Isigaba: Ibhulogi

Uma unewebhusayithi yenkampani, lapho imikhiqizo yakho izoboniswa khona nokuthi yini okudingeka uyinikeze, akukho kungabaza ngakho, ukuthi izinga eliphakeme liyadingeka, kungaba yimikhiqizo noma izinjini zokusesha! Kunezinzuzo eziningi zokuba newebhusayithi ye-ecommerce, ngoba ungaxhumana nezigidi zabathengi abangaba khona emhlabeni jikelele. Kepha ukwandisa ithrafikhi yakho namakhasimende akho, kufanele ube nesikhundla esiphakeme, ukubonakala!

Kungani udinga ukuhlolwa kwe-SEO?

Lapho ufuna ukuba phezulu kwemiphumela yokusesha yomkhiqizo noma isevisi yakho, kufanele uqiniseke, ukuthi unewebhusayithi elungiselelwe. Ungawabona amaphutha ngokuhlolwa kwe-SEO, lokho kuthinta izinga lakho kumakhasi wemiphumela yenjini yokusesha. Funda kabanzi

I-URL noma i-Uniform Resource Locator, eyaziwa ngokuthi “I-URL Yewebhusayithi” ngolimi lwesiLayman, ichaza indawo yesisetshenziswa isib.. Iwebhusayithi eku-Inthanethi. I-URL iphinde ichaze okungenzeka kube khona, thola insiza ecacisiwe, okuyinto futhi njengoba “umthetho olandelwayo” okubhekiselwe kuye njengo-. Isakhiwo se-URL sisesimweni se-URL, equkethe izinto ezintathu eziyinhloko

1. umthetho olandelwayo

2. Igama lesizinda

3. indlela

Isakhiwo se-URL singadalwa ngobunono noma ngokungahlelekile. Kungaba futhi i-SEO enobungane noma ibe namandla Funda kabanzi

Ucwaningo lwamagama asemqoka kuyinkqubo, lapho amagama angukhiye afanelekile omkhankaso we-SEO atholakala futhi ahlaziywe. Ungakwenza lokhu, ngokusebenzisa amathuluzi wamahhala noma akhokhelwayo, khombisa iziphakamiso zokuthola abantu ezinjinini zokusesha eziningi.

Ikhwalithi yegama elingukhiye yilokho okwenza umehluko phakathi kokuphumelela noma ukwehluleka komkhankaso wakho we-SEO. Amagama angukhiye achaza noma yiliphi isu lokumaketha.

I-SEO inqubo eyinkimbinkimbi, noma kunjalo, lokhu kungabangelwa yizici ezintathu eziyinhloko: Igama elingukhiye-Ucwaningo, Okuqukethwe nokwakhiwa kwesixhumanisi. Futhi kokuthathu, ucwaningo lwegama elingukhiye lubaluleke kakhulu. Njengoba ungenza noma yini, ukubhala kanjani okuqukethwe kwekhwalithi futhi udale izixhumanisi zangempela ezinegunya eliphakeme, konke akusizi ngalutho, uma ngabe usebenzise ucwaningo lwamagama amahle manje. Ukwenza ucwaningo olufanele ngegama elingukhiye kudinga ukuqonda okuhle kwemali engenayo, ongazuza ngayo. Funda kabanzi

Amabhizinisi achitha izigidi nezigidi zezigidi unyaka ngamunye ekhangisa imikhiqizo namasevisi awo ngokusebenzisa iziteshi zokukhangisa ezivamile ezifana nemidiya yokuphrinta., imidiya kagesi kanye nasekhaya. Ekupheleni kwawo wonke umkhankaso wokukhangisa, benza umzamo, ukuhlaziya umphumela wecebo lokukhangisa ngokuningiliziwe, uma kuvela, ukuthi imiphumela yabo eminingi inamaphutha kakhulu.

Kodwa-ke, uma ukhetha ukusebenza nenkokhelo yokukhokha enedumela elihle neliphezulu ngenkampani yokukhangisa echofozayo, ungaqiniseka, lokho kukhangisa emithonjeni enamandla kakhulu futhi ekhula ngokushesha kakhulu, d. H. Ku-inthanethi, uku 100% ayinakulinganiswa. Le yindlela yokukhangisa esezingeni eliphakeme kunayo yonke futhi iyinto eqinile yokumaketha kwedijithali. Funda kabanzi

Iningi lezivakashi, angena ebhizinisini le-e-commerce, ungalokothi uthenge lutho lapho. Lokhu kuholela ezingeni eliphansi lokuguqulwa. Ukuguqulwa Kwezinga Lokuguqulwa kuhlose ukwenza lokhu, ukuvala isikhala, ngokwenza ngcono isitolo sakho se-ecommerce, ngokuthonya izivakashi zakho ezingaba khona, ukuze ube amakhasimende akho. Ukuthuthukisa i-CRO noma isilinganiso sokuguqulwa akuyona inqubo yesikhashana. Esikhundleni salokho, yisixazululo sesikhathi eside, ongabumba ngayo ulwazi lokuthenga lwezivakashi zakho ngezinguquko ezimbalwa nje. Funda kabanzi

Nsuku zonke i-Facebook inesinye sezivakashi ezinkulu ezivela emhlabeni wonke. Ingenye yezinkundla zokuxhumana ezisetshenziswa kakhulu enabasebenzisi abaningi. Ungathola cishe wonke umuntu ku-Facebook ngamagama abo. Ukucinga okucwengisiswe kakhudlwana, ungakhetha idolobha, sebenzisa isikole namanye amamethrikhi. I-Facebook ne-YouTube bancintisana, kepha i-Facebook isengasetshenziswa, ukwandisa ukutholakala komsebenzisi nokuzibandakanya kuziteshi ze-YouTube.

Inzuzo enhle yokusebenzisa i-Facebook ukwandisa ithrafikhi yilokho, ukuthi wena noma izithombe, Umbhalo, I-infographics, Amavidiyo noma ihluzo, njll.. angasebenzisa. Funda kabanzi

Isabelomali esikhasayo sisho inani lama-URL esizeni, ezikhaswe iziseshi zenjini yokusesha futhi zakhonjwa ngesikhathi esithile. I-Google inikezela isabelomali sokukhasa kuwo wonke amawebhusayithi. I-Google bot isebenzisa isabelomali sokukhasa ukunquma imvamisa yokukhasa yenombolo yamakhasi.

Isabelomali esikhasayo sinqunyelwe, ukuqinisekisa, iwebhusayithi ayitholi izicelo eziningi zokukhasa zokusebenzisa izinsizakusebenza zeseva, okungathinta kakhulu ulwazi lomsebenzisi kanye nokusebenza kwewebhusayithi. Funda kabanzi

Ikhonsoli yosesho yakwaGoogle yenzela izibuyekezo ithuluzi labo eliphelelwe yisikhathi lokususa okuqukethwe, abanikazi bewebhusayithi abangayisebenzisa ukucela ukususwa kwe-URL, okungezona ezabo. Ungavumeli ithuluzi lokususa okuqukethwe kule khonsoli yosesho likudide. Lokhu kuzosusa amathuluzi wokuqukethwe aphelelwe yisikhathi, ezenzelwe ngokukhethekile izimo ezihluke ngokuphelele.

Kuthuthukisiwe, ukuze abanikazi bewebhusayithi bakwazi ukususa ngokushesha iwebhusayithi yabo emakhasini emiphumela yenjini yokusesha. Ithuluzi eliphelelwe yisikhathi lokususa okuqukethwe lizosetshenziswa, ukuthumela isicelo kumakhasi we-deindex kwamanye amawebhusayithi. Funda kabanzi

Eminyakeni embalwa edlule, umane wenza iwebhusayithi, kushicilelwe okuqukethwe okudala nokufanele futhi kuvikelekile idatha yedatha. Kepha lapho wonke umuntu eku-inthanethi namuhla, kunzima. Ukuthola ukunakwa, Izinkampani nemikhiqizo manje zingabamba iqhaza emikhankasweni yokukhangisa ekhokhelwayo ezinjini zokusesha ezifana neGoogle neziteshi zemidiya yokuxhumana nabantu. Kepha iningi labo limane litshala imali futhi lilindele, ukuthi amakhadi awela ngokwawo.

Ngaphandle kokuqondiswa okufanele- kanye neqhinga lokwenza kahle, umkhankaso wakho okhokhelwayo awugcini nje ngokuchitha imali yenkampani. Okungenzeka, Igoli lakho, Thola ukuhola kwekhwalithi ephezulu, ukufinyelela, isilinganiso sokuchofoza (Chofoza-ngokusebenzisa-Rate – CTR). Funda kabanzi

Ukufakwa kuhlu kwe-GMB kungenye yezindlela ezilula zokuxazulula inkinga zokufaka kuhlu ibhizinisi lakho kunjini yokusesha esetshenzisiwe enkulu kunazo zonke emhlabeni, lapho inkampani yakho ifinyeleleka khona futhi iyaqondakala kumakhasimende akho akhona kanye nemikhondo emisha. Lokhu kusiza amakhasimende akho, ukuthola umbono wenkampani yakho, ukuqondisisa, obanikeza khona nokuthi bangawufinyelela kanjani umgomo wakho. Izimfanelo eziningana kufanele zifakwe, abamelwe njengomnikazi webhizinisi, ngenkathi ubhalwe kuyo. Asibone, ukuthi bayini – Funda kabanzi