Ukwenza kusebenze isabelomali sokukhasa se-SEO
Isabelomali esikhasayo sisho inani lama-URL esizeni, ezikhaswe iziseshi zenjini yokusesha futhi zakhonjwa ngesikhathi esithile. I-Google inikezela isabelomali sokukhasa kuwo wonke amawebhusayithi. I-Google bot isebenzisa isabelomali sokukhasa ukunquma imvamisa yokukhasa yenombolo yamakhasi.
Isabelomali esikhasayo sinqunyelwe, ukuqinisekisa, iwebhusayithi ayitholi izicelo eziningi zokukhasa zokusebenzisa izinsizakusebenza zeseva, okungathinta kakhulu ulwazi lomsebenzisi kanye nokusebenza kwewebhusayithi.
Singasetshenziswa kanjani isabelomali esikhasayo?
Ukuze ubonakale emiphumeleni yosesho lwe-Google, ukukhasa kubalulekile ekukhombeni. Ake sihlole, ungasisebenzisa kanjani kangcono isabelomali sokukhasa.
• Ukuqinisekisa, ukuthi amakhasi afanele nokuqukethwe kungakhashelwa, lawa makhasi kumele ahlale abiwe kwifayela le-robot.txt. Ukulawula ifayela leRobot.txt ngokwenqaba ukukhomba lawo mafayili namafolda kuyindlela engcono kakhulu, ukufihla isabelomali sokukhasa samawebhusayithi amakhulu.
• Lapho ukuqondiswa kabusha okungu-301-302 kutholakala kusayithi, okukhasa kuyeke ukukhasa ngesikhathi esithile, ukuze amakhasi abalulekile angakhonjwa. Isabelomali sokukhasa sichithwa ngenxa yokuqondiswa kabusha okuningi. Indlela engcono kakhulu, ukwenza lokho, kuqukethe, ungenzi ukuphambukisa okungaphezu kokukodwa, kuphela uma lokhu kudingekile.
• Ukuhlanganiswa okungapheli kwamamethrikhi we-URL kuholela ekwakhiweni kokuhlukile okuyimpinda kwe-URL kokuqukethwe okufanayo. Ukucaca kwezimpinda ze-URL kuzonciphisa isabelomali sokukhasa, Lokhu kubeka umthwalo kuseva futhi kunciphise ububanzi bokukhomba amakhasi ahlobene ne-SEO.
• Izixhumanisi eziphukile nezinkinga zeseva zithatha isabelomali sonke sokukhasa. Thatha isikhathi sakho, zinike isikhashana uhlaziye iwebhusayithi yakho 404- kanye namaphutha angama-503 bese uwalungisa ekuqaleni.
• I-Google Bots ihlela wonke ama-URL akhasa, lapho izixhumanisi eziningi zangaphakathi ziholela khona. Ngosizo lwezixhumanisi zangaphakathi, i-Google bots ingahlola izinhlobo zamakhasi akhona kuwebhusayithi, iyadingeka ekukhombeni, ukwenza ngcono ukubonakala kwe-Google SERPs.
Ukwenza ngcono ukukhasa nokufaka izinkomba kuwebhusayithi kunethemba elihle njengokusebenzisa iwebhusayithi. inkampani, abahlinzeka ngezinsizakalo ze-SEO, ukuqaphela ukubaluleka kwesabelomali sokukhasa kumasevisi wokucwaningwa kwamabhuku we-SEO.
Lapho isiza sihle noma sincane ngokwanele, akudingeki ukhathazeke ngesabelomali sokukhasa. Ezimweni ezinjengamawebhusayithi amakhulu, kodwa-ke, amakhasi amasha nokuqondisa kabusha okuningi namaphutha kufanele kuhlolwe, ukuthi iningi lesabelomali sokukhasa lingasetshenziswa kanjani ngempumelelo.
