Google introduced SEO tips for ecommerce websites
Google recently shared some SEO tips, which combine structured data and the Merchant Center, to get the most out of your company's online presence, d. h. the website in Google search results, get out. Merchant Center feeds must be read by computers, which does ______________ mean, that data is retrieved more efficiently, than when Googlebot crawls your website. However, that doesn't mean, that you should refrain from using structured data for your product pages and rely solely on Merchant Center. Structured product data is still important, when you offer Google product data along with a Merchant Center feed.
Google may verify Merchant Center feed data against structured data available on your website. The SEO-Google's recommendations for ecommerce sites usually revolve around this, get the most out of these tools
• Index all products - The Google bot may have page faults while crawling a website, if it is not linked to other websites. On e-commerce sites, some product pages are only accessible from the on-page search results. With tools like XML sitemap and Google Merchant Center, you can ensure, Google crawls all product pages. Create a Merchant Center product feed, so that Google can find all products on your website. The product page URLs are shared with the Google bot as a starting point for additional page crawls.
• Accurate product pricing - When Google extracts incorrect product price data from your pages, it might list them in the search results instead of the discounted price. To get accurate product information such as listing price, Provide discounts and net price, Try, add structured data to your product pages and share Google Merchant Center with structured feeds of your product details. This helps Google with that, read the correct price from your product pages.
• Products, suitable for rich product results – To get rich product results, use structured product data and for the special rich product presentation Google recommends, Provide structured data on your pages and product feed in Merchant Center.
• Sign up for Google Shopping – You may find products in the search results, but not on the shopping tab. If you are not sure, whether your products are visible on the Shopping tab, Try, to look for it. Just structured data and product feeds are not enough, to add them to the Shopping tab.
• Minimize delays – Google crawls web pages of a website according to its schedule. this means, that the Google bot may not notice the changes on your site until the next crawl. It is best, Minimize mismatches in prices and data availability on your website, and Google understands your site due to time delays.
