Things, to remember in SEO
To be at the top of the first page of the Google search engine, can be a groundbreaking event for a company, when you target the right keywords at the right time. Popular search engines like Google and Bing are working on it, deliver the best results, when you type a search into the Enter search engine, and as you know, the higher the search engine ranking, the more traffic will come to you. It's the hardest part, achieve first place in search engine results.
If you want to get maximum ROI from your campaign, you need to focus on the following:
1. Content quality (Onpage-SEO)
2. Number of relevant backlinks to your site (Offpage-SEO)
What is OnPage SEO?
On-page SEO involves technical aspects of your website, knows z. B. technical facility, code quality, Content Optimization (visually and textually), Meta Title Optimization, description tags and improving the user experience of your website.
Onpage SEO is mandatory. Before you plan, of high quality, provide relevant links and local search engine optimization and listing on your website, your website needs to be optimized with on-page SEO practices as a priority. It is recommended, regularly carry out an on-page SEO analysis.
keyword research
Everyone knows, that keyword research is the basis of every onpage SEO campaign. The importance of keyword research hasn't changed one bit, but keyword selection will definitely be affected. Algorithmische Updates, Quality content and industry competition play an important role in any onpage SEO optimization approach.
Title tag
Title tag optimization is an important factor in onpage SEO optimization. A reason for that is, that attractive and optimized title tags engage the audience and deliver more clicks, and every SEO expert will be aware, that the more clicks your website earns, the higher it is placed in the SERPs. Don't repeat a keyword in the title tag for higher rankings, as this would backfire and bring down your rankings.
meta description
Always add a relevant and unique meta description for each web page on your website. Your on-page SEO checklist will point this out to you, use the targeted keywords for the meta description, but not to go beyond the requirements and the optimal character limit of 160 characters including spaces.
keyword density
There are many SEO tools, showing the perfect keyword density. There may not be the perfect amount, to drift around, but stuffing your site and multiple elements on it with focus can wreak havoc and penalize you for keyword stuffing.