How does alt text play an important role in search engine optimization?
Alt-Text, “Alt attribute or Alt description” is a brief explanation, that you write in pictures, which are used on your website in the HTML code of the website. For those, who use WordPress, you can easily find it on the right side of the screen in Settings, when you upload a picture.
Alt text is not immediately visible and often goes unnoticed by regular visitors to your website, does not consider it important, however.
Google is very effective at crawling text, in determining the keywords and in carrying the organization, however, cannot identify or understand the visual elements. For this reason you need a text for the picture, which is written in an idyllic, descriptive and relevant way, so that it actually contributes to your ranking. Alternative text also makes your website accessible to everyone, who can visit them.
There is another possibility, that alternative text can help you with: technical malfunctions. It happens to everyone and everyone, and they will make sure of it for you at some point.
Independently of, whether it is a user – like a connection problem, a charging problem, another problem with his system or smartphone – or your part due to a coding error or backend anomaly, it is quite possible, that your pictures will be placed on your website not for every single person, visiting your website, correctly inhabited.
Alt-Text Practices
1. You really should make sure, that every image on a web page contains at least one alternative text description, even if there are only a few words.
2. When creating alt text for an image, you usually have to with about 100 Working characters, and you certainly don't have to use each one.
3. Do not try, Add irrelevant botch to your alt text. You should rasterize the image with the entire article in the text copy. It is not necessary, do this in alt text.
4. Include your keyword in your alt text, to show the crawlers, that this post is really helpful and enlightening.
Now you know, what alt text is, and can add it to your web design and marketing. Then you have a chance against your competition!
