Understand keywords at a glance
Keywords are defined as terms and phrases, who determine, what people are looking for, and who explain the topic, you are writing about. These keywords bridge and help bridge the gap between content and audience, to find them. In keyword research, terms are searched for, that can be entered in search engines, to use them for websites, to use content design and marketing.
Keyword research can help you get to know your customers' brains, by including topics in your content. If you know, what your target audience wants, you can optimize the content, to provide the answers you want. When you review the keywords used by your competitors, you can improve your own content strategy.
Einführung in Keyword-Typen
Bevor Sie mit der Keyword-Recherche beginnen, it is important to understand, how to classify them.
- Head keywords are usually only within 1 or 2 Words and have a high search volume.
- Text keywords are 2 to 3 Word phrases with a high search volume, neither high nor low.
- Long-tail keywords are paused within four or more words along with a low search volume. These make up the bulk of web traffic.
The important factor here is specificity. The longer the expression, the more specific it is and the fewer search results are displayed, when people enter it.
What is keyword intent?
- Navigational intent is that, where users search for a specific website.
- Information intent is defined as, when users search for the answer to a question.
- The intention to investigate is understood, that users search for information, which may lead to a transaction.
- In transactional intent, users are ready to purchase.
There are dozens of keyword research tools out there, but here are some of our favorites, to get you started.
- Ahrefs is a complete collection of keyword research, Content- and SEO management tools.
- Answer the public and break down the results by question type, so that you can tailor the content to the delivery of the answers.
- With the Google AdWords Keyword Planner you can calculate the global and local search volume on a monthly basis for keywords, Assess competition and an approximate CPC.
- SEMrush offers you keyword data, with which you can find keywords, which are linked to the most important search phrases.
