Ukwenza kahle ngokusetshenziswa kwe-SEO

Inhloso ye-SEO ukukhulisa izinga lokuchofoza lewebhusayithi kanye nezinga lokuguqulwa. Ingxenye enkulu yalokhu ukuklanywa kwamazwibela. Amazwibela amancane, ingcaphuno esekelwe embhalweni yewebhusayithi. Lawa mazwibela anomthelela omkhulu ekunqumeni ukuthi isivakashi sizochofoza siye kuwebhusayithi.

Ubude bencazelo ye-meta

Ukudala incazelo ye-meta yewebhusayithi yakho yingxenye ebalulekile ye-SEO. Izinjini zokusesha ezifana ne-Google zibonisa incazelo yewebhusayithi yakho emiphumeleni yosesho njengamazwibela amancane. I-Google isebenzisa le ncazelo ukuze inqume ukuthi yimaphi amakhasi akho afaneleka kakhulu. Incazelo enhle ye-meta iqukethe izinto ezibaluleke kakhulu kweyokuqala 120 abalingiswa. Lokhu kusho ukuthi udinga ukwenza isiqiniseko sokuthi ugcina incazelo imfushane futhi imfushane.

Izincazelo zemetha kuwebhusayithi yakho akuzona nje ezezinjini zokusesha – abantu babuye bawafunde. Kubalulekile ukuthi uyigcine imfushane futhi ichaza, ngaphandle kokufaka incazelo yakho ngamagama angukhiye. Kufanele futhi ugweme ukugxilisa igama elingukhiye futhi usebenzise i-URL-Slug (ingxenye ye-URL) ukwazisa izinjini zokusesha mayelana nokuqukethwe kuwebhusayithi yakho. Okokugcina, kufanele usebenzise i-alt-text, ingxenye yekhodi yakho ye-HTML, ukuchaza isithombe sababukeli.

Ubude bencazelo yemetha bungaba bufushane njenge 155 abalingiswa. Uma usebenzisa izinhlamvu eziningi kakhulu, izinjini zokusesha zizonciphisa umbhalo. Inqobo nje uma uyigcina imfushane, uzoba nethuba eliphezulu lokukhulisa imizamo yakho ye-SEO.

Nakuba izincazelo ze-meta zingathinti ngokuqondile isikhundla sewebhusayithi yakho kumaSERPs, bangathonya kakhulu inani lokuchofoza kuwebhusayithi yakho. Incazelo ye-meta isebenza njengethuba lakho lokukhangisa okuqukethwe kwakho kubaseshi, futhi kuyithuba lesisheshi lokunquma ukuthi kufanele uchofoze kuwebhusayithi yakho. Lapho ibhalwe kahle, kungaba nomthelela ekuziphatheni komsebenzisi.

Ukuminyana kwamagama angukhiye

In SEO, Ukuminyana kwamagama angukhiye kukala ingxenye yegama elingukhiye elithize noma ibinzana elivela ekhasini lewebhu. Isiza izinjini zokusesha zinqume ukuhambisana kwekhasi lewebhu. Ukusebenzisa lesi silinganiso, ungathuthukisa izinga lakho lenjini yokusesha. Nokho, akuyona indlela yomlingo.

Ngokufanelekile, akufanele weqe ukuminyana kwamagama angukhiye amaphesenti amathathu kuya kwayisikhombisa. Lokhu kungenxa yokuthi kungaholela ekusebenzeni kahle kakhulu nasekufundekeni kabi. Kunalokho, gxila kokuqukethwe kwekhwalithi nolwazi lomsebenzisi. Nakuba ukuminyana kwamagama angukhiye kungaba usizo, akufanele neze kube yikona okugxilwe kukho kokuqukethwe kwakho.

Esinye isici esibalulekile isimo sokuqukethwe. Uma isihloko sekhasi singacacile, I-Google ingase ibheke okuqukethwe kwekhasi njengokungabalulekile. Lokhu kungase kubangele izinga elibi. Ukusebenzisa amagama angukhiye amaningi kuyingozi, ngakho qiniseka ukuthi usebenzisa amagama angukhiye afanelekile kulo lonke ikhasi.

Ungazama ukubala ukuminyana kwegama lakho elingukhiye ngemva kokubhala isihloko sakho. Ukuminyana kwamagama angukhiye kufanele okungenani kube 3.5 iphesenti lendatshana enamagama angama-500. Ungakwazi futhi ukwenza isibalo ngemva kokushicilela i-athikili yakho. Nokho, ukubala kwephesenti eliphambene kufanele kwenziwe ukuze kutholakale inani eliqondile.

Isifundo samahhala se-SEO sizokusiza ukuthi ufunde mayelana nokuminyana kwamagama angukhiye nezinye izici ze-SEO. Uma usunokuqonda okuyisisekelo, ungaqala ukudala uhlelo lwakho lwe-SEO. Khumbula ukuthi inhloso ukukhulisa ithrafikhi kuwebhusayithi yakho. Ukuminyana kwamagama angukhiye aphezulu kuzokhuphula amathuba akho okukleliswa ku-Google.

On-page optimisation

On-page SEO refers to the process of improving the visibility of web pages through search engines. Lokhu kubandakanya ukuthuthukisa okuqukethwe kwekhasi, kufaka phakathi ama-meta-tags nezihloko, ukuxhumanisa kanye nombhalo wehange, nokubhala ikhophi enhle. Inqubo iye yaba nezinguquko eziningi kusukela ezinsukwini lapho izinjini zokusesha zazizintsha. Noma kunjalo, ikhono eliyisisekelo ku-SEO esekhasini lihlala libalulekile ukuze uhambisane nomncintiswano.

Isici esibalulekile se-SEO esekhasini ukwenza ikhasi lakho libe namagama angukhiye athile. Lokhu kwenziwa ngokuqondisa izici zekhasi namagama angukhiye. Kubalulekile futhi ukuba nezixhumanisi zangaphakathi ngaphakathi kwesayithi, okuzoqondisa ama-bots ezigabeni ezibalulekile. Futhi uma uqondise ithrafikhi yosesho lwendalo, ukuxhumanisa kwangaphakathi kuzosiza ukuthuthukisa ukuzulazula kwakho kokubili abasebenzisi bangempela nezinjini zokusesha.

Esinye isici ku-SEO esekhasini ukusetshenziswa kwedatha ehlelekile. Lokhu kuvumela imikhiqizo namasevisi ukuthi aboniswe ku-Google Shopping carousel. Kubalulekile futhi ukusebenzisa umbhalo we-anchor ochaza ngokunembile okuqukethwe kwekhasi. Ukusebenzisa umbhalo we-anchor wezixhumanisi zangaphakathi kuyindlela enhle yokusabalalisa i-PageRank kusayithi lonke. Iningi le-PageRank lihlezi ekhasini eliyisiqalo, ngakho-ke ukuxhuma emakhasini angukhiye ngaphakathi kwesayithi kuzosiza ukusabalalisa ukulingana kwesixhumanisi.

Ngenkathi izinqubo ze-SEO ekhasini ziye zahlala zifana, intuthuko ekufundeni komshini nokucutshungulwa kolimi lwemvelo kuvumele i-Google ukuthi iqonde kangcono inhloso yabasebenzisi bewebhu. Ngenxa yalokho, I-SEO esekhasini isiphenduke indlela esebenza ngempumelelo kakhulu yokuxhumana nezimpawu zekhwalithi ezinjinini zokusesha. I-SEO esekhasini ithatha isikhathi esiningi kune-SEO esekwe ngamagama angukhiye, kodwa iphumelela kakhulu ekudluliseleni lezi zimpawu. Ngalezi zinguquko, I-Google crawlers ayifuni nje igama elingukhiye elilodwa ekhasini ngalinye, kodwa futhi thola ukuthi ikhasi elokuqala yini, ngokujulile, futhi ibhalwe ngumbhali onguchwepheshe.

Meta-tags

SEO suchmaschinenoptimierung meta-tag optimization is one of the most important aspects of on-page optimization. Akuthinti kuphela izinga kodwa futhi namazinga okuchofoza. I-meta-description iyincazelo emfushane yokuqukethwe kwekhasi okuvela emiphumeleni yosesho. Ivamise ukusetshenziswa ngokuhambisana nethegi yesihloko.

Izinjini zokusesha zinezindlela eziningi zokunquma ukuthi kuyini okuqukethwe kwekhasi nokukubonisa emiphumeleni yosesho. Ungasebenzisa amagama angukhiye e-meta ukuze ubonise ukuthi ikhasi lakho liqukethe ini. Ngenkathi ezinye izinjini zokusesha zivimbe ngokuphelele amagama angukhiye e-meta, ezinye izinjini zisalwazisa lolu lwazi. Ngaphezu kwamagama angukhiye we-meta, ungasebenzisa futhi I-Metatag Robots ukwazisa injini yokusesha ngolwazi oluthile, kufaka phakathi ukuthi ikhasi kufanele likhaswe yini noma cha. Amarobhothi e-Metatag futhi anekhono lokungafaki ikhasi ekukhaseni noma ukuvimbela isicabucabu ekulandeleni isixhumanisi..

Ngaphezu kokusebenzisa ama-meta-tag e-SEO esekhasini, ungazisebenzisa futhi ukuze uthuthukise ukufundeka kwewebhusayithi yakho. Ama-Meta-tag atholakala ku-Head-Bereich yemibhalo ye-HTML futhi izinjini zokusesha ziwasebenzisela ukuhlonza okuqukethwe okufanele.. Lokhu kusho ukuthi uma ama-meta-tag akho ebaluleke kakhulu kokuqukethwe kwakho, lapho ikhasi lakho lizoba phezulu emiphumeleni yosesho.

I-meta-tag iphinde ilawule ukukhonjwa kwamakhasi ewebhu ewebhusayithi yakho. Ithegi futhi inikeza ulwazi olwengeziwe ezinjinini zokusesha, njengokuthi isixhumanisi kufanele silandelwe, noma ihambisana nesihloko, noma ngabe ikhasi likhona esizeni.