I-arhente ye-SEO inokunceda njani ishishini lakho?
Ihlabathi lentengiso yedijithali lifumana utshintsho olukhulu, enceda iinkampani, bakhe ubukho babo kwi-intanethi ngelixa bephembelela iingqondo zabasebenzisi babo. Iintengiso zePPC, IAdwords zikaGoogle, Ukulungiswa kweinjini yokukhangela, Imidiya yoluntu kunye nokuthengiswa komxholo zezinye zezicwangciso ezaziwayo zokusasaza ishishini lakho kwinqanaba. Inokwenza ishishini, ingakumbi abasaqalayo kunye namashishini amancinci, ube ngumngeni, chonga kwaye ugxininise kuloo nto, eyona nto ibalulekileyo kubo okwangoku. Kukho iinkampani ezininzi, abaye baqaphela ixabiso lokwenyani le-SEO kwihlabathi lanamhlanje. Kodwa ngelishwa oku kunokukhokelela ekuphoxekeni kwaye ixesha elininzi lichithwe, kwaye ke ukuba bayasilela, mhlawumbi uyeke i-SEO okanye uzame, ukufumana uncedo lobuchwephesha.
izizathu, abancedayo, baqonde imfuno yenkampani ye-SEO
1. Xa kukho imithombo yolwazi emininzi, akukho nzima ngokwenene, Bamba iqaqobana lolwazi olusisiseko kuso nasiphi na isihloko usebenzisa i-intanethi kunye neenjini zokukhangela ezifana noGoogle. Kodwa ukukhululeka akusoloko kuthetha, ukuba kwanele, ukufumana iziphumo ezilungileyo, ukukhuphisana kwishishini lakho. Xa unxibelelana nomphathi we-SEO oqeqeshiweyo, sebenzisa ubuchule, into oyihlawuleleyo, exhaswa yiminyaka yamava avela kubathengi abasebenzayo abafana nawe.
2. Iingcali ze-SEO zilinganisa ukusebenza kweshishini zisebenzisa iimetriki ezahlukeneyo. Akukho ngxelo yenkqubela phambili enokuzifihla, nokuba itrafikhi yakho yendalo iyaphucuka okanye hayi. Iingcali ze-SEO zibonise umdla kuyo, ukufezekisa iziphumo ezinqwenelekayo, ngokungathi abanabo ubungcaphephe, abathengi bebeya kubala ngokulula kwaye bahambise iprojekthi yabo kunye neshishini kwenye indawo.
3. Ukuba unenkampani ye-SEO enamava, oko kusebenza kwinkampani yakho, uya kuziva kwaye ukhuphisane ngakumbi kushishino. I-arhente ye-SEO enamava iya kuqala iqhube uphicotho olubanzi kwaye emva koko yenza uphando olucokisekileyo kukhuphiswano lwakho, zeziphi iindawo zokuphucula kunye neemetrics ezinokusetyenziswa ukuphucula ubukho bemidiya yoluntu yenkampani yakho, yintoni elungileyo okanye engalunganga, kwaye ucebise izicwangciso, ukuphucula ishishini lakho.
4. I-arhente ye-SEO enamava amahle kule ndawo inokukuchazela, yeyiphi imisebenzi eluncedo onokuyenza kunye nendlela yokusebenzisa izicwangciso ngokufanelekileyo. Ungakwenza oku ngenjongo eneziqhamo, kodwa ukungabikho kolawulo lwe-SEO olusebenzayo kunye nokusetyenziswa kwezicwangciso ezingafanelekanga, ingakumbi abo, ihlelwe nguGoogle njenge "Black Hat SEO"., ungakuhlawulisa isixa esikhulu.
5. I-SEO inokuthatha ixesha elininzi, thumela abanye ukuba bandwendwele iwebhusayithi yakho, njl, ukwenza yonke into ngokwakho. I-SEO ibaluleke kakhulu kwimpumelelo yakho iyonke, nangona kunjalo, akufanele kudle ixesha elininzi, onokuthi ngenye indlela utyale imali kwiintengiso ezininzi okanye uphuhliso lweemveliso ezintsha.
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