nobuchwepheshe obuyisekelayo. Umphumela uba izinga eliphezulu lenjini yokusesha, kanye nezivakashi eziningi. Inqubo iyaqhubeka futhi ingabandakanya ukusetshenziswa kwe-SEO-Tools ukugcina isayithi lakho lilungiselelwe.

I-OnPage SEO

Ukuze uthole amazinga angcono ku-Google, udinga ukufunda indlela yokuthuthukisa iwebhusayithi yakho ukuze uthole izinjini zokusesha. Ngokuvamile, lokhu kwenziwa ngezindlela ezimbili ezahlukene – ekhasini le-SEO kanye ne-SEO engaphandle kwekhasi. I-SEO esekhasini ibandakanya ukuthuthukisa izici zobuchwepheshe zewebhusayithi yakho ngenkathi i-SEO engaphandle kwekhasi ibandakanya ukuthuthukisa okuqukethwe kwangaphakathi kanye nezici zangaphandle.. Zombili izinhlobo ze-SEO kufanele zijwayezwe ukwenza iwebhusayithi yakho ibe ngcono. Funda kabanzi

Inqubo ye-Google suchmaschinenoptimierung ibandakanya ukuhlonza izethameli eziqondiwe, ukwenza ukuhlaziya okuningiliziwe kwemakethe eqondiwe, kanye nokuthuthukisa isu eliqondile le-SEO. Leli su kufanele lenzelwe ukuhlangabezana nezinjongo zebhizinisi ezithile, njengamazinga angcono nokuguqulwa okwengeziwe. Isu kumele likwazi ukubhekelela izidingo zesifunda kanye nezwe elithile.

Amagama angukhiye

Amagama angukhiye amagama noma imishwana abantu abayibhala enjinini yokusesha ukuze bathole ulwazi abalufunayo. Izinga legama elingukhiye indawo yalawa magama noma imishwana phakathi kwemiphumela yosesho. Ukuze ukwandise ukusebenza kahle kwewebhusayithi yakho, kufanele usebenzise amagama angukhiye alungile. Amagama angukhiye angasiza iwebhusayithi yakho ukuthi ivele emiphumeleni yosesho futhi ivule amanani amakhulu wethrafikhi ye-SEO. Funda kabanzi

Inhloso ye-SEO ukukhulisa izinga lokuchofoza lewebhusayithi kanye nezinga lokuguqulwa. Ingxenye enkulu yalokhu ukuklanywa kwamazwibela. Amazwibela amancane, ingcaphuno esekelwe embhalweni yewebhusayithi. Lawa mazwibela anomthelela omkhulu ekunqumeni ukuthi isivakashi sizochofoza siye kuwebhusayithi.

Ubude bencazelo ye-meta

Ukudala incazelo ye-meta yewebhusayithi yakho yingxenye ebalulekile ye-SEO. Izinjini zokusesha ezifana ne-Google zibonisa incazelo yewebhusayithi yakho emiphumeleni yosesho njengamazwibela amancane. I-Google isebenzisa le ncazelo ukuze inqume ukuthi yimaphi amakhasi akho afaneleka kakhulu. Incazelo enhle ye-meta iqukethe izinto ezibaluleke kakhulu kweyokuqala 120 abalingiswa. Lokhu kusho ukuthi udinga ukwenza isiqiniseko sokuthi ugcina incazelo imfushane futhi imfushane. Funda kabanzi

I-SEO iwubuciko bokuheha izivakashi kuwebhusayithi usebenzisa izinjini zokusesha. Leli su liqondise kokubili ithrafikhi engakhokhelwa nekhokhelwayo eya kuwebhusayithi. Kunezindlela eziningi zokwenza i-SEO. Phakathi kwazo kukhona ukulungiselelwa ekhasini, I-RankBrain, I-Possum, kanye namamethrikhi Omuzwa Wekhasi. Ukuqonda ukungena nokuphuma kwalawa mamethrikhi kuzokusiza ukuthi usebenzise isu elilungile lesayithi lakho.

Ukuthuthukisa ekhasini

Ukuze uklelise phezulu ezinjinini zokusesha, kubalulekile ukuthuthukisa iwebhusayithi yakho ukuze uthole amagama angukhiye afaneleka kakhulu. Lokhu kwenziwa ngezindlela ezimbalwa ezahlukene. Enye ingokuxhumanisa kwangaphakathi, okungasiza ukuqondisa abasebenzisi kumakhasi athile noma izizinda kusayithi lakho. Enye indlela ngokusebenzisa izincazelo ze-meta. Zombili lezi izingxenye ezibalulekile zokuthuthukisa ekhasini, futhi kufanele ithuthukiswe kanye nokuqukethwe kwakho. Funda kabanzi

Ukwenza ngcono kwenjini yokusesha kubhekise ekuthuthukiseni ubukhona bewebhusayithi yakho emakhasini wemiphumela yenjini yokusesha. Imiphumela ye-Organic iyimiphumela engakhokhelwe iwebhusayithi yakho evela kuyo lapho usesho senza ukusesha. Imiphumela ekhokhelwe, nokho, ziyisiteshi esihlukile. Izinjini zokusesha zisebenzisa ama-algorithms ukuhlunga nokukala okuqukethwe kwedijithali, ukwethula imiphumela ngendlela ethokozisa isesheli. Ngenkathi ungadingi ukuqonda yonke into engena ezingeni, ukwazi ukuthi i-Google ifunani kuzokusiza ukuthi uthuthukise ukubonakala kwewebhusayithi yakho kumaSERPs. Funda kabanzi