Ungasithuthukisa kanjani isilinganiso sokuchofoza semikhankaso ekhokhelwayo??
Eminyakeni embalwa edlule, umane wenza iwebhusayithi, kushicilelwe okuqukethwe okudala nokufanele futhi kuvikelekile idatha yedatha. Kepha lapho wonke umuntu eku-inthanethi namuhla, kunzima. Ukuthola ukunakwa, Izinkampani nemikhiqizo manje zingabamba iqhaza emikhankasweni yokukhangisa ekhokhelwayo ezinjini zokusesha ezifana neGoogle neziteshi zemidiya yokuxhumana nabantu. Kepha iningi labo limane litshala imali futhi lilindele, ukuthi amakhadi awela ngokwawo.
Ngaphandle kokuqondiswa okufanele- kanye neqhinga lokwenza kahle, umkhankaso wakho okhokhelwayo awugcini nje ngokuchitha imali yenkampani. Okungenzeka, Igoli lakho, Thola ukuhola kwekhwalithi ephezulu, ukufinyelela, isilinganiso sokuchofoza (Chofoza-ngokusebenzisa-Rate – CTR).
Thola impendulo evela kumakhasimende
Ukuze uthole impendulo evela kumakhasimende akho, ungakha inhlolovo bese uyithumela kuzo zonke zakho ezikhona noma unikeze izaphulelo namadili amahle wokuthenga kwakho okulandelayo. Ngezikhangiso ezihlosiwe, ngokuya ngempendulo yekhasimende, ungathuthukisa i-CPC nezinga lokuchofoza futhi wandise ukuguqulwa.
Ngakho-ke khuluma, ukuthi izethameli zakho zikufuna kanjani
Akukho okungcono, kunokukhuluma kanjalo, njengoba izilaleli zakho ezibhekiswe kuzo zenza. Musa ukugxila kuzici zomkhiqizo, kepha kuzinzuzo. Impendulo yekhasimende iyasiza lapha. Ukuthola, ukuthi amakhasimende akhuluma kanjani, ungasetha izaziso ze-Google ngegama elingukhiye olisebenzisayo, Landela imithombo yezokuxhumana namanye amawebhusayithi, noma sebenzisa i-autosuggest ye-Google, ukunquma okuthandwa yiqembu elihlosiwe.
Sebenzisa imininingwane
Ungenza usesho olusheshayo lwamagama angukhiye, ofuna ukuthi imikhankaso yakho ekhokhelwe uyilinganisele. Iningi lezikhangiso liyafana nezinye. Ukukala phezulu bese uthola i-CTR ephakeme, kufanele wenze okuhlukile kokunye.
Sebenzisa isici sekhwalithi
Igama lakho elingukhiye lihambisana kakhulu nesikhangiso sakho, ngcono isipiliyoni sekhasi lokufika futhi amaphuzu aphezulu ekhwalithi ayanda. I-Quality Score metric isiza izikhangiso zakho ezikhokhelwayo, Kala kangcono futhi wehlise imali oyisebenzisayo ngokuguqulwa ngakunye.
Lapho isici sekhwalithi siphezulu, lokhu kusho, ukuthi ukufaneleka kwakho kwe “Isikhangiso negama elingukhiye” kuhle kakhulu. Kodwa-ke, uma amanani wakho wekhwalithi ephansi, udinga ukuthola, siyini isizathu sayo, bese uzama, ukumthuthukisa.
Izinga lokuchofoza (Chofoza-ngokusebenzisa-Rate – CTR) akuyona nje imethrikhi, kepha umuzwa wokuncamelayo, Izintshisekelo, Izidingo neziphathamandla zezithameli zakho. Qhubeka nomsebenzi wakho, ukuzithuthukisa, futhi usebenzise njalo ukuguqulwa ngenkathi ubheka izinga lakho lokuguqulwa. Lokhu kuthinta kokubili isilinganiso sokuchofoza (CTR) kanye nezindleko ngokuchofoza ngakunye (I-CPC) phuma.
