Technical SEO issues, which cannot be detected with tools
In the history of SEO trends, people have the pros- and disadvantages of using technical SEO tools. Relying on auditing tools, is not the same as an SEO strategy, but without them we're going nowhere. It's unimaginable, to manually evaluate a dozen issues on each page. Many new site audit tools have been developed in the past, and few rank among the industry leaders. These technical audit tools helped us, to provide great service, by improving their skills, what contributed to it, to serve our customers better.
Technical SEO and its definition
Technical SEO refers to updating a website and/or the server, over which you have quick control and direct influence on the crawlability, indexing and search ranking of your web pages. This includes elements like page titles, title tags, XML-Sitemaps, 301-redirects etc. The technical SEO process does not consist of analytics, Keyword-Research, Backlink building or social media campaign strategies.
1. Canonical-to-Redirect Loop – Canonicals provide preferred URLs for search engines, to index and rank your website. When Google finds a canonical URL on your site, which differs from the current web page, the page may be crawled less frequently. this means, that Google is considering, the website, the 301 forwards, Crawl frequently and send a looping signal to the Google bot.
2. Hacked Sites – Hacked websites are not a new topic, that we meet. Even experienced SEOs have seen websites, that have been hacked, and the hackers carry out illegal activities, to harm other websites or to generate profits.
3. Identifying JS links – It is known from Google, that it does not crawl internal links, created by JavaScript. We are of the opinion, that SEO audit tools need to be better at it, identify internal links, created by JavaScript. We used to have to rely on it, discover such links manually, by clicking through websites or viewing reports.
4. content, which are hidden by JS – This is one of the serious problems, that websites fall victim to. You have fantastic content to share, but they prefer it, only then display, when a user interacts with it. It is best, integrate good content with better UX, but not, if it affects your SEO. SEO audit tools can help you, identify some problems, but these are, making it difficult even for the tools, to identify them. They just aren't common enough, to help them discover. You can overcome such things, if you have hired a better search engine optimization company, that helps you, easy to sail through the boat.
