Indlela I-SEO Metrics Ethinta Ngayo Izinga Lenjini Yokusesha

I-SEO iwubuciko bokuheha izivakashi kuwebhusayithi usebenzisa izinjini zokusesha. Leli su liqondise kokubili ithrafikhi engakhokhelwa nekhokhelwayo eya kuwebhusayithi. Kunezindlela eziningi zokwenza i-SEO. Phakathi kwazo kukhona ukulungiselelwa ekhasini, I-RankBrain, I-Possum, kanye namamethrikhi Omuzwa Wekhasi. Ukuqonda ukungena nokuphuma kwalawa mamethrikhi kuzokusiza ukuthi usebenzise isu elilungile lesayithi lakho.

Ukuthuthukisa ekhasini

Ukuze uklelise phezulu ezinjinini zokusesha, kubalulekile ukuthuthukisa iwebhusayithi yakho ukuze uthole amagama angukhiye afaneleka kakhulu. Lokhu kwenziwa ngezindlela ezimbalwa ezahlukene. Enye ingokuxhumanisa kwangaphakathi, okungasiza ukuqondisa abasebenzisi kumakhasi athile noma izizinda kusayithi lakho. Enye indlela ngokusebenzisa izincazelo ze-meta. Zombili lezi izingxenye ezibalulekile zokuthuthukisa ekhasini, futhi kufanele ithuthukiswe kanye nokuqukethwe kwakho.

Ukulungiselelwa kwenjini yokusesha kuncike kakhulu ekunikezeni abaseshi ngolwazi olungcono kakhulu. Ukwenza lokho, udinga ukwenza iwebhusayithi yakho ihambisane kakhulu nabaseshi, bhala okuqukethwe okuhle, sebenzisa ama-metatag acebile ngamagama angukhiye, futhi ubhale izihloko ezihehayo. Ukusebenzisa amasu we-SEO alungile ekhasini kuzoqinisekisa ukuthi uphezulu emakhasini wemiphumela yenjini yokusesha (Ama-SERP).

I-algorithm ye-Google ishintsha njalo, futhi kubalulekile ukuhambisana nayo. Ukwenza ngcono ekhasini njalo kuzokuvumela ukuthi ugcine amazinga akho amanje. Ngokwesibonelo, kufanele uqinisekise izihloko zakho, izincazelo zemeta, futhi omunye umbhalo uthuthukisiwe. Lezi zinguquko zizothuthukisa izinga lakho. Nokho, lelisu lizothatha isikhathi futhi lidinga ukuqapha nokuhlaziya njalo.

I-RankBrain

Google’s RankBrain is an artificial intelligence that is able to understand relationships between keywords and phrases. Lokhu kusiza ukuhlinzeka ngemiphumela yosesho ehlobene kakhulu. Ngaphezu kwalokho, I-RankBrain yakhelwe ukubona incazelo yombuzo. Ngokuqondene, kusiza ukuqaphela amagama angaqondakali angase ahlotshaniswe nabantu ngabanye.

I-RankBrain isebenza ngokuhlaziya amakhasi ewebhu. Ibheka amasayithi awusizo kubasebenzisi. Ngokwesibonelo, iwebhusayithi enohlu lweziqephu ezintsha zemibukiso yeNetflix kusukela ngonyaka odlule kungenzeka ibe nezikhathi zokuhlala eziphezulu kanye nama-CTA.. I-RankBrain iyakwazi ukubeka amakhasi afanele kuqala.

Ngaphezu kokuhlaziya abasebenzisi’ inhloso, I-RankBrain ingakwazi ukuhlonza imibuzo efanayo isebenzisa ama-algorithms ezibalo. Ngokwesibonelo, ingakwazi ukubona amagama nemisho enencazelo efanayo futhi isuse ukuhlukahluka kwalawo magama. Lesi sici siwusizo ikakhulukazi kumawebhusayithi anenani elikhulu lokuqukethwe futhi athembele kakhulu kuzixhumanisi ukushayela ithrafikhi..

Njengoba i-algorithm ishintsha, abanikazi bewebhusayithi bazodinga ukulungisa amasu abo. Esikhundleni sokukhomba igama elingukhiye elilodwa eliyinhloko, kungcono ukugxila kumagama angukhiye amaningana ahlobene. Lokhu kuzonyusa amathuba okuthi ikhasi lakho litholwe yi-algorithm ye-RankBrain. I-algorithm entsha futhi idinga ukuthi abanikazi bewebhusayithi basebenzise izinto ezihlukahlukene uma kuziwa ekukhetheni amagama angukhiye.

Isinyathelo sokuqala somkhankaso we-SEO ophumelelayo ukuchaza amagama akho angukhiye. Umgomo uwukuthola amagama angukhiye amakhasimende akho azowasesha. Ukuqondisa amagama angukhiye ahlobene nebhizinisi lakho kuzobangela kuphela umkhankaso wakho ukuthi ungaphumeleli. I-RankBrain ye-Google manje inesibopho sayo 15% kukho konke ukusesha ku-inthanethi.

I-Possum

Possum SEO is an SEO consultant based in Melbourne with 10+ iminyaka yesipiliyoni. Usiza ama-SMB akhulise amazinga awo, khiqiza imikhondo eqondisiwe, futhi wandise i-ROI. Agxile kukho ukubeka amakhasimende phambili kunezimbangi zawo. Funda kabanzi mayelana nezinzuzo zokusebenza nge-Possum SEO. Ungaqala ukubona imiphumela ngokushesha.

I-Possum icabangela indawo yomsebenzisi lapho iletha imiphumela yosesho. Lokho kusho ukuthi izokhombisa okufanayo eduze nalapho umsebenzisi ekhona. Esikhundleni sokukhombisa ukufakwa ohlwini okuphezulu kwedolobha abalifunayo, bazokhombisa imiphumela eseduze nabo. Ngokuqonda ukuthi le algorithm isebenza kanjani, ungaqala ukuthuthukisa ikhasi lakho lebhizinisi.

I-Possum ihlunga izinhlu eziyimpinda ngokusekelwe endaweni, okusho ukuthi amabhizinisi aseduze nendawo yakho azoboniswa phezulu ohlwini lwasendaweni. Lesi sici siyinzuzo enkulu uma uzama ukutholwa amakhasimende endawo. Ingase futhi ihlunge izinombolo zocingo eziyimpinda namakheli ebhizinisi, okungakusiza ukuthi uthole ithrafikhi eyengeziwe nokuthengisa.

Ngenkathi i-Possum SEO iyindlela enhle yokuthola ithrafikhi eqondisiwe, kusabalulekile ukuthi ube nesu lendawo le-SEO elihlanganiswe kahle. Kunezici ezimbalwa ezibalulekile okufanele uziqaphele, kufaka phakathi ukuthi yimaphi amagama angukhiye i-Google ewathatha njengendawo. Lokhu kuzokusiza wenze isiqiniseko sokuthi iwebhusayithi yakho ithuthukisiwe ukuze ufinyelele emakethe oyihlosile.

I-Possum SEO izohlomula amabhizinisi amaningi kunesibuyekezo sePenguin. Njengengxenye yezibuyekezo zayo ze-algorithm, izoqala ukuhlunga futhi ikhiphe eminye imiphumela. Lokhu kuzohlomulisa amabhizinisi abekade ethathwa njengangaphandle kwenkaba yedolobha. Ngaphambilini, lawa mabhizinisi azabalaze ukuncintisana nokufakwa ohlwini okumaphakathi. Lokhu kuyiqiniso ikakhulukazi ezinkampanini ezabelana ngesakhiwo kanye/noma ezinamabhizinisi amaningi.

Page Experience metrics

Page Experience metrics are a new set of metrics that Google is adding to its algorithm to help determine how search engines rank web pages. Amamethrikhi amasha ahambisana namathrendi amanje ekukhangiseni kosesho, okuhlanganisa ukubaluleka kokuhlangenwe nakho komsebenzisi, ukuminyana kokuqukethwe, imethadatha yekhasi, kanye nokuthuthukiswa kwezinga lekhodi. Kuze kube muva nje, ukulungiselela isivinini sekhasi nolwazi lomsebenzisi kwakuwukuphishekela okungaboni. Ngenhlanhla, I-Google yabona isidingo samamethrikhi angcono futhi yezwa ukukhala kwabasebenzisi ngamawebhusayithi aphephile nasebenzisekayo. Esimemezelweni sakamuva, I-Google imemezele ukuthi i-Page Experience izoba ngenye yezinto ezisezingeni. Ulwazi lwekhasi luyingxenye ebalulekile yezinga lenjini yokusesha, ngakho-ke i-Google ikwenza kulinganiseke futhi kube usizo.

I-Page Experience ikala ulwazi lomsebenzisi ngekhasi lakho. Kuyafana nolwazi umsebenzisi analo lapho efunda imenyu yendawo yokudlela. Uma umsebenzisi engakwazi ukuthola ulwazi kumenyu ngokushesha, kungase kudingeke bacele usizo kuseva. Ukwengeza, uma ikhasi linzima ukulizulazula, bangase balahle ithemba, okuholela ekuhlangenwe nakho okungajabulisi.

Injongo ye-Google incike ekuhlangenwe nakho okuhle komsebenzisi. Uma imiphumela ingasizi futhi iheha, imodeli yabo yonke iyahluleka. Yingakho i-Google inikele sonke isibuyekezo kumuzwa wekhasi, egcizelela ukubaluleka kokwenza ulwazi lwewebhusayithi oluwusizo noluhehayo. I-Page Experience manje isingomunye wangaphezulu 200 izici simo, ngakho-ke ukulungiselela ukuzizwisa kwekhasi kubaluleke kakhulu.

Umbiko we-Page Experience ku-Google Search Console unikeza isifinyezo sokuhlangenwe nakho komsebenzisi kwekhasi ngalinye kuwebhusayithi. Iphinde inikeze ukubuka konke kwenani lemibono yosesho etholwe yikhasi ngalinye, kanye nephesenti labasebenzisi abanelisekile ngomuzwa wabo wokuphequlula.

Site speed

The speed of your page is one of the most important factors in Google’s algorithm. Akunqumi kuphela ulwazi lomsebenzisi, kodwa futhi kungathinta amazinga akho. Ngokwezifundo, amawebhusayithi alayisha ngokushesha futhi anesilinganiso esiphansi sokugxuma amaphuzu aphezulu kumaSERP. Amawebhusayithi alungiselelwe isivinini nawo athola ithrafikhi ethe xaxa yezinto eziphilayo.

Isivinini sewebhusayithi sibalulekile ekwenzeni injini yokusesha nokwenza ngcono izinga lokuguqulwa. Izinto eziningi zingathinta isivinini, kufaka phakathi izici zekhasi ezinkulu, izithombe, kanye nekhodi ebhalwe kabi. I-Google ijezisa amasayithi athatha isikhathi eside ukulayisha. Nokho, uma isayithi lilayisha ngokushesha, izivakashi zizoba maningi amathuba okuthi zihlale ekhasini futhi ziguqule. I-Google inethuluzi le-PageSpeed ​​​​Insights elingakusiza ukuthi unqume isivinini sewebhusayithi yakho futhi ulungise noma yiziphi izinkinga.

Isikhathi sokuphendula seseva yewebhusayithi yakho sithintwa izinto eziningi, kufaka phakathi ukuthi isayithi lakho lithola ithrafikhi engakanani, isofthiwe eyisebenzisayo, kanye nesixazululo sakho sokusingatha. Uma iseva inensa, abasebenzisi bazobhekana nesimo esibi, okuholela emazingeni aphansi okuguqulwa kanye namazinga aphezulu okugxuma. Izinguquko ezimbalwa ezilula zingathuthukisa isikhathi sokuphendula sesayithi lakho.

Uma ubusebenzela ukuthuthukisa isivinini sekhasi lesayithi lakho, uzofuna ukucabangela ubuchwepheshe bakamuva be-AMP, noma i-AMP, i-Google eyethule kuyo 2015. Amakhasi e-AMP afakwe kunqolobane ku-Google futhi angafinyelelwa cishe ngaso leso sikhathi. Lesi sibuyekezo siguqule indlela abasebenzisi beselula abalindele ukuthi ikhasi lewebhu lisebenze ngayo. Ngenxa yalokho, I-Google isiqalile ukusebenzisa isivinini sekhasi leselula njengesici esisezingeni ekusesheni kweselula.

Eminyakeni embalwa edlule, I-Google yenze isivinini sesayithi saba yisici esibalulekile ekulinganisweni. Kusuka lapho, inkampani ithuthukise amamethrikhi esivinini amaphakathi nekhasi akala isivinini esicatshangwayo sabasebenzisi. Ngisho noma isayithi lishesha ngokobuchwepheshe, ingase ingalethi umuzwa omuhle kakhulu. Isikhathi esisithathayo ukulayisha ngokugcwele ikhasi silinganiswa ngama-millisecond.