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A thriving business website is one, who has the competency for effective lead generation. If you want to generate better leads, it is necessary, increase the ranking and visibility of the website. A better ranking and higher visibility contribute to this, to attract comparatively more visitors to your website. The more traffic comes to your website, the greater the chances, get more conversions as a potential customer.
To improve the visibility of the website, it is mandatory, that the website complies with search engine guidelines. When a company adheres to the search engine guidelines for the design and development of your website, it will surely attract bots or spiders. This is something, that will help, improve visibility and search ranking.