Breadcrumbs and their essence in search engine optimization
The breadcrumb is a minute menu at the top of a page, used to support navigation. It shows the way to the homepage from the current page, you are on. The breadcrumb is started from the start page, followed by the category name and the current page. Every step, who comes in the path, can be clicked.
You must know, which of the following breadcrumbs is best for your site, before adding them to your site.
a) Hierarchy breadcrumbs – These are also known as location-based breadcrumbs and are the most common types of breadcrumbs. They inform the users, where you are now and how you can return to the homepage.
b) Attribute-Brotkrumen – This is displayed to users, which attributes they clicked on.
c) Gradient breadcrumbs – This is where users can see the pages they have visited, such as browsing history.
Bedeutung von Semmelbröseln
• Brotkrumen bieten die beste Benutzererfahrung. These help the visitors, the website easier to navigate. It encourages users to do so, explore the website thoroughly and discover the new features and pages.
• Although the bounce rate is not the direct factor, that influences them, can it help SEO directly. A high bounce rate also presents user experience concerns, for which breadcrumbs can offer a solution.
• The best thing about breadcrumbs is, that Google loves this too.
The best SEO experts assume it, that Google uses breadcrumbs to grid and classify content.
SEO Best Practices
a) Ensure visibility for users – Although it's obvious, that many website designers are essentially hiding the breadcrumbs, as they are of the opinion, that it is not suitable for the design. That's not right. Well designed, breadcrumbs can improve the look and feel of the website, instead of decreasing it.
b) Positioning the breadcrumbs – You should place the breadcrumbs under the navigation bar or at the top of the page. This is a common practice and the audience expects it, that the breadcrumbs are standard.
c) Make it mobile-friendly – If you want to make the breadcrumbs visible on the phone, make sure, that the font is big enough, so that the links are clickable. Don't hide them or make them look like buttons.
Breadcrumbs provide this core, that sets your website apart from others and makes itself noticeable in the target group. You have to return repeatedly, to do more business with your e-shop.
