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    2019 June 2019 Core Update - 05.06.2019

    The June 2019 Core Update was announced in advance as the first core update of the search engine via the official Twitter account. The update re-rated domains, what affected their ranking. In this update, medicine went mostly- and pharmaceutical sites emerged as winners, Während SIDE (Your Money, Your Life)-Pages lost.

    2019 March 2019 Core Update - 18.03.2019

    With the March 2019 Core Update, the search engine made a change in its ranking algorithm. As a result, some websites won, for example from the news area, more visibility. Websites from the YMYL (Your Money, Your Life)-On the other hand, areas lost ranking positions. Many of the domains affected already felt the effects of the last two updates.

    2018 Medic Update #2 - 08.10.2018

    The Medic Update #2 from October 2018 got its name due to the fact, that a strikingly large number of health websites were affected by the effects of the search engine's algorithm update. A few days after the Medic Update, however, the effects were put into perspective again. That suggests itself, that some adjustments were made afterwards.

    2018 Kleines Update Google Core Algorithm - 01.10.2018

    the beginning of October 2018 the search engine giant took on the occasion of its anniversary, according to their own statements, small update to the core algorithm. But here too there were some big losers. These websites were recommended by the search engine, to rely more on returning visitors. This means that the negative effects of an update will not have such a strong impact in the future.

    2018 Medic Update - 13.08.2018

    With the third major update of the year 2018 the search engine pursued the goal, improve the search quality of its users. Since mainly pages from the health- and the medical sector were affected, the update got its unofficial name Medic Update. According to the search engine operator, however, it was an unintentional coincidence.

    2018 Update Google Core Algorithm - 23.04.2018

    After mid-April 2018 some rumors have emerged about another core algorithm update being carried out, this was finally officially confirmed by the search engine operator. However, no further background information was given. It was simply referred to, that it was a routine update, as it is done several times a year.

    2018 Update Google Core Algorithm - 19.03.2018

    In March 2018 a major update was carried out in the search engine's core algorithm. The search engine operator did not comment on the associated changes. He just pointed it out, that pages with good and unique content deserved better ranking positions. The technical details of a website should also be kept in mind for a good ranking.

    2017 Unknown Google Update - 06.11.2017

    With the update from November 2017 the search engine did not carry out a penalty update for the first time, the websites, that violate the rules of the search engine, punished with bad ranking places. This update resulted in a change in the ranking algorithm overall to a new sorting. So not only bad sides were punished, but also rewarded good sides.

    2017 Unknown Google Update - 28.08.2017

    With the update from the end of August 2017 Increased quality controls were introduced for the use of synonyms for keywords and pages with many backlinks were graded. On the one hand, that led to it, that websites had to be more careful with keyword stuffing and that large online retailers lost market power compared to small shops, if they operated good search engine optimization measures.

    2017 Unknown Google Update - 29.05.2017

    The search engine operators have not officially commented on this update and its effects. Apparently, however, there was an adjustment with regard to search terms with identical search intentions. Websites also benefited, who provided their users with great added value from this update. The correct use of titles and meta descriptions also plays a role here.

    2017 Fred Update - 13.03.2017

    The designation "Fred" for the update from March 2017 was actually used as a joke at first, has nevertheless established itself. Websites with inferior and outdated content without added value were given a downgrade in the ranking. Pages too, that were overloaded with excessive advertising, were devalued. This was especially true for low-quality affiliate websites.

    2017 Unknown Google Update -13.02.2017

    This update from the beginning 2017 was one of the biggest search engine updates in recent years. Nevertheless, the operators did not make an official statement about the changes. Is striking, that especially translation sites and dictionaries benefited from the update. That suggests, that websites with little and short content will be rated better in the future.

    2016 Penguin Update 4.0 - 09.10.2016

    With the Penguin Update from October 2016 the search engine's Penguin algorithm became part of the core algorithm and has been happening in real time ever since. In addition, since this update no longer entire domains are affected by Penguin penalties, but only individual URLs or rankings. The effect of Penguin was more targeted from then on.

    2016 Unknown Google Update - 04.07.2016

    The July update 2016 also known as the Phantom 4 update, because the search engine operators have not commented on a possible update and its effects. The focus was probably on further improving the quality of the search query, by providing users with high quality content websites and better understanding their intent behind a search query.

    2015 Google Panda Update #29 (Panda 4.2) - 27.07.2015

    With the Panda update #29 the Panda update became an integral part of the core algorithm and has taken place in real time ever since. The update was otherwise barely noticeable and did not show any significant effects on the search engine ranking. The search engine operator has also not commented on the content of the update.

    2015 Google Core Algorithmus Update (Phantom Update) - 11.05.2015

    The Phantom Update from May 2015 brought about some significant changes in the ranking. It was officially confirmed by the search engine operator, that it was a change in the core algorithm, that concerned the processing of quality signals on a website. With this update, the search engine could better determine the quality of a website in the future.

    2015 Google Mobile-Friendly Ranking-Faktor Update

    The mobile usability was improved with the Mobile-Friendly Ranking-Factor update in April 2015 an important ranking factor of the search engine. Unlike usual, the update was announced in advance. Web pages, which were not designed to be responsive up to this point, So their design was not optimized for mobile devices, had to accept high ranking losses.

    2014 Google Pirate Update 2.0 - 03.11.20014

    With the Pirate Update 2.0 from November 2014 the search engine goes against software again- and media piracy with illegal content. The update only affected a small group of websites, who suffered significant losses in their ranking or completely deleted them from the search engine's index.

    2014 Google Penguin Update 3.0 - 27.10.2014

    Das Rollout des Penguin Updates 3.0 took place in October 2014 instead of. The update had less of an impact than previously feared. Few English-language searches were affected. Maybe it was that, that the implementation extended over a longer period of time and that it was not an algorithm update, it was just a refresh.

    2014 Google Panda Update #28 (Panda Update 4.1) - 29.09.2014

    With the Panda update #28 from September 2014 the regular Panda updates should be fundamentally adapted. The search engine operator announced a change with an algorithmic component, whose rollout should extend over a longer period of time. Therefore, the effects were not immediately felt, still affected around 5 Percent of all search queries made.

    2014 Google HTTPS Ranking-Faktor Update

    With this update from August 2014 HTTPS became a ranking factor for the search engine giant. Websites with a secure HTTPS connection have been rated better than those with an insecure HTTP connection since the HTTPS ranking factor update. However, this is only a weakly weighted ranking factor, which only brings a small bonus.

    2014 Google Payday Loan 3.0 Updat

    With the third Payday Loan Update in June 2014 the search engine took action against spam again. This update specifically addressed spammy search queries and pages, which often deliver spammy content. This includes, for example, websites with pornographic content, Gambling sites and credit and prescription pharmaceutical sites.

    2014 Google Panda Update #27 (Panda Update 4.0) - 26.05.2014

    The Panda Update #27 from May 2014 brought both an update of the data with it, as well as an algorithm update. The update affected more than seven percent of all English-language searches. With this update, the search engine is taking action against websites with poor content, by grading them in the ranking.

    2014 Google Payday Loan 2.0 Update - 26.05.2014

    With the Payday Loan 2.0 Update from May 2014 The search engine drove the devaluation of spam sites and the penalization of the use of illegal SEO techniques. Web pages, who wanted to make their site more interesting for search engines with unclean optimization tactics, were henceforth punished with a bad ranking or even the deletion from the search index.

    2014 Google Page Layout Update #3 (Ads Above The Fold) - 17.02.2014

    Das Page Layout Update #3 from the beginning 2014 was directed against websites, which faded in too much advertising in the immediately visible part. As a result, pages with a bad ranking were penalized, use the so-called Ads Above The Fold, so advertising, which is visible to the user when calling up the page without scrolling.

    2013 Google Penguin Update 2.1 - 24.10.2013

    With the Penguin Update 2.1 the search engine aimed at, to further improve the search queries of their users by displaying relevant pages with high-quality content. Web pages, who get a good ranking place through bought backlinks, were devalued. It was mainly a data update, that affected around one percent of all search queries.

    2013 Google Hummingbird Update

    The search engine rolled out the Hummingbird Update at the time of her fifteenth birthday. It was preceded by an extensive revision of the search algorithm, in order to interpret the intention of search queries even better in the future. The update worked on well 90 Percent of all search queries and was therefore the largest update in previous years.

    2013 Panda Update #26 - 22.07.2013

    The Panda Update #26 was a recovery program, with which the search engine operator mitigated the penalties with panda updates. A finer alignment should be done with this update, from now on there should be less collateral damage in the downgrading of websites by Panda updates. Numerous domains were able to achieve improved visibility as a result of the update.

    2013 Google Payday Loan Update 17.06.2013

    The Payday Loan Update should further improve the results for spam-prone search queries. The update targeted specific areas, which are particularly susceptible to spammy content. This includes websites for pornography, among others, Loans, Gambling and pharmaceuticals. It was the goal, analyze their quality as well as the backlink structures.

    2013 Penguin Update 2.0 (#4) - 27.05.2013

    Unlike the Penguin updates before, this update was from the middle 2013 not just a refresh of the underlying data. It was a major algorithm change, which significantly improved the methods of identifying webspam. From then on, violations of the search engine's quality guidelines were punished much more severely by a significant downgrade in the ranking.

    2013 Panda Update #25 - 25.03.2013

    The Panda Update #25 should be the last manual refresh, before the subsequent updates should be merged with other adjustments to the search algorithm. The update was announced in advance by the search engine operator and mainly affected price comparison sites. This update pursues the goal, Devaluing pages with excessive advertising and bad content.

    2013 Panda Update #24 - 04.02.2013

    The Panda Update #24 brought another refresh of the underlying data. What effects this update had in particular, the search engine operator did not announce. Round 1,2 Percent of all search queries are said to have been affected by this update. With this update, the so-called Panda Dance from improved versions ended without significantly noticeable effects.

    2012 Panda Update #23 - 24.12.2012

    The Panda Update #23, that at Christmas 2012 was rolled out, showed an impact 1,3 Percent of all English-language searches. It had a slightly higher impact than its two predecessors. Officially, this update was only referred to as a refresh by the search engine operator. Which changes were made exactly, was not disclosed.

    2012 Panda Update #22 - 26.11.2012

    Just like its predecessor two weeks earlier, also brought the Panda update #22 hardly any noticeable changes. It was only officially confirmed after some back and forth on the part of the search engine operator. What changes came with this update, was not disclosed. Only an improved data management was pointed out.

    2012 Panda Update #21 - 12.11.2012

    The Panda Update #21 did not bring about any major noticeable changes and only had an impact 1,1 Percent of all English-language searches. This update was the beginning of the so-called Panda Dance. It should be at the beginning 2013 some more Panda updates will follow soon after, that brought hardly any significant or noticeable changes.

    2012 Page Layout Update #2 (Ads Above The Fold) - 15.10.2012

    Das Page Layout Update #2 is an improved version of the beginning 2012 introduced page layout algorithm. Domains are affected by this ranking algorithm, who place a disproportionate amount of advertising in the directly visible area of ​​their pages. Who uses excessively this so-called above-the-fold advertising, is punished with a devaluation and thus with a bad ranking place.

    2012 Penguin Update #3 - 08.10.2012

    Das Penguin Update #3 from October 2012 was a relatively minor update, that only 0,3 Percent of all global search queries. It was a data refresh, which, according to the search engine operator, should be followed by a more extensive algorithm change. The update had hardly any SEO-relevant influence and therefore received little attention in the industry.

    2012 Panda Update #20 & EMD Update (Exact-Match-Domain) - 01.10.2012

    the beginning of October 2012 two major updates were rolled out by the search engine operator at the same time. The Panda Update #20, which brought an algorithm change and a data refresh, influenced 2,4 Percent of all searches. The EMD (Exact-Match-Domain)-Update made keywords used in domain names less relevant, for this, a higher quality content was brought into focus.

    2012 Panda Update #19 - 24.09.2012

    The Panda Update #19 in September 2012 was a bit of a refresh of the data, which brought only a few changes. As with the previous update a few weeks earlier, not even one percent of all search queries were affected by this update. The search ranking was improved by the Panda update #19 thus hardly influenced.

    2012 Panda Update #18 - 03.09.2012

    beginning of September 2012 became the Panda Update #18 rolled out. It was just a small data refresh, which did not really show any noticeable impact on the search index. Less than one percent of all searches made worldwide were from the Panda update #18 affected. This update hardly had any SEO-relevant influence.

    2012 Pirate Update #1 (DMCA Penalty) - 20.08.2012

    In August 2012 started the search engine with the Pirate Update #1 an offensive against sides, that violated copyright law. Web pages, who offered pirated copies of films or music, for example, were heavily graded in the search index or completely removed from it. Trustworthy sites benefited from this with an appreciation and an increase in the ranking.

    2012 Panda Update #17 - 30.07.2012

    Hardly a month after the last Panda Update, the Panda Update #17 rolled out. The update brought a refreshing of data and had an impact on around one percent of all search queries. In the days after the release, the search rankings were very restless. A connection with the update has not been officially confirmed.

    2012 Panda Update #16 - 02.07.2012

    The Panda Update #16, that in July 2012 was rolled out, was a data refresh for improved data collection. According to official information from the search engine operator, it influenced around one percent of search queries made worldwide. After the last Panda update was only about two weeks ago, The current adjustment did not show any significant SEO-relevant influence either.

    2012 Panda Update #15 - 18.06.2012

    In June 2012 became the Panda Update #15 switched. It was a mini update with a data refresh, which, according to the search engine, influenced one percent of all search queries worldwide. It should ensure improved data collection and hardly influence the search algorithm. The effect on the search engine ranking was still noticeable.

    2013 Google Penguin Update 2.0 - 04.06.2012

    Das Penguin Update 2.0 brought about a comprehensive algorithm change, which significantly improved and further developed the identification of webspam. After long speculation about the effects of the update, however, the adjustments were not so clearly felt, as expected. Two to three percent of all search queries were affected by this update.

    2012 Google Page Layout Update #2 (Ads Above The Fold)

    Das Page Layout Update #2, that in October 2012 was rolled out, was after the adjustment in January 2012 the second update, that deliberately punished pages with excessive advertising in the directly visible area. For this above-the-fold advertisement, which can already be seen without scrolling, websites with bad rankings are penalized.

    2012 Google Exact-Match Domain (EMD) Update

    In September 2012 became the exact match domain (EMD) Update switched. It was released at the same time as the Panda update #20 rolled out. With the Exact-Match Domain (EMD) Update, the search engine aimed to focus more on high-quality content. As a result, the use of keywords in the domain name has become less relevant and has been pushed as a ranking factor.

    2012 Google DMCA Penalty

    2012 the DMCA penalty was introduced by the search engine operator. It punishes websites, which were repeatedly conspicuous for violating copyrights. In this context, a reporting system was created, on which copyright infringements can be reported. Web pages, which are often reported about it, are eligible for a penalty and thus for a loss of ranking.

    2012 Google Panda Update #14 - 07.05.2012

    After the first Penguin update appeared a few days earlier, were the effects of the Panda update #14 watched eagerly. In fact, this update didn't just bring a data refresh, but apparently also corrected errors in the Penguin update. Some pages penalized by Penguin regained their rankings, while some Penguin winners lost their places again.

    2012 Google Penguin Update #1 & Google Panda Update 13 - 30.04.2012

    At the same time as the latest data refresh through the 13. Panda Update rolled out the search engine giant in late April 2012 the first Penguin update. As with Panda, there should be regular updates from now on, which confirmed that the Penguin data was also processed outside of the core algorithm. With this update, action against webspam should be even more targeted.

    2012 Google Panda Update #12 - 02.04.2012

    The Panda Update #12 was a routine update, which provided a refresh of the data. It was released around a month after the last Panda update. According to official information from the search engine operator, the twelfth Panda update about 1,6 Percent of all global search queries influenced. In fact, the effects of this update remained rather unclear.

    2012 March 50-Pack (Incl. Tweaks to handling of anchor text) - 26.03.2012

    In March 2012 was a multiple update with the March 50 pack 50 various algorithm changes were rolled out. This update moved the rating of link texts, so-called anchor texts, further into focus. The identification of high quality videos and the image search have also been improved. The changes mainly affected local SEO.

    2012 Google Venice Update

    The Venice update became the Panda update at the same time #11 in the spring 2012 switched. With this update, the information from Places was increasingly integrated into the results of organic search queries. From now on, local searches could deliver better results. The search engine initially experimented with different display formats, until the update was finally rolled out.

    2012 Google Panda Update #11 - 05.03.2012

    The Panda Update #11 was a mini update to refresh the data, which was rolled out at the same time as the Venice Update. Which update had which effects, therefore remained unclear and was not officially commented on by the search engine operator. The Panda Update #11 appeared just days after Panda's first anniversary.

    2012 Google Page Layout Algorithm Update (Ads Above The Fold) -30.01.2012

    With the Page Layout Algorithm Update, the search engine improved its page layout algorithm, to punish websites with excessive Ads Above The Fold. pages, which contain large advertising space in the directly visible area, from then on were punished with poorer ranking results. Unlike usual, the search engine operator did not give the update a name of its own.

    2012 Google Panda Update #10 - 23.01.2012

    The Panda Update #10 was the first update in a series of regularly switched data updates with a short time interval between the individual updates. The impact of the tenth Panda update was not officially commented on and remained unclear. However, nothing was changed in the algorithm itself, At least that's what the search engine operator said.

    2011 Google Panda Update #9 - 28.11.2011

    The ninth Panda update included a data refresh and did not bring any noticeable changes. The search engine did not announce either, whether and to what extent the Panda update #9 had an influence on the search algorithm. The Panda Update did well in the search engine ranking #9 not noticeable, which is why it has hardly any SEO relevance.

    2011 Google Freshness Update - 14.11.2011

    With the Freshness Update from November 2011 Time-sensitive search queries received a stronger focus. Web pages, that deliver the latest content, such as weather sites, from then on were rated differently. With the news, a new ranking component became important. 35 Percent of all global search queries are said to have been affected by this update, according to official statements.

    2011 Google Panda Update #8 - 24.10.2011

    In October 2011 became the Panda Update #8 rolled out worldwide. This update is known as the beginning of the so-called "Panda Flux" seen, who delivered regular updates over the next few months. According to official information from the search engine operator, all of these updates should have only a minor impact of less than two percent on search results.

    2011 Google Panda Update #7 - 03.10.2011

    To the Panda update #7, that in October 2011 was rolled out, the search engine operator did not provide any official information. Hence it is unclear, what effects the update had. However, some site operators were affected by massive ranking losses. Therefore it can be assumed, that it was more than a routine refresh of the data.

    2011 Google Expanded Sitelinks Update - Am 29.08.2011

    With the Expanded Sitelinks Update from August 2011 The expanded sitelinks found their way into the visual representation of search results. Zunächst wurden bis zu zwölf Sitelinks unter der jeweiligen Hauptdomain angezeigt, später wurde die Anzahl auf maximal sechs Sitelinks begrenzt. Die Expanded Sitelinks spielen vor allem bei Marken-Suchanfragen eine wichtige Rolle.

    2011 Google Panda Update #6 - 15.08.2011

    The Panda Update #6 war das erste Panda Update, das die deutschsprachigen Suchergebnisse beeinflusste. Auch in den meisten anderen Ländern war dieses Update eine Premiere. Lediglich chinesische, japanische und koreanische Suchanfragen waren nicht von dem Update betroffen. Weltweit zeigten sechs bis neun Prozent aller Suchanfragen einen Effekt durch das Update.

    2010 Google Caffeine Update - Am 14.06.2010

    Monatelang wurde Caffeine von dem Suchmaschinenbetreiber getestet, bevor schließlich Mitte 2010 das Rollout erfolgte. Das Caffeine Update war eine umfangreiche Änderung des Kern-Algorithmus und brachte weitreichende Veränderungen im Indexierungssystem mit sich. Mit diesem Update sollten die gestellten Suchanfragen fortan frischere und aktuellere Suchergebnisse liefern. Caffeine wurde 2013 von Hummingbird abgelöst.

    2010 Google May Day Update - Am 10.05.2010

    Das May Day Update aus Mai 2010 beinhaltete eine umfassende Änderung des Such-Algorithmus. Es wirkte sich hauptsächlich auf die sogennanten Long-Tail Keywords aus. It was the goal, die Qualität der Suchergebnisse zu verbessern. Hierzu wurde die Güte der Webseiten für Suchanfragen mit mehreren Wörtern neu bewertet und das Ranking entsprechend angepasst.

    2009 Google Vince Update (Brand Update) - Am 21.12.2009

    Das Vince Update wurde Anfang 2009 angekündigt und daraufhin schrittweise ausgerollt. Ende 2009 war es in Deutschland sichtbar. In Folge dieses Updates war es möglich, dass die selbe Domain mehrfach im Suchindex auftauchte. Außerdem wurde die Markenbekanntheit zu einem neuen Ranking-Faktor, wodurch Markenseiten ohne große SEO-Maßnahmen plötzlich gute Rankingplätze erzielten.

    2008 Google Dewey Update

    2008 wurde das Dewey Update ausgeführt. Es sorgte für einen Aufschwung von SEO-Maßnahmen, da plötzlich deutlich wurde, dass Webseiten zur Erreichung eines guten Rankingplatzes gepflegt werden müssen. Der Suchmaschinenbetreiber änderte mit diesem Update einige interne Abläufe. Zudem wurde ihm unterstellt, dass eigene Produkte, wie beispielsweise Books, dadurch bevorzugt behandelt würden.

    2007 Google Buffy Update

    Im Jahr 2007 wurde das Buffy Update umgesetzt. Offiziell teilte der Suchmaschinenbetreiber mit, dass es sich um eine Reihe kleinerer Änderungen handelte. Was sich genau dahinter verbarg, wurde jedoch nicht bekannt gegeben. Das Update erhielt seinen Namen zu Ehren der Mitarbeiterin Vanessa Fox, die zu diesem Zeitpunkt den Suchmaschinenbetreiber verließ.

    2005 Google Big Daddy Update

    Das Big Daddy Update war ein Update in einem großen Umfang und wurde daher über mehrere Monate ausgerollt. Es umfasste Änderungen in der Infrastruktur der Suchmaschine, wodurch das Crawling- und Indexierungssystem verbessert wurde. Der Fokus lag vor allem auf der Beseitigung der Redirect- und Duplicate-Content-Probleme sowie der Handhabung von Kanonisierungen.

    2005 Google Jagger Update

    Das Jagger Update wurde von September bis November 2005 schrittweise ausgerollt. Sein primäres Ziel waren Links von schlechter Qualität. Links von Linkfarmen, reziproke sowie bezahlte Backlinks sollten mit dem Jagger Update abgestraft werden. Web pages, die sich mit Hilfe solcher Taktiken Traffic verschaffen wollten, wurden fortan mit einem schlechten Ranking bestraft.

    2005 Google Gilligan Update

    Aussagen des Suchmaschinenbetreibers zufolge war das Gilligan Update aus dem Jahr 2005 kein richtiges Update. Lediglich Index-Daten seien in diesem Zeitraum aktualisiert worden. Daher wurde dieses Update auch als "falsches" Update bekannt. Durch diese Anpassung wurden Backlink- und Pagerank-Daten in den Suchergebnissen sichtbar, wodurch sich eine auffällige optische Veränderung ergab.

    2005 Google Bourbon Update

    Nach einer offiziellen Ankündigung wurde im Jahr 2005 das Bourbon Update ausgerollt. Welche Veränderungen dieses Update mit sich brachte, blieb jedoch unerwähnt. Es wird vermutet, dass der Suchmaschinenbetreiber mit dem Bourbon Update das Erkennen von Duplicate Content verbesserte. Die Nutzer der Suchmaschine konnten dank des Updates relevante Inhalte schneller finden.

    2005 Google Allegra Update

    Im Februar 2005 wurde das Allegra Update eingespielt. Offizielle Aussagen über die damit verbundenen Änderungen gab es nie. Jedoch wurde klar, dass das Alter der Webseite, ihre Struktur sowie der hochwertige und einzigartige Inhalt zu wichtigen Ranking-Faktoren wurden. Außerdem richtete sich die Algorithmus-Änderung gegen Webspam und die Verwendung verdächtiger Backlinks.

    2004 Google Brandy Update

    Im Februar 2004 rollte der Suchmaschinenbetreiber das Brandy Update aus. Mit diesem Update wurde das Latent Semantic Indexing (kurz: LSI) eingeführt, das Thema und Content einer Webseite in den Fokus der Bewertung rückte. Außerdem wurde den Ankertexten mehr Gewicht gegeben. Das Brandy Update korrigierte zudem einige Fehler des Austin Updates.

    2004 Google Austin Update

    Anfang 2004 spielte der Suchmaschinenbetreiber das Austin Update ein. Fortan führten versteckte Texte und Keyword-Stuffing in Meta-Tags zu einer schlechteren Bewertung und damit zu einer Abwertung im Ranking. Das Austin Update machte der Branche schnell klar, dass das Thema sowie der Inhalt einer Webseite künftig eine hohe SEO-Relevanz einnehmen würden.

    2003 Google Florida Update

    Das Florida Update von Ende 2003 machte Schluss mit veralteten SEO-Techniken aus den 1990er Jahren. pages, die Methoden wie Keyword-Spamming anwendeten, um damit einen guten Rankingplatz zu belegen, erzielten dank des Updates zukünftig einen gegenteiligen Effekt. Mit seinen weitreichenden Auswirkungen gilt es auch heute noch als eines der bedeutendsten Updates.

    2003 Google Fritz Update

    Das Fritz Update führte die Intention des einen Monat zuvor ausgerollten Emeralda Updates weiter fort. Das Update korrigierte einige kleine Fehler und führte in seiner Folge zu regelmäßigen täglichen Rankinganpassungen, die sozusagen im Fluss waren. Durch das Fritz Update löste der Everflux schließlich den monatlichen Tanz der Suchmaschine endgültig ab.

    2003 Google Esmeralda Update

    Das Esmeralda Update beendete im Juni 2003 den sogenannten Suchmaschinen Tanz. Fortan sollte es keine großen monatlichen Updates mehr geben, sondern Anpassungen täglich vorgenommen werden. Die mit den täglichen Index-Updates verbundenen Änderungen zeigten daher fortan weniger starke Auswirkungen und Schwankungen im Ranking, als sie während des Suchmaschinen Dance deutlich wurden.

    2003 Google Dominic Update

    Das monatliche Update der Suchmaschine im Mai 2003 trug den Namen Dominic. Das Update brachte viele Veränderungen und große Schwankungen im Suchindex mit sich. Welche Anpassungen das Dominic Update genau vornahm, wurde vonseiten des Suchmaschinenbetreibers nicht bekannt gegeben. Jedoch wurde klar, dass der Aufbau von sogenannten Linkfarmen erschwert werden sollte.

    2003 Google Cassandra Update

    Das Cassandra Update von April 2003 traf Webseiten, die mit versteckten Texten für Suchmaschinenbots arbeiteten, jedoch den Nutzern keine relevanten Inhalte lieferten. Auch Seiten mit versteckten Links und Webspam sowie solche, die Keywordstuffing und Linkaustausch innerhalb ihrer eigenen Seiten betrieben, wurden durch das Cassandra Update mit einem schlechten Rankingplatz abgestraft.

    2003 Google Boston Update

    Das Boston Update, das im Februar 2003 was rolled out, war das erste Update der Suchmaschine, das einen offiziellen Namen erhielt. Es leitete den sogenannten Dance aus monatlichen Index-Anpassungen ein. Mit diesem Update erhielten Backlinks mehr Gewicht, wodurch Webseiten mit einer hohen Anzahl an Backlinks in den Rankingplätzen nach vorne wanderten.

    2002 1. dokumentiertes Google Update

    Das erste dokumentierte Update der Suchmaschine wurde wohl im September 2002 implementiert. In diesem Zeitraum waren größere Schwankungen im Ranking zu spüren, als es sonst üblich war. Der Suchmaschinenbetreiber bestätigte dieses Update jedoch nie offiziell. Daher ist bis heute auch nicht klar, welche Veränderungen das Update tatsächlich mit sich brachte.