Isigaba: Ibhulogi

Ukukhetha inkampani ehamba phambili yeGoogle SEO kungenzeka kube yindlela engcono kakhulu, ukuze uthole imiphumela eqinisekisiwe emkhankasweni wokumaketha nge-inthanethi. Isizathu salokhu ukuthi, leyo SEO iqukethe imibono eminingi, ukuthi umklami wewebhu angazi nhlobo ngakho. Yilapho udinga ukuqasha inkampani ye-SEO ngosizo lwabo. Ngoba ziningi kakhulu lezi zinhlangano, kufanele ufunde up enkampanini ye-Google SEO, ukuthi ukhetha.

Kufanele ukhethe inkampani yeGoogle SEO, lokho kunedumela elihle lokuthuthukisa noma yiluphi uhlobo lwewebhusayithi. Ubufakazi bokuthandwa kwabo buyatholakala kuwebhusayithi yenhlangano. Kufanele ufune izixhumanisi, okufanekisa, okushiwo amakhasimende angaphambilini ngenhlangano. Udinga futhi ukuqinisekisa, ukuthi ama-honors angempela futhi aqhamuka ezinhlanganweni ezinokwethenjelwa. Ungase futhi ucwaninge izingxoxo ezihlobene namawebhusayithi ahlobene online, ukuthola, bathini abantu ngabanye ngale nhlangano yokuthuthukisa imibuzo. Ukuhlolwa okuhlukahlukene okuhle nokuthandwa okuhle kusikisela lokhu, ukuthi kunamathuba amaningi okuthi imiphumela emihle nengafunekayo izuzwe. Funda kabanzi

Ukuqonda imibandela ye-Google yokuthuthukisa injini yokusesha akulula njengoba wonke umuntu ecabanga. Kunemithetho ehlukile, okuncike ku-algorithm yeGoogle, enquma isikhundla sewebhusayithi ezinjini zokusesha. I-Google algorithm yathuthuka yaba inqubo eyinkimbinkimbi futhi iye yabhekwa, ngemuva kokusesha amakhulu wabasebenzisi nokuhlaziya izici ezahlukahlukene zokuma.

Kunamamethrikhi amathathu abalulekile, noma kunjalo, yiziphi izinjini ezisetshenziswayo ukuthola ikhwalithi yewebhusayithi. Funda kabanzi

I-Google SEO ibalulekile ku-athikili yakho. Lesi yisizathu, kungani kufanele wenze i-SEO ibe yinto eza kuqala kuwe lapho ubhala indatshana. Lesi ngesinye sezici ezibaluleke kakhulu ekuthuthukiseni ukubonakala kwendatshana yakho. Izithuthukisi zezinjini zokusesha zeGoogle zigxila enombolweni enkulu yezibukeli, nokuqukethwe okuyingqayizivele kugcina amakhasimende akho exhunyiwe. Ngokuthembakala, ukubhala lolu hlobo lokuqukethwe kunikeza amawebhusayithi ahlukahlukene ithuba lokwenza kanjalo, isixhumanisi ekhasini lesayithi le-athikili yakho. Kule bhulogi, sabelane ngamathiphu amahle kakhulu wokubhala okuqukethwe okulungele i-SEO. Funda kabanzi

Ukwenza kahle kwezinjini zokusesha bekulokhu kuyingxenye ebalulekile yewebhusayithi. Uma iwebhusayithi ingalungiselelwe izinjini zokusesha, ulahlekelwa ngamathuba ebhizinisi angahle abe khona. Abaqambi bewebhu sebevele benza iwebhusayithi evumelana ne-SEO, ukuze ikwazi ukuqhubeka nokuncintisana okuhle kakhulu emakethe yedijithali. Kuningi, abakwaziyo ukubaluleka kokwenza izinjini zokusesha, kepha awukwazi ukukusebenzisa kuwebhusayithi yakho ngenxa yokushoda kolwazi lwe-SEO. Kule bhulogi sikhulume ngamathiphu amahle kakhulu wokusebenzisa izinjini zokusesha. Yazi lezi zeluleko ezikhohlisayo bese uzisebenzisa kuwebhusayithi yakho. Funda kabanzi

Ukwenza kahle kwezinjini zokusesha bekulokhu kuyingxenye ebalulekile yewebhusayithi. Uma kukhulunywa ngezinjini zokusesha, I-Google yigama eliphezulu lapha. Ukusebenziseka kahle kwezinjini zokusesha zeGoogle kuyinto ebalulekile futhi iwebhusayithi kufanele yenziwe ngokufanele. Uma umusha kule pulatifomu futhi ungazi, ukuqala kuphi, sibhale izeluleko ezinhle kakhulu ze-SEO lapha, ongayilandela futhi wenze iwebhusayithi yakho i-SEO ibe nobungane.

Ngezansi amathiphu we-SEO:

1. Ukuthuthukisa ama-meta tag nezincazelo – Ukwenza ngcono amathegi e-meta nencazelo ngokususelwa kumagama angukhiye kuyasiza ekwenzeni kahle injini yokusesha.
2. Ama-URL anobungani e-SEO – Lawa ama-urls, aqukethe amagama angukhiye, futhi kuhle ngombono we-SEO.
3. Ijubane lekhasi – Iwebhusayithi enesikhathi esivamile sokulayisha ibalulekile, ngoba amawebhusayithi ahamba kancane akhuphula izinga lokushaya kwamakhasimende.
4. Bildoptimierung – Bhala amanye amathegi wokusebenzisa kahle isithombe, njengoba lokhu kusiza ekukhombiseni amawebhusayithi kungekudala.
5. Iselula inobungani – Into ebaluleke kakhulu ku-SEO iwebhusayithi ephendulayo. Iwebhusayithi kufanele ifanele omakhalekhukhwini, ukuze abasebenzisi babaphequlule kalula ngamafoni abo.
6. Ikhwalithi yokuqukethwe – Diliva okuqukethwe kwekhwalithi kuwebhu, ukuze ukwazi ukubandakanya abasebenzisi bakho ngokuqukethwe okufundisayo nokusebenziseka kalula.
7. Buyekeza okuqukethwe – Thumela okuqukethwe okubuyekeziwe kumawebhusayithi njalo, ukukugcina wazi.
8. izihloko zezindaba- nezinketho zokufomatha – Sebenzisa izihloko ukuze kufundeke kangcono- nezinketho zokufomatha esizeni.

Amaphuzu angenhla amathiphu abalulekile, ezenza iwebhusayithi yakho i-SEO ibe nobungane. Funda kabanzi

I-SEO ibilokhu iyinto ebalulekile ebhizinisini eliku-inthanethi. Ngeke usakwazi ukuphila emakethe yedijithali ngaphandle kwe-Google SEO. Ngisho nabakhangisi bedijithali nabendabuko bakubheka njengengxenye ebalulekile, ezingenakushintshwa ezinye. Ukuthuthuka kobuchwepheshe usuku nosuku kwenza i-SEO ibe yisidingo esibalulekile sabo bonke abahlinzeki online futhi isebenza kuzo zonke izindawo zebhizinisi. Ngaphambi kokuthi singene encazelweni yayo, ake siqonde ukubaluleka kokusebenziseka kahle kwezinjini zokusesha. Funda kabanzi

Ukukhangisa sekuyifomu entsha namuhla, lapho ukumaketha kwendabuko kuthathelwe indawo ukumaketha kwedijithali. Ukusebenza kahle kwezinjini zokusesha kudlala indima ebalulekile kwezentengiso ezidijithali, ngoba ilungiselela iwebhusayithi ngaleyo ndlela, ukuthi ingenye yezinjini zokusesha eziphezulu. Inzuzo enhle yokwenza i-SEO ibe yi-organic web traffic. Ngokungafani ne-Google Adwords, awudingi ukukhokha noma yini ukukhangisa ngezinsizakalo zakho ezinjini zokusesha.

Baningi osomabhizinisi abaku-inthanethi, abangakakwazi ukubaluleka kwe-SEO. Ngenxa yalokhu, balahlekelwa ngamathuba amaningi ebhizinisi. Kule ndatshana sishilo ngokubaluleka kokusebenzisa kahle izinjini zokusesha. Futhi, ake singene kulena. Funda kabanzi

Uma kubhekwa inkambiso eqhubekayo, izinjini zokusesha ze-Google manje zenze ukusetshenziswa kwamawebhusayithi kumadivayisi eselula kwaba yisibopho. Lolu shintsho luqala ukusebenza ngomhla ka- 1. Julayi 2019 ngokuphoqelela. Ukuvuselelwa kusho nje, ukuthi inguqulo yeselula yawo wonke amawebhusayithi ikhasa futhi ikhonjiswe yi-Google smartphone Googlebot ngokuzenzakalela.

Kungani iGoogle ikhiphe lesi sibuyekezo esisha?

Isizathu salokhu kuvuselelwa okusha ukusetshenziswa okubanzi komakhalekhukhwini. lokhu kuyenzeka, ukuhlinzeka abasebenzisi ngesipiliyoni sekhwalithi ephezulu kakhulu. Lokhu kufaka phakathi Izinjini zokusesha ze-Google njalo kuqala kuqala. Ukuvuselelwa manje sekukhombe isidingo sokwenza ngcono imiphumela yosesho lweselula. Funda kabanzi

Ukukala emiphumeleni ephezulu yokusesha kusuka ezinjini zokusesha ze-Google akukho ngaphansi kokulawulwa kwawo wonke umuntu. Lokhu kudinga ukuxhaswa kwe- Ochwepheshe be-SEO, njengoba bajwayelene nawo wonke amasu we-SEO nama-algorithms. Uma ufuna iwebhusayithi yakho ibe kuma-SERP aphezulu futhi, kufanele ujwayelane nezindlela zokwenza kahle injini yokusesha. Amawebhusayithi alungiselelwe akhonjwa ngokushesha futhi ngenxa yalokho angaphansi kwemiphumela ephezulu yokusesha. Ukuze wenze lokhu, udinga ukulandela izinyathelo ezimbalwa, futhi lapha sinezinyathelo. Funda kabanzi