Category: Blog

Thaum SEO Selbstarbeit tuaj yeem zoo li muaj txiaj ntsig zoo, nws kuj tuaj yeem ua rau tag nrho cov sijhawm pov tseg. Kev ua haujlwm yog qhov dav dua li tsuas yog ntxig cov ntsiab lus rau hauv cov ntawv nyeem. Hloov chaw, koj yuav siv koj lub sij hawm muaj nuj nqis nyeem cov lus hais txog yuav ua li cas nce koj cov qeb duas, thiab tsis quav ntsej lwm qhov ntawm cov txheej txheem. Xav paub ntau ntxiv txog SEO thiab nws cov nuances, nyeem peb phau ntawv qhia. Peb yuav piav qhia txog ntau yam ntawm SEO lub tswv yim thiab muab cov ntsiab lus ntawm kev siv koj tus kheej li cas.

OffPage-SEO

OffPage-SEO yog tus txheej txheem ntawm optimizing koj lub vev xaib rau kev tshawb fawb xyaw siv cov tswv yim uas mus dhau lub vev xaib cov ntsiab lus. Siv kev sib xyaw ua ke ntawm on-page thiab off-page optimization txoj kev, koj tuaj yeem nce koj qhov qeb duas hauv kev tshawb fawb xyaw thiab tsim kom muaj ntau dua bookings thiab kev vam meej nyiaj txiag. Cov npe hauv qab no yog ob peb yam piv txwv ntawm yuav ua li cas koj tuaj yeem ua kom muaj txiaj ntsig zoo tshaj plaws ntawm koj qhov kev tawm tsam SEO. Cov tswv yim no muaj txiaj ntsig zoo hauv kev tsav tsheb hauv lub vev xaib thiab nce kev hloov pauv. nyeem ntxiv

Yog tias koj xav tau koj qhov chaw nyob hauv Google, koj yuav tsum paub cov ntsiab lus ntawm SEO – Search Engine Optimization. Kab lus no yuav qhia koj rau offpage Optimierung, tsom xam lo lus tseem ceeb, thiab lwm yam tseem ceeb ntawm SEO. Nyeem rau kom pom qhov tseem ceeb tshaj plaws ntawm koj lub vev xaib. Ces, koj tuaj yeem pib ntawm koj tus kheej. Yog tias koj ntseeg siab ntawm koj qhov kev txawj ntse, koj tuaj yeem sim ua koj tus kheej, tab sis nco ntsoov tias nws yuav tsum muaj qee theem ntawm kev paub thiab kev saib xyuas tas li ntawm cov kev hloov pauv kom ntseeg tau tias qhov ua tau zoo tshaj plaws. Vim li ntawd, Tej zaum koj yuav xav ntiav tus kws tshaj lij SEO sab nraud. nyeem ntxiv

Muaj kev sib txuas ntawm Onpage Optimization thiab On-Site Optimization, thiab ob lub tswv yim yuav tsum tau ua ke kom tau txais txiaj ntsig SEO siab tshaj plaws. Google yog heev ntse, thiab paub thaum twg cov ntawv nyeem tsis cuam tshuam nrog nws lo lus tseem ceeb. Nws yog ib qho tseem ceeb uas yuav tau siv ntau lwm cov ntsiab lus nrog rau cov lus tseem ceeb uas koj xaiv los ua kom koj lub vev xaib pom tau zoo. Ntawm no yog peb qhov tseem ceeb tshaj plaws ntawm kev tshawb fawb cav optimization zoo.

Onpage Optimization

Onpage Optimierung yog ib feem tseem ceeb ntawm Kev Tshawb Nrhiav Cav Optimization (SEO). OnPage optimization yog ib txheej txheej txheem, hauv cov ntsiab lus, thiab cov qauv kev hloov kho rau lub vev xaib uas pab txhim kho nws qhov pom kev hauv kev tshawb fawb. Hauv luv, Onpage optimization pab tsim kom muaj kev paub zoo ntawm cov neeg siv khoom thiab txhawb kev tshawb nrhiav cav qeb duas. Kab lus no yuav piav qhia luv luv txog qhov tseem ceeb tshaj plaws ntawm qhov kev coj ua no. nyeem ntxiv

SEO stands rau kev tshawb fawb cav optimization. Nws lub hom phiaj yog txhawm rau txhim kho kev khiav mus rau koj lub vev xaib los ntawm kev tshawb fawb xyaw, ob qho tib si tsis them thiab them nyiaj. Kev tshawb fawb cav optimization tsom rau peb qhov chaw sib txawv: ncaj qha, them thiab tsis them. Thaum ua tiav lawm, SEO tuaj yeem pab koj nce koj lub vev xaib ntau dua li ib puas feem pua. Kab lus no yuav tham txog cov txheej txheem, cov cuab yeej thiab cov ntsuas koj tuaj yeem siv los txhawb koj lub vev xaib cov qeb duas organic. Nov yog cov ntsiab lus tseem ceeb ntawm SEO:

Nrhiav cav optimization

Nrhiav cav optimization rau Google yog txhua yam hais txog cov ntsiab lus. Qhov no tuaj yeem ua raws li cov ntawv nyeem, yeeb yaj duab, duab, los yog kev sib koom ua ke ntawm cov no. Thaum nws tseem ceeb kom suav koj cov lus tseem ceeb hauv lub cev ntawm koj cov ntsiab lus, txoj kev uas koj nthuav qhia lawv yog qhov tseem ceeb sib npaug. Nco ntsoov tias kev tshawb nrhiav cav nrhiav txoj cai, kev ntseeg siab, thiab nyeem tau. Ces, tsom rau qhov muab cov ntsiab lus tseem ceeb hauv cov ncauj lus tseem ceeb thiab cov kab ntawv sub. nyeem ntxiv

SEO, los yog nrhiav cav optimization, yog tus txheej txheem ntawm kev ua kom lub vev xaib nyob qib siab hauv cov txiaj ntsig tshawb fawb rau ib lo lus tseem ceeb lossis kab lus. Qhov no yog ua los ntawm kev txiav txim siab dab tsi tib neeg tab tom nrhiav hauv online thiab ua kom koj lub vev xaib muaj cov ntsiab lus zoo. Ib feem tseem ceeb ntawm SEO yog A / B xeem, los yog kuaj qhov cuam tshuam ntawm kev hloov pauv rau koj lub vev xaib. Cov neeg ua lag luam nrhiav kev vam meej paub tias kev khiav tsheb tsis txaus; koj kuj yuav tsum optimize tus cwj pwm ntawm cov tsheb ntawd. Qhov no tuaj yeem siv sijhawm ntev thiab nyuaj ua, tab sis software zoo li Optimizely ua rau nws yooj yim dua puas tau nrog tus saib xyuas. nyeem ntxiv

Nrhiav cav optimization tsis nyuaj li nws suab. Muaj ntau cov cuab yeej sib txawv uas tuaj yeem pab koj nrog qhov no. Cov no suav nrog Keyword-Recherche, Anchor ntawv, XPath-Syntax, thiab qhov chaw ceev. Cov cuab yeej no yog siv los txhim kho koj lub vev xaib rau kev tshawb fawb xyaw. Nov yog ob peb yam piv txwv. Yog koj tseem tsis paub meej, tshawb xyuas qhov seem ntawm tsab xov xwm. Vam tias, nws yuav pab koj nkag siab qee yam ntawm cov hauv paus.

raws li tseem muaj qee qhov kev pheej hmoo thaum siv 301 redirects

Muaj ntau txoj hauv kev los txhim kho koj lub vev xaib rau kev tshawb fawb xyaw. Kev tshawb fawb lo lus tseem ceeb yog qhov tseem ceeb ntawm SEO. Nws pab koj nrhiav pom dab tsi koj cov neeg siv khoom tab tom nrhiav thiab muab lub hauv paus rau koj los tsim koj cov ntsiab lus raws li. Kuj tseem muaj ntau yam cuab yeej muaj nyob hauv online uas yuav pab tau koj hauv cov txheej txheem. Cov cuab yeej tshawb fawb lo lus tseem ceeb sib txawv hauv kev ua haujlwm, kev lag luam thiab lub teb chaws, thiab lawv kuj yuav muaj cov ntaub ntawv sib txawv lossis cov ntaub ntawv tseem ceeb. Koj yuav tsum xaiv cov cuab yeej uas haum rau qhov xav tau ntawm koj qhov project. nyeem ntxiv

SEO optimization tsis yog tsuas yog siv cov ntsiab lus los txhim kho lub vev xaib pom. Kev siv cov lus hauv txoj hauv kev los txhawb koj cov qeb duas kuj tseem ceeb heev. Txog rau tam sim no, cov neeg ntseeg tias cov ntsiab lus tseem ceeb txaus kom tau txais qib zoo. Tab sis tam sim no, muaj tag nrho lub ntiaj teb tshiab ntawm kev tshawb fawb cav optimization. Lo lus tseem ceeb-poob, On-Page SEO, thiab Screaming Frog's Log File Analyzer tuaj yeem pab koj ua qhov ntawd.

On-Page SEO

On-nplooj SEO yog ib qho ntawm cov ntsiab lus tseem ceeb los txiav txim siab ua ntej txhawb lub vev xaib hauv kev tshawb fawb cav. Cov ntsiab lus cuam tshuam yuav ua rau cov neeg siv ntawm koj nplooj ntawv ntev dua thiab tsim cov nqi qis dua – ob lub ntsiab lus tseem ceeb rau txhua lub vev xaib. Cov txheej txheem SEO nyob rau nplooj ntawv suav nrog kev sib xyaw ua ke ntawm ntau yam txheej txheem thiab ua tib zoo tshuaj xyuas koj cov ntsiab lus. Nov yog qee cov lus qhia txhawm rau txhim kho koj lub vev xaib ntawm nplooj ntawv SEO. Txhawm rau txhim kho kev ua haujlwm ntawm koj lub xaib, Nws yog ib qho tseem ceeb kom muaj lub hauv paus ruaj khov. nyeem ntxiv

Koj yuav tsum paub tias muaj ntau txoj hauv kev los txhim kho koj lub vev xaib SEO. Cov txheej txheem no suav nrog On-Page SEO, LSI keywords, Kev xeem A/B, thiab kev hloov kho cov ntawv. Yog tias koj xav kawm ntxiv txog cov txheej txheem, nyeem rau. Kab lus no muab cov ntsiab lus ntawm ntau lub tswv yim rau kev ua kom zoo ntawm lub vev xaib. Yog tias koj tab tom npaj tsim lub vev xaib tshiab, koj yuav tsum xav txog ntxiv SEO-phooj ywg nta uas yuav txhim khu koj lub vev xaib.

On-Page SEO

Muaj ntau ntau hom SEO optimization, tab sis ib qho tseem ceeb tshaj plaws yog On-Page SEO. On-Page SEO hais txog cov ntsiab lus ntawm lub vev xaib uas ua kom zoo rau qhov cuam tshuam. Los ntawm optimizing cov ntsiab lus, koj lub vev xaib yuav nkag siab yooj yim rau cov neeg siv thiab nkag mus. Qhov no yuav pab Googlebot nrhiav koj lub vev xaib hauv cov kev tshawb fawb cuam tshuam thiab tso nws kom haum. Yog xav paub ntxiv, nyeem tsab xov xwm no. Thiab nco ntsoov: tsis muaj qhov zoo li SEO zoo meej! nyeem ntxiv

Nrhiav cav optimization, los yog SEO, yog cov txheej txheem ntawm kev tshaj tawm lub vev xaib uas tuaj yeem pab koj ua tiav qib siab hauv Google. Ntau tus neeg tsis paub txog kev siv SEO li cas, tab sis nws yog ib txoj kev zoo heev rau leej twg. Nov yog qee cov lus qhia yooj yim uas yuav pab koj pib:

SEO lub koom haum tau tshwj xeeb hauv nws, tias Google ib txwm xav tau kev tshawb nrhiav cav optimization

Lub hom phiaj ntawm SEO phiaj los nqis tes yog txhawm rau nce tus naj npawb ntawm cov neeg tuaj xyuas rau lub vev xaib. Qhov no nyob rau hauv lem nce tus naj npawb ntawm cov neeg siv khoom yav tom ntej. Qhov tseeb, feem ntau lub vev xaib tsim ntau dua 50% ntawm lawv cov tsheb khiav los ntawm kev tshawb nrhiav cav. Conversion optimization kuj ua ib feem ntawm SEO. Thaum cov lus teb luv luv feem ntau tsis yooj yim pom hauv online, cov ntawv nrog ntau cov ntsiab lus muab rau koj lub vev xaib kom muaj feem ntau dua ntawm qeb duas rau ob peb lo lus tseem ceeb ib zaug. nyeem ntxiv