What is better: SEO oder Google AdWords?
Companies, Corporate and retail/wholesale stores, who have a suitable website to present their products and services, would certainly appreciate it, if so many potential customers were looking for it. However, you should look for a way, so that their website makes it, secure a position at the top of search results. When your audience can find your products/services on Google, the website will be displayed in search results or in paid Google ads according to the advertising method you have chosen. However, you must be aware of this, which of the two can deliver a better result.
Search Engine optimization (SEO)
The organic search results have their place directly below the paid ads. When online businesses want to be at the top of the search results page, you need to optimize your website first. Google's main goal is, its users the most relevant and highest quality content related to that, they're looking for, to provide.
advantage
The Search Engine optimization ensures, that the website with organic practices appears in the search results. The efforts made in the field of SEO contribute to this, to achieve results, that endure in the long term.
Disadvantage
SEO is a very time consuming, continuous activity, and remember, that the competition is also working hard. It may take some time, until the results are displayed. In addition, they need to optimize the website regularly, to maintain or improve search engine rankings. You should allocate a budget for hiring a professional SEO agency.
Paid Google Ads – Google AdWords
Pay-per-Click (PPC) or Google ads are a form of paid ads on Google, those at first 3 positions, appear on the right and sometimes at the bottom of the page. Google AdWords is an important strategy, to support businesses by creating an online advertising campaign.
advantage
Paid advertising gets instant results. Ads for potential customers are shown immediately. With this form of advertising, companies only have to pay for customers, when they click on the ads, and not for it, that they get views. With Google advertising, companies are trying, to reach viewers, who are looking for the products/services they offer.
Disadvantage
If you optimize ads for general keywords, the PPC budget can be wasted. Therefore, you need to optimize properly, which is why it is often recommended, hire an AdWords agency for the campaign.
The best working method
It's always best, Marketing- and to combine advertising methods. You can optimize your website properly from the start and combine it with quality content. To attract more visitors or potential customers to a website, you can opt for it, a Google AdWords agency and a THIS Agentur to commission, which promises good results.
