Ukuthi Ukuthuthukisa Injini Yokusesha Kungathuthukisa Kanjani Ukubonakala Kwewebhusayithi Yakho Emakhasini Wemiphumela Yenjini Yokusesha (Ama-SERP)

Ukwenza ngcono kwenjini yokusesha kubhekise ekuthuthukiseni ubukhona bewebhusayithi yakho emakhasini wemiphumela yenjini yokusesha. Imiphumela ye-Organic iyimiphumela engakhokhelwe iwebhusayithi yakho evela kuyo lapho usesho senza ukusesha. Imiphumela ekhokhelwe, nokho, ziyisiteshi esihlukile. Izinjini zokusesha zisebenzisa ama-algorithms ukuhlunga nokukala okuqukethwe kwedijithali, ukwethula imiphumela ngendlela ethokozisa isesheli. Ngenkathi ungadingi ukuqonda yonke into engena ezingeni, ukwazi ukuthi i-Google ifunani kuzokusiza ukuthi uthuthukise ukubonakala kwewebhusayithi yakho kumaSERPs.

Ucwaningo lwamagama angukhiye

Keyword research is an essential component of search engine optimization. Kukusiza ukuthi uqonde izethameli zakho nokuthi zifunani. Ungasebenzisa amagama angukhiye owathola ocwaningweni lwakho lwamagama angukhiye ukuze udale amakhasi ewebhu, okuqukethwe, noma imikhankaso yokumaketha. Amagama angukhiye ayisici esikhulu sezinga sezinjini zokusesha ezifana ne-Google.

Ungaqala ucwaningo lwakho lwegama elingukhiye ngokufaka igama elingukhiye olihlosile enjinini yokusesha. Hlola imiphumela yegama elingukhiye namanye amagama okusesha ahlobene. Uma usunohlu lwamagama angukhiye, sekuyisikhathi sokubhala okuqukethwe kulawo magama angukhiye. Qiniseka ukuthi ubhala ngegama elingukhiye ngalinye futhi ugweme ukudliwa kwamagama angukhiye.

Izinjini zokusesha zihlala ziguquka futhi zifaka amasu amasha ukwenza okuqukethwe kuhambisane kakhulu nomsebenzisi. Enye yalezi zindlela ukusebenzisa i-Google's keyword planner. Leli thuluzi, etholakala mahhala, ikhawulela idatha yevolumu yokusesha futhi igaxa amagama angukhiye emabhakedeni amavolumu amakhulu okusesha. Elinye ithuluzi elidumile yi-Google Trends. Lokhu kungakusiza ukuthi uthole ukuthi yimaphi amagama angukhiye athrendayo, ikakhulukazi phakathi nezinguquko zonyaka. Ucwaningo lwamagama angukhiye luzokuvumela ukuthi uqondise amagama angukhiye anenani elikhulu labavakashi bakho.

Kunezici eziningi ezinquma ukuthandwa kwegama elingukhiye. Ukusebenzisa amagama angukhiye adumile futhi abalulekile kumakhasimende akho kuzoholela ekwandeni kwethrafikhi kusayithi lakho. Nokho, kufanele ukhumbule ukuthi i-SEO ye-organic ithatha isikhathi eside. Amanye amabhizinisi angalinganisa ngokushesha amagama angukhiye athile, kodwa iningi libona ukukhuphuka kancane kancane kwe-SERPs. Ngakho-ke, kubalulekile ukuba nesineke futhi uhambisane nocwaningo lwakho lwamagama angukhiye.

Lapho wenza ucwaningo lwamagama angukhiye, zama ukuqonda ukuthi abaseshi bafunani. Okunye ukusesha kuyathengiselana futhi kubandakanya ukuthenga okuthile kuyilapho okunye kunolwazi. Eminye imibuzo ihlobene nokulalela umculo noma ukuthola isevisi yendawo. Uma ungakwazi ukubona igama elithile, ungase udinge ukulungisa amagama akho angukhiye ngokufanele.

Enye into enomthelela ocwaningweni lwakho lwegama elingukhiye umncintiswano. Lapho igama elingukhiye lincintisana kakhulu, kuba nzima ukukala. Ngakho-ke kungcono kakhulu ukukhetha amagama angukhiye anokuncintisana okuphansi kanye nevolumu yokusesha ephezulu emakethe yakho eqondiwe.

Ikhwalithi yokuqukethwe

If you are in the business of selling products or services online, ikhwalithi yokuqukethwe ingenye yezinto ezibaluleke kakhulu zempumelelo. Izinjini zokusesha zibiza kabusha, okuqukethwe okubalulekile futhi kubalulekile ukudala okuqukethwe okufeza izidingo zababukeli bakho. Qinisekisa ukuthi okuqukethwe kwakho kuhlala kuluhlaza ngokufaka imishwana yamagama angukhiye abalulekile kuzithameli zakho. Futhi, qiniseka ukuthi ufaka izixhumanisi kumawebhusayithi afanelekile kanye nolwazi olwengeziwe.

Okuqukethwe kwekhwalithi kubalulekile ku-SEO ngoba kusiza isayithi lakho ukuthi libonakale liphezulu enjinini yokusesha. Kufanele futhi kube lula ukuyithola. Uma abantu bengathola okuqukethwe kwakho, bazokwazi ukuyifunda futhi bathathe isinyathelo. Isinyathelo sokuqala ku-SEO ukubhala okuqukethwe okufundekayo nokuxoxayo. Ngemva kwalokho, kufanele ugxile kumasu we-SEO azothuthukisa ukufundeka kokuqukethwe kwakho nokusesheka.

Usability

The usability of a website is an important aspect of search engine optimization. Ukusebenziseka kunqunywa ngokuhlola ukuziphatha komsebenzisi nendlela abasebenzisana ngayo nedokhumenti. I-Google ikala ukusebenziseka ngokuhlola ukuthi abasebenzisi basebenzisa isikhathi esingakanani kudokhumenti. Uma iwebhusayithi inzima kakhulu ukuyisebenzisa, abasebenzisi bangagxuma baye emuva naphambili, okungaba yingozi kuzinga lokusesha lesayithi.

Ukubaluleka kokusebenziseka akukwazi ukweqiwa. Empeleni, Ukusebenziseka kuvame ukudlula i-SEO. Lokhu kungenxa yokuthi amasayithi asebenziseka kabi mancane amathuba okuthi aguqule izivakashi zibe amakhasimende. Ukusebenziseka kanye ne-SEO kuhlobene eduze, ngakho-ke kubalulekile ukulinganisa phakathi kokubili. Ngenkathi i-SEO ingasiza isayithi lakho ukuba libe phezulu ezinjinini zokusesha, ukusebenziseka kungakhuphula izinga lakho lokuguqulwa futhi kudale umuzwa ongcono wezivakashi.

Ukuze uthuthukise ukusebenziseka kwewebhusayithi yakho, cabanga ukudala isistimu yokuzulazula esebenziseka kalula. Sebenzisa amabha emenyu noma izithonjana ezibonakalayo ezixhuma ezintweni ezifanele. Qiniseka ukuthi wonke umbhalo ochofozekayo uyachaza futhi udwetshelwe. Cabangela ukushintsha isixhumanisi sombhalo sibe inkinobho ukuze usenze sibe enembile nakakhulu. Lokhu kuzoholela ekuchofozeni okwengeziwe futhi kuthuthukise izinga lakho le-SERP.

Ukusebenziseka kuyisici esibalulekile sokumaketha kwewebhusayithi okuhlakaniphile. Kusho ukudala okuhlangenwe nakho okulula nokujabulisayo kwezivakashi zakho. I-Google isanda kuthuthukisa i-algorithm yayo yezinga ukuze igxile kulwazi lomsebenzisi. Ukunikeza ulwazi oluthuthukisiwe lomsebenzisi kungathuthukisa izinga lakho losesho kanye nokwethembeka komkhiqizo, ngenkathi sithuthukisa ukugcinwa kwezithameli. Sizobheka amanye amaqhinga asetshenziswa abakhangisi bezikole ukuthuthukisa ukusebenziseka.

I-Google isebenzisa amamethrikhi ahlukahlukene ukuze inqume ikhwalithi yewebhusayithi. Ngokwesibonelo, izinga eliphansi lokugxuma kanye nesikhathi sokuhlala esimaphakathi yizimpawu ezinhle zokuthi abasebenzisi bazibandakanya nokuqukethwe kwakho. I-Google ayifuni ukukala isayithi okunzima ukulizulazula. Lawa mamethrikhi alukhuni ukuwasebenzisa futhi i-Google ithembele ekuziphatheni komsebenzisi kunokuqukethwe kwewebhusayithi kuphela.

Okuhlangenwe nakho okuhle komsebenzisi kubalulekile ekusetshenzisweni kwewebhusayithi. Ukusebenziseka okuhle kuvumela izivakashi ukuthi zifinyelele kalula kumakhasi abalulekile nolwazi, kanye nokuqeda imisebenzi ngaphandle kobunzima.

Intent

Understanding the intent of your customers is crucial for SEO success. Umgomo uwukunikeza okuqukethwe okulungile okuvusa intshisekelo yabo futhi kugcine kuwebhusayithi yakho. Ngokungafani ne-SEO yendabuko, elithembele ekubekweni kwegama elingukhiye, ukulungiselelwa kwenhloso yokusesha kucabangela inhloso yomsebenzisi kanye nendlela asesha ngayo i-inthanethi.

Inhloso yosesho ibalulekile ngoba ikwazisa ukuthi yiluphi uhlobo lolwazi abasebenzisi abalufunayo. Ngokwesibonelo, “lapho ukuthenga” futhi “eduze kwami” ukusesha kwenyukile 200% eminyakeni emibili edlule. Kufanele uqiniseke ukuthi okuqukethwe okunikezayo kuhambisana nenjongo yeseshi, noma uzolahlekelwa isikhundla sakho kumaSERPs.

Ngokuvamile, abaseshi abafuna umkhiqizo othile banenhloso yokuthenga ecacile. Abafuni umkhiqizo ojwayelekile, kodwa kunalokho bafuna ukuthola isitolo se-inthanethi esiphethe umkhiqizo oqondile abawufunayo. Kulezi zimo, imiphumela izoveza ikhasi lomkhiqizo.

Inhloso yokusesha ivamise ukunganakwa ku-SEO eyisisekelo, kodwa uma kwenziwa ngendlela efanele, kungaba okuzuzisa kakhulu. I-Panzi Digital Agency inikeza iseluleko sochwepheshe mayelana nokwenza kahle kwenhloso yokusesha. Umsunguli wayo, UMika Lotemo, ungumfundi oneziqu ze-Acadium Plus kanye nomkhangisi wedijithali oshisekayo. Ngeso lekusasa, ukholelwa kubuchwepheshe besikhathi esizayo.

Ekugcineni, ukulungiselelwa kwenjini yokusesha kumayelana nokukhuthaza ukuzibandakanya, traffic, nokuguqulwa. Uma abantu besesha okuthile kuwebhu, baphendukela ku-Google ukuze bayithole. Uma ufuna ukuthengisa okuthile, ufuna ukuba sekhasini lokuqala lemiphumela yosesho. Ngokulungiselela isayithi lakho, uzoba phambi kwezithameli zakho ozihlosile – futhi bayoba maningi amathuba okuthi bayithenge.