Uyithuthukisa Kanjani Iwebhusayithi Yakho Ezinjini Zokusesha

I-SEO-Optimierung iyinqubo yokuthuthukisa ukubonakala kwewebhusayithi yakho ngezinjini zokusesha. Igxile ekwakhiweni nasekuqukethweni kuwebhusayithi yakho, kanye nobuchwepheshe obuyisekelayo. Umphumela uba izinga eliphezulu lenjini yokusesha, kanye nezivakashi eziningi. Inqubo iyaqhubeka futhi ingabandakanya ukusetshenziswa kwe-SEO-Tools ukugcina isayithi lakho lilungiselelwe.

I-OnPage SEO

Ukuze uthole amazinga angcono ku-Google, udinga ukufunda indlela yokuthuthukisa iwebhusayithi yakho ukuze uthole izinjini zokusesha. Ngokuvamile, lokhu kwenziwa ngezindlela ezimbili ezahlukene – ekhasini le-SEO kanye ne-SEO engaphandle kwekhasi. I-SEO esekhasini ibandakanya ukuthuthukisa izici zobuchwepheshe zewebhusayithi yakho ngenkathi i-SEO engaphandle kwekhasi ibandakanya ukuthuthukisa okuqukethwe kwangaphakathi kanye nezici zangaphandle.. Zombili izinhlobo ze-SEO kufanele zijwayezwe ukwenza iwebhusayithi yakho ibe ngcono.

I-OnPage SEO ilawulwa ukwenza iwebhusayithi yakho ibe lula ukuyisebenzisa futhi ihehe izivakashi. Ngokugxila ku-SEO esekhasini, ungakwazi ukwandisa isibalo sabavakashi nokuguqulwa kuwebhusayithi yakho. I-SEO engaphandle kwekhasi igxile ezintweni zangaphandle njengezixhumanisi. Ngokwenza iwebhusayithi yakho ibe lula ukuyizulazula, ungakwazi ukwandisa izinga lakho.

I-SEO iyinkambu eyinkimbinkimbi, okubandakanya izici ezimbalwa ezithinta izinga lakho emiphumeleni yosesho ephilayo kanye namakhasi emiphumela yenjini yokusesha. Kunezindlela ezimbalwa zokuthuthukisa iwebhusayithi yakho, kodwa ukuqasha i-ejenti ye-SEO kuyindlela enhle. Lawa ma-ejenti azoncoma izinyathelo eziqondiwe futhi akunike izeluleko zokuthuthukisa isikhathi eside. Ngaphezu kokuthuthukisa iwebhusayithi yakho, bangakwazi futhi ukuthuthukisa ama-backlink.

Ngaphezu kwe-SEO esekhasini, isayithi lakho kufanele libe ne-Meta-Beschreibung, okuyisifinyezo sokuqukethwe kwekhasi lewebhu. Futhi kusiza abasebenzisi abangahle bafunde kabanzi mayelana newebhusayithi yakho. Ngokufaka amagama angukhiye kulesi sigaba, ungathuthukisa ukusebenza kahle okuphelele kwe-SEO yakho yekhasi. Nasi isibonelo se-Meta-Beschreibung: Ngaphezu kokuthuthukisa ama-backlink, kufanele usebenzise i-schema-markup ukuze usize i-Google iqonde okuqukethwe kwekhasi lakho.

Okuqukethwe okuyingqayizivele: Okuqukethwe okuhlukile kuyingxenye ebalulekile yewebhusayithi enhle. Lokhu kubandakanya izincazelo zomkhiqizo, ukubuyekezwa, kanye nezithombe. Ukwenza iwebhusayithi yakho ihluke futhi ikhange, udinga ukuqonda ukuthi abafuna ulwazi bafunani. Lokhu kubalulekile ekuthuthukiseni i-SEO esekhasini.

OffPage SEO

OffPage SEO optimization involves a wide variety of factors and methods, futhi kuhilela ukukhulisa igunya lesayithi lakho kanye nokuhambisana namagama athile okusesha. Inqubo ihlanganisa ukulandela imihlahlandlela yekhwalithi ye-Google kanye nokwakhela phezu kwamasu okumaketha amagciwane ukuze uqinisekise ukuthi ibhizinisi lakho liza kuqala ukuze uthole ukusesha okufanele. Ngaphezu kwalokho, I-OffPage SEO igxile ekuthuthukiseni ubungani bewebhusayithi yakho nama-backlinks.

Esikhathini esedlule, izinkundla eziku-inthanethi zibhekwe njengezici zezinga ezingezinhle, kodwa manje zingasetshenziswa ukuthuthukisa umbono womkhiqizo. Ngenkathi usebenzisa izinkundla eziku-inthanethi ukukhulisa i-OffPage SEO yebhizinisi lakho kungenzeka kungabi umbono ongcono kakhulu wewebhusayithi yokuthenga, kungasebenza kakhulu ekwakheni isithunzi somkhiqizo.

Ukwenza ngcono kwe-OffPage SEO kubandakanya ukudala izixhumanisi kuwebhusayithi yakho kusuka kwamanye amawebhusayithi, kanye nokuzuza ama-backlinks ekhwalithi amaningi ngangokunokwenzeka. Lezi zixhumanisi kufanele zihambisane nesihloko sakho, futhi kufanele zitholwe ngokwemvelo, akuthengiwe. Inhlanganisela yakho kokubili amasu e-On-Page kanye ne-Off-Page-Optimisation iyadingeka ukuze kubekwe ezingeni elihle.

I-Google ifake ithuluzi elibizwa nge-PageSpeed ​​​​ukuze lisetshenziswe ukusiza abaphathi bewebhu bathuthukise izikhathi zokulayisha ikhasi lesayithi labo. I-Google iphinde ibeke phambili izinguqulo zamaselula zamawebhusayithi emiphumeleni yazo yosesho. Uma isayithi lakho lingenayo inguqulo yeselula, ingahlawuliswa i-Google ngokunensa ukulayisha.

Ukusebenza kwe-Off-Page SEO kuhilela izinto ezimbalwa futhi kufaka phakathi okuqukethwe kwekhasi, kuhlanganise nokubhala umbhalo, izithombe, amavidiyo, amamenyu, ukwakheka kwamakhasi, kanye nokuqukethwe. Iphinde isebenzisa amagama angukhiye, kokubili ezihlokweni kanye nombhalo. Lawa magama angukhiye kufanele ahambisane nokuqukethwe kwekhasi.

OnSite SEO

Onsite SEO is the process of optimizing a website’s pages to improve its search rankings. Lokhu kuvame ukwenziwa ngokuthuthukisa izixhumanisi ekhasini, kanye nombhalo ongaphakathi kwayo. Umphumela uba iwebhusayithi ehambisana kakhulu nesisheli. Nokho, kubalulekile ukukhumbula ukuthi i-Onpage SEO kanye ne-Offpage SEO akuyona into efanayo.

Isihluthulelo se-OnSite SEO ukusetshenziswa kwemisho emifushane, izihloko ezinengqondo, kanye nokuqukethwe kwekhwalithi ephezulu. Ukusebenzisa i-CTA, noma biza isenzo, ibalulekile futhi ekusebenzeni kahle kwenjini yokusesha. Lesi isixhumanisi isivakashi esingasichofoza ukuze sifunde kabanzi. Ngaphezu kwalokho, kufanele ichaze futhi iphelele.

I-OnPage SEO ibandakanya nokwenza kahle i-Meta-Tags. Laba bomaki banomthelela omkhulu ezingeni. Umgomo uwukuqinisekisa ukuthi i-Meta-Tags yekhasi idlulisela izimpawu ezicacile ku-Google futhi ihambisana nokuqukethwe kulelo khasi.. Ukufaka umbhalo obalulekile kulezi zixhumanisi nakho kungathuthukisa izinga lekhasi.

Ilungiselela ikhodi ye-HTML, Ikhodi ye-CSS, kanye nekhodi ye-JavaScript ingaba nomthelela omkhulu ekwenzeni injini yokusesha isebenze kahle. Ikhodi ye-HTML kufanele ihlanzeke futhi iqukathe amagama angukhiye afanelekile. Ukwengeza okuqukethwe emzimbeni wekhasi lewebhu kungathinta izinga lekhasi, kanye nolwazi lomsebenzisi. Ngokufanayo, okuqukethwe okuyimpinda kungathinta kabi ukubuyiselwa kwe-SERP, gxuma amazinga, kanye nokukhasa kwenjini yokusesha.

Kunamathuluzi amaningana esoftware yamahhala nakhokhelwayo ye-OnSite SEO. Ngokwesibonelo, I-Google's Search Console inikeza idatha ewusizo. Isofthiwe ekhokhelwayo efana ne-Searchmetrics ne-Sistrix ingakunikeza imininingwane enemininingwane nokuhlaziya. Izindleko zalawa mathuluzi azinqandeki, futhi ungathola nenguqulo yamahhala nge-Google Analytics.

I-Schema Markup

Using Schema-Markup on your website can help your website rank higher in the search results. Yize ingakatholakali esidlangalaleni, lokhu okusha kungakunikeza inzuzo. Le ndlela entsha yokumaka amakhasi ewebhu kulula ukuyisebenzisa. Ukuze uqalise, gqamisa izinto ekhasini lakho bese ukhetha amathegi okwenziwa ngesandla’ inketho kusuka kumenyu yokudonsela phansi. Lokhu kuzovula ikhasi futhi kubonise idatha. Ungasebenzisa futhi i-syntax ye-schema ukumaka izinkambu ezithile ekhasini lakho lewebhu. Uma umaka uvela, I-Google izogqamisa into.

Izinjini zokusesha zisebenzisa i-algorithm ukuhumusha umbhalo, kanye nemakhaphu ye-schema ibasiza baqonde okuqukethwe ekhasini. Inganquma ubudlelwano phakathi kwamabhizinisi. Umaki we-schema uhlinzeka ngesakhiwo sokuqukethwe okutshela i-algorithm ukuthi ikhasi limayelana nani. Lesi sakhiwo futhi sisiza injini yokusesha ukuqonda umongo wekhasi.

Ngaphezu kokwandisa ukubonakala kwesayithi, Umaki we-schema ukhulisa ukuzibandakanya kanye namazinga okuchofoza. Futhi kwenza imiphumela ye-organic ibukeke ikhanga kakhulu kubasebenzisi. Lokhu kusho ukuthi abantu abaningi bazochofoza kuzo, okungaholela emazingeni aphezulu. Ngaphezu kwalokho, ulwazi olwengeziwe lunikeza abasebenzisi ulwazi olwengeziwe futhi lubasize benze izinqumo ezingcono. Ngenxa yalokho, iwebhusayithi yakho izoba phezulu emiphumeleni yosesho, okuholela kuthrafikhi eyengeziwe nokuguqulwa okuphezulu.

Ungangeza umaka we-schema kuwebhusayithi yakho ngokusebenzisa i-Yoast-Plugin ye-WordPress noma usebenzisa i-Schema-Markup-Generator.. Ukusebenzisa lawa mathuluzi kuzokusiza ukuthi usebenzise idatha ehlelekile kuwebhusayithi yakho kalula.

I-Google Analytics

One of the best ways to improve SEO is to track your website’s performance and collect visitor data. Ukusebenzisa le datha, unganquma ukusebenza kahle kwemisebenzi yokumaketha. Ungakwazi futhi ukunquma ukuthi izithameli zakho ezihlosiwe zifunani, kanye nokuhlonza izindawo eziyinkinga. Ngokwesibonelo, uma ufuna ibhizinisi lakho likhule, kufanele ucabange ukukhomba imakethe ye-niche.

I-Google Analytics iyithuluzi elihle kakhulu lokuhlaziya nokulandelela idatha yokumaketha. Inikeza umbono ophelele wokuthi zingaki izivakashi eziza kuwebhusayithi yakho nokuthi zingaki eziguqulayo. Ungabuka futhi amazinga akho okuguqulwa ukuze ubone ukuthi isu lakho le-SEO lisebenza kangakanani. Ngokuhlanganisa i-Google Analytics namanye amathuluzi okuhlaziya, uzokwazi ukukhulisa ukusebenza kahle kwesu lakho lokumaketha ku-inthanethi.

Elinye ithuluzi eliwusizo i-Google Optimize. Leli thuluzi lamahhala lihlanganisa ne-Google Analytics futhi linomhleli obonakalayo. Ithuluzi lenza ukuhlola kusampula engahleliwe yezivakashi futhi lihlaziya idatha. Uma idatha ibonisa ushintsho oluthile, ungaqhubeka nokuhlola kuze kube yilapho kunikeza idatha ebalulekile yezibalo.

I-Google Analytics futhi inedeshibhodi yokuhlaziya okuqukethwe, okukuvumela ukuthi uqaphe ukusebenza komkhankaso wakho we-SEO. Iphinde ilandelele amakhasi aziwa kakhulu, lapho abasebenzisi bevela khona, nokuthi yiziphi izisetshenziswa abazisebenzisayo ukuze bafinyelele isayithi lakho. Ungakwazi futhi ukubuka idatha nsuku zonke, masonto onke, noma ngekota. I-Google Analytics iphinde ibe nembondela yemephu nezinye izici ezingashunyekwa kuwebhusayithi yakho.

Ngaphezu kwalokhu, I-Google Analytics ingalandelela usesho lwangaphakathi, njengosesho lwangaphakathi. Lokhu kubalulekile ngoba okuqukethwe namagama angukhiye ahlobene nenjongo yosesho angathinta izinga lokusesha kwangaphakathi. Ukusetha ukulandelela usesho lwesayithi, vakashela umhlahlandlela we-Google Analytics bese ulandela imiyalelo.