Iyini i-Google Search Engine Optimization?

Inqubo ye-Google suchmaschinenoptimierung ibandakanya ukuhlonza izethameli eziqondiwe, ukwenza ukuhlaziya okuningiliziwe kwemakethe eqondiwe, kanye nokuthuthukisa isu eliqondile le-SEO. Leli su kufanele lenzelwe ukuhlangabezana nezinjongo zebhizinisi ezithile, njengamazinga angcono nokuguqulwa okwengeziwe. Isu kumele likwazi ukubhekelela izidingo zesifunda kanye nezwe elithile.

Amagama angukhiye

Amagama angukhiye amagama noma imishwana abantu abayibhala enjinini yokusesha ukuze bathole ulwazi abalufunayo. Izinga legama elingukhiye indawo yalawa magama noma imishwana phakathi kwemiphumela yosesho. Ukuze ukwandise ukusebenza kahle kwewebhusayithi yakho, kufanele usebenzise amagama angukhiye alungile. Amagama angukhiye angasiza iwebhusayithi yakho ukuthi ivele emiphumeleni yosesho futhi ivule amanani amakhulu wethrafikhi ye-SEO.

Amagama angukhiye angaba amagama angawodwa noma imishwana eyinkimbinkimbi echaza okuqukethwe kwekhasi lakho. Bakusiza ukuthi ukhuphule ithrafikhi yosesho lwe-organic, xhuma nezithameli zakho ozihlosile, futhi udale okuqukethwe okufanele. Indlela engcono kakhulu yokusebenzisa amagama angukhiye ukuwasebenzisa kokuqukethwe kwakho nolwazi lwe-meta. Amagama angukhiye kufanele abonise lokho izethameli zakho ozihlosile ezikufunayo futhi abhekane nezidingo zabo.

OnPage-Optimierung

Google suchmaschinen optimization is a large field that covers many different tactics. I-OnPage-Optimierung ibandakanya ukuthuthukisa okuqukethwe kuwebhusayithi. Umgomo uwukuba nokuqukethwe okufanelekile okulula ukuthi izinjini zokusesha zikuqonde. Kubalulekile ukuqonda ukuthi i-OnPage-Optimization isebenza kanjani nokuthi ungayisebenzisa kanjani kuwebhusayithi yakho.

Ngaphandle kokuthuthukisa okuqukethwe kwekhasi lewebhu, I-OnPage-Optimization iphinde ifake ukubhekana nezingxenye zobuchwepheshe zekhasi, njengobude be-URL. Ngenkathi ulungiselela i-SEO, khumbula ukuthi umbhalo omude kakhulu ungabhekwa njengogaxekile futhi ongafundeki.

I-OnPage Optimization iyingxenye ebaluleke kakhulu yokuthuthukisa injini yokusesha. Lolu hlobo lokuthuthukisa luthuthukisa ukubonakala okuphelele kwewebhusayithi yakho nolwazi lomsebenzisi. Ukuthuthukisa I-OffPage, Ngokwesinye isandla, isetshenziselwa ukwenza kahle ngaphandle kwekhasi. Ukuhlanganiswa kwawo womabili amasu kuthuthukisa izinga lewebhusayithi ezinjinini zokusesha.

Ukuze ukale kakhulu emiphumeleni yosesho ye-Google, kufanele ube nokuqukethwe okufanele kuwebhusayithi yakho. Lokhu okuqukethwe kufanele kufinyeleleke ezinjinini zokusesha, ukuze bakwazi ukuyikhomba futhi bayibeke emiphumeleni yosesho. Ochwepheshe be-OnPage-Optimization baphinde bahlole ikhodi yewebhusayithi yakho ukuze babone amaphutha obuchwepheshe, hlola isivinini samakhasi, futhi usebenzise ama-meta-tag afingqa okuqukethwe kwewebhusayithi yakho.

Isivinini sekhasi

Page speed is one of the most important ranking factors for your website. Lapho ikhasi lakho lilayisha ngokushesha, izinga lokuguqulwa kwakho lizoba phezulu. Ngokocwaningo lwe-Google, iwebhusayithi enekhasi lokubikezela ngemuva kokuchofoza izolahlekelwa 50% kwamathemba ayo. Ngenhlanhla, kunezindlela zokuxilonga nokulungisa inkinga yesivinini.

Ukuze uthole amaphuzu, vakashela ithuluzi le-PageSpeed ​​​​Insights le-PageSpeed. Leli thuluzi likala ukuthi ikhasi lakho lilayisha ngokushesha kangakanani, ngokulanda i-url yakho kabili. Umphumela usukela ku 0 ku 100, kanye nesikolo se 85 noma ngaphezulu kubonisa ukusebenza okuhle. Isikolo ngenhla 85 kusho ukuthi ikhasi lakho lenza kahle.

Relevanz für den Leser

Relevanz for the reader is one of the most important aspects of Google Suchmaschinenoptimierung. Lokhu kuhilela ukuqinisekisa ukuthi iwebhusayithi yakho ibalulekile kumfundi. Ukuhambisana kungalinganiswa ngokuqukethwe kwesayithi lakho, ukubekwa kwayo ekhasini lemiphumela lenjini yokusesha, nezinye izici. Okuphezulu ukuhambisana kwakho, maningi amathuba okuthi iwebhusayithi yakho izokleliswa phezulu yi-Google.

Izinga lokuqukethwe kwakho lingesinye isici esibalulekile ekuthuthukiseni injini yokusesha. I-Google ibheka okuqukethwe kwekhwalithi okunegama elingukhiye elihle. Umuzwa womsebenzisi uchaza ikhwalithi yokuxhumana phakathi kwewebhusayithi yakho nabafundi bayo. Okuhlangenwe nakho komsebenzisi kuphinda kukalwe ngamamethrikhi ewebhusayithi. Ukwengeza izixhumanisi ezifanele kusayithi lakho nakho kuyisu elihle le-SEO. Nokho, iwebhusayithi equkethe izixhumanisi zangaphandle eziningi kakhulu ingathathwa njengogaxekile yi-Google.

I-Relevanz yomfundi nayo ibalulekile kumkhiqizo wakho. Uma umkhiqizo wakho uhlala uphezulu emiphumeleni yosesho, abasebenzisi bangase bacasuke futhi bakhungatheke. Ngaphezu kwalokho, abasebenzisi bazoba nesikhathi esinzima ukuthola iwebhusayithi yakho uma ihlala phezulu. Uhlose ukuthuthukisa ukusebenziseka kwakho kungazuzisa izinga lakho, njengoba kuzothuthukisa ukuqashelwa komkhiqizo wakho. Nokho, akufanele ugxile kakhulu ku-SEO njengoba lokhu kungaba nomthelela omubi ekuhlangenwe nakho komsebenzisi.

Ngenkathi ungase ungaboni imiphumela esheshayo nge-SEO, kungasiza iwebhusayithi yakho ukuthi ifinyelele izinga eliphezulu enjinini yokusesha yakwa-Google. I-Google isebenzisa i-algorithm eyinkimbinkimbi ukuze inqume ukuthi yimaphi amasayithi abalulekile kumfundi. Iwebhusayithi efanele umfundi kufanele ibe namaphuzu aphezulu ahlobene. Okuphezulu isikolo sakho sokuhambisana, ayanda amathuba akho okuthola amazinga aphezulu.

Relevanz für lokale Suchanfragen

Relevanz für lokale Suchanfragen in Google’s search engine is very important, ikakhulukazi uma uzama ukuheha amakhasimende endawo. Nakuba inkampani yakho ingase ingadumile emhlabeni wonke noma ibe edolobheni elikhulu, kubalulekile ukutholwa ngabathengi bendawo. Empeleni, 46 amaphesenti okusesha kwe-Google okwendawo ngemvelo. Ngaphezu kwalokho, 86 iphesenti labathengi basebenzisa amadivaysi abo eselula ukucinga amabhizinisi endawo. Futhi, cishe ingxenye yesithathu yokusesha kwama-smartphone kuholela ekuthengeni.

Ukuze ukhulise ukubonakala kwakho ekusesheni kwendawo, uzodinga ukuthuthukisa iwebhusayithi yakho ukuze uthole izethameli zendawo. Lokho kusho ukusebenzisa amagama angukhiye aqondise abantu endaweni yangakini. Kubalulekile futhi ukufaka ulwazi mayelana nebhizinisi lakho kunkhombandlela eku-inthanethi, njenge-Google Bhizinisi Lami. Imiphumela yosesho yasendaweni ivamise ukubonisa imephu.

Ngaphezu kokugxila kokuqukethwe kwendawo, uzofuna ukucabangela i-branchinverzeichnisse. Lezi izinhlu ezivela ngenhla kwemiphumela yamamephu, futhi ngezinye izikhathi ngisho nasemiphumeleni yosesho yemvelo. Uma inkampani yakho isohlwini lwe-branchenbucher, qiniseka ukuthi ufaka imininingwane yayo lapho.

I-SEO yendawo kufanele igxile ekwakheni ukubonakala kwezinto eziphilayo, kodwa izikhangiso ezikhokhelwayo zingabuye zibe inketho enhle. Lezi zisetshenziswa kangcono ezimweni ezithile, njengalapho ibhizinisi lilisha noma liqhudelana nesiqhudelana naye osunguliwe. I-Google isebenzisa amaphekhi wendawo ahlukene kuye ngohlobo lwesisheshi.