SEO hais txog cov txheej txheem ntawm kev txhim kho qhov pom ntawm koj lub vev xaib ntawm kev tshawb fawb xyaw. Cov txheej txheem no suav nrog xyuas kom koj lub vev xaib muaj cov ntsiab lus tseem ceeb. Lub cim tseem ceeb rau qhov tseem ceeb yog qhov muaj cov ntsiab lus ntawm koj lub vev xaib, uas yuav tsum tshwm nyob rau hauv koj nplooj ntawv lub cev luam thiab nplooj ntawv headings. Ntxiv rau, Cov tshuab tshawb nrhiav kuj tseem siv cov ntaub ntawv tshawb nrhiav tsis qhia npe thiab cov ntaub ntawv sib txuas ua ke los ntawm kev tshawb nrhiav yav dhau los los txiav txim qhov cuam tshuam. Raws li qhov tshwm sim, koj yuav tsum tau them tshwj xeeb rau cov ntsiab lus thiab layout ntawm koj lub vev xaib.
Yuav Ua Li Cas Optimize Koj Lub Vev Xaib rau Kev Tshawb Nrhiav Cav Optimization
Txhawm rau txhawb koj lub vev xaib tshawb nrhiav cav qeb duas, koj yuav tsum ua kom nws muaj feem cuam tshuam rau cov neeg tuaj saib lub hom phiaj li sai tau. Koj yuav tsum tsom mus rau kev tsom xam lo lus tseem ceeb, ntawm nplooj ntawv optimization, link-building thiab relaunch. Koj kuj yuav tsum tau siv lub tswv yim zoo. Nyeem peb SEO 101 qhia kom paub ntau ntxiv. Ntxiv rau, koj tuaj yeem kawm txog lwm cov ntsiab lus tseem ceeb xws li kev sib txuas-kev teeb tsa thiab off-page massnahmen. Peb tseem yuav tham txog qhov tseem ceeb ntawm ankertext.
Ntsiab lus tsom xam
Kev txheeb xyuas lo lus tseem ceeb yog qhov tseem ceeb ntawm kev tshawb nrhiav cav optimization. Lub hom phiaj ntawm kev tshawb fawb lo lus tseem ceeb yog txhawm rau txheeb xyuas cov ntsiab lus uas koj lub hom phiaj siv los nrhiav cov khoom thiab cov kev pabcuam. Los ntawm kev txheeb xyuas cov ntsiab lus tshawb fawb uas cov neeg siv khoom siv, Koj tuaj yeem tsom cov ntsiab lus no thiab nce koj lub vev xaib qeb duas hauv SERPs. Tsis muaj kev tshawb fawb lo lus tseem ceeb, koj pheej hmoo poob tawm ntawm cov neeg siv khoom muaj peev xwm, thiab qhov no tuaj yeem ua rau ntau txhiab nyiaj tau los txhua xyoo. Kev txheeb xyuas lo lus tseem ceeb yuav pab koj tsom koj cov neeg tuaj saib hauv txoj hauv kev zoo tshaj plaws.
SEO optimization ntawm lub vev xaib
Yog tias koj muaj lub vev xaib, koj yuav tsum paub yuav ua li cas rau qeb hauv Google thiab pom tau los ntawm cov neeg tuaj saib ntau li ntau tau. Hauv tsab xov xwm no, peb yuav tham txog Kev Tshawb Fawb Kev Tshawb Fawb, Tshawb xyuas qhov chaw, thiab optimization ntawm lub vev xaib. Koj tseem yuav kawm paub yuav ua li cas kom tau txais kev txuas mus rau koj qhov chaw. Peb lub ntsiab lus no tseem ceeb heev kom tau txais koj lub vev xaib pom. Tom qab nyeem tsab xov xwm no, koj yuav tau txais txiaj ntsig zoo rau qib siab hauv Google!
Tshawb nrhiav lo lus tseem ceeb
Yog tias koj xav nrhiav cov ntsiab lus tshiab rau koj lub vev xaib, thawj kauj ruam yog ua kev tshawb fawb lo lus tseem ceeb. Koj tuaj yeem siv cov cuab yeej pub dawb xws li Ahrefs Keywords Explorer, SEMrush, thiab Keywordtool.io ua qhov no. Cov cuab yeej no yuav tso cai rau koj los tshawb nrhiav cov ntsiab lus thiab pom lawv qhov nyuaj thiab qib kev sib tw. Koj tuaj yeem saib cov ntsiab lus tseem ceeb ntsig txog kev tshawb nrhiav thiab nrhiav lawv qhov ntim nrhiav. Cov cuab yeej no yuav pab koj txhim kho koj cov ntsiab lus kom pom los ntawm cov neeg siv khoom muaj peev xwm.
Yuav ua li cas SEO Optimierung tuaj yeem txhim kho koj qhov Kev Tshawb Nrhiav Cav Rankings
SEO optimization, tseem hu ua Search Engine Optimization, yog tus txheej txheem ntawm optimizing lub vev xaib rau qib siab dua hauv kev tshawb fawb xyaw. Nws suav nrog ntau txoj hauv kev xws li cov qauv ntawm qhov chaw, cov ntsiab lus kev lag luam, kev tshawb fawb kev lag luam, txuas lub tsev, thiab online PR. Nov yog qee qhov nrov tshaj plaws:
keyword optimization
Nrhiav cav optimization yog qhov tseem ceeb yog tias koj xav kom koj lub vev xaib pom hauv online. Lub hom phiaj tseem ceeb ntawm SEO Optimierung yog kom koj lub vev xaib nyob qib siab hauv kev tshawb fawb. Qhov no tsis yog sau rau cov neeg hlau, tab sis theej rau tib neeg nyeem. Ib qho kev ntsuas tseem ceeb tshaj plaws rau SEO yog kev tshawb fawb lo lus tseem ceeb. Qhov no yuav pab koj txiav txim siab seb cov ntsiab lus twg los suav nrog hauv koj cov ntsiab lus thiab yuav siv lawv li cas hauv cov ntsiab lus. Yog tias koj siv lo lus tshawb fawb kom raug, koj lub vev xaib yuav nyob qib siab dua thiab tau txais kev tsheb ntau dua.
Vim li cas cov ntsiab lus tseem ceeb rau cov txheej txheem SEO
Ntau tus neeg lag luam ntseeg, tias SEO thiab cov ntsiab lus lag luam yog ob lub tswv yim sib txawv, tab sis nws tsis yog lawm, SEO thiab cov ntsiab lus kev lag luam yog sib cuam tshuam thiab mus koom tes. Cov ntsiab lus tseem ceeb heev rau SEO lub tswv yim, vim tias kev tshawb nrhiav cav tsis muaj cov ntsiab lus txaus, txhawm rau txheeb xyuas koj cov nplooj ntawv web kom raug, thiab koj qhov kev tshawb nrhiav cav qeb yuav tsis nce. Yog tias koj tsis ua raws li lub tswv yim SEO tau hais tseg, cov websites yuav tsis tau txais txaus visibility. Yog tias koj lub vev xaib tsis muaj cov ntsiab lus zoo, koj tuaj yeem tau txais cov txiaj ntsig zoo tshaj plaws ntawm SEO tsis nkag siab. Cov ntsiab lus tseem ceeb ntawm koj lub vev xaib txhawb koj cov neeg tuaj saib, nyob ntawd ntev dua, uas muaj kev cuam tshuam loj rau koj qhov kev tshawb nrhiav qeb duas.
Optimizing koj lub vev xaib rau kev tshawb fawb xyaw
Kev tshawb fawb cav optimization tuaj yeem ua tiav ntau txoj hauv kev. Piv txwv li, Kev sib txuas sab nraud ua lub luag haujlwm tseem ceeb hauv SEO. Ntxiv mus, social media kev ua ub no tuaj yeem cuam tshuam rau kev tshawb nrhiav cav hauv txoj hauv kev zoo. Hauv luv, off-page optimization pab koj txhim kho kev ntseeg siab ntawm koj lub tuam txhab. Tab sis cov txheej txheem SEO twg yuav tsum koj siv? Cia peb kawm paub. Hauv tsab xov xwm no, peb yuav tshawb xyuas peb qhov tseem ceeb ntawm kev ua kom zoo. Tom qab nyeem tsab xov xwm no, koj yuav tau txais txiaj ntsig zoo los txhim kho koj lub vev xaib rau cov tshuab zoo li no.
SEO tshawb xyuas lub tshuab ua kom zoo
SEO Suchmaschinenoptimierung yog cov txheej txheem ntawm kev nyiam cov neeg tuaj xyuas organic, dawb xwb. Cov tshuab tshawb nrhiav xaiv cov txiaj ntsig raws li qhov zoo ntawm koj lub vev xaib. Cov txiaj ntsig kev tshawb fawb organic tau teev nyob rau ntawm nplooj ntawv Tshawb Fawb Tshawb Fawb (agen ntawm SEO thiab nws qhov tseem ceeb).
Onpage Optimization
OnPage optimization suav nrog ntau cov txheej txheem sib txawv los txhim kho qhov pom ntawm koj lub vev xaib. Lub hom phiaj yog los xyuas kom meej tias kev tshawb fawb xyaw tuaj yeem txheeb xyuas thiab tso saib cov nplooj ntawv cuam tshuam ntawm koj lub vev xaib kom siab li qhov ua tau ntawm nplooj ntawv tshawb fawb cov txiaj ntsig. Siv cov thev naus laus zis tshiab, Cov tswv yim no tuaj yeem pab koj ua tiav cov qeb siab saum toj kawg nkaus thiab tau txais kev khiav ntau dua rau koj lub vev xaib. Tus yuam sij rau kev ua tiav qhov chaw tshawb fawb saum toj kawg nkaus yog los ntawm kev ua raws li cov kev coj ua zoo tshaj plaws hauv kev ua kom zoo ntawm nplooj ntawv.
Search Engine Optimization thiab Conversion Rate Optimization
SEO tuaj yeem txhawb koj lub vev xaib kev khiav tsheb, tab sis koj kuj yuav tsum xav txog kev hloov pauv tus nqi optimization. Kev tshawb fawb cav optimization tsis txaus yog tias koj lub vev xaib tsis hloov cov neeg tuaj saib rau hauv cov neeg siv khoom. Koj yuav tsum tau nce koj tus nqi hloov pauv yog tias koj xav kom koj txoj kev lag luam loj hlob. Nov yog qee txoj hauv kev uas koj tuaj yeem txhim kho koj tus nqi hloov dua siab tshiab. Ntxiv qhov txuas sab hauv rau koj lub vev xaib tuaj yeem txhawb koj lub vev xaib kev khiav tsheb. Optimized cov ntsiab lus yog qhov tseem ceeb rau kev tshawb fawb cav optimization.
On-page optimization
Tej zaum koj yuav tau hnov txog nplooj ntawv tshawb nrhiav cav optimization (SEO), tab sis qhov tseeb yog nws? Nws yog cov txheej txheem tsim cov nplooj ntawv uas txhawb cov neeg siv kom nyob twj ywm hauv koj lub vev xaib. Lub hom phiaj ntawm nplooj ntawv SEO yog los txhawb, qhia, thiab qhia cov neeg siv, thaum off-page SEO koom nrog kev sib txuas hauv tsev thiab ua kom muaj cai tswj hwm. Cov npe hauv qab no yog cov ntsiab lus ntawm nplooj ntawv SEO. Vam tias, cov lus qhia no yuav pab tau koj lub xaib kom tau txais kev mloog nws tsim nyog!
Cov cuab yeej siv tau rau SEO Optimization
Nrhiav cav optimization (SEO) koom nrog kev siv cov ntsiab lus los kos xim rau koj lub xaib. Qhov tseem ceeb dua cov ntsiab lus, qhov siab dua koj qhov chaw yuav muab tso rau ntawm nplooj ntawv tshawb fawb cav. Kev tshawb fawb cav optimization muaj ob qho tib si on-page thiab off-page optimization. Ob qho tib si tseem ceeb rau koj lub vev xaib kev vam meej. Cov npe hauv qab no yog qee cov cuab yeej siv tau rau SEO optimization. Nyeem rau kom paub ntxiv. (Hloov kho Lub Yim Hli, 2017:
Off-page SEO yog ib feem ntawm kev tshawb fawb cav optimization
Offpage SEO koom nrog siv cov txheej txheem sab nraud ntawm lub vev xaib kom nce nws qib. Cov no suav nrog backlink-building, social media marketing, qhua blogging, thiab ntau dua. Ua ntej pib offpage SEO kev siv zog, xyuas kom tseeb tias koj muaj ib qho kev sib txuas hauv kev sib txuas hauv qhov chaw. Qhov no yuav tsim cov nyhuv funnel, coj cov qhua mus rau ntau nplooj ntawv hauv koj lub vev xaib. Lwm qhov ntawm offpage SEO cuam tshuam nrog tshem tawm cov tsis zoo txuas rau koj lub vev xaib. Cov kev sib txuas tsis zoo tuaj yeem ua rau koj qhov qeb duas vim tias Google txiav txim siab lawv thaum txiav txim siab seb qhov chaw zoo li cas.
Cov txiaj ntsig ntawm ntiav SEO Optimier
Txoj haujlwm ntawm SEO optimizer muaj ntau theem. Lawv thawj zaug txiav txim siab seb cov neeg siv khoom tab tom nrhiav dab tsi thiab tom qab ntawd siv cov ntsiab lus los coj lawv mus rau nplooj ntawv web. Lub vev xaib yuav tsum tau hloov kho tas li nrog cov ntsiab lus tshiab uas tsis pom nyob qhov twg. Tom qab txiav txim siab seb lub vev xaib lub hom phiaj yog dab tsi, SEO optimizers nrhiav cov kws sau ntawv zoo uas muaj kev paub hauv lub ncauj lus. Tom qab ntawd lawv kho cov ntawv no kom ua tau raws li SEO cov lus qhia. Muaj ntau yam txiaj ntsig ntawm ntiav SEO optimizer.
Tshawb nrhiav lo lus tseem ceeb
Kev tshawb fawb lo lus tseem ceeb yog qhov tseem ceeb ntawm SEO. Txhawm rau nrhiav cov ntsiab lus zoo tshaj plaws rau koj lub vev xaib lossis cov ntsiab lus, siv lub autocomplete feature ntawm Google los nrhiav cov ntsiab lus ntsig txog. Yog tias koj tsis paub yuav siv cov lus twg, koj tuaj yeem sim LSIGraph kom tau txais lub tswv yim ntawm yuav sau dab tsi. Cov cuab yeej no yog pub dawb thiab yuav pab koj tau txais kev tsheb ntau dua los ntawm kev nthuav tawm cov ntsiab lus zoo sib xws uas cov neeg siv tab tom nrhiav. Nws kuj tso cai rau koj txheeb koj cov ntsiab lus los ntawm qhov chaw thiab tshawb xyuas cov ntsiab lus zoo sib xws rau cov cheeb tsam sib txawv.
