Isigaba: Ibhulogi

Kukhona abantu, abathola ukubhala umsebenzi olula. Kodwa empeleni akuhloselwe wonke umuntu. Lo msebenzi udinga ukubekezela okukhulu, ububele, ucwaningo, Ukufunda nokunye okuningi. Esikhathini esithile ohambweni uzocabanga ngakho, Yenza imali ngewebhusayithi yakho nangebhulogi. I-AdSense, izikhangiso ezikhokhelwe noma izixhumanisi ezihambisanayo ngeke zikusize, ukuthola imali. Yini ezokusiza ngalokho?, bhala okuqukethwe okudala nokusebenzayo? Ukubhala okuqukethwe, lokho kungubungani be-SEO, namathuluzi, izilaleli zakho ezingathola ngazo okuqukethwe kwakho ngosesho lwe-organic kuphela, ingakusiza ngalokho, qhubekisela phambili ukwenza imali. Funda kabanzi

Uyazi yini okubi kakhulu? Cha, ukubukela ifilimu esabekayo yedwa engenagesi ebusuku, akuyona into embi njengokulahla izikhundla zenjini yakho yokusesha. Ngokuzimela kwe-, ngabe amazinga akwehlisiwe ngenombolo ezimbalwa noma eceleni 1 ekhasini 3 anciphile, konke kuyesabeka, uma ubona, Ukuthi amabhodi wabaphambili awela njenge-apula esihlahleni. Okucindezela kakhulu kunalokho ngumbuzo: “Yini okufanele uyenze manje?”

I-Ebb nokugeleza kuvamile ku-Google. Lokhu kuzokugcina kukukhumbuza, iGoogle njalo yenza izinguquko ku-algorithm yayo, yize kungekuhle, uma lokhu kuholela ekwehleni kwezinga. Nakhu ongakwenza esimweni esinjalo: Funda kabanzi

Umbhalo Owengeziwe, “Isichasiso se-Alt noma incazelo ye-Alt” incazelo emfushane, ukuthi ubhala ezithombeni, ezisetshenziswa kuwebhusayithi yakho kukhodi ye-HTML yewebhusayithi. Okwalabo, abasebenzisa i-WordPress, ungayithola kalula ngasohlangothini lwesokunene kwesikrini kuzilungiselelo, uma ulayisha isithombe.

Umbhalo we-Alt awubonakali ngokushesha futhi kaningi awunakwa izivakashi ezivamile zewebhusayithi yakho, ayikubheki njengokubalulekile, noma kunjalo.

I-Google iphumelela kakhulu ekukhasheni umbhalo, ekunqumeni amagama asemqoka nasekuthwaleni inhlangano, kepha, ayikwazi ukubona noma ukuqonda izinto ezibukwayo. Ngalesi sizathu udinga umbhalo wesithombe, ebhalwe ngendlela eyinqaba, echazayo futhi efanelekile, ukuze kube nomthelela ezingeni lakho. Omunye umbhalo futhi wenza iwebhusayithi yakho ifinyeleleke kuwo wonke umuntu, ngubani ongabavakashela. Funda kabanzi

Amagama angukhiye achazwa njengamagama nezisho, ngubani onqumayo, lokho abantu abakufunayo, nokuthi ngubani ochaza isihloko, obhala ngakho. Lawa magama angukhiye ahlanganisa futhi asiza ukuvala igebe phakathi kokuqukethwe nezethameli, ukuzithola. Ekucwaningweni kwamagama asemqoka, amatemu ayaseshwa, lokho kungafakwa ezinjini zokusesha, ukuzisebenzisela amawebhusayithi, ukusebenzisa ukwakheka kokuqukethwe nokumaketha.

Ucwaningo lwamagama asemqoka lungakusiza ukuthi wazi ubuchopho bamakhasimende akho, ngokufaka izihloko kokuqukethwe kwakho. Uma wazi, okufunwa yizithameli zakho, ungakwandisa okuqukethwe, ukunikeza izimpendulo ozifunayo. Lapho ubuyekeza amagama asemqoka asetshenziswa izimbangi zakho, ungathuthukisa isu lakho lokuqukethwe. Funda kabanzi

Kusho uGoogle, lapho udala okuqukethwe okufanayo ngamalungiselelo ahlukile, kungaba ividiyo noma iposi lebhulogi, lokhu akuthathwa njengokuqukethwe okuphindwayo.

Abanikazi bewebhusayithi bangaphepha, bazwakale, futhi babeke kabusha okuqukethwe kwamavidiyo njengezindatshana, ngaphandle kokukhathazeka, iGoogle ibheka izingcezu ezimbili zokuqukethwe ukuthi ziyefana.

Kungenzeka futhi, lokho okuqukethwe okuziphindayo akuyona inkinga enkulu, njengoba kuvela, ukuthi abanikazi bewebhusayithi nama-SEO bakwenza lokhu. Lesi sihloko sabuzwa ngesikhathi sokusakazwa kwamahora amahhovisi we-Google Search Central. Umbuzo uhanjiswe ngumnikazi wewebhusayithi, onesiteshi se-YouTube. bayabona, ukuthi i-athikili yebhulogi, esetshenziswa kabusha njengevidiyo, akanaso isikhundla kuGoogle. Funda kabanzi

Uyazi, yini i-SEO? Kusetshenzwa kanjani empeleni? Ake siqale ngezisekelo ze-SEO nokuthi kusho ukuthini. Izinkampani ezinamazinga aphezulu enjini yokusesha ziyaqonda ukubaluleka kokusebenziseka kwe-SEO ngaphakathi nangaphandle, kodwa-ke, bekufanele anqobe izisekelo kuqala.

I-SEO iyincazelo yokushiywa yokwenza izinjini zosesho, d. H. Inqubo yokwandisa iwebhusayithi yakho, ukuthola i-organic organic kusuka ekhasini lemiphumela yenjini yokusesha (I-SERP) ukukhiqiza. Izinjini zokusesha zifuna ukuletha imiphumela yenjini yokusesha, okungezona ezisezingeni eliphakeme kuphela, kodwa futhi ihlobene nayo, okufunwa umfunayo. Funda kabanzi

Okokuqala nokubaluleke kakhulu, yini i-SEO? Abantu badinga ukwazi, ngaphambi kokuba sihlanganyele. Sidinga ukwenziwa kahle kwezinjini zokucinga namasu ayo onyakeni 2021 chaza. Ukusebenza kwe-injini yokusesha kumelela i-Search Engine Optimization (Ukusebenza kwe-injini yokusesha). lokhu kusho, ukuthi ubuningi nekhwalithi yokungena kuwebhusayithi yakho yanda ngemiphumela ye-organic search engine.

Manje, njengoba sazi, yini i-SEO, ake siqhubeke nombuzo wethu wesibili: Yini i-SEO? Ukubona incazelo yangempela ye-SEO, ake sibheke ezinye izingxenye: Funda kabanzi

I-breadcrumb imenyu yeminithi phezulu ekhasini, esetshenziselwa ukusekela ukuzulazula. Ikhombisa indlela eya ekhasini eliyisiqalo kusuka ekhasini lamanje, uvuliwe. I-breadcrumb iqalwe ekhasini lokuqala, kulandelwe igama lesigaba nekhasi lamanje. Zonke izinyathelo, oza endleleni, kungachofozwa.

Kufanele wazi, yikuphi kwalokhu okulandelayo kwesinkwa okungcono kakhulu kusiza sakho, ngaphambi kokuzifaka kusayithi lakho.

a) Imvuthuluka yesinkwa sabaphathi – Lezi zaziwa nangokuthi isinkwa esuselwe endaweni futhi yizinhlobo ezivame kakhulu zezinkwa. Bayazisa abasebenzisi, lapho ukhona manje nokuthi ungabuyela kanjani ekhasini eliyisiqalo. Funda kabanzi

IGoogle ibe nzima kule minyaka embalwa edlule, Geza amawebhusayithi anezixhumanisi ezingezona ezemvelo nezingabalulekile. Lokhu kudala inkinga ngezindlela ezivamile zokwakha izixhumanisi. Isenzo esiqaphile seGoogle sokulwa nezixhumanisi ezingezona ezemvelo eminyakeni yamuva kuphakamise umbuzo “Isakhiwo se-Link sifile?” Izinhlawulo zingadla izigidi zamadola kumali engenayo, amabhizinisi aku-inthanethi alahlekile. IGoogle isiphindaphinde isijeziso sayo kumawebhusayithi ngezibuyekezo zayo zePenguin, ababamba iqhaza ezinhlelweni zokuxhumanisa. Konke lokhu kungancoma, leso sakhiwo sesixhumanisi umsebenzi ongasebenzi. Iqiniso nokho, leso sakhiwo sesixhumanisi sikhulu futhi sisekhona. Yini edingekayo, kuyinto, ukuthi isakhiwo sesixhumanisi sisekelwe kwangempela, kufanele kwenziwe ngokusemthethweni nangokuqonda. Funda kabanzi

Kuxwayiswe kuphela ngonyaka owedlule, lezo zikhangiso zeGoogle kusukela ngoMashi 2020 izokwethula ukuqinisekiswa kobunikazi, nokho ukuqala kwakwesabeka kancane.

Kubukeka kanjena ngenxa yolimi olungafanele lwe-imeyili yezikhangiso ze-Google, njengokusebenzisa igama eligcwele lomuntu, yiziphi izinhlaka, abasebenza kuma-akhawunti amaningi wezikhangiso ze-Google, kubaluleke kakhulu, nobumfihlo kulabo, dala izikhangiso ngokusebenzisa ipulatifomu. Imihlahlandlela yokuqinisekisa ubunikazi bomkhangisi izobuyekezwa, ukukhombisa ukwengezwa kwamazwe amasha ayishumi nanye ohlelweni lokubuyekeza. I-Google ibiza abakhangisi abavela e-Australia, I-Austria, ECroatia, ECyprus, I-Estonia, EFrance, I-Ireland, E-New Zealand, IPoland, INingizimu Afrika kanye ne-United Kingdom, qedela ukuqinisekisa ubunikazi bomkhangisi. Le nqubomgomo yokubuyekeza ifaka imibandela ethile evela kubakhangisi, okungabekwa phambili. Funda kabanzi